Search Intelligence

What Search Intelligence does

Search Intelligence is a UK-based digital PR agency founded in 2014 and headquartered in Witney, Oxfordshire. The company secures earned media placements in top-tier publications — including The Telegraph, BBC, New York Times, Forbes, Bloomberg, and The Guardian — to build high-authority backlinks that improve client SEO performance. Its 250+ active client base spans 40+ industry niches and includes named logos such as E.ON, Ahrefs, eToro, ElevenLabs, Forbes, Superdry, Asana, Boohoo, LeoVegas, Virgin Media, and Lake.com.

The service portfolio is organized into three core product lines: Reactive PR (monitoring Google Trends, Twitter/X, and breaking news for rapid link acquisition), Expert Commentary (positioning client spokespeople as thought leaders in top-tier publications), and Data Campaigns (original research using government statistics, Freedom of Information requests, and proprietary datasets). The underlying technology stack is human-led with AI-assisted workflow tooling applied to ideation, spell checking, quote paraphrasing, regional rewrites, and journalist matching; all research, editorial decisions, and pitching remain human-driven. The company claims "one of the world's largest digital PR teams" with approximately 20 named team members on the website.

The business model is project-based: campaigns start at £5.5K with a minimum of 10 guaranteed links, and unlimited stories are launched free of charge until link targets are met. There are no long-term contracts, and distribution is a direct sales motion via website contact forms and phone (UK phone line). The company is privately held as Search Intelligence Ltd, registered in England and Wales, with no disclosed institutional funding or M&A activity. CEO Fery Kaszoni leads the firm.

Name

Search Intelligence

Legal name

Search Intelligence Ltd

Website

https://search-intelligence.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Search Intelligence is a UK-based digital PR agency that earns high-authority backlinks through editorial placements in major publications for 250+ clients, offering Reactive PR, Expert Commentary, and Data Campaign services across 40+ industries.

Ownership category

akta.pro rank

Product category

Digital Public Relations Services

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

SEO Analytics, Reporting & Attribution (KPIs, Dashboards, Forecasting) (BPAFAJAI)

Keywords

• Digital PR services
• Link building
• SEO backlinks
• Earned media
• Public relations

Headquarters

HQ city

Witney

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital PR Campaigns: Project-based pricing at £5.5K per campaign with minimum 10 links guaranteed. Runs unlimited stories until link numbers are achieved. Campaign-by-campaign basis with no long-term lock-ins.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Search Intelligence is a digital PR agency that earns high-authority backlinks for clients by securing editorial placements in top-tier publications such as The Telegraph, BBC, The New York Times, Forbes, Bloomberg, and The Guardian. The agency delivers three core services—Reactive PR (rapid response to trending news), Expert Commentary (thought leadership placement), and Data Campaigns (original research-driven stories)—on a campaign-by-campaign basis with a guaranteed minimum of 10 links per campaign.

Product overview

Search Intelligence is a digital PR agency offering a unified service portfolio built around three core offerings: Reactive PR (monitoring Google Trends, Twitter/X, and breaking news for rapid link acquisition), Expert Commentary (positioning brands as thought leaders in top-tier publications), and Data Campaigns (creating original research stories using government statistics and proprietary datasets). The company operates on a 100% earned link model, guarantees link delivery with unlimited stories, and offers no long-term contracts. Pricing starts at £5.5K per campaign with a minimum of 10 links guaranteed.

Differentiator

Problem solved

Functional benefit

Products and services

• Reactive PR A monitoring and rapid-response digital PR service that tracks trending events, Google Trends, Twitter/X, and breaking news to secure high-authority editorial placements and backlinks for client brands through timely media pitching.
• Expert Commentary A thought leadership placement service that positions client brands as authoritative voices in top-tier publications through expert tips, insights, and commentary crafted by the agency's digital PR team.
• Data Campaigns Original research-based digital PR campaigns that generate scalable, high-authority backlinks using government statistics, scraped data, and proprietary datasets to create data-driven stories placed in major publications.

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Builtvisible: London-based SEO and digital content agency with strong digital PR and earned-media capabilities, competing for the same enterprise SEO budgets as Search Intelligence.
• Digitaloft: UK digital marketing agency offering SEO, digital PR, and content services to enterprise clients across multiple verticals, comparable in size and service portfolio.
• The Brains: London digital marketing agency offering SEO, content, and PR services to mid-market and enterprise clients, competing on similar earned-media offerings.
• Fractl: US-based digital PR and content marketing agency best known for large-scale data-driven original research campaigns — a direct US counterpart to Search Intelligence's data-led offering.
• Verve Search: UK-based digital PR agency specializing in data-driven campaigns and link building for enterprise SEO, directly competing with Search Intelligence on the same publications and buyer pool.
• Hallam Internet: Nottingham-based multi-service digital agency offering SEO, PR, and content marketing to UK enterprise and mid-market clients.
• Reboot Online: UK digital PR and SEO agency specializing in reactive PR, data-led campaigns, and link acquisition — directly overlapping with Search Intelligence's three core service lines.
• Kaizen: UK digital marketing agency with significant SEO, content, and PR capabilities serving enterprise clients across multiple verticals.
• Click Intelligence: UK digital PR and SEO agency offering link building, content marketing, and outreach campaigns to enterprise clients — a near-identical service mix to Search Intelligence.
• Flow SEO: UK SEO agency providing link building, digital PR, and content marketing with comparable campaign-based pricing and enterprise client focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Search_intell
• YouTubeyoutube.com/@searchintelligenceltd2668
• Facebookfacebook.com/searchintelligenceltd
• LinkedInlinkedin.com/company/searchintelligenceltd
• Instagraminstagram.com/searchintelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Intelligence