Asset.Guru

What Asset.Guru does

Asset.Guru is a Sydney-headquartered, privately held SaaS company that provides cloud-based fixed asset and lease management software for small-to-mid-sized businesses and asset-heavy enterprises. Its platform identifies what assets an organization owns, where they are located, and what they are worth, replacing spreadsheet-based asset registers with a centralized system that records asset history, certifications, maintenance logs, and depreciation schedules. Core technical components include automatic journal posting into Xero and QuickBooks Online at month-end, automatic draft asset creation from bills processed against Fixed Asset accounts, configurable journal grouping strategies, multi-entity support across multiple Xero or QBO files, mobile asset verification via Asset Sightings, and an optional Maintenance Module for preventive scheduling and task assignment.

The product is delivered in three subscription editions (Starter, Growth, Enterprise) with an add-on Maintenance Module; pricing is not publicly disclosed and the Enterprise tier offers custom billing and dedicated support. Revenue is generated through recurring SaaS subscriptions, supplemented by a paid onboarding call (offered free at a stated value of $99) and self-serve free-trial signup on the website. Distribution is primarily product-led via direct website sales and app store presence in the Xero and QuickBooks Online marketplaces, with a sales-assisted motion for enterprise and demo-led prospects. Customer segments span horizontal business functions (Facilities + Operations, IT, HR, Finance, Sales & Marketing) and targeted verticals including Building & Construction, Startups & Tech Companies, and Aged Care/Rental Accommodation providers.

The company was founded in 2014, remains independently owned with no disclosed external funding or parent company, and operates with 1-10 employees out of Sydney, Australia, with documented market activity in Australia and New Zealand.

Name

Asset.Guru

Legal name

Asset Guru Australia Pty Ltd

Website

https://asset.guru

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Asset.Guru is a Sydney-based, bootstrapped SaaS company providing cloud-based fixed asset management software that automates asset tracking, depreciation, and journal posting into Xero and QuickBooks Online for SMB and enterprise customers in Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Fixed Asset Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Hardware Asset Management (HAM) Services (BPAEAOAA)

akta.pro secondary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• Fixed asset management
• Cloud asset tracking
• Depreciation management software
• Lease management software
• Equipment tracking software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Asset.Guru operates as a subscription-based SaaS platform offering multiple pricing tiers (Starter, Growth, Enterprise) with different feature sets and user limits. The platform includes a Maintenance Module as an add-on available on Starter, Growth, and Enterprise plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Asset.Guru is a cloud-based SaaS fixed asset and lease management platform that enables businesses to identify what assets they own, where they are located, and what they are worth. The platform performs automatic depreciation calculations, posts depreciation journals directly into Xero or QuickBooks Online, supports check-in/check-out across employees and locations, provides audit-ready reporting via mobile Asset Sightings, and offers an optional Maintenance Module for preventative maintenance scheduling. It is sold through tiered subscriptions (Starter, Growth, Enterprise) with an additional paid Maintenance Module add-on.

Product overview

Asset.Guru offers a cloud-based fixed asset management platform designed for businesses of all sizes and industries, scalable from 1 to 50,000+ assets. The core platform includes asset tracking, depreciation calculation, and audit-ready reporting, available through three editions (Starter, Growth, and Enterprise) with an optional Maintenance Module add-on for preventive maintenance scheduling and task management. All editions integrate with accounting software (Xero and QuickBooks Online) for automatic journal posting, with enterprise features including multi-currency support, cost centre management, and custom billing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset.Guru Platform A scalable cloud-based fixed asset and lease management SaaS platform for businesses of all sizes and industries that enables users to identify what assets they own, where they are located, and what they are worth. Includes depreciation calculation, automatic journal posting to Xero and QuickBooks Online, asset check-in/check-out across employees and office locations, audit-ready reporting, and CAPEX replacement planning.
• Maintenance Module (Add-on) An add-on module sold separately on top of the Asset.Guru Platform that enables preventive maintenance schedules, maintenance history tracking, task assignment to team members, and reminders for registrations and renewals. Available as an optional paid add-on to Starter, Growth, and Enterprise plans.
• Asset.Guru Mobile App iOS mobile application that allows users to add photos to assets on the go, audit asset existence, and perform Asset Sightings for 24x7 real-time asset verification directly from their phone.

Quantifiable outcome

• Scalability from 1 to 50,000+ assets
• +2 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• QuickBooks Online (Intuit)coreTechnology or Integration · 1 January 2015Asset.Guru has been integrated with Intuit QuickBooks Online since 2015. The integration provides automatic journal posting, automatic draft asset creation from QuickBooks Bills or expenses against Fixed Asset accounts, and supports Xero Tracking Categories equivalent features through QuickBooks Classes.
• XerocoreTechnology or Integration · 1 January 2014Asset.Guru has been a Xero partner and integrated with Xero since 2014. The integration enables automatic journal posting into Xero, automatic fixed asset creation from Xero Bills, and asset revaluation, sale, and disposal directly in Xero. Multi-entity support allows multiple Xero files to connect to separate Asset.Guru licenses.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• EZOfficeInventory: Cloud-based asset tracking and management platform targeting SMBs and mid-market customers with check-in/out, depreciation, and maintenance features. Closely comparable to Asset.Guru's horizontal asset management positioning.
• Asset Panda: Cloud-based asset tracking and management SaaS that competes head-to-head with Asset.Guru across IT, facilities, and finance use cases for SMB and mid-market customers. Comparable in offering scope (asset register, check-in/out, depreciation, mobile) but larger and US-focused.
• AssetAccountant: Cloud-based fixed asset register and depreciation software for accountants and SMBs, with Xero and QuickBooks integration. Closely comparable to Asset.Guru's accounting-integrated asset management approach and target customer base.
• Itemit: UK-based SaaS for asset tracking and equipment management with QR/RFID tagging and check-in/out functionality. Directly comparable to Asset.Guru's operations-focused features and serves a similar SMB audience.
• Cheqroom: SaaS platform focused on equipment checkout, reservation, and tracking for organizations lending or renting assets. Comparable to Asset.Guru's check-in/check-out and Sales & Marketing asset rental use cases.
• Sortly: Inventory and asset tracking app for SMBs with mobile-first check-in/out and QR code workflows. Comparable lower-end of the market to Asset.Guru's Starter tier, focused on simplicity over depreciation depth.

Broad incumbents

• Sage Fixed Assets: Established fixed asset management solution from Sage serving mid-market and enterprise customers, with depreciation calculation, tax compliance, and reporting. Comparable in depreciation focus but serves larger customers as part of Sage's broader portfolio.
• NetSuite Fixed Asset Management: Native fixed asset module within Oracle NetSuite ERP, offering depreciation calculation and asset lifecycle management for mid-market and enterprise ERP customers. Represents the incumbent alternative Asset.Guru competes against for larger organizations.

Emerging players

• UpKeep: Mobile-first asset operations and maintenance management platform with CMMS capabilities. Overlaps with Asset.Guru's Maintenance Module add-on and asset tracking, but with stronger maintenance workflow focus.

Others

• Xero: Core accounting platform and Asset.Guru's longest-standing integration partner (since 2014). Not a direct competitor but the ecosystem anchor that drives Asset.Guru's distribution and creates platform dependency risk.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/asset_guru
• Facebookfacebook.com/Asset.Guru
• LinkedInlinkedin.com/company/4826437

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset.Guru