What WP Overnight does

WP Overnight is an independent, bootstrapped Dutch WordPress and WooCommerce plugin developer headquartered in Rotterdam (WP Overnight BV), operating since 2012. The company builds a portfolio of premium extensions focused on e-commerce document generation, order management, customer communication, and European regulatory compliance — including PDF invoices and packing slips, payment reminder emails, EU/UK VAT compliance, Peppol electronic invoicing, address validation via Postcode.eu/PostNL/BAG APIs, barcodes (including ZATCA), serial number tracking, bulk order forms, and Easy Digital Downloads payment extensions. Underlying technology is PHP-based WordPress/WooCommerce plugin development with deep integrations into third-party services (VIES, HMRC, Mollie, PrintNode, Kadaster) and compatibility with adjacent plugins (WPML, Polylang, Dokan Pro, WP All Import, SendCloud, MyParcel).

The business model is product-led, direct-to-consumer, subscription-based: customers purchase site licenses (1, 3, 5, or 25 sites) through wpovernight.com on annual billing cycles, receiving license keys for activation and continuous updates. Pricing ranges from €18 (Print Reports, 1 site) to €599 (PDF Invoices Ultimate Bundle, 25 sites), with bundles offering cross-product discounts. Distribution is exclusively through the company's own storefront — no third-party marketplaces or resellers — and the free plugin presence on WordPress.org (7.5M+ downloads, 1M+ total downloads) drives organic top-of-funnel awareness. Customers are SMB WooCommerce store owners globally, with particular concentration in European markets where VAT compliance and postcode validation create region-specific demand. The company is privately held by its founders with no external funding, parent company, or M&A activity disclosed; Michael Kluver is listed as managing director.

Name

WP Overnight

Legal name

WP Overnight BV

Website

https://wpovernight.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

WP Overnight is an independent, bootstrapped Dutch plugin developer (WP Overnight BV) selling premium WooCommerce extensions for PDF invoicing, packing slips, EU VAT/Peppol compliance, address validation, and order management to SMB e-commerce merchants globally on annual subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Plugin Licenses: Annual subscription licenses for premium WordPress and WooCommerce plugins. Customers purchase site licenses (1, 3, 5, or 25 sites) with yearly billing for support and updates.
2. Bundles: Bundled plugin packages offering discounts on multiple plugins together, also sold as annual subscriptions

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

WP Overnight sells premium WordPress and WooCommerce plugins that extend e-commerce stores with PDF invoices and packing slips, payment reminders, EU/UK VAT compliance, address validation, barcodes, bulk order forms, and Peppol e-document capabilities. Products are sold as annual site-license subscriptions (1, 3, 5, or 25 sites) directly from the company's own online shop, with bundled packages offering discounts across multiple plugins.

Product overview

WP Overnight is an independent WordPress/WooCommerce plugin shop offering a portfolio of premium plugins organized into categories: Order Management (PDF Invoices, Barcodes, Reminder Emails, Order Printing, Address Labels, Product Batch Numbers, Serial Numbers), Frontend Plugins (Postcode Checker, Opening Hours, Min/Max Orders, Bulk Order Forms, Menu Cart, External Products), Product Management, Customer Management, and bundled offerings. The portfolio includes both standalone plugins and add-ons that extend the free WooCommerce PDF Invoices & Packing Slips core plugin, such as the Professional extension, Premium Templates, EU VAT Compliance, and Order Proposal. The company also offers Easy Digital Downloads extensions. Most products use a subscription-based yearly licensing model with tiered site licenses.

Differentiator

Problem solved

Functional benefit

Products and services

• WooCommerce PDF Invoices and Packing Slips Plus Bundle Bundle combining the WooCommerce PDF Invoices & Packing Slips Professional extension with Premium Templates to enable professional, customizable PDF invoicing and packing slips for WooCommerce stores.
• WooCommerce PDF Invoices and Packing Slips Ultimate Bundle Comprehensive bundle combining the Professional extension, Premium Templates, Order Proposal, and EU VAT Compliance plugins for complete WooCommerce invoicing workflows.
• WooCommerce PDF Invoices & Packing Slips Professional Premium extension that supercharges the free WooCommerce PDF Invoices & Packing Slips plugin with credit notes, proforma invoices, bulk exports, Dropbox integration, and custom numbering systems.
• WooCommerce Smart Reminder Emails Automatically schedules and sends payment reminders, follow-up emails, and review requests based on order status, payment method, and configurable triggers for WooCommerce stores.
• eDocuments for WooCommerce: Peppol Peppol add-on enabling WooCommerce stores to create and send Peppol-compatible XML e-invoices for electronic document exchange with business partners.
• WooCommerce Ultimate Barcodes Generates barcodes including ZATCA, QR-codes, C128, and EAN-13 for orders, products, and invoices/packing slips in WooCommerce.
• WooCommerce Postcode Checker Dutch and European postcode validation and address autofill plugin that automatically fills street name and city based on postcode and house number using BAG, PostNL, Postcode.eu, and Postcodeapi.nu APIs.
• WooCommerce European (EU/UK/Norway/Switzerland) VAT Compliance Compliance plugin for EU/UK/Norway/Switzerland VAT on digital goods with GeoIP detection, VAT number validation via VIES/HMRC, automatic VAT rate updates, and MOSS reporting.
• WooCommerce Automatic Order Printing (PrintNode) Prints PDF documents of WooCommerce orders automatically through the PrintNode cloud printing service.
• WooCommerce Quick Manual Products Lets merchants quickly add one-off or manual products not in the WooCommerce catalogue to backend or manual orders.
• WooCommerce Product Batch Numbers Tracks and organizes WooCommerce products with batch numbers and expiry dates for inventory management.
• WooCommerce Print Reports Prints WooCommerce reports with a single click for offline documentation.
• WooCommerce Print Order List Prints a list of WooCommerce orders in bulk.
• WooCommerce Print Address Labels Prints address labels for selected WooCommerce orders in bulk on A4 or US Letter sheets.
• WooCommerce Order Proposal Creates and sends proposals/quotes to customers with configurable validity periods; customers can accept, decline, or proceed to payment.
• WooCommerce Opening Hours Sets and displays hours of operation in a WooCommerce store.
• WooCommerce Minimum and Maximum Orders Applies rules for minimum and maximum purchase amounts and quantities in WooCommerce with support for different shipping methods and customer exemptions via coupon.
• WooCommerce Bulk Order Form Pro Displays a bulk order form on the site for efficient B2B ordering through WooCommerce.
• WC Bulk Order Form – Prepopulated Extends the WooCommerce Bulk Order Form with a prepopulated form template.
• Menu Cart Pro Adds a shopping cart to the navigation menu integrating with popular e-commerce plugins.
• Improved External Products Pro Enables variable external/affiliate products with customizable link actions, new tab opening, and per-category/per-product link configuration in WooCommerce.
• Easy Digital Downloads – Mollie PRO Mollie payment gateway extension for Easy Digital Downloads with recurring payments and software licensing support.
• WooCommerce Product Serial Numbers Tracks WooCommerce product inventory by serial number or product identification, including supplier shipment management and serial number assignment to orders.
• WooCommerce Bulk CSV Stock Updater Updates all WooCommerce product stock levels via CSV file import.
• WooCommerce Next Order Coupon Generates a unique coupon/discount code for each completed order and adds it to the order confirmation email for customer retention.
• WooCommerce Customer Manager Manages WooCommerce customers with customer numbers, notes, and customer cards.
• WooCommerce Best Sellers Bundle Bundle of WP Overnight's best-selling WooCommerce plugins sold at a discounted price.
• WooCommerce Bulk Order Form Bundle Bundle of all WooCommerce Bulk Order Form extensions offered at a 25% discount.

Quantifiable outcome

• Over 1 million total downloads across all plugins
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Postcode.eucoreTechnology or IntegrationPostcode.eu provides postcode lookup and address autocomplete services for WooCommerce Postcode Checker plugin, supporting multiple European countries including Austria, Belgium, Denmark, Finland, France, Germany, Luxembourg, Norway, Spain, Sweden, Switzerland, The Netherlands, and United Kingdom.
• PostNLcoreTechnology or IntegrationPostNL Adrescheck Nationaal API integration for Dutch address validation in WooCommerce Postcode Checker, with autocomplete support for 250+ countries and territories.
• Kadaster (BAG API)coreTechnology or IntegrationBAG API from kadaster.nl provides free Dutch postcode lookup (up to 50,000 calls/day) integrated into WooCommerce Postcode Checker.
• WooCommercecoreTechnology or IntegrationCore platform integration - all WP Overnight plugins extend WooCommerce functionality. Company is a recognized WooCommerce extension developer.
• PrintNodecoreTechnology or IntegrationIntegration partner for WooCommerce Automatic Order Printing plugin that enables printing PDFs directly from WooCommerce via PrintNode service.
• VIES (VAT Information Exchange System)coreTechnology or IntegrationEU VAT number validation service used by WooCommerce EU VAT Compliance plugin for verifying business VAT numbers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YITH (YIThemes): YITH operates one of the largest premium WooCommerce plugin shops, selling dozens of paid extensions (gift cards, wishlists, bookings, etc.) on a similar annual license model. It is the closest head-to-head competitor to WP Overnight in the WooCommerce plugin marketplace with overlapping target customers and pricing structure.
• ThemeIsle: ThemeIsle operates a WordPress plugin/themes shop (including Otter Blocks) selling subscription-priced extensions to the same SMB WordPress/WooCommerce audience. It shares the bootstrapped shop distribution model and competes for the same buyer.
• Barn2 Plugins: Barn2 is a small UK-based WordPress/WooCommerce plugin shop selling premium extensions (e.g., WooCommerce Product Options, Wholesale Pro) on annual licenses. It mirrors WP Overnight's bootstrapped SMB shop model and competes for the same WooCommerce merchant budget.
• CartFlows: CartFlows is a leading WooCommerce sales funnel plugin (acquired by Brainstorm Force) sold via annual site licenses. It targets the same WooCommerce SMB merchant segment and competes for share of plugin wallet on stores running WP Overnight's invoices/email tools.
• IconicWP: IconicWP develops premium WooCommerce plugins (product fields, delivery slots, WooCommerce Quick View) sold via annual site licenses. It competes directly with WP Overnight's catalog on the same target customer (WooCommerce store owners) using the same subscription pricing model.
• StoreApps: StoreApps builds premium WooCommerce plugins (e.g., Smart Coupons, WooCommerce Custom Add to Cart) sold via subscription licensing. It addresses overlapping pain points with WP Overnight's order/customer management catalog in the WooCommerce SMB segment.
• SkyVerge (now Atomic Smash): SkyVerge built and sold premium WooCommerce extensions (ShipStation, Memberships, etc.) and was acquired by Atomic Smash. It is highly comparable as a WooCommerce plugin developer serving SMB merchants with subscription-priced extensions.
• FunnelKit (formerly Autonami): FunnelKit develops premium WooCommerce plugins for checkout, upsells, and email/SMS marketing automation on subscription licensing. It overlaps significantly with WP Overnight in serving the WooCommerce SMB growth market and competing for similar plugin budgets.

Emerging players

• WPCode: WPCode (formerly WPCodeBox) is a code snippets/insertions plugin for WordPress/WooCommerce that competes with custom development use cases WP Overnight's plugins also address. It sells via subscription licensing on the WordPress plugin model.

Broad incumbents

• Automattic (WooCommerce parent): Automattic owns WooCommerce and operates the WooCommerce.com marketplace where many premium extensions (including competing invoicing, email, and VAT plugins) are sold. It is the platform incumbent whose roadmap and marketplace policy directly affect WP Overnight's distribution and product surface area.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wpovernight

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WP Overnight