Gordon Hatch Co
Gordon Hatch Co. is a Germantown, WI-based manufacturers' representative and distributor founded in 1941, selling electric heating, temperature control, sensing, and process products to industrial customers across Wisconsin and the broader Midwest.
- Company typePrivate
- Founded1941
- HeadquartersGermantown, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gordon Hatch Co does
Gordon Hatch Co. is a Wisconsin-based manufacturers' representative and distributor of industrial electric heating and process control products. Founded in 1941 in Milwaukee and relocated to its current facility in Germantown, WI in 1991, the company operates with 1-10 employees and serves industrial customers across Wisconsin and the broader Midwest region. The business model is sales-led, with field-based sales engineers handling quote requests via an RFQ form, phone, and email, and providing on-site customer support for application-specific engineering problems.
The company's product portfolio covers eight categories: process sensing and temperature controls (thermocouples, thermostats, RTDs, industrial sensors, process interfaces); electric process heating (component, immersion, circulation, process air, radiant, comfort air heaters, and packaged systems); fans and motors (ISO 9001 and TS 16949 certified); cable and wire assemblies (single stripped wires through multi-conductor harnesses); valves (precision check valves, pressure relief valves, plastic cartridge valves, plastic check valves, micro needle valves, ball valves, and custom valves); heat trace cables and accessories; flexible silicone heaters; and insulation and heated insulation. The firm does not manufacture any of these products; instead it represents and distributes more than 25 third-party brands including Chromalox, Watlow, Durex, Selco, Fenwal Controls, Accutherm, Process Technology, Heatcraft, Indeeco, Dimplex, and Thermon.
Revenue is generated through distribution margins on hardware sales under a quote-based pricing model with no publicly disclosed pricing. The firm's competitive positioning rests on 80+ years of regional presence, in-house application-engineering support, the ability to customize or upgrade competitor-spec solutions (e.g., substituting 304 stainless steel enclosures for standard steel), and a comprehensive multi-brand line card spanning sensing, heating, motion, wiring, valving, and heat trace disciplines. The company has maintained continuous private operation with no disclosed funding rounds, acquisitions, or restructuring events.
Gordon Hatch Co firmographics
Firmographics- Name
- Gordon Hatch Co
- Legal name
- Gordon Hatch Co. Inc
- Website
- https://gordonhatch.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gordon Hatch Co. is a Germantown, WI-based manufacturers' representative and distributor founded in 1941, selling electric heating, temperature control, sensing, and process products to industrial customers across Wisconsin and the broader Midwest.
- Ownership category
- akta.pro rank
Gordon Hatch Co industry classification
Industry- Product category
- Industrial Heating Equipment Distribution
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Industrial Valve Manufacturing (332911)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial Process Furnaces & Ovens (3567), Electrical Industrial Apparatus (3620)
- akta.pro primary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Gordon Hatch Co is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Gordon Hatch Co business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (Distribution/Representation): As a manufacturers' representative and distributor organization, Gordon Hatch Co. generates revenue through the sale of electric heating products, temperature control products, sensors, heat trace cables, flexible silicone heaters, wire and cable assemblies, valves, fans, and motors. The company represents multiple brand partners and earns margins on products sold to industrial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Quote-based pricing for industrial heating and control products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Gordon Hatch Co product offering
Product offeringCore offering
Gordon Hatch Co. is a manufacturers' representative and distributor organization that supplies electric process heating products, temperature control and process sensing devices, fans and motors, cable and wire assemblies, valves, and heat trace cable systems to industrial customers. Sales engineers provide in-office and on-site application support, custom engineering, takeoffs, and bill-of-materials services across Wisconsin and the Midwest.
Product overview
Gordon Hatch Co is a manufacturers' representative and distributor organization founded in 1941, specializing in sales and customer service for electric heating products. The company operates as a platform of interconnected industrial heating, sensing, and motion control product lines rather than a single unified product. The core product portfolio includes Process Sensing & Temperature Controls (thermocouples, thermostats, RTDs, sensors), Electric Process Heating (immersion heaters, circulation heaters, radiant heaters, cartridge heaters), Fans & Motors, Cable & Wire Assemblies, Valves, Heat Trace Cables, Flexible Silicone Heaters, and Insulation products. Sub-brands distributed include Accutherm (air duct, circulation, die casting, immersion, radiant heaters) and Watlow (cartridge, ceramic, flexible, multicell heaters). The products work together to provide complete thermal management and process control solutions for industrial applications.
Differentiator
Problem solved
Functional benefit
Products and services
- Process Sensing & Temperature Controls Thermocouples, thermostats, thermistors, RTDs, industrial sensors, process interfaces, thermal one shots, thermal fuses, NTC thermistors, liquid level sensors, and bulb and capillary thermostats supplied to industrial customers in Wisconsin and the Midwest.
- Electric Process Heating Component heaters, immersion heaters, circulation heaters, process air and radiant heaters, comfort air and radiant heaters, and packaged systems for industrial electric process heating applications.
- Fans & Motors Energy efficient fans and motors supplied to various markets, with ISO 9001 and TS 16949 certification and rigorous testing prior to release.
- Cable & Wire Assemblies Wire and cable harnesses and assemblies ranging from single stripped and cut wires to multi-conductor harnesses of any size.
- Valves Precision check valves, pressure relief valves, plastic cartridge valves, plastic check valves, micro needle valves, ball valves, and custom check valves.
- Heat Trace Cables & Accessories Heat trace cable and accessories with controls, including takeoffs, bill of materials, and engineering support for maintaining consistent temperatures in pipes, tanks, and industrial equipment.
- Flexible Silicone Heaters Flexible silicone heaters supplied to meet customer-specific industrial heating needs.
- Insulation and Heated Insulation Insulation and heated insulation products supplied to meet customer-specific industrial thermal management needs.
- Accutherm Electric Process Heaters Electric process heaters from Accutherm including air duct heaters, circulation heaters, die casting heaters, extrusion press heaters, immersion heaters, radiant heaters, tubular heating elements, and urn heaters.
- Watlow Electric Process Heaters Electric process heaters from Watlow including cartridge heaters, ceramic heaters, flexible heaters, multicell heaters, and pump and gas line heaters.
Quantifiable outcome
- Reduced downtime and maintenance costs through moisture-resistant cartridge heater solutions for washdown areas
- +1 more outcomes
Companies that use Gordon Hatch Co
Customer profileSegments1 record
Ideal customer profiles1 record
Gordon Hatch Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Gordon Hatch Co partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core.
- ChromaloxcoreChromalox is one of the primary brands represented by Gordon Hatch Co. for process sensing and temperature controls as well as electric process heating and heat trace products. Gordon Hatch Co. distributes Chromalox thermocouples, thermostats, and heat trace cable products.
- DurexcoreDurex is a brand represented by Gordon Hatch Co. for process sensing and temperature controls as well as electric process heating products.
- SelcocoreSelco is a brand represented by Gordon Hatch Co. for process sensing and controls products.
- Fenwal ControlscoreFenwal Controls is a brand represented by Gordon Hatch Co. for temperature controls products, with downloadable brochures available.
- GIC (General Instrument Corporation)coreGIC is a brand represented by Gordon Hatch Co. for thermodynamic products used in cable, wire assemblies, and temperature control applications.
- DurathermcoreDuratherm is a brand represented by Gordon Hatch Co. for temperature sensors, downloadable product PDFs available.
- MadisoncoreMadison is a brand represented by Gordon Hatch Co. for process sensing products, with downloadable catalogs available.
- WatlowcoreWatlow is a major brand represented by Gordon Hatch Co. for electric process heaters including cartridge heaters, ceramic heaters, flexible heaters, multicell heaters, and pump/gas line heaters.
- AccuthermcoreAccutherm is a brand represented by Gordon Hatch Co. for electric process heaters including air duct heaters, circulation heaters, die casting, extrusion press, immersion heaters, radiant heaters, tubular heating elements, and urn heaters.
- Process TechnologycoreProcess Technology is a brand represented by Gordon Hatch Co. for electric heaters.
- HeatcraftcoreHeatcraft is a brand represented by Gordon Hatch Co. for process heating products.
- IndeecocoreIndeeco is a brand represented by Gordon Hatch Co. for electric process heating products.
- DimplexcoreDimplex is a brand represented by Gordon Hatch Co. for electric heat products, with downloadable catalogs available.
- ThermoncoreThermon is a brand represented by Gordon Hatch Co. for process heating and heat trace products including heat trace cables and accessories.
- GaumercoreGaumer is a brand represented by Gordon Hatch Co. for electric heating products, with downloadable brochures available.
- RuffneckcoreRuffneck is a brand represented by Gordon Hatch Co. for industrial heating products, with downloadable PDFs available.
- CaloritechcoreCaloritech is a brand represented by Gordon Hatch Co. for industrial heating products, with downloadable product guides available.
- S.J. HowardcoreS.J. Howard is a brand represented by Gordon Hatch Co. for electric process heating products.
- GloQuartzcoreGloQuartz is a brand represented by Gordon Hatch Co. for infrared heaters, with downloadable PDFs available.
- HeatMaxcoreHeatMax is a brand represented by Gordon Hatch Co. for heat trace products.
- Power BlanketcorePower Blanket is a brand represented by Gordon Hatch Co. for heat trace products including heat trace cables and accessories, with downloadable PDFs available.
- PhoenixcorePhoenix is a brand represented by Gordon Hatch Co. for heat trace products, with downloadable PDFs available.
- CRVcoreCRV is a brand represented by Gordon Hatch Co. for cable and wire assembly products.
- ConnomaccoreConnomac is a brand represented by Gordon Hatch Co. for cable and wire assembly products, with downloadable catalogs available.
- King-CordcoreKing-Cord is a brand represented by Gordon Hatch Co. for power cords and wire products.
- Check Valve BrandcoreGordon Hatch Co. supplies precision check valves, pressure relief valves, plastic cartridge valves, plastic check valves, micro needle valves and ball valves, as well as custom check valves.
- Process FlocoreProcess Flo is a brand represented by Gordon Hatch Co. for process sensing and temperature control products.
- PHC (Process Heating Company)corePHC is a brand represented by Gordon Hatch Co. for process heating products.
- Heat Trace ProductscoreHeat Trace Products is a brand represented by Gordon Hatch Co. for heat trace cables and accessories.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Gordon Hatch Co competitors and assessment
Company assessmentEmerging players
- Hotwatt: Hotwatt manufactures electric heating elements, cartridge heaters, and process heaters, overlapping with the Watlow and Accutherm lines that Gordon Hatch distributes. It is comparable on product technology and customer use case, but smaller in scale than the major OEMs.
- Vulcan Electric Company: Vulcan Electric produces electric process heaters, immersion heaters, and temperature sensors for industrial applications. It overlaps with several of Gordon Hatch's represented product lines and competes for similar customer specifications.
- CCI Thermal Technologies: CCI Thermal Technologies designs and manufactures industrial process heaters, heat trace, and engineered heating solutions under multiple brands. It overlaps with Gordon Hatch's product mix in process heating and heat trace and competes for similar industrial accounts.
- Heatrex: Heatrex is a U.S. manufacturer of electric process heaters, immersion heaters, and heat trace products for industrial and hazardous-location applications. It is comparable to Gordon Hatch's distributed lines in product category and target customers, but sells via direct manufacturer channels.
- Accutherm: Accutherm is an OEM of electric process heaters (circulation, immersion, radiant, tubular) and a represented brand of Gordon Hatch. It is comparable as a smaller specialty manufacturer competing in the same application categories.
Direct peers
- WARE Inc. WARE Inc. is a manufacturers' representative and distributor specializing in industrial process heating, controls, and heat trace, operating regionally in the U.S. Midwest. It is the closest direct peer to Gordon Hatch in terms of business model (rep/distributor), product mix, and customer base.
Broad incumbents
- Durex Industries: Durex Industries is a manufacturer of electric heaters, temperature sensors, and process heating products and is itself a represented principal of Gordon Hatch. It is comparable as a competing OEM brand that also sells through other rep networks.
- Watlow: Watlow is a major OEM of electric heaters, temperature sensors, and power controllers and a key principal of Gordon Hatch. It competes for the same industrial process-heating applications through direct sales and a broader global footprint, making it a relevant broad incumbent.
- Chromalox: Chromalox is a global OEM of electric process heating and temperature control solutions and a core principal that Gordon Hatch represents. It is comparable because it offers overlapping product lines and competes for the same end-customer applications, though through direct sales rather than a rep model.
- Thermon: Thermon is a leading manufacturer of heat trace cable and systems and a principal represented by Gordon Hatch. It is a broad incumbent with overlapping heat trace and process heating offerings sold through direct channels and other reps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Gordon Hatch Co social profiles
Digital presenceGordon Hatch Co compliance and trust
Trust signalCompliance2 records
Gordon Hatch Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gordon Hatch Co leadership team
Management profileNumber of profiles
Profiles1 record
Gordon Hatch Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gordon Hatch Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gordon Hatch Co
What does Gordon Hatch Co do?
Gordon Hatch Co. is a manufacturers' representative and distributor organization that supplies electric process heating products, temperature control and process sensing devices, fans and motors, cable and wire assemblies, valves, and heat trace cable systems to industrial customers. Sales engineers provide in-office and on-site application support, custom engineering, takeoffs, and bill-of-materials services across Wisconsin and the Midwest.
Is Gordon Hatch Co a public or private company?
Gordon Hatch Co is a private company. It is classified as family owned and is currently operating.
When was Gordon Hatch Co founded?
Gordon Hatch Co was founded in 1941. It employs 1 to 10 people.
Where is Gordon Hatch Co based?
Gordon Hatch Co is headquartered in Germantown, United States, in the North America region.
How does Gordon Hatch Co make money?
One revenue line is on record: product Sales (Distribution/Representation).
Who are Gordon Hatch Co's main competitors?
Emerging players on record are Hotwatt, Vulcan Electric Company, CCI Thermal Technologies, Heatrex and Accutherm. WARE Inc. is listed as a direct peer. Broad incumbents are Durex Industries, Watlow, Chromalox and Thermon.
Does Gordon Hatch Co have an API?
No public API is recorded for Gordon Hatch Co.
What industry is Gordon Hatch Co in?
Gordon Hatch Co's product category is Industrial Heating Equipment Distribution. Its primary akta.pro industry code is IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3585.