Mr. Smith Agency

What Mr. Smith Agency does

Mr. Smith Agency is a senior-led brand strategy and content studio based in Buffalo, New York, founded in 2013 by Rob Dimmer. The firm serves startups, in-house marketing teams, and growth-stage companies, delivering work across four integrated service lines: Brand Systems (strategy, identity, naming, design systems), Content & Social (campaign strategy, social content, video/photography), Digital Platforms (website design and development, UX/UI, eCommerce, CMS), and Experience Design (presentation decks, event branding, packaging, environmental design). Client engagements span 40+ named brands including Labatt USA, Seagram's, Delaware North, Girl Scouts of Western New York, The North Face, and Rich Products, with documented measurable outcomes such as +33.7% online sales for Neon Wave and +45% monthly purchases for One Roq Spirits.

Commercially, the firm operates as a pure professional services business, offering four engagement models—Project, Sprint, Campaign, and Retainer—with pricing not publicly disclosed and engagements scoped individually. Its core technology stack is human creative talent; there is no proprietary platform, no API, and no disclosed AI/ML capability. The go-to-market motion is relationship-driven and senior-led: the founding partners, strategy director, and creative director remain engaged from the first conversation through delivery, with no handoff to junior staff, and a trusted network of specialists is leveraged for additional capacity rather than fixed headcount expansion.

In 2025, Mr. Smith was acquired by The Martin Group, another Buffalo-based marketing firm, and now operates as a division of that group while retaining its brand identity, leadership, and 465 Washington Street office. The firm remains privately held with no institutional funding, 1-10 employees (eight named), and revenue figures undisclosed.

Name

Mr. Smith Agency

Legal name

Mr. Smith Agency, LLC

Website

https://mrsmith.agency

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Mr. Smith Agency is a senior-led brand strategy and content studio in Buffalo, NY, serving startups, in-house teams, and growth-stage companies across Brand Systems, Content & Social, Digital Platforms, and Experience Design. Founded in 2013, it became a division of The Martin Group in 2025.

Ownership category

akta.pro rank

Product category

Brand Strategy & Creative Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Brand strategy services
• Creative agency services
• Content creation studio
• Website design development
• Digital marketing campaigns

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Creative Services: Mr. Smith generates revenue through professional services engagements, offering four engagement models: Project (one-time deliverable), Sprint (focused short-term engagement), Campaign (marketing campaign execution), and Retainer (ongoing strategic partnership). Services span brand strategy, content and social, digital platforms, and experience design.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Mr. Smith Agency is a senior-led brand strategy and content studio that builds brands, launches campaigns, and creates content designed to perform. The agency delivers four integrated service areas — Brand Systems (strategy, naming, identity, design systems), Content & Social (campaigns, social content, video/photography), Digital Platforms (websites, UX/UI, eCommerce), and Experience Design (packaging, signage, events) — sold through four engagement models: Project, Sprint, Campaign, and Retainer.

Product overview

Mr. Smith Agency is a senior-led brand strategy and content studio offering four integrated service areas: Brand Systems (brand strategy, identity, and architecture), Content & Social (campaign strategy, social content, video/photography), Digital Platforms (website development, UX/UI, eCommerce), and Experience Design (print, packaging, events, experiential). Founded in 2013 as a design studio and now a division of The Martin Group, the agency works with startups, in-house teams, and growth-stage companies to build brands, launch campaigns, and create content designed to perform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Systems Comprehensive brand strategy and identity service covering positioning, naming, voice and tone, visual identity, design systems, brand guidelines, brand architecture, and rebranding initiatives for startups, in-house teams, and growth-stage companies.
• Content & Social Campaign strategy, social content and storytelling, video/photography/animation production, copywriting and scriptwriting, paid creative, content systems, and ongoing campaign optimization for client brands across channels.
• Digital Platforms Website design and development, UX/UI design, eCommerce and CMS platforms, landing pages, analytics and conversion optimization, SEO, and ongoing platform support delivered to client brands.
• Experience Design Presentation decks and sales materials, campaign assets and marketing materials, event branding and merchandise, signage and environmental branding, packaging and print systems, and experiential campaign execution for client brands.

Quantifiable outcome

• Neon Wave eCommerce: Online sales increased 33.7%, unique monthly traffic increased 48.9%, ad conversion rates improved 15.8%, ROAS increased 3.9%
• +3 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Martin GroupcoreStrategic or Co-development PartnerMr. Smith Agency is now a division of The Martin Group, a Buffalo-based creative and marketing firm. This acquisition expanded The Martin Group's creative and digital expertise. The announcement was made publicly and Mr. Smith continues to operate from its existing Buffalo office at 465 Washington Street.
• dPostminorStrategic or Co-development PartnerMr. Smith partnered with dPost to craft the Camp Wannawinanaddy event for the AAF Buffalo chapter's American Advertising Awards (AAA). Mr. Smith developed the visual identity, custom website, social assets, and event materials, while dPost contributed to the overall event execution.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• IDEO: Global design and innovation consultancy offering brand strategy, experience design, and digital. Comparable at the brand strategy and experience design level but operates at far greater scale and breadth.
• R/GA: Global digital agency offering brand, content, and connected product/platform work. Overlaps with Mr. Smith's Digital Platforms and Content & Social services but at significantly larger scale.
• Wieden+Kennedy: Independent global creative agency with integrated brand, campaign, and content capabilities. Comparable at the brand-and-content level but serves much larger global enterprise accounts.

Direct peers

• Work & Co: Digital-focused creative studio working on brand, product, and digital platforms. Direct peer on Digital Platforms and Content & Social service lines with a similar senior-led engagement model.
• Huge: Digital agency spanning strategy, design, content, and platforms. Comparable to Mr. Smith across all four service areas though at a larger scale.
• Mother New York: Independent creative agency known for integrated campaigns and content. Comparable positioning as a senior-led independent competing against holding-company networks.
• Mekanism: Boutique creative agency focused on brand storytelling and content campaigns. Direct peer serving similar CPG/beverage enterprise clients with brand-and-content engagements.
• Anomaly: Independent creative agency with brand strategy, campaign, and content capabilities. Direct peer in the integrated creative agency category serving similar enterprise CPG/beverage clients.
• Pentagram: Independent design and branding agency offering brand systems, identity, and content. Closely comparable to Mr. Smith's senior-led, no-handoff boutique model and integrated brand/content/experience offering.

Regional players

• The Martin Group: Buffalo-based creative and marketing firm and Mr. Smith's parent post-2025 acquisition. Comparable service offerings (creative, digital, marketing) and shared Buffalo HQ, though larger and broader in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mrsmithagency
• Facebookfacebook.com/mrsmithagency
• LinkedInlinkedin.com/company/mr-smith-agency-llc
• Instagraminstagram.com/mrsmithagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr. Smith Agency