What CEPA Safe Drive does

CEPA Safe Drive (legally CEPA Centro de Treinamento Ltda. in Brazil; also marketed as CEPA Mobility and CEPA Mobility Care) is a privately held road safety training, consulting, and fleet data management company founded in 1987 in Uruguay by Fernando Cammarota. It delivers specialized risk-control programs for traffic and transport incidents, serving national and multinational companies operating vehicle fleets across multiple vehicle classes (light vehicles, 4x4, motorcycles, heavy trucks, forklifts, buses/vans) and adjacent contexts such as hazardous-materials transport. The core offering is built on the proprietary BTW+ (Behind The Wheel) coaching methodology that combines in-situ theoretical training, on-track or on-road practical sessions, and self-perception/emotional intelligence work targeting subconscious driver habits; this is paired with ongoing online reinforcement modules distributed every four months for two years.

CEPA's product portfolio spans three pillars: Training (Capacitación), Consulting (Consultoría), and Data Management (Gestión de Datos). Bespoke training modules include BTW+, BTW 4x4, Heavy Vehicles, Driver Assessment, e-Learning Inteligencia Emocional, e-Learning Pack, TOJ (Training On The Job), HRD (High Risk Driver Training), In-Cabin Evaluation, Hazardous Materials Transport certification, Forklift Training, Road Safety Trainers, Motorcycle Training, and Monitor Programs. The flagship technology asset is CEPA Fleet Data Manager, a proprietary online fleet data administration and reporting platform that captures driver identification, training performance, licenses, fines, accidents, incidents, processes, mileage, and individual/collective KPIs and outputs monthly or quarterly statistical reports. All software tools are described as developed exclusively by CEPA.

The company is monetized through customized, quote-based enterprise training and consulting engagements (professional services) and recurring subscriptions for e-learning and data management products. Distribution is via direct enterprise field sales backed by regional offices in Uruguay (HQ), Brazil, Mexico, Colombia, Argentina, and the Netherlands (EMEA/APAC), enabling coverage across five continents and a delivery model that includes on-site training and the unique-in-Latin-America training center in Montevideo. Notable relationships include founding members of the Global Safe Drive Alliance (2014), the Switzerland-based GDC certification partnership, and the UNITRAN Foundation with UN ECOSOC consultative status (created 2008, partnered with PAHO). Disclosed enterprise logos span Energy/Oil & Gas (Shell Uruguay, Shell Capsa Argentina), Forestry (Forestal Oriental), Healthcare (Johnson & Johnson – SAFE Fleet program across Latin America and the Caribbean in 1997), and Transport Services (SEMM).

Name

CEPA Safe Drive

Legal name

CEPA Centro de Treinamento Ltda.

Website

https://latam.cepasafedrive.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

CEPA Safe Drive provides road safety training, consulting, and fleet data management to enterprise fleet operators, combining a proprietary neuroscience-based driver behavior methodology with the CEPA Fleet Data Manager platform across Latin America, Europe, and Asia-Pacific.

Ownership category

akta.pro rank

Product category

Fleet Safety Training

NAICS

Automobile Driving Schools (611692), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Transportation & Fleet Safety (DOT, Driver Safety) (EDABAEAM)

akta.pro secondary industries

Fleet Safety Management (Policies, Monitoring, Incident Prevention) (TLABAIAC), Loss Control & Safety Engineering (Driver Training, Policy/Program Design, Audits) (TLABANAJ), Driver Behavior Scoring & Coaching Platforms (TLAEANAB), Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)

Keywords

• Fleet safety training
• Driver risk management
• Road safety consulting
• Fleet data analytics
• Defensive driving programs

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Training Services (Capacitación): In-person and online training programs for drivers including BTW+ Coaching, 4x4 training, heavy vehicle training, forklift training, motorcycle training, risk driver training (HRD), on-the-job training (TOJ), and in-cabin evaluation.
2. Consulting Services: Customized and integral solutions for developing strategies related to the valuation or implementation of Policies, Programs and Procedures for fleet vehicle safety. Includes diagnosis, policy development, fleet configuration, maintenance, renewal process, legal requirements, and safety assessments.
3. Data Management Services (Fleet Data Manager): Online fleet data administration and management service providing data capture, analysis and real-time reporting. Customizable tool that optimizes resources and investments while improving planning, logistics and operational costs.
4. Online/E-Learning Products: Digital training products including e-BTW+, Driver Assessment, Emotional Intelligence e-Learning, and e-Learning Pack delivered via online platform.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CEPA Safe Drive develops and delivers specialized road-safety training, consulting, and fleet data management services for companies operating vehicle fleets. Its core offering is the BTW+ (Behind The Wheel Plus) coaching methodology—neuroscience- and behavioral science-based driver safety training—supported by the proprietary CEPA Fleet Data Manager online platform and digital e-learning tools (e-BTW+, Driver Assessment, Emotional Intelligence e-Learning, e-Learning Pack).

Product overview

CEPA Safe Drive offers a unified driver safety platform centered on the BTW+ (Behind The Wheel) coaching methodology combined with the CEPA Fleet Data Manager data management platform. The portfolio spans 16+ products and services organized in three core pillars: Training (capacitación), Consulting (consultoría), and Data Management (gestión de datos). The BTW+ program serves as the core coaching methodology applied across vehicle types (heavy, 4x4, motorcycles, forklifts), supported by digital modules including e-BTW+, Driver Assessment, e-Learning Pack, and e-Learning Inteligencia Emocional. The CEPA Fleet Data Manager is the proprietary online platform for fleet-wide data collection and analytics. Additional services include TOJ, HRD for high-risk drivers, In-Cabin Evaluation, Online Training, Hazardous Materials Transport certification, Monitor Programs, and Road Safety Trainers. All software is developed exclusively by CEPA using modern audiovisual techniques, and programs integrate emotional intelligence and behavioral approaches.

Differentiator

Problem solved

Functional benefit

Brands

• CEPA Fleet Data Manager: Online fleet data management and administration tool that captures and analyzes driver identification, training performance, licenses, fines, accidents, incidents, processes, mileage, and individual and collective performance indicators.

Products and services

• BTW+ Coaching Program Driver coaching program combining theoretical, practical (on-track or public roads), and online stages to develop preventive attitudes and reduce traffic accidents for enterprise fleet clients.
• CEPA Fleet Data Manager Online proprietary platform that captures and analyzes driver identification, training performance, licenses, violations, accidents, mileage and individual/collective KPIs, generating monthly or quarterly statistical reports in real time for fleet operators.
• Fleet Safety Consulting Services Customized and integral consulting solutions for developing strategies related to the valuation or implementation of policies, programs and procedures for fleet vehicle safety, including diagnosis, policy development, fleet configuration, maintenance, renewal processes, legal requirements and safety assessments for enterprise clients.
• e-BTW+ Online Theoretical Training Flexible online theoretical safe-driving training tool developed exclusively by CEPA using modern audiovisual techniques, delivered as a stand-alone e-learning course to drivers.
• Driver Assessment Online evaluation system for measuring driver knowledge and potential behavior, used to support hiring decisions and ongoing performance evaluation by fleet managers.
• e-Learning Inteligencia Emocional E-learning course developed by CEPA based on emotional intelligence applied to driving, focusing on the psychosocial aspects of driver behavior.
• e-Learning Pack Individualized electronic training package customized for each company covering safe driving concepts and company-specific policies, delivered digitally to enterprise fleet clients.
• Hazardous Materials Transport Training Theoretical course authorized by MTOP Uruguay for drivers and crew transporting dangerous goods by road, valid for 5 years throughout MERCOSUR.
• Forklift Training Theoretical and practical training program for warehouse and industrial personnel who routinely operate forklifts, covering basic fundamentals of vehicle operation.
• HRD High Risk Driver Training In-situ training in which a CEPA instructor accompanies high-risk drivers during their daily commute, working preventively on the behaviors that led to their risk classification.

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• Global Safe Drive AlliancecoreStrategic or Co-development Partner · 1 January 2014CEPA is a founding member of the Global Safe Drive Alliance, a pioneering global road safety initiative. The alliance promotes best practices in road safety worldwide and provides a network for standards and certification in safe driving.
• GDC (Global Driving Standards Certification)coreStrategic or Co-development Partner · 1 January 2014Independent certification body based in Switzerland that certifies training centers, companies, master trainers, trainers and drivers. GDC certification is unique and confirms compliance with best practices in global road safety.
• UNITRAN FoundationcoreStrategic or Co-development Partner · 1 January 2008UNITRAN Foundation was created by CEPA in 2008. It is the first and only NGO recognized by the UN Economic and Social Council (ECOSOC) with consultative status regarding road safety. Works in partnership with PAHO (Pan American Health Organization) on road safety initiatives.
• EndeavornotableOthers · 1 January 2008Fernando Cammarota, CEPA's founder, was selected as an International Entrepreneur by Endeavor in 2008. Endeavor is a global entrepreneurship organization that supports high-impact entrepreneurs.
• PAHO (Pan American Health Organization)notableStrategic or Co-development PartnerCEPA works in partnership with PAHO through the UNITRAN Foundation on road safety initiatives, leveraging the UN ECOSOC consultative status for advocacy and policy influence.
• Global Fleet Advisory BoardminorOthersCEPA is a member of the Global Fleet Advisory Board, participating in discussions about fleet management strategies and Latin America market development.
• NETS (National Safety Council's Traffic Safety Division)notableStrategic or Co-development PartnerCEPA partners with NETS, an organization focused on traffic safety, to promote road safety best practices and standards.

Scale indicators6 records

Recent moves13 records

Expansion highlights7 records

Others

• Global Fleet Advisory Board / Global Safe Drive Alliance: Industry network in which CEPA is a founding member. Functions as an enabling peer ecosystem and standards body rather than a commercial competitor; provides channels for CEPA's international expansion.
• NETS (National Safety Council - Traffic Safety Division): Industry association promoting road safety best practices. Already a CEPA partner; functions as an ecosystem reference point and standards convener rather than a direct commercial competitor.

Emerging players

• Motive (formerly KeepTruckin): Fleet management platform combining telematics, driver safety, and compliance tools. Comparable in its integrated fleet safety + driver behavior analytics approach vs. CEPA's services-plus-platform combination.
• Lytx: Video telematics and driver behavior analytics provider serving commercial fleets. Comparable to CEPA's Fleet Data Manager and BTW+ coaching in driver behavior risk scoring, though Lytx is hardware-centric and CEPA is services-centric.
• GreenRoad Technologies: Driver behavior scoring and coaching platform focused on fleet safety. Directly comparable to CEPA's behavioral-based BTW+ coaching and Fleet Data Manager methodology in measuring and improving driver behavior.

Broad incumbents

• Geotab: Global leader in fleet telematics and connected vehicle IoT with driver behavior/safety scoring capabilities. Broad incumbent competing for fleet-safety wallet share through platform analytics that overlap with CEPA Fleet Data Manager's remit.
• Samsara: Connected operations cloud including fleet telematics, driver coaching, and safety analytics. Broad incumbent in fleet safety with bundled driver behavior tools that may substitute or integrate with CEPA's training/data stack.

Direct peers

• Smith System: US-based driver safety training provider founded in 1952, focused on fleet driver behavior and collision reduction. Directly comparable to CEPA in methodology-driven fleet safety training for enterprise fleets.
• Instructional Technologies Inc. (ITI): Long-standing commercial driver training provider (PRO-TREAD) with online safety courses for fleets. Comparable to CEPA in delivering standardized and customized online fleet driver training content.
• Driver's Alert: Provider of fleet driver safety services including MVR monitoring, training, and risk management. Comparable to CEPA's combination of driver risk identification, training, and fleet safety program design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cepasafedrive

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEPA Safe Drive