GreenRoad Technologies
GreenRoad Technologies is an AI-powered fleet safety telematics company that combines patented driver-behavior analytics, in-cab coaching, and a conversational AI assistant (AskMila) to serve commercial fleets of 25 to 10,000+ vehicles across 70+ countries in passenger transport, oil & gas, utilities, and delivery.
- Company typePrivate
- Founded2004
- HeadquartersCedar Park, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What GreenRoad Technologies does
GreenRoad Technologies, founded in 2004 and headquartered in Cedar Park, Texas, is a privately held AI-powered fleet safety telematics company that combines a patented 150+ maneuver detection engine, cloud-based analytics, in-vehicle hardware, smartphone-based software deployment, and a conversational AI assistant (AskMila) to deliver real-time driver coaching, predictive risk insights, and integrated telematics for commercial fleets of 25 to 10,000+ vehicles across 70+ countries. The product stack is anchored by GreenRoad Central, a cloud-based fleet safety management platform that ingests data from the GreenRoad Edge in-vehicle hardware device, the GreenRoad Drive mobile app, the software-only GreenRoad Digital Edge deployment, the VideoSense Pro AI dash cam, and the GreenRoad Connect ECM unit, with HERE Technologies-powered bridge-strike alerts and Open APIs extending the platform into adjacent operational workflows. GreenRoad monetizes primarily through annual enterprise SaaS subscriptions on the Central/Drive/Digital Edge stack, supplemented by hardware sales of the Edge device, professional services (training, onboarding, installation via a global partner network), and partner-sourced revenue through channel relationships with Pirelli/Prometeon, ST Engineering, Arthur J. Gallagher, Optibus, and Stratio. The company serves enterprise customers across passenger transport (the largest share of UK bus safety platform deployments), oil & gas / mining (Chevron Canada, Schlumberger), utilities, delivery, food & beverage, construction, and services, with marquee references including Schlumberger, Chevron, Stagecoach, Securitas Belgium, JELD-WEN, ComfortDelGro Australia, and Transit Systems Australia. GreenRoad is venture-backed by Benchmark, DAG Ventures, Generation Investment Management's Climate Solutions Fund, Virgin Management, Amadeus Capital Partners, and Israel Growth Partners across roughly $99M of disclosed funding through 2015, and in March 2026 named Yali Harari as CEO and Yossi Carmil (former Cellebrite executive) as Executive Chairman to position the company for global expansion and capital markets readiness.
GreenRoad Technologies firmographics
Firmographics- Name
- GreenRoad Technologies
- Legal name
- GreenRoad Technologies, Inc.
- Website
- https://greenroad.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GreenRoad Technologies is an AI-powered fleet safety telematics company that combines patented driver-behavior analytics, in-cab coaching, and a conversational AI assistant (AskMila) to serve commercial fleets of 25 to 10,000+ vehicles across 70+ countries in passenger transport, oil & gas, utilities, and delivery.
- Ownership category
- akta.pro rank
GreenRoad Technologies industry classification
Industry- Product category
- Fleet Safety Telematics Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Computer Communications Equipment (3576), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Driver Behavior Scoring & Coaching Platforms (TLAEANAB)
- akta.pro secondary industries
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Fleet Safety Analytics, Benchmarking & Risk Scoring (TLAEANAI), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
Keywords
Where GreenRoad Technologies is headquartered
LocationHeadquarters
- HQ city
- Cedar Park
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
GreenRoad Technologies business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS subscription (GreenRoad Central, Drive, Digital Edge): Recurring SaaS subscriptions for cloud-based fleet safety management platform and mobile app. The company transitioned to a SaaS platform in 2017, enabling software-only offerings with no need for installed hardware. Pricing is quote-based/enterprise contract.
- Hardware sales (GreenRoad Edge™ in-vehicle device): One-time and ongoing revenue from sales of the GreenRoad Edge™ in-vehicle device with LED feedback panel, including installation services delivered through a global network of qualified installation partners.
- Channel / partner-sourced revenue (resellers, OEMs, insurance): Revenue generated through channel partners such as Pirelli/Prometeon (PRO Drive), ST Engineering (APAC distribution), Arthur J. Gallagher (insurance-led bundling), and Optibus (transit planning integrations).
- Professional services (training, installation, onboarding): Revenue from customer onboarding, manager training, and remote / on-site installation of Edge™ hardware, delivered either by GreenRoad's team or its qualified global installation partner network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise SaaS subscription for GreenRoad Central platform and Drive / Digital Edge / Edge offerings |
| One time/ perpetual license | Multi-year contract | One-time hardware purchase for GreenRoad Edge™ in-vehicle device with installation |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels10 records
GreenRoad Technologies product offering
Product offeringCore offering
GreenRoad sells a unified, modular fleet safety telematics platform combining a cloud-based management product (GreenRoad Central™) with hardware (Edge™) and software-only (Drive™ App / Digital Edge™) deployment options, an AI dash cam (VideoSense™ Pro), and an AI assistant (AskMila™). The offering delivers real-time in-cab driver coaching, patented 150+ maneuver detection, predictive risk analytics and an Open API for integration, sold via SaaS subscriptions, hardware sales and channel partners to commercial fleets of 25 to 10,000+ vehicles.
Product overview
GreenRoad offers a unified, modular fleet safety telematics platform that combines a core cloud-based management product (GreenRoad Central™) with multiple deployment options (GreenRoad Edge™ in-vehicle hardware and GreenRoad Digital Edge™ / Drive™ App software-only options), a video telematics add-on (VideoSense™ Pro), a conversational AI assistant (AskMila™), and a rider-safety telematics offering for motorcycles. GreenRoad Central™ serves as the central command center, ingesting data from Edge™ hardware, Digital Edge™/Drive™ software-only deployments, and VideoSense™ Pro to deliver real-time alerts, Safety Scores, dashboards, and an Open API for integration. Add-on modules such as Drive Saver (distracted driving), Proactive Safety Alerts (including low-bridge warnings powered by HERE map data), Gamification, GreenRoad Fleet Elite recognition, GreenRoad Connect™ and GreenRoad Sensor Hub extend the platform's coverage across the full driver, vehicle, and operational lifecycle. AskMila™ layers predictive, generative, and natural-language AI on top of the platform to provide risk prediction, coaching plan generation, and route-level risk analysis (the "Risk by Route" capability).
Differentiator
Problem solved
Functional benefit
Brands
- GreenRoad Drive™: Software-only mobile app that turns smartphones into intelligent, in-vehicle driving and training coaches using smartphone sensors and AI, providing real-time feedback, tracking, and personalized guidance.
- GreenRoad Edge™
- GreenRoad Central™
- GreenRoad Digital Edge™
- GreenRoad VideoSense™ Pro
- AskMila™
- GreenRoad Connect™
Quantifiable outcome
- 20–70% reduction in number of accidents
- +12 more outcomes
Companies that use GreenRoad Technologies
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles3 records
GreenRoad Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability16 records
Feature9 records
GreenRoad Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Pirelli / Prometeon Tyre GroupflagshipPirelli/Prometeon has partnered with GreenRoad to enrich its PRO-Services fleet services portfolio, offering the 'PRO Drive' solution based on GreenRoad know-how in fleet management and telematics. PRO Drive helps fleets improve driver behavior, generating fuel savings and incident reductions and lifting TCO efficiency.
- ST Engineering Electronics LtdcoreST Engineering Electronics (the Singapore-based electronics arm of the $6.7b ST Engineering Group) has partnered with GreenRoad to deliver GreenRoad's advanced Fleet Safety and Operations Management solutions to its customers throughout Asia Pacific.
- Arthur J. Gallagher InternationalcoreOne of the top ten independent insurance intermediaries and financial services advisers in the UK, AJG has partnered with GreenRoad to access better detail to predict fleet risk, offer specific risk management interventions, and negotiate reduced premium levels and improved cover terms for clients.
- OptibuscoreOptibus, a market-leading software platform for public transportation planning, scheduling and rostering, has partnered with GreenRoad to increase passenger safety and comfort by bringing historical road safety data into the earliest phases of transportation planning.
- StratiocoreGreenRoad and Stratio partner to solve fleet driver safety and predictive maintenance challenges. The integrated solution promotes safe, eco-driving habits that reduce maintenance costs and accidents, minimize fuel consumption and emissions, extend EV charge range, and help operators offer services that passengers trust.
- HERE TechnologiesflagshipGreenRoad partnered with HERE Technologies to deploy real-time, context-aware driver alerts designed to prevent bridge and tunnel strikes among fleet vehicles, using HERE's map data including bridge heights and road restrictions. The solution, adopted by customers including Stagecoach in the UK, delivered a 50–70% reduction in collisions and up to 15% lower operational costs.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
GreenRoad Technologies competitors and assessment
Company assessmentDirect peers
- Samsara: Public IoT/fleet management platform combining telematics, video-based safety, and AI-driven driver coaching for commercial fleets - the most direct and best-capitalized competitor to GreenRoad's Central, Edge, VideoSense Pro, and AskMila product stack.
- Geotab: Market-leading fleet telematics platform with a large partner ecosystem and safety scoring/risk reporting - directly comparable to GreenRoad Central's analytics and Safety Score methodology, with substantially greater scale and OEM integrations.
- Lytx: Video telematics and driver safety specialist using AI dash cams to surface risky driving events - competes head-to-head with GreenRoad VideoSense Pro and shares GreenRoad's focus on in-cab real-time coaching and event-driven safety scoring.
- Motive: AI-powered fleet management and driver safety platform offering telematics, video-based dash cams, and equipment monitoring - directly overlaps with GreenRoad Drive, Digital Edge, and VideoSense Pro, especially in mid-market and commercial fleet segments.
- Azuga: Fleet safety and GPS tracking platform owned by Bridgestone, offering driver scoring, dash cams, and telematics - closely comparable to GreenRoad in customer profile (commercial fleets), product mix (safety + telematics), and insurance-bundling GTM.
Broad incumbents
- Verizon Connect: Large incumbent fleet and asset management platform combining telematics, video, and compliance within a broader Verizon portfolio - offers overlapping capabilities but does not specialize in GreenRoad's granular 150+ maneuver detection niche.
- Webfleet (Bridgestone): Bridgestone-owned fleet management service with telematics, compliance, and driver behavior features - comparable to GreenRoad in tyre-services bundling (similar to Pirelli/Prometeon partnership) but operating as part of a much larger mobility portfolio.
- Trimble Transportation: Diversified transportation and logistics technology provider with fleet safety, telematics, and compliance capabilities - comparable to GreenRoad's enterprise/government-facing deployment profile but as part of a much broader transportation portfolio.
Emerging players
- Mobileye: Computer-vision-based driver assistance and fleet safety technology already integrated alongside GreenRoad (e.g., ComfortDelGro Australia deployment) - competes in adjacent in-cabin monitoring and ADAS use cases that overlap with VideoSense Pro.
- Fleetio: Modern fleet management and maintenance software platform with growing telematics and driver safety integrations - competes with GreenRoad in mid-market fleet segments and shares a software-led, app-driven onboarding motion (similar to GreenRoad Drive/Digital Edge).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GreenRoad Technologies social profiles
Digital presenceGreenRoad Technologies compliance and trust
Trust signalCompliance3 records
GreenRoad Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenRoad Technologies leadership team
Management profileNumber of profiles
Profiles9 records
GreenRoad Technologies subsidiaries and ownership
Company hierarchySubsidiaries2 records
GreenRoad Technologies funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenRoad Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenRoad Technologies
What does GreenRoad Technologies do?
GreenRoad sells a unified, modular fleet safety telematics platform combining a cloud-based management product (GreenRoad Central™) with hardware (Edge™) and software-only (Drive™ App / Digital Edge™) deployment options, an AI dash cam (VideoSense™ Pro), and an AI assistant (AskMila™). The offering delivers real-time in-cab driver coaching, patented 150+ maneuver detection, predictive risk analytics and an Open API for integration, sold via SaaS subscriptions, hardware sales and channel partners to commercial fleets of 25 to 10,000+ vehicles.
Is GreenRoad Technologies a public or private company?
GreenRoad Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was GreenRoad Technologies founded?
GreenRoad Technologies was founded in 2004. It employs 101 to 250 people.
Where is GreenRoad Technologies based?
GreenRoad Technologies is headquartered in Cedar Park, United States, in the North America region.
How does GreenRoad Technologies make money?
Four revenue lines are on record. SaaS subscription (GreenRoad Central, Drive, Digital Edge) is the primary driver. The others are hardware sales (GreenRoad Edge™ in-vehicle device), channel / partner-sourced revenue (resellers, OEMs, insurance) and professional services (training, installation, onboarding).
Who are GreenRoad Technologies's main competitors?
Direct peers on record are Samsara, Geotab, Lytx, Motive and Azuga. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Emerging players are Mobileye and Fleetio.
Does GreenRoad Technologies have an API?
Yes. GreenRoad offers an open integration platform and APIs that enable integration of its safety, driver behavior, and tracking data with third-party systems such as Fleet Administration Automation, ERP, HR, and other operational platforms. The Digital Edge™ solution uses API integration for seamless driver association, logging in via API integration to link data to individual drivers. The Open Platform enables integration of existing telematics, sensors, and third-party data platforms through an open API for a comprehensive view of the fleet in a single platform.
What industry is GreenRoad Technologies in?
GreenRoad Technologies's product category is Fleet Safety Telematics Software. Its primary akta.pro industry code is TLAEANAB, Driver Behavior Scoring & Coaching Platforms, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 5415 and its SIC code is 3576.