Menegazzo

What Menegazzo does

Menegazzo Comércio de Máquinas Ltda. (operating as Grupo Menegazzo) is a privately held, family-founded agricultural machinery dealership headquartered in Constantina, Rio Grande do Sul, Brazil. Founded on January 2, 1989, by Fidelvino Menegazzo and his brothers, the company has operated continuously for over 35 years as an authorized concessionary for multiple agricultural equipment brands, most prominently Yanmar/Solis tractors, GEA dairy farming technology, CF MOTO utility vehicles, and Stara implements, alongside 15+ additional Brazilian implement suppliers (Bandeirante, Casale, Tatu Marchesan, Jacto Clean, KF Industrial, Rubemaq, Industrial Becker, Haramaq, and others).

The company distributes new and used (Seminovos) agricultural machinery through three active physical branches — Constantina (headquarters), Santo Augusto, and Três Palmeiras — supported by a network of at least eight named field sales representatives covering specific municipalities across northern Rio Grande do Sul. A fourth branch in Frederico Westphalen has been divested and now operates as Zanetti Máquinas Agrícolas. The product portfolio spans tractors (e.g., the 75 CV Solis 75 Cabine), self-propelled sprayers (Stara Imperador 3.0), planters, seeders, dairy milking systems, and an online channel for used equipment. Services include Revisão (scheduled maintenance), spare parts, Linhas de Crédito (credit lines for equipment purchase), and trade-in via the Seminovos program.

The business model is straightforward hardware distribution: Menegazzo earns margin on the resale of OEM equipment to end customers, supplemented by service and parts revenue. Pricing is quote-based and not publicly disclosed. Customers are individual farmers, family agricultural operations, agricultural associations, and municipalities in northern Rio Grande do Sul — a fragmented SMB base. The company achieved the Yanmar/Solis Gold Dealer Classification (Classificação Concessionária Ouro) in 2025, validating its performance within the dealer network. Revenue, ownership details beyond family control, and funding history are not publicly disclosed.

Name

Menegazzo

Legal name

Menegazzo Comércio de Máquinas Ltda.

Website

https://grupomenegazzo.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Menegazzo is a family-owned Brazilian agricultural machinery dealership founded in 1989, operating three branches in northern Rio Grande do Sul as an authorized dealer for Yanmar tractors, GEA dairy technology, Stara implements, and CF MOTO vehicles, serving farmers, associations, and municipalities.

Ownership category

akta.pro rank

Product category

Agricultural Machinery Dealership

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tractors & Power Units (IMAHACAA)

Keywords

• Agricultural machinery
• Farm equipment dealer
• Used tractors
• Dairy farming equipment
• Agricultural implements

Headquarters

HQ city

Constantina

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of new tractors, agricultural implements, and farm equipment from authorized brands including Yanmar, GEA, CF MOTO, and various other manufacturers. Products are sold directly through branches and representatives to farmers and agricultural operations.
2. Seminovos (Used Equipment): Sale of pre-owned agricultural machinery and equipment, including tractors, planters, sprayers, and other farm implements. Used equipment is sold through both physical branches and the online store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Menegazzo Comércio de Máquinas Ltda. (operating as Grupo Menegazzo) is a multi-brand authorized agricultural machinery dealership founded in 1989 in Constantina, Rio Grande do Sul, Brazil. The company sells new tractors, sprayers, planters, seeders, dairy farming equipment, and UTVs/ATVs, alongside pre-owned agricultural machinery (Seminovos), equipment revision services, spare parts, and equipment credit lines. It operates as an authorized dealer for Yanmar/Solis tractors, GEA dairy farming technology, CF MOTO powersports, and Stara implements, with branches in Constantina, Santo Augusto, and Três Palmeiras.

Product overview

Menegazzo Comercio de Maquinas Ltda. is an agricultural machinery dealership established in 1989, operating as an authorized dealer for Yanmar tractors, GEA dairy farming technology, and CF MOTO vehicles. The company offers a portfolio of new and used (seminovos) agricultural equipment including Solis tractors, Stara sprayers and implements, with multiple product brands such as Bandeirante, Casale, Haramaq, Industrial Becker, Ipacol, Jacto Clean, Netz, Nogueira, Piccin, Pro Solus, Produfort, Rubemaq, Tatu Marchesan, Tecnomark, Fertilance, and Triton. The business operates across four locations in Rio Grande do Sul serving the agribusiness sector with equipment sales, parts, and service support.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo Menegazzo: The corporate group name under which Menegazzo Comércio de Máquinas operates its agricultural machinery dealership business across multiple locations in Rio Grande do Sul, Brazil.

Products and services

• Solis 75 Cabine Tractor Agricultural tractor with 75 CV power, 4-cylinder turbo engine, 12F+12R transmission with synchronized reverser, hydrostatic steering, modern dashboard, gas spring hood, and auxiliary front-wheel drive (TDA). Designed for planting through harvest, livestock operations, poultry, swine, and silage production, and also suitable for agricultural associations, municipalities, and public entities.
• Pulverizador Autopropelido Imperador 3.0 Stara self-propelled sprayer with 2400-liter tank capacity, 30-meter spray boom, auto-refill pump, 4x4 drive, hydrostatic transmission, 7 sections, and radial tires. Sold as a revised/jateado/painted used unit.
• Yanmar/Solis Tractors Line of Yanmar agricultural tractors including Solis series (such as Solis 75 Cabine) sold through Menegazzo's authorized dealership. Yanmar is a global manufacturer of agricultural tractors and equipment; Menegazzo achieved Gold Dealer Classification (Classificação Concessionária Ouro) from Yanmar/Solis in 2025.
• GEA Dairy Farming Technology GEA food processing and dairy farming technology including milking systems and dairy farm equipment sold through Menegazzo's authorized dealership. GEA is one of the largest suppliers of food processing technology globally.
• CF MOTO Powersports Vehicles CF MOTO utility vehicles and powersports equipment including UTVs and ATVs sold through Menegazzo dealerships in Constantina, Santo Augusto, Três Palmeiras, and Frederico Westphalen.
• Seminovos (Used Agricultural Equipment) Pre-owned agricultural machinery and equipment including tractors, sprayers, planters, seeders, and implements available for purchase through physical branches and the online store at lojavirtual.grupomenegazzo.com.br. Includes trade-in options.
• Revision/Maintenance Services (Revisão) Equipment maintenance and revision services for tractors, sprayers, planters, and other agricultural machinery, with parts availability across the branch network. Includes authorized service support for Yanmar tractors and GEA dairy equipment.
• Equipment Credit Lines (Linhas de Crédito)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• GEAcoreChannel Partner/ Reseller/ DistributorGEA is one of the largest suppliers of technology for food processing and other sectors. Menegazzo serves as an authorized GEA dealer, offering GEA equipment for dairy farming applications including milking systems and dairy farm technology.
• YanmarcoreChannel Partner/ Reseller/ DistributorYanmar is a global manufacturer of agricultural tractors and equipment. Menegazzo is an authorized Yanmar/Solis dealer offering Solis tractors including the Solis 75 Cabine model and other Yanmar agricultural machinery.
• CF MOTOminorChannel Partner/ Reseller/ DistributorCF MOTO is a manufacturer of powersports vehicles including UTVs and ATVs. Menegazzo offers CF MOTO products at the Três Palmeiras branch.
• StaracoreChannel Partner/ Reseller/ DistributorBrazilian manufacturer of agricultural implements including planters, sprayers, seeders, and combines. Menegazzo sells Stara products including Imperador sprayers, Victoria planters, Tornado and Ceres seeders.
• BandeiranteminorChannel Partner/ Reseller/ DistributorBandeirante is a Brazilian agricultural machinery manufacturer.
• CasaleminorChannel Partner/ Reseller/ DistributorCasale is a Brazilian manufacturer of agricultural equipment.
• Industrial BeckerminorChannel Partner/ Reseller/ DistributorIndustrial Becker manufactures agricultural storage and processing equipment including granaries.
• KF IndustrialminorChannel Partner/ Reseller/ DistributorKF Industrial produces agricultural implements including planters and seeders. Multiple delivery photos show KF products delivered by Menegazzo.
• RubemaqminorChannel Partner/ Reseller/ DistributorRubemaq manufactures agricultural sprayers and application equipment.
• Tatu MarchesanminorChannel Partner/ Reseller/ DistributorTatu Marchesan is a Brazilian agricultural machinery manufacturer known for seeders and agricultural implements.
• Jacto CleanminorChannel Partner/ Reseller/ DistributorJacto Clean offers cleaning and sanitation solutions for agricultural applications.
• HaramaqminorChannel Partner/ Reseller/ DistributorHaramaq is an agricultural equipment manufacturer.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Menegazzo