Knebworth Golf Club

What Knebworth Golf Club does

Knebworth Golf Club is a private members' golf club and country club founded in 1908 in Knebworth, Hertfordshire, UK. It operates an 18-hole parkland course designed by Willie Park Jnr alongside practice facilities (driving range, short- and long-game areas). The clubhouse is the only golf clubhouse designed by Sir Edwin Lutyens and is a listed building, with three function rooms (Lutyens Suite, Dining Room, Conservatory) used for weddings, celebrations, and conferences. The technical core is the Intelligent Golf platform (v10.1.2), which powers the website, online tee-time booking, competition management, and World Handicap System synchronisation for playing members. Pro shop services are supported by a Ping Custom Fitting Centre with GC2 Launch Monitor technology, plus Trackman-equipped coaching delivered by PGA-qualified professionals.

The club generates revenue across eight streams: annual membership subscriptions (the recurring core), visitor green fees, pro shop retail, individual lessons and structured Ladies and Junior coaching programmes, custom club fitting, private hire and corporate events in the listed clubhouse, competition entry fees, and equipment rental (buggies £40/round, electric trolleys £20/round, pull trolleys £9/round). Distribution is direct-to-consumer: members via telephone/email and a member portal, visitors via the online booking engine, and societies and corporate groups Monday–Thursday via direct sales. The customer mix comprises playing members, day visitors and society groups, junior and ladies programme participants, corporate clients, and private event hosts.

The club is operated by a small leadership team: General Manager Mark Bierton, Course Manager Arran Johnson, Head Professional Ian Parker (23-year PGA Qualified Professional and author of the ten-level Junior Programme), Operations Manager Emma Brooke, and Assistant Professional Ryan Kearns. Knebworth is privately held with no disclosed institutional investors, parent company, or external funding; it is affiliated with England Golf and Hertfordshire Golf and runs on the Intelligent Golf tech stack.

Name

Knebworth Golf Club

Legal name

Knebworth Golf Club

Website

https://knebworthgolfclub.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Knebworth Golf Club is a private members' golf and country club in Hertfordshire, UK, operating a Willie Park Jnr 18-hole course and the only Lutyens-designed golf clubhouse, serving members, day visitors, societies, corporate event clients, and junior and ladies programme participants.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Athletic Field & Golf Course Groundskeeping (IMAIAIAH)

Keywords

• Golf club membership
• Parkland golf course
• Custom club fitting
• Golf coaching services
• Event venue hire

Headquarters

HQ city

Knebworth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Annual membership fees for playing members with full access to course, facilities, and clubhouse.
2. Green Fees: Visitor tee time fees charged to non-members playing the course. County Cards accepted Monday-Friday.
3. Pro Shop Sales: Retail sales of golf equipment, apparel, and custom-fitted clubs through the on-site pro shop.
4. Lessons and Coaching: Individual coaching sessions, ladies and junior golf programmes, and on-course coaching delivered by PGA-qualified professionals.
5. Custom Club Fitting: PING custom fitting services at no extra cost with the four-step fitting process for designing bespoke club sets.
6. Private Hire and Events: Venue hire for weddings, celebrations, conferences, and corporate events in the Lutyens-designed clubhouse with three versatile function rooms.
7. Competition Entry Fees: Fees charged for participation in club competitions including open events for external visitors.
8. Equipment Rental: Hire of buggies, electric trolleys, and pull trolleys for course use.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Knebworth Golf Club operates a Willie Park Jnr designed 18-hole parkland golf course and the only golf clubhouse designed by Sir Edwin Lutyens. It sells annual memberships and visitor green fees, and earns ancillary revenue from a pro shop, PGA-led lessons, a Ping Custom Fitting Centre using GC2 and Trackman technology, organised open competitions, and private hire of its function rooms for weddings, conferences and corporate events.

Product overview

Knebworth Golf Club operates as a traditional golf club offering a Willie Park Jnr designed 18-hole parkland course supported by practice facilities including a driving range. The club provides golf instruction through structured coaching programmes (Ladies, Junior, Individual, and On-Course coaching), a Pro Shop with a dedicated Ping Custom Fitting Centre using GC2 Launch Monitor technology, and membership programmes with active competition schedules. Non-golf revenue is generated through private hire of the historic Lutyens-designed clubhouse for events, weddings, conferences and meetings, with three versatile function spaces. The club's digital operations are powered by the Intelligent Golf platform for competition management, handicap tracking, and online booking.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Golf Course Willie Park Jnr designed 18-hole parkland course featuring tree-lined fairways, doglegs, elevated tees, rolling manicured fairways and large well-kept greens suitable for golfers of all abilities. Available to members via subscription and to visitors via green fees.
• Membership Programme Annual golf club membership providing full access to the 18-hole course, practice facilities, an active competition schedule for men, ladies and juniors, and clubhouse social events.
• Visitor Green Fees Pay-per-round green fee access for non-members, with County Cards accepted Monday to Friday and online advance booking through the Intelligent Golf booking engine.
• Driving Range and Practice Facilities Extensive practice facilities including undercover short and long game areas for member and visitor warm-up and skill development.
• Ping Custom Fitting Centre Official Ping Custom Fitting Centre providing a four-step Static, Dynamic, Ball Flight Observation and Performance Monitoring process using GC2 Launch Monitor technology to design and build personalised club sets at no extra cost.
• Golf Lessons and Coaching PGA-delivered individual lessons, on-course coaching, the Ten Level Junior Programme and the Ladies Golf Programme, using Trackman radar and video equipment.
• Pro Shop On-site golf retail outlet selling equipment, apparel, custom-fitted clubs and accessories, with professional fitting services across Ping, Callaway, Mizuno, TaylorMade and Titleist.
• Golf Competitions Organised tournaments including Gold and Silver Bowl, Juniors Open, Ladies Open, Mixed Open and Seniors Spring Open, open to members and external visitors with per-player and per-pair entry fees.
• Society and Corporate Golf Days Flexible golf day packages for societies and corporate groups available Monday to Thursday, combining course access, competitions and hospitality.
• Private Hire and Celebrations Venue hire for weddings, anniversaries, birthday celebrations and private functions in the listed Lutyens-designed clubhouse with three versatile function rooms.
• Conference and Meeting Facilities Three conference and meeting spaces (Lutyens Suite up to 32 theatre, Dining Room up to 48 theatre, Conservatory up to 120 theatre) overlooking the course, with flexible packages for corporate clients.
• Equipment Rental Hire of buggies, electric trolleys and pull trolleys for use on the course, available to members and visitors on a per-round basis.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• England GolfcoreOthersAffiliated with England Golf, the governing body for golf in England. Website provides online competition management and World Handicap System synchronisation for playing members.
• Hertfordshire GolfcoreOthersCounty golf association membership providing connection to regional golfing community and Hertfordshire Golf events.
• Intelligent GolfcoreTechnology or IntegrationWebsite and competition management platform provider. The Knebworth Golf Club website is powered by Intelligent Golf version 10.1.2, providing online booking, competition management, and World Handicap System synchronisation.
• PingcoreTechnology or IntegrationOfficial Ping Custom Fitting Centre at Knebworth Golf Club. Four-step fitting process using Ping Colour Code system, with no extra cost for custom-built clubs.
• Ping Authorized FittersminorChannel Partner/ Reseller/ DistributorClub fitters hold certifications from multiple manufacturers including Ping, Callaway, Mizuno, TaylorMade, and Titleist, enabling comprehensive fitting services.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Others

• Ping: Golf equipment manufacturer and Custom Fitting Centre programme operator. Comparable because Knebworth operates an authorised Ping Custom Fitting Centre, making Ping both a supplier and a brand partner that anchors Knebworth's fitting proposition.

Broad incumbents

• Wentworth Club: Large, established Surrey club operating three courses, a major tournament venue, and extensive hospitality. Comparable to Knebworth in southern England golf market but at significantly larger scale and broader service offering.

Direct peers

• West Sussex Golf Club: Members' golf club in West Sussex with 18-hole course, practice facilities, and clubhouse event hosting. Directly comparable to Knebworth in terms of UK regional members' club structure, society and corporate golf offering, and event hire.
• Aldeburgh Golf Club: Historic 18-hole members' golf club in Suffolk with clubhouse and competition programme. Comparable to Knebworth as a long-established UK members' club with similar event hire, society, and coaching offerings.
• Royal Blackheath Golf Club: One of the oldest golf clubs in the world, offering a members' course, clubhouse, and active competition schedule in Kent. Comparable to Knebworth as a heritage UK members' club with similar member, visitor, and event business mix.
• Walton Heath Golf Club: Historic two-course members' club in Surrey hosting major tournaments. Comparable to Knebworth as a long-established UK members' club with heritage positioning, society golf offering, and strong tournament calendar.
• The Wisley Golf Club: Premium private members' golf club in Surrey offering 18-hole championship courses, extensive practice facilities, and a high-end clubhouse. Directly comparable to Knebworth as a UK members-only club competing for the same southern England member and society market.
• The Berkshire Golf Club: Two-course members' golf club in Berkshire with strong tournament pedigree. Comparable to Knebworth as a premium UK members' club competing for southern England society and corporate golf business.
• St George's Hill Golf Club: Elite private members' club in Surrey with 18-hole course, practice facilities, and clubhouse. Comparable to Knebworth as a traditional southern England members' golf club targeting a similar premium leisure demographic.
• Hankley Common Golf Club: Members' golf club in Surrey with heathland course, practice facilities, and active competition schedule. Comparable to Knebworth as a regional UK members' club offering visitor green fees, societies, and event hosting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knebworthgolf
• Facebookfacebook.com/knebworthgc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knebworth Golf Club