Proform Racing
Proform Racing operates proformracing.com, providing horse racing race guides, form analysis, and ratings for bettors and racing enthusiasts. It is a niche, consumer-facing racing information service with no publicly disclosed scale or monetization details.
- Company typePrivate
- Founded1995
- HeadquartersHalifax, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
Proform Racing firmographics
Firmographics- Name
- Proform Racing
- Website
- https://proformracing.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Proform Racing operates proformracing.com, providing horse racing race guides, form analysis, and ratings for bettors and racing enthusiasts. It is a niche, consumer-facing racing information service with no publicly disclosed scale or monetization details.
- Ownership category
- akta.pro rank
Proform Racing industry classification
Industry- Product category
- Horse Racing Information Services
- akta.pro primary industry
- Horse Racing Media, Data & Handicapping Content (MPAEADAF)
Keywords
Where Proform Racing is headquartered
LocationHeadquarters
- HQ city
- Halifax
- HQ country
- Canada
- HQ region
- North America
Markets served
Proform Racing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Proform Racing product offering
Product offeringCore offering
Proform Racing provides horse racing race guides, form analysis, and ratings services aimed at horse racing bettors and racing enthusiasts. The content is delivered online via the Proform Racing website and is intended to support users in evaluating runners and races.
Differentiator
Problem solved
Functional benefit
Products and services
- Horse Racing Race Guides, Form and Ratings
Companies that use Proform Racing
Customer profileIdeal customer profiles1 record
Proform Racing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Proform Racing competitors and assessment
Company assessmentDirect peers
- Racing Post: UK horse racing newspaper and digital platform providing racecards, form, ratings, and tipping content to bettors — directly comparable product and audience to Proform Racing's race guides, form analysis, and ratings.
- Geegeez: Independent UK horse racing data, ratings, and form-analysis specialist with a strong ratings product — closely comparable to Proform Racing as a focused, ratings-led handicapping content operator.
- Racing.com: Australian racing media and data platform providing racecards, form, tips, and ratings to Australian bettors — comparable product offering and bettor audience, albeit serving a different geography.
- Timeform: Specialist horse racing form-analysis and ratings publisher serving UK and international bettors — overlaps directly with Proform Racing's form and ratings offering and addresses the same enthusiast/bettor segment.
- Sporting Life: UK racing and sports content platform with racecards, form, tips, and ratings — a direct peer in horse racing data and handicapping content aimed at bettors.
- At The Races: UK horse racing media and data site providing racecards, form, results, and tipping content to British and Irish racing fans — directly comparable content product and target audience.
- Daily Racing Form: Long-established US horse racing newspaper and digital platform delivering racecards, past performances, and analysis — analogous North American counterpart in the racing data/handicapping content category.
Broad incumbents
- Equibase: Official US horse racing data company and industry-wide source of race records, form, and analytics — operates at a much larger scale as the data backbone of US racing, comparable in category to Proform Racing's handicapping data layer.
Market position
Customer concentration
Proform Racing social profiles
Digital presenceProform Racing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proform Racing leadership team
Management profileNumber of profiles
Proform Racing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proform Racing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proform Racing
What does Proform Racing do?
Proform Racing provides horse racing race guides, form analysis, and ratings services aimed at horse racing bettors and racing enthusiasts. The content is delivered online via the Proform Racing website and is intended to support users in evaluating runners and races.
When was Proform Racing founded?
Proform Racing was founded in 1995. It employs 1 to 10 people.
Where is Proform Racing based?
Proform Racing is headquartered in Halifax, Canada, in the North America region.
Who are Proform Racing's main competitors?
Direct peers on record are Racing Post, Geegeez, Racing.com, Timeform, Sporting Life, At The Races and Daily Racing Form. Equibase is listed as a broad incumbent.
Does Proform Racing have an API?
No public API is recorded for Proform Racing.
What industry is Proform Racing in?
Proform Racing's product category is Horse Racing Information Services. Its primary akta.pro industry code is MPAEADAF, Horse Racing Media, Data & Handicapping Content.