Soma Technology Group

What Soma Technology Group does

Soma Technology Group is a privately-held Australian Managed Service Provider (MSP) founded in 2004 and headquartered in Broadbeach, Queensland. The company delivers comprehensive managed IT services to more than 500 Australian businesses, with a primary focus on mid-market organisations employing 20 to 1,000 staff and additional reach into small businesses, financial services, manufacturing, accounting, and non-profit and educational institutions. The firm operates from six offices across Australia (Broadbeach, Brisbane, Sydney, Melbourne, and Perth), positioning local on-the-ground technical presence and 24/7 support as core delivery differentiators.

The product portfolio is organised into four pillars: Infrastructure and Cloud (covering IaaS, network support, cloud solutions, unified communications, mobile device management, and managed firewall and access control); Managed IT Services (helpdesk, co-managed IT, proactive maintenance, status monitoring, virtual CIO, and endpoint management); Professional IT Services (technology alignment, Microsoft 365 optimisation, process automation, business continuity, cloud migration, technical business reviews, and cybersecurity consulting); and IT Security (cybersecurity and antivirus, backup and disaster recovery, managed detection and response, security awareness training, penetration testing, and vulnerability management). The underlying technical stack is anchored by Gold- and Platinum-tier partnerships with Microsoft, Cisco, Telstra, and Datto, with supporting integrations across Dell, VMware, Palo Alto Networks, Trend Micro, Kaseya, Veeam, HP, SnapLogic, and Egnyte. A proprietary Virtual Security Operations Centre (vSOC) provides 24/7 dedicated security monitoring, and the firm holds ISO 9001:2015, ISO 27001 alignment, CyberGRX Essential Eight Maturity Level 3, and ITIL credentials.

The business model is predominantly subscription-based: clients pay monthly recurring fees in advance for managed services, supplemented by project-based professional services revenue for cloud migrations, security consulting, and strategic alignment engagements. Pricing is quote-based rather than publicly tiered, and lead generation relies on free IT health checks and dark web assessments, SEO-driven content marketing across 54+ blog articles, customer testimonials, and direct phone sales via a national 1300 number. Go-to-market is sales-led and direct, targeting decision-makers at Australian businesses with 20–1,000 employees. The firm is led by CEO Justin Amos and operates with no parent company and no disclosed institutional ownership.

Name

Soma Technology Group

Legal name

Soma Technology Group

Website

https://soma.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Soma Technology Group is a privately-held Australian Managed Service Provider founded in 2004, delivering managed IT, cloud, cybersecurity, and professional IT services to over 500 mid-market and SMB customers across Australia from six offices.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)

akta.pro secondary industries

Service Desk & ITSM Outsourcing (BPAEAMAF), ITSM Platform Implementation & Administration (ServiceNow/JSM/BMC/etc.) (BPAEAJAC), ITSM Tooling Integration, Automation & Orchestration (BPAEAJAD), ITSM Reporting, SLA/XLA & Service Performance Management (BPAEAJAL), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud infrastructure
• IT helpdesk support
• Business IT outsourcing

Headquarters

HQ city

Broadbeach

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services Subscription: Monthly recurring fees for comprehensive managed IT services including proactive maintenance, monitoring, and support. Payment is required in advance according to Terms of Service.
2. Professional IT Services: Project-based professional services including technology alignment, cloud migration, cybersecurity consulting, and technical business reviews

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Soma Technology Group is an Australian Managed Service Provider delivering 24/7 managed IT services to Australian businesses across four integrated pillars: Infrastructure and Cloud, Managed IT Services, Professional IT Services, and IT Security. Services span IT support, co-managed IT, helpdesk, proactive maintenance, monitoring, virtual CIO, endpoint management, cloud migration, Microsoft 365 optimisation, business continuity, cybersecurity, managed detection and response, backups, and penetration testing. Customers receive a single trusted outsourced IT partner under monthly subscription agreements, with project-based professional services billed separately.

Product overview

Soma Technology Group is an Australian Managed Service Provider (MSP) offering a comprehensive suite of managed IT services since 2004. Their unified offering comprises four core service categories: Infrastructure and Cloud Services (including IaaS, network support, cloud solutions, unified communications, MDM, and managed firewall), Managed IT Services (covering helpdesk, co-managed IT, proactive maintenance, monitoring, virtual CIO, and endpoint management), Professional IT Services (technology alignment, Microsoft 365 optimisation, process automation, business continuity, cloud migration, technical reviews, and cybersecurity consulting), and IT Security Services (cybersecurity, antivirus, data backups, disaster recovery, MDR, security training, penetration testing, and vulnerability management). The company operates with ISO 9001:2015 quality standards and maintains Essential Eight Level 3 cybersecurity maturity, serving 500+ Australian businesses across multiple locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Infrastructure and Cloud Services End-to-end infrastructure and cloud offering for Australian businesses covering Infrastructure as a Service (IaaS), network support, cloud solutions, unified communications, mobile device management (MDM), and managed firewall and access control. Designed for organisations migrating to or operating in cloud and hybrid environments that need secure, always-on networking and communications.
• Managed IT Services Comprehensive outsourced IT support including IT helpdesk, co-managed IT (alongside internal teams), proactive maintenance, status monitoring, virtual CIO services, and endpoint management. Aimed at mid-market and enterprise Australian businesses needing 24/7 IT support without the cost of a full in-house team.
• Professional IT Services Project-based expert services covering technology alignment, Microsoft 365 optimisation, business process automation, business continuity planning, cloud migration and integration, technical business reviews (TBR), and cybersecurity consulting. Targeted at Australian businesses undertaking specific technology initiatives or strategic IT reviews.
• IT Security Services Comprehensive cybersecurity offering including cybersecurity and antivirus, data backups and disaster recovery, managed detection and response (MDR), security awareness training, penetration testing, and vulnerability management. Designed to protect Australian businesses from cyber threats and meet compliance obligations.

Quantifiable outcome

• Australian businesses lose $7,011 per minute due to downtime - Soma aims to prevent this through proactive IT management
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationTechnology integration partner; Soma is a Microsoft Gold Partner providing Microsoft 365, Azure, and related Microsoft solutions to clients
• CiscocoreTechnology or IntegrationLong-standing technology partner; Soma won Cisco FY19 Commercial Champ Sales Competition award and provides Cisco Meraki and networking solutions
• TelstracoreTechnology or IntegrationTelstra Cloud Gold Partner providing telecommunications and cloud services; Soma offers Telstra Calling for Office 365
• DattocoreTechnology or IntegrationAchieved Platinum Partner Status within Datto's Global Partner program, providing backup and disaster recovery solutions

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brennan IT: One of Australia's largest independent MSPs, providing managed IT, cloud, and cybersecurity services to mid-market and enterprise clients nationally. Directly comparable to Soma in service portfolio (managed IT, security, cloud) and target customer segment.
• Outcomex: Australian managed services and cybersecurity provider with Microsoft, Cisco, and cloud platform expertise serving mid-market and enterprise clients. Comparable in vendor stack and target segments.
• ASI Solutions: Australian managed IT and cloud services provider serving mid-market and enterprise customers across multiple states. Directly overlaps with Soma's managed IT, cybersecurity, and cloud migration offerings and mid-market focus.
• CyberCX: Australia's largest dedicated cybersecurity services firm, offering managed detection and response, security consulting, and vSOC capabilities. Comparable as a competitor in Soma's security services and vSOC offerings.
• AGL Technology Group: Australian IT services and managed services provider focused on mid-market clients with cloud, cybersecurity, and managed IT offerings. Closely comparable to Soma in scale, customer profile, and service mix.

Broad incumbents

• Logicalis Australia: Global IT solutions and managed services provider with Australian operations focused on digital infrastructure, cloud, and security. Comparable as a mid-market/enterprise managed services competitor with broader portfolio.
• Fujitsu Australia: Global IT services giant with significant Australian managed services, cloud, and digital transformation operations. A much larger incumbent serving the same enterprise buyer profile.
• Datacom: Large Australasian IT services firm with broad managed services, cloud, and cybersecurity capabilities across ANZ. A larger incumbent operating in Soma's space with deeper bench and broader geographic reach.

Others

• Kaseya: Global provider of IT management and security software (RMM, PSA, security) for MSPs. Soma is a Kaseya partner and customer of these tools; relevant as an enabling platform rather than a direct competitor.
• Datto (Kaseya company): Backup, disaster recovery, and business continuity platform vendor for SMB and mid-market IT providers. Soma holds Datto Platinum Partner status, sourcing backup/DR capabilities from Datto's platform.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/somaitsolutions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soma Technology Group