WooBeWoo
WooBeWoo develops and sells premium WooCommerce plugins — led by an AJAX-powered Product Filter — for SMB online store owners worldwide, operating as a brand within the WPFactory ecosystem under a freemium and lifetime-license model.
- Company typePrivate
- Founded-
- HeadquartersCheyenne, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WooBeWoo does
WooBeWoo (WBW) is a WooCommerce-focused plugin brand that develops and commercializes a suite of six conversion-oriented WordPress extensions for online store owners. Its flagship product is an AJAX-powered WooCommerce Product Filter, complemented by Product Table, Currency Switcher, Popup Notifications, Product Comparison, and Pricing Table plugins. The underlying technology relies on AJAX-driven instant filtering, smart caching for large catalogs, drag-and-drop configuration interfaces, and responsive/mobile-first design patterns, with native Elementor, Divi, and WPML integration. WBW operates as a dedicated brand within the WPFactory family — a larger WordPress plugin publisher whose portfolio encompasses more than 60 plugins and 200,000 active installs — benefiting from cross-promotion and shared development infrastructure.
The company's commercial model is built on a freemium, product-led growth motion: free versions of all plugins are listed on the WordPress.org directory for organic acquisition, while premium lifetime licenses (1-site, 5-site, and unlimited-site tiers) are sold directly through woobewoo.com with an optional annual renewal for updates and support. A bundle offering all six plugins at 60%+ discount, a 50% nonprofit pricing tier, and an affiliate program augment the core license revenue. WBW reports 70,000+ active WooCommerce stores using its plugins, 8,000+ paying customers across 100+ countries, and 300+ five-star reviews, with an 11–50-person team led by four Managing Partners (CEO Omar Dabbas, CTO Tom Anbinder, CINO Pablo Pacheco, and UX & CRO lead Abdulhameid Grandoka). WBW is a privately held Wyoming-registered entity with no disclosed external funding, revenue figures, or third-party investors.
WooBeWoo firmographics
Firmographics- Name
- WooBeWoo
- Legal name
- WooBeWoo
- Website
- https://woobewoo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WooBeWoo develops and sells premium WooCommerce plugins — led by an AJAX-powered Product Filter — for SMB online store owners worldwide, operating as a brand within the WPFactory ecosystem under a freemium and lifetime-license model.
- Ownership category
- akta.pro rank
Where WooBeWoo is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WooBeWoo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Plugin Licenses: One-time lifetime license purchases for premium WordPress/WooCommerce plugins. Each license grants usage on a set number of websites (1-site, 5-site, or unlimited). Licenses include one year of updates and support; after expiration, continued use is permitted but updates and support are disabled. Renewal is optional. The main products are Product Filter, Product Table, Currency Switcher, Popup Notifications, Pricing Table, and Product Comparison plugins.
- License Renewals (Updates & Support): Annual renewal of licenses to maintain access to plugin updates (feature improvements, security patches, compatibility fixes) and technical support. Renewal is optional but required for continued updates and priority support.
- Plugin Bundle: A discounted bundle offering all premium WBW plugins at over 60% off the regular combined price, targeting customers who want the full plugin suite.
- Nonprofit Discounts: A 50% discount on all plugins offered to verified nonprofit and charity organizations as part of WPFactory's nonprofit support initiative.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Product Filter – Lifetime License (1 Site) |
| One time/ perpetual license | Multi-year contract | WooCommerce Product Comparison – Lifetime License (Unlimited Sites) |
| One time/ perpetual license | Multi-year contract | Plugin Bundle – All Plugins (60%+ Savings) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
WooBeWoo product offering
Product offeringCore offering
WooBeWoo (WBW) develops and sells a suite of six premium WooCommerce/WordPress plugins that enable online store owners to add product filtering, table-based product displays, multi-currency pricing, real-time purchase notifications, side-by-side product comparison, and drag-and-drop pricing tables to their WooCommerce-powered eCommerce sites. The flagship offering is the WooCommerce Product Filter, an AJAX-powered plugin that allows shoppers to filter products by attributes, price, categories, and custom fields without page reloads.
Product overview
WooBeWoo (WBW) is a WooCommerce-focused plugin brand offering a suite of six conversion-focused eCommerce tools. The core flagship product is the WooCommerce Product Filter, complemented by five additional plugins: Product Table (table-based product display), Currency Switcher (multi-currency conversion), Popup Notifications (social proof notifications), Product Comparison (side-by-side comparison), and Pricing Table (pricing display builder). All plugins are designed to work together seamlessly, are compatible with Elementor and other page builders, and are available as both free and premium versions with lifetime license options.
Differentiator
Problem solved
Functional benefit
Products and services
- WooCommerce Product Filter AJAX-powered WooCommerce product filtering plugin enabling customers to filter products by price, categories, tags, attributes, ratings, stock status, and custom fields without page reloads. Features horizontal and vertical layouts, mobile responsiveness, smart caching for large catalogs, real-time live preview in the backend, and native Elementor widget integration.
- WooCommerce Product Table Plugin that displays WooCommerce products in a table layout, allowing customers to search, sort, filter, and add products to cart directly from the table. Supports bulk ordering, variable products, customizable columns, and integration with Elementor and shortcodes.
- WooCommerce Currency Switcher Multi-currency plugin that displays prices in customers' local currencies based on automatic geolocation detection or manual currency selection. Features real-time exchange rate updates, custom exchange rates, compatibility with coupons, taxes, and WooCommerce reports, and rounding/currency symbol settings.
- WooCommerce Popup Notifications Notification plugin displaying real-time popups for purchase activity, stock alerts, promotional offers, and custom messages. Features exit-intent triggers, mobile-optimized display, and customizable timing and placement controls to build social proof and urgency.
- WooCommerce Product Comparison Plugin enabling side-by-side product comparison tables, allowing customers to compare product attributes, prices, ratings, and specifications. Supports unlimited products, variable products, and mobile-friendly responsive layouts.
- WooCommerce Product Pricing Table Drag-and-drop pricing table builder for displaying product features, plans, and pricing comparisons. Features customizable layouts, colors, fonts, feature highlights, and add-to-cart buttons directly in the table.
Quantifiable outcome
- 70,000+ active WooCommerce stores use WBW plugins
- +3 more outcomes
Companies that use WooBeWoo
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
WooBeWoo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature14 records
WooBeWoo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WPFactorycoreWBW is an integral brand within the WPFactory family, a leading developer in the WooCommerce ecosystem with 60+ plugins and 200k+ active installs worldwide. WPFactory provides WBW with continuous development resources, cross-product integration, long-term stability, and access to a broad existing customer base. WBW's products are promoted alongside WPFactory's plugin portfolio as part of a unified ecosystem.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
WooBeWoo competitors and assessment
Company assessmentDirect peers
- WP Overnight: WP Overnight offers premium WooCommerce plugins (PDF invoices, subscriptions, points & rewards) sold on a similar lifetime-license model via a dedicated e-commerce storefront, competing for the same WooCommerce SMB wallet share.
- IconicWP: IconicWP develops WooCommerce plugins focused on product variations, swatches, and conversion optimization for WooCommerce stores. It serves the same SMB merchant segment with similar lifetime-license pricing and feature overlap.
- Motopress: Motopress provides WooCommerce and WordPress plugins including product filters, pricing tables, and appointment/hotel booking tools, targeting SMB merchants with comparable pricing tiers and a similar freemium-plus-premium model.
- YITH WooCommerce: YITH is one of the largest independent WooCommerce plugin vendors, offering an extensive suite of premium extensions (filters, wishlists, gift cards, bookings) on a similar lifetime-license model targeting the same SMB WooCommerce merchants as WooBeWoo.
- ThemeComplete: ThemeComplete sells WooCommerce themes bundled with plugin suites including filters and product display tools, serving the same SMB WooCommerce merchant base as WooBeWoo with overlapping filter and table functionality.
- Barn2 Plugins: Barn2 builds premium WooCommerce plugins (product tables, wholesale, document library, password protection) targeting SMB and mid-market WooCommerce stores. Its Product Table plugin is the closest direct overlap with WooBeWoo's flagship table product.
Broad incumbents
- Automattic (WooCommerce): Automattic owns WooCommerce and operates the WooCommerce.com extension marketplace where many third-party plugins (including competitors to WBW) are sold. It is the platform incumbent whose roadmap and native feature additions most directly shape WBW's competitive space.
- WPFactory: WPFactory is the parent brand and the broader WooCommerce plugin ecosystem that hosts WooBeWoo. It develops 60+ plugins with 200K+ active installs covering filters, shipping, checkout, and product display, overlapping directly with WBW's product suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WooBeWoo social profiles
Digital presenceWooBeWoo compliance and trust
Trust signalCompliance2 records
WooBeWoo financial estimates
Financial estimateRevenue estimate
Valuation estimate
WooBeWoo leadership team
Management profileNumber of profiles
Profiles12 records
WooBeWoo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WooBeWoo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WooBeWoo
What does WooBeWoo do?
WooBeWoo (WBW) develops and sells a suite of six premium WooCommerce/WordPress plugins that enable online store owners to add product filtering, table-based product displays, multi-currency pricing, real-time purchase notifications, side-by-side product comparison, and drag-and-drop pricing tables to their WooCommerce-powered eCommerce sites. The flagship offering is the WooCommerce Product Filter, an AJAX-powered plugin that allows shoppers to filter products by attributes, price, categories, and custom fields without page reloads.
Is WooBeWoo a public or private company?
WooBeWoo is a private company. It is classified as corporate owned and is currently operating.
When was WooBeWoo founded?
WooBeWoo was founded in -1. It employs 11 to 50 people.
Where is WooBeWoo based?
WooBeWoo is headquartered in Cheyenne, United States, in the North America region.
How does WooBeWoo make money?
Four revenue lines are on record. Premium Plugin Licenses are the primary driver. The others are license Renewals (Updates & Support), plugin Bundle and nonprofit Discounts.
Who are WooBeWoo's main competitors?
Direct peers on record are WP Overnight, IconicWP, Motopress, YITH WooCommerce, ThemeComplete and Barn2 Plugins. Broad incumbents are Automattic (WooCommerce) and WPFactory.
Does WooBeWoo have an API?
No public API is recorded for WooBeWoo.