R Squared
- Company typePrivate
- Founded1992
- HeadquartersTempe, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
R Squared firmographics
Firmographics- Name
- R Squared
- Legal name
- R Squared
- Website
- https://r2az.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where R Squared is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
R Squared business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Project-based Design Services: R Squared charges for design projects on a per-project basis with a 50% deposit to initiate work and balance due upon completion. Services include graphic design, web design, branding, advertising campaigns, video/animation, packaging, and more. The company also offers a process for revisions and additional design options as part of project scopes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
R Squared product offering
Product offeringCore offering
R Squared is a full-service graphic and web design agency that delivers brand identities, websites, advertising campaigns, video/animation, packaging, print collateral, social media graphics, SEO, and related creative services to clients across multiple industries. The agency sells its services on a project basis through a structured creative process from discovery to final draft, with a 50% deposit to initiate work and the balance due on completion.
Product overview
R Squared is a full-service graphic and web design agency offering a unified suite of creative services rather than a modular software product. The core offerings include Graphic Design (print, large format, vehicle wraps, trade show graphics), Web Design & Development, Identity Design/Logo Design, Branding, Marketing (campaigns, media buying, SEO), Social Media Graphics & Management, Video & Animation, Packaging, and Photography. Supporting services include Environmental Graphics, Event Planning & A/V, Copywriting, and Public Relations. Services are delivered through a structured creative process: Discovery Meeting, Research & Concept Development, First Draft, Feedback & Edits, and Final Draft. The company operates primarily as a creative services firm rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Graphic Design Traditional graphic design services including print collateral, large format graphics, branding campaigns, direct mail, outdoor and vehicle graphics/wraps, and trade show graphics for businesses across multiple industries.
- Web Design & Development Modern, mobile-friendly website design and development built for speed, usability, and SEO, including new site launches and redesigns of existing sites for business clients.
- Identity Design Logo design and brand identity development that creates compelling visual symbols formulated for visual impact and business clarity.
- Branding Strategic messaging and branding implementation that designs messaging to be on target with audiences, creating stronger marketing relevance and audience connections.
- Marketing Marketing strategy and execution services including advertising campaigns, media buying, e-blasts/newsletters, and PowerPoint templates for business clients.
- Social Media Graphics & Management Social media graphics creation and ongoing social media management services for businesses looking to maintain a consistent multi-platform presence.
- Video & Animation Video production services including live action, animated, and 3D video content creation for advertising, campaigns, and digital platforms.
- Packaging Product packaging design services for businesses needing physical product packaging artwork and structural design.
- Photography Professional photography services for websites, marketing materials, and product imagery.
- SEO Search engine optimization campaigns to drive traffic and increase engagement for client websites.
- Environmental Graphics Environmental and signage design for physical spaces, including trade show and large-format installations.
- Event Planning & A/V Special event graphics, event planning, and audio-visual services for business events and conferences.
- Copywriting & Public Relations Professional copywriting and public relations services supporting client messaging and communications.
Companies that use R Squared
Customer profileNamed customers17 records
Segments1 record
Ideal customer profiles3 records
R Squared technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
R Squared partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- HMA Public RelationscoreR Squared worked with HMA Public Relations on the First Sign campaign, a mental health awareness initiative. HMA is Arizona's oldest continuously operating PR firm (44 years). R Squared provided campaign branding, animation, and digital ad creation for this collaborative project.
- Helios Education FoundationminorR Squared worked on Future Me campaign, a pilot communications campaign for 18 school districts affiliated with College Knowing & Going, an initiative of Helios Education Foundation. Future Me aims to ensure every student has the opportunity to succeed in postsecondary education.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
R Squared competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Large, established independently-owned design firm with offices across the US offering identity, branding, and digital design — overlaps with R Squared's core identity and branding work at a much larger scale.
- Siegel+Gale: Global brand strategy and design firm offering branding, naming, and design services — competes for higher-end branding and identity mandates that anchor R Squared's higher-value work.
Emerging players
- Webflow: Visual web development platform enabling in-house teams and freelancers to build custom websites without code — increasingly competes with R Squared's web design and development service line.
- Design Pickle: Subscription-based graphic design service (also based in Arizona) offering unlimited design requests for a flat monthly fee — competes with R Squared for SMB design budgets via a fundamentally different, tech-enabled delivery model.
- 99designs: Online crowdsourced design marketplace connecting clients with freelance designers for logos, branding, web, and other creative work — competes with R Squared's logo and identity offerings via an on-demand, lower-cost model.
Direct peers
- RIESTER: Phoenix-headquartered advertising and digital agency with integrated creative, media, and production capabilities — operates as a similarly positioned regional creative firm serving multi-sector clients.
- Ideas Collide: Phoenix-based marketing and creative agency providing branding, digital, and content services — directly comparable Arizona-rooted boutique agency competing for similar mid-market clients.
- LaneTerralever: Phoenix-based full-service advertising and digital agency offering branding, creative, media, and analytics — another direct competitor in the same metro market with overlapping service lines.
- OH Partners: Phoenix-based full-service advertising and creative agency offering branding, design, digital, and media services to regional and national clients — directly comparable in geography, scale, and service breadth to R Squared.
Others
- Upwork: Freelance marketplace where buyers source designers and agencies on demand — relevant ecosystem context for R Squared's web/graphic design services, though not a direct agency competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
R Squared social profiles
Digital presenceR Squared financial estimates
Financial estimateRevenue estimate
Valuation estimate
R Squared leadership team
Management profileNumber of profiles
Profiles3 records
R Squared funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
R Squared M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about R Squared
What does R Squared do?
R Squared is a full-service graphic and web design agency that delivers brand identities, websites, advertising campaigns, video/animation, packaging, print collateral, social media graphics, SEO, and related creative services to clients across multiple industries. The agency sells its services on a project basis through a structured creative process from discovery to final draft, with a 50% deposit to initiate work and the balance due on completion.
Is R Squared a public or private company?
R Squared is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was R Squared founded?
R Squared was founded in 1992. It employs 1 to 10 people.
Where is R Squared based?
R Squared is headquartered in Tempe, United States, in the North America region.
How does R Squared make money?
One revenue line is on record: project-based Design Services.
Who are R Squared's main competitors?
Broad incumbents on record are Pentagram and Siegel+Gale. Emerging players are Webflow, Design Pickle and 99designs. Direct peers are RIESTER, Ideas Collide, LaneTerralever and OH Partners. Upwork is listed as an others.
Does R Squared have an API?
No public API is recorded for R Squared.