Morlen Health
Morlen Health is a Portland-based digital health company that delivers a 100% virtual, home-based pulmonary rehabilitation program for patients with chronic respiratory conditions such as COPD, serving individual patients across six U.S. states and employers through population health services as an affiliate of Permanente Health Care Ventures, PC.
- Company typePrivate
- Founded2019
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Morlen Health does
Morlen Health is a Portland, Oregon-based digital health company that develops and delivers a 100% virtual, home-based pulmonary rehabilitation program for patients with chronic respiratory conditions, primarily moderate-to-severe COPD. Founded in 2019 by physicians of Northwest Permanente PC and operating under the ownership of Permanente Health Care Ventures, PC, the company's flagship offering is an 8-week program that combines 1:1 virtual visits with respiratory therapists, group exercise classes branded as Vitality Fit™, and combined exercise-plus-education sessions branded as Vitality 360™, with patients using digital pulse oximeters for remote monitoring during exercise. The portfolio also includes the Breathe Better 101™ educational video series, the $20/month Vitality+ maintenance subscription for graduates, Population Health Services for employers and educational institutions, and a Prediction Model Review Service in which Northwest Permanente epidemiologists systematically assess third-party clinical prediction models (such as eRADAR for dementia risk) for bias and applicability using the PROBAST tool.
The technology stack rests on a telehealth delivery layer, Zoom for live group classes, an Athenahealth-hosted patient portal for records and appointments, and remote patient monitoring via digital pulse oximeters, with secondary integration into Epic EHR systems through the prediction model review workstream. The company generates revenue primarily through Medicare Part B billing for qualifying patients (covering up to 36 sessions, extendable to 72 on physician request), Medicare Advantage and commercial plan billing, self-pay arrangements with payment plans, the Vitality+ subscription, and employer/organization contracts for population health services. The program is currently delivered across six U.S. states — California, Colorado, Florida, Hawaii, Oregon, and Washington — where the clinical team maintains licensure, with stated plans to expand.
Go-to-market is hybrid: a clinician-referral-led channel (online referral forms, downloadable fax forms, and a clinician resources hub) drives individual patient acquisition for the pulmonary rehabilitation program, while a direct enterprise sales motion targets HR and organizational leadership for population health engagements. Leadership is drawn directly from the Northwest Permanente physician ecosystem, with the Chairman of the Board simultaneously serving as Executive Medical Director of Northwest Permanente PC.
Morlen Health firmographics
Firmographics- Name
- Morlen Health
- Legal name
- Morlen Health
- Website
- https://morlenhealth.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Morlen Health is a Portland-based digital health company that delivers a 100% virtual, home-based pulmonary rehabilitation program for patients with chronic respiratory conditions such as COPD, serving individual patients across six U.S. states and employers through population health services as an affiliate of Permanente Health Care Ventures, PC.
- Ownership category
- akta.pro rank
Morlen Health industry classification
Industry- Product category
- Virtual Pulmonary Rehabilitation
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)
- akta.pro primary industry
- Pulmonary Rehabilitation Programs (HLAFAFAK)
- akta.pro secondary industries
- Cardiopulmonary Rehabilitation Therapy In-Home (HSABADAG), Pulmonary Rehabilitation Programs (HLAKANAL)
Keywords
Where Morlen Health is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Morlen Health business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Billing - Medicare: Medicare Part B covers pulmonary rehabilitation for qualifying patients with moderate to severe COPD and other respiratory conditions. Medicare covers up to two 1-hour sessions per day, up to 36 sessions total, with potential extension to 72 sessions if requested by a doctor.
- Insurance Billing - Medicare Advantage and Commercial Plans: The company accepts Medicare Advantage plans and commercial health insurance plans, billing third-party payers for pulmonary rehabilitation services.
- Vitality+ Subscription: Post-rehabilitation maintenance program offered at $20/month providing unlimited access to live virtual exercise classes. No long-term commitment required.
- Self-Pay / Out-of-Pocket: For services not covered by insurance or patients without coverage, full payment is due at time of service. Payment plans available for qualified patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Vitality+ Pulmonary Rehab Maintenance Program |
| Subscription | Pay-as-you-go | Medicare Covered Pulmonary Rehabilitation |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Morlen Health product offering
Product offeringCore offering
Morlen Health delivers a 100% virtual, 8-week home-based pulmonary rehabilitation program for patients with chronic respiratory conditions (primarily COPD), combining 1:1 visits with respiratory therapists, guided group exercise classes (Vitality Fit™), combined exercise + education sessions (Vitality 360™), and remote patient monitoring via digital pulse oximeters. The company also offers Population Health Services to employers and organizations, plus a post-rehab Vitality+ Maintenance Program at $20/month.
Product overview
Morlen Health operates as a healthcare innovation company offering a portfolio of virtual and digitally-enabled healthcare services. The core offering is the Home-Based Pulmonary Rehabilitation Program—an 8-week, 100% virtual rehabilitation service developed with Northwest Permanente pulmonologists that combines 1:1 respiratory therapist visits, Vitality Fit™ exercise classes, and Vitality 360™ combined exercise and education sessions. Patients are equipped with digital pulse oximeters for remote monitoring. Post-rehabilitation, patients can join the Vitality+™ Maintenance Program for ongoing virtual fitness classes via Zoom at $20/month. The company also offers the Breathe Better 101™ educational video series, Population Health Services for employers, and a Prediction Model Review Service. The portfolio centers on virtual care delivery leveraging digital health technologies.
Differentiator
Problem solved
Functional benefit
Brands
- Vitality+: Pulmonary rehab maintenance program offering ongoing virtual exercise classes for graduates of Morlen Health's home-based pulmonary rehabilitation program. Membership costs $20/month for unlimited classes via Zoom.
- Vitality+ Portal
- Vitality Fit
- Vitality 360
- Breathe Better 101
Products and services
- Home-Based Pulmonary Rehabilitation Program
Quantifiable outcome
- Pulmonary rehabilitation following hospitalization or ED visit reduces risks of further hospitalizations and death by 30% to 50%
- +2 more outcomes
Companies that use Morlen Health
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Morlen Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Morlen Health partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Northwest PermanentecoreMorlen Health was created by the physicians of Northwest Permanente PC. The virtual pulmonary rehabilitation program was developed in collaboration with the leading pulmonologists of Northwest Permanente. The program includes a clinical team led by a pulmonologist. Leong Koh, MD serves as Chairman of the Board of Morlen Health and Executive Medical Director of Northwest Permanente PC.
- AthenahealthcoreAthenahealth provides the patient portal infrastructure for Morlen Health. Patients access appointment management and health records through the athenahealth portal at 26776.portal.athenahealth.com. Patient interaction with the portal is governed by Athenahealth's privacy policy.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Morlen Health competitors and assessment
Company assessmentBroad incumbents
- Virta Health: Virta Health is a virtual chronic-disease clinic (notably type 2 diabetes reversal) sold to employers, payers and health plans. Comparable to Morlen's employer/B2B population-health motion and to its insurance-billed virtual care model.
- ResMed: ResMed is a global leader in sleep and respiratory devices and connected-health platforms (e.g., myAir, AirView), with growing digital-respiratory programs. It competes indirectly with Morlen for the COPD/CHF patient relationship and has materially more resources.
- Hinge Health: Hinge Health is a digital MSK rehab leader combining virtual PT, wearable sensors and remote coaching. It uses a similar tele-rehab + RPM architecture to Morlen, though focused on musculoskeletal rather than pulmonary conditions.
- Amwell: Amwell is a national enterprise telehealth platform used by hospitals, health systems and insurers. Its provider-client base and scale position it as a potential platform competitor or partner for delivering virtual pulmonary rehab.
- Omada Health: Omada Health is a digital chronic-disease prevention and management platform covering diabetes, hypertension and musculoskeletal care; it shares the virtual-coaching + RPM + enterprise payer model Morlen uses, but operates at much greater scale across multiple conditions.
- Sword Health: Sword Health is a virtual physical-therapy and MSK-rehab platform pairing AI clinicians with wearable sensors. Comparable to Morlen in delivery mechanism (virtual rehab + sensors + clinician oversight), though it targets MSK rather than pulmonary indications.
- Teladoc Health: Teladoc Health is a large-scale virtual care platform spanning general telehealth, chronic-condition management and mental health. It can enter virtual pulmonary rehab as a feature line and offers national telehealth infrastructure that dwarfs Morlen's six-state footprint.
Direct peers
- Kaia Health: Kaia Health delivers app-based digital therapeutics for chronic conditions including COPD and MSK pain, overlapping directly with Morlen's virtual pulmonary rehab program in clinical category and digital-first delivery model.
- Wellinks: Wellinks is a virtual-first chronic care company focused specifically on COPD and pulmonary rehabilitation, mirroring Morlen Health's flagship product in target population, modality (virtual + RPM) and clinical focus.
Emerging players
- Lark Health: Lark Health provides AI-driven digital coaching for chronic conditions including diabetes, hypertension and COPD prevention, sold to payers and employers. Comparable to Morlen in employer/payer distribution and chronic-condition coaching format, though broader in condition scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Morlen Health social profiles
Digital presenceMorlen Health compliance and trust
Trust signalCompliance2 records
Morlen Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morlen Health leadership team
Management profileNumber of profiles
Profiles6 records
Morlen Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morlen Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morlen Health
What does Morlen Health do?
Morlen Health delivers a 100% virtual, 8-week home-based pulmonary rehabilitation program for patients with chronic respiratory conditions (primarily COPD), combining 1:1 visits with respiratory therapists, guided group exercise classes (Vitality Fit™), combined exercise + education sessions (Vitality 360™), and remote patient monitoring via digital pulse oximeters. The company also offers Population Health Services to employers and organizations, plus a post-rehab Vitality+ Maintenance Program at $20/month.
Is Morlen Health a public or private company?
Morlen Health is a private company. It is classified as corporate owned and is currently operating.
When was Morlen Health founded?
Morlen Health was founded in 2019. It employs 11 to 50 people.
Where is Morlen Health based?
Morlen Health is headquartered in Portland, United States, in the North America region.
How does Morlen Health make money?
Four revenue lines are on record. Insurance Billing - Medicare is the primary driver. The others are insurance Billing - Medicare Advantage and Commercial Plans, vitality+ Subscription and self-Pay / Out-of-Pocket.
Who are Morlen Health's main competitors?
Broad incumbents on record are Virta Health, ResMed, Hinge Health, Amwell, Omada Health, Sword Health and Teladoc Health. Direct peers are Kaia Health and Wellinks. Lark Health is listed as an emerging player.
Does Morlen Health have an API?
No public API is recorded for Morlen Health.
What industry is Morlen Health in?
Morlen Health's product category is Virtual Pulmonary Rehabilitation. Its primary akta.pro industry code is HLAFAFAK, Pulmonary Rehabilitation Programs, with a secondary code of HSABADAG, Cardiopulmonary Rehabilitation Therapy In-Home. Its NAICS code is 621340 and its SIC code is 8093.