Vitality Unlimited Spa

What Vitality Unlimited Spa does

Vitality Unlimited Spa is a privately held, single-location holistic day spa operating from 29 West Moody Avenue in Webster Groves, Missouri, approximately 30 years after its founding around 1994. The business serves individual wellness consumers in the Saint Louis metropolitan area through appointment-based spa services and a modest retail operation. Service lines include therapeutic massage (Swedish, deep tissue, hot stone, aromatherapy), facials (built around the Skin Fitness all-natural skincare line), natural nail services, hair removal and brow/lash services, men's services, and holistic adjuncts such as reflexology and ear candling.

The company's underlying technology stack is intentionally lightweight: MindBody Online handles appointment scheduling, gift card sales, and product online ordering, while Constant Contact powers email newsletter marketing. There is no proprietary software, no mobile app, and no AI layer; the customer experience is delivered almost entirely through licensed practitioners in person. Revenue is generated through unit-priced individual services priced between roughly $20 and $205, bundled spa packages ($190–$385), gift cards in any denomination, and in-spa or online-pickup retail of bath products, skincare, candles, and jewelry. First-time clients are required to place a 50% deposit.

The business is marketed through Facebook, Instagram, a Constant Contact email newsletter, and a content blog covering massage and wellness topics. The firm is currently hiring across massage therapy, esthetics, manicure, and front desk roles in both part-time and full-time configurations. There is no disclosed ownership structure, no institutional investors, no parent company, and no M&A, funding, or partnership activity in the source data.

Name

Vitality Unlimited Spa

Legal name

Vitality Unlimited Spa

Website

https://vitalityunlimitedspa.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Vitality Unlimited Spa is a privately held, single-location holistic day spa in Webster Groves, Missouri, serving individual wellness consumers in the Saint Louis metro with massage, facials, nail care, hair removal, and holistic services, supplemented by retail products and gift cards.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Other Personal Care Services (81219), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Day Spas (HSALAFAA)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Deep Tissue Massage (HSADAHAB)

Keywords

• Massage therapy services
• Facial skincare treatments
• Nail care services
• Holistic spa treatments
• Day spa wellness

Headquarters

HQ city

Town And Country

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Spa Services: Revenue from providing spa treatments including massage therapy, facials, nail treatments, hair removal, and holistic treatments. Services are priced individually or as bundled spa packages.
2. Retail Products: Sale of spa and wellness products including bath salts, skincare, body lotions, nail-care essentials, candles, and jewelry. Products available for purchase in-spa or online for pickup.
3. Gift Cards: Gift cards sold in any amount, redeemable for services or products. Available for purchase in-spa or online.
4. Spa Packages: Bundled service packages including combinations of massage, facial, and nail treatments at discounted package pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vitality Unlimited Spa is a holistic, health-oriented day spa providing licensed massage therapy, facials, nail treatments, waxing, brow and lash services, men's services, and holistic treatments such as reflexology and ear candling. It also sells bundled spa packages, the Skin Fitness all-natural skincare line, wellness retail products, and spa gift cards.

Product overview

Vitality Unlimited Spa is a holistic and health-oriented day spa offering a comprehensive range of wellness services and products. The core service portfolio includes Massage Therapy (Swedish, deep tissue, hot stone, aromatherapy), Facials (using Skin Fitness all-natural products), Nail Treatments (natural nail services only, no acrylics), Hair Removal and Brow/Lash Services, Men's Services, and Holistic Treatments (Reflexology, Ear Candling). The spa sells bundled Spa Packages (Spa Sampler, Day of Pampering, Mom-to-Be, Queen for a Day) and retail products including Skin Fitness skincare line, bath salts, body lotions, candles, and jewelry. Spa Gift Cards are also available for purchase. Advanced add-on treatments include Microdermabrasion, Oxygen Therapy, Nano Infusion, and Enzyme Peels for enhanced skincare results.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Therapeutic massage services including Swedish, deep tissue, hot stone, and aromatherapy massage performed by licensed massage therapists for individual adult clients seeking stress relief, pain reduction, and relaxation.
• Facials Skincare facial treatments including Express, Essential, Teen Acne, Back, and specialty facials (Acne-Clearing, Anti-Aging, Hyper-Pigmentation, Prenatal, Revitalizing, Sun-Damage Repair, Tone + Tighten), performed using Skin Fitness all-natural products for individual clients addressing specific skin concerns.
• Nail Treatments Natural nail services including manicures, pedicures, OPI GelColor manicures, OPI Infinite Shine polish, and paraffin treatments for individual clients; acrylic nail services are not offered.
• Hair Removal and Brow and Lash Services Waxing for various body areas, dermaplaning treatments, and brow and lash services including brow tint, lash tint, brow and lash tint, lash lift, and lash lift and tint for individual clients.
• Men's Services Spa services tailored for men including Men's Express, Essential, and Executive Facials, men's waxing, and men's nail treatments (Vitality Manicure, Spa Manicure, Vitality Pedicure, Spa Pedicure).
• Holistic Treatments Complementary holistic therapies including Reflexology (hands or feet) and Ear Candling, using natural ingredients and herbal blends, offered to individual clients as add-on or standalone wellness treatments.
• Advanced Skin Care Treatments Enhanced facial and skincare services including Dermaplaning, Microdermabrasion, Oxygen Therapy, Nano Infusion, Face Lift Facial, Microderm-Oxygen Facial, and The Ultimate Facial, individually priced and available to clients seeking more intensive skincare results.
• Facial Enzyme Peels 30-minute facial peel treatments targeting specific skin concerns including Acne-Clearing, Anti-Aging, Hyper-Pigmentation, Revitalizing, Sun-Damage Repair, and Tone + Tighten peels, available individually or in a series of three.
• Spa Packages Prepaid bundled spa experience packages combining multiple services at package pricing: Spa Sampler ($190, 30-min Swedish Massage plus Express Facial plus Vitality Manicure), Day of Pampering ($305, 60-min Swedish Massage plus Essential Facial plus Vitality Pedicure), Mom-to-Be ($340, 60-min Prenatal Massage plus Prenatal Facial), and Queen for a Day ($385, Specialty Facial plus Spa Manicure plus Spa Pedicure plus lunch).
• Spa Gift Cards Spa gift cards available in any denomination, redeemable for any services or products, purchasable in-spa or online via the MindBody platform with options to print, email, or schedule delivery on a specific date.
• Wellness Retail Products Retail selection of spa and wellness products including bath salts, skincare, body lotions, nail-care essentials, candles, and jewelry, available for purchase in-spa or ordered online for pickup.
• Skin Fitness Skincare Line All-natural Skin Fitness skincare brand using fruit extracts to address various skin types and needs, gentle enough for sensitive skin, used in all facial services and available for retail purchase.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Breathe Massage & Wellness: A smaller, neighborhood-scale wellness spa offering massage, facials, and holistic treatments. Closely comparable in size and operating model to VUS as a single- or few-location boutique provider.
• Heyday: An emerging modern facial-focused spa concept with a digitally-native, millennial-oriented brand. Partial overlap with VUS's facial services, particularly the advanced skincare offering.

Broad incumbents

• Aveda: A global botanical skincare brand with extensive spa and salon partnerships. Comparable botanical, natural-product positioning to VUS's Skin Fitness line, though at vastly greater scale and brand recognition.
• Massage Envy: The largest franchised massage and facial services chain in the U.S. Operates a membership-based, multi-location model that competes directly with VUS in the day-spa category but at much greater scale and brand awareness.

Direct peers

• European Wax Center: A specialty chain focused on waxing and related skin and brow services. While more narrowly focused than VUS, it competes for the same hair removal and brow/lash customer spend.
• Massage Heights: A membership-based therapeutic massage and skincare franchise with a comparable service portfolio of massage, facials, and enhancements. Targets similar individual wellness consumers as VUS.
• The Woodhouse Day Spa: An upscale day-spa brand offering massage, facials, nail services, and body treatments in a similar premium positioning. Closely comparable product offering and customer base to VUS.
• Hand & Stone Massage and Facial Spa: A multi-location franchise offering massage, facials, and hair removal services with a similar service mix to VUS. Both target individual wellness consumers seeking recurring self-care services.

Regional players

• Burke Williams Day Spa: A west-coast-focused day spa offering massage, facials, and body treatments in a tranquil, holistic setting. Comparable full-service day-spa model with similar premium positioning to VUS.

Others

• Sundara Wellness Spa: Wellness spa concept offering massage, facials, and bodywork in a holistic setting. Comparable service philosophy around wellness and natural products, though operating at slightly different scale than VUS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vitalityspaSTL
• Instagraminstagram.com/vitalityspaSTL
• Xx.com/vitalityspaSTL
• LinkedInlinkedin.com/company/vitality-unlimited-spa-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitality Unlimited Spa