What WPFactory does

WPFactory is a privately-held WordPress and WooCommerce plugin developer founded in 2013 and operating as a distributed team across seven countries under CEO and co-founder Omar Dabbas. The company builds a catalog of 50+ premium WooCommerce extensions covering pricing and discounts (Dynamic Pricing & Bulk Discounts, Order Min/Max, Quantity Manager, Bulk Price Editor), profit and inventory analytics (Cost of Goods, EAN Barcode Generator, Stock Triggers), VAT compliance (EU & UK VAT Validation), conversion (Free Shipping Bar, Wishlist, Popup Notices), and checkout/payment logic. Plugins are built in PHP following WordPress coding standards, are 100% GPL-licensed (allowing modification, forking, and white-label deployment), and are tested for compatibility with major themes (Astra, GeneratePress, Storefront, Divi, Elementor, Bricks), multilingual tools (WPML, Polylang), and adjacent WooCommerce extensions (Subscriptions, Product Bundles, MemberPress). Free versions hosted on WordPress.org serve as a top-of-funnel acquisition channel and report 180,000+ active installations across the catalog; combined with WooBeWoo (acquired June 2025), reach extends to 250,000+ stores.

The business model is product-led and self-serve, blending three pricing streams: single-plugin annual subscriptions starting at $59.99/yr per site; one-time single-plugin lifetime licenses at $149-$199 covering unlimited sites; and the All Access Lifetime bundle at $499 one-time (effective ~$10 per plugin across 50+ current and future plugins, paying for itself at the third plugin). The Ultimate Bundle at $599 bundles WPFactory All Access ($499) with WooBeWoo All Access ($399 separately) for 60+ plugins, a $299 saving versus buying separately. Refunds are 14 days on single plugins and 30 days on bundles. Distribution is exclusively through the company's own website (wpfactory.com) for paid sales and WordPress.org for free distribution, with no resellers or marketplace sales. Target customers are SMB and mid-market WooCommerce store owners (B2C and B2B/wholesale), agencies, and freelancers, with separate landing pages for each persona; agencies benefit from unlimited-site licensing and the ability to white-label and resell at full margin.

In June 2025 the company completed two inorganic moves: the acquisition of WooBeWoo (a six-figure deal adding 9 storefront-focused plugins including AJAX Product Filter, Product Table, and Currency Switcher) and the launch of the Ultimate Bundle. The 2026 roadmap includes the AI Product Image Generator for WooCommerce (June 2026) and ongoing security hardening across the catalog. WPFactory discloses 4.8 stars across 720+ reviews, no venture backing, and ownership/founder control under Omar Dabbas.

Name

WPFactory

Legal name

WPFactory

Website

https://wpfactory.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WPFactory is a bootstrapped, distributed WooCommerce plugin company founded in 2013 selling 50+ premium extensions (60+ post-WooBeWoo acquisition) under one-time lifetime licensing, serving SMB eCommerce store owners, agencies, and freelancers via a self-serve, GPL-licensed, product-led model distributed through its own website and WordPress.org.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations

Revenue model

1. Single Plugin Licenses (Annual): Individual plugin annual subscriptions starting at $59.99/yr per site, with some plugins priced at $79/yr. Renews automatically on an annual basis. Includes priority email support and updates.
2. Single Plugin Lifetime Licenses: One-time payment for perpetual access to a single plugin on unlimited sites with lifetime updates. Typical price $149-$199 once. No renewal ever. After 5 years, priority support converts to standard (still free).
3. All Access Lifetime Bundle: One-time payment of $499 for access to all 50+ current and future WPFactory plugins on unlimited sites with lifetime updates and priority support. Effective price ~$10/plugin. Pays for itself at 3 plugins versus buying singles.
4. Ultimate Bundle (WPFactory + WooBeWoo): One-time payment of $599 combining WPFactory All Access (50+ plugins) with WooBeWoo All Access (9 additional storefront-focused plugins). Total 60+ plugins, $299 saving vs buying separately.
5. WordPress.org Free Versions: Free versions of most plugins on WordPress.org with core functionality. Pro upgrades drive conversion to paid versions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels11 records

Core offering

WPFactory develops and sells a catalog of 50+ premium WordPress and WooCommerce plugins covering cost-of-goods profit tracking, dynamic/tiered pricing, free-shipping AOV optimization, multi-list wishlists, order min/max quantity limits, EU/UK VAT validation, email verification, bulk price editing, and barcode generation. The company also acquired WooBeWoo in June 2025, adding 9 storefront-experience plugins (AJAX product filter, product tables, currency switcher, quick view, product labels, product comparison, etc.). Plugins are sold individually as annual or lifetime licenses, or bundled under the $499 All Access lifetime pass and the $599 Ultimate Bundle combining WPFactory and WooBeWoo catalogs.

Product overview

WPFactory is a WordPress and WooCommerce plugin company founded in 2013, offering a portfolio of 50+ premium WooCommerce plugins covering pricing and discounts, cart/checkout/payments, products/inventory, and admin/tax/tools. The company also acquired WooBeWoo in June 2025, adding 9 storefront-focused plugins for a combined 60+ plugin catalog. Individual plugins are priced at $59.99/yr per site or $199 once for lifetime (unlimited sites). The flagship bundle, All Access Lifetime at $499, provides access to all current and future plugins across unlimited sites. The Ultimate Bundle at $599 combines both WPFactory and WooBeWoo catalogs. Core products include Cost of Goods (profit tracking), Free Shipping Bar (AOV booster), Dynamic Pricing (tiered bulk discounts), Wishlist (multi-list functionality), Order Min/Max (cart limits), EU/UK VAT Validation, Email Verification, Bulk Price Editor, and EAN Barcode Generator, among many others targeting WooCommerce store operations from backend analytics to frontend storefront experience.

Differentiator

Problem solved

Functional benefit

Brands

• WooBeWoo: Storefront-focused brand providing product filtering, product tables, currency switching, and product display plugins for WooCommerce stores. Previously operated independently before being acquired by WPFactory.

Products and services

• Cost of Goods for WooCommerce Tracks real profit per SKU, per variation, and per refund. Calculates cost of goods sold (COGS) including shipping, taxes, and payment gateway fees, and provides margin reports by product, category, and date range. Targets WooCommerce store owners who need profitability visibility WooCommerce reports do not show.
• Free Shipping Bar for WooCommerce Displays a real-time AJAX progress bar showing how much more customers need to spend to qualify for free shipping, with customizable thresholds per zone, currency, and user role. Used by WooCommerce merchants to lift AOV.
• Dynamic Pricing & Bulk Discounts for WooCommerce Tiered bulk pricing with quantity-based price tiers per product, category, tag, or cart-wide. Supports percent, fixed, or price-directly discount types with role-based wholesale pricing and conditional rules; used by B2B/wholesale WooCommerce stores.
• Wishlist for WooCommerce Allows WooCommerce customers to create multiple named wishlists per account. Includes guest support (cookie-based), social/email sharing, stock-alert emails, and admin analytics for retargeting browsers into buyers.
• Order Min/Max Amount Limits for WooCommerce Controls which carts can check out by setting minimum and maximum order limits by cart total, quantity, weight, volume, or dimensions. Supports per role, user, product, category, shipping method, and payment gateway with a warn-and-fee mode that allows orders through with a surcharge instead of blocking them.
• EU & UK VAT Numbers Validation for WooCommerce Automates VAT validation and compliance across EU and UK for WooCommerce stores. Validates VAT numbers in real time using VIES, applies OSS-compliant rates, handles B2B exemptions, and implements country-of-arrival logic.
• Customer Email Verification for WooCommerce Verifies customer emails before registration or checkout in WooCommerce. Blocks bots and fake accounts to keep customer lists clean and reduce spam orders.
• Bulk Price Editor & Updater for WooCommerce Updates hundreds of WooCommerce product prices in seconds using percentage, fixed-amount, multiply, divide, add, or subtract calculations. Includes preview before applying, charm pricing, rounding, and safeguards against sale prices exceeding regular prices.
• EAN Barcode Generator for WooCommerce Generates, assigns, and manages EAN, UPC, ISBN, and GTIN barcodes for WooCommerce products. Enables barcode scanning to speed up stock counts and fulfillment operations.
• Quantity Manager for WooCommerce Sets minimum, maximum, and step quantity rules per product, category, or user role in WooCommerce. Enforces case packs and stops undersized orders.
• Maximum Products per User for WooCommerce Controls purchase limits per user in WooCommerce. Sets maximum product limits per user to govern who buys what and how much.
• Payment Methods by Product & Country for WooCommerce Controls which payment gateways appear at checkout in WooCommerce based on products in cart, customer country, shipping method, or other conditions.
• Conditional Shipping for WooCommerce Restricts or enables WooCommerce shipping methods based on cart contents, product categories, weight, destination, or order total.
• Products Import/Export with Excel for WooCommerce Imports and exports WooCommerce product data using Excel files. Supports bulk catalog data transfers for store migrations and supplier catalog updates.
• Products Stock Manager with Excel for WooCommerce Manages WooCommerce inventory with bulk editing capabilities via Excel spreadsheet integration.
• Product XML Feeds Manager for WooCommerce Generates structured XML product feeds for submission to Google Shopping, price comparison engines, and affiliate networks from WooCommerce catalogs.
• Popup Notices for WooCommerce Turns WooCommerce store notifications into engaging popup messages on cart, checkout, and add-to-cart events.
• AI Product Image Generator for WooCommerce WordPress plugin that lets users generate professional, high-quality product images using AI directly in the WooCommerce dashboard. Built by WPFactory to create visual content for eCommerce product listings.
• WPFactory All Access Lifetime Bundle Lifetime access pass to all 50+ WPFactory WooCommerce plugins. One-time $499 payment for unlimited sites with lifetime updates and priority support; every current and future WPFactory plugin is included.
• Ultimate Bundle (WPFactory + WooBeWoo) Combined lifetime access to WPFactory All Access (50+ plugins) and WooBeWoo All Access (9 plugins) for $599 one-time. Includes 60+ plugins total across both catalogs with unlimited sites and lifetime updates.
• WooBeWoo Storefront Plugin Suite Storefront-focused WooCommerce plugin brand acquired by WPFactory in June 2025. Products include AJAX Product Filter, Product Table, Currency Switcher, Quick View Modal, Product Labels & Badges, Product Comparison, Popup Notifications, Pricing Table, and Custom Currency Symbol.

Quantifiable outcome

• Average AOV lift of ~30% with Free Shipping Bar (conservative estimate 15-30% per WPFactory data)
• +11 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability2 records

Feature7 records

Partnerships

One partnership is on record.

• WooBeWoocoreStrategic or Co-development Partner · 24 June 2025WPFactory acquired WooBeWoo, a provider of product display and filtering tools, in a six-figure deal finalized in June 2025. WooBeWoo's catalog includes Product Filter (AJAX-powered filtering on 70,000+ stores), Product Table, Currency Switcher, Quick View Modal, Product Labels & Badges, Product Comparison, Popup Notifications, Pricing Table, and Custom Currency Symbol. WooBeWoo operates as WPFactory's storefront-focused sister brand, and its All Access bundle ($399 standalone) is bundled with WPFactory All Access into the Ultimate Bundle ($599, saving $299 vs. buying separately).

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PixelYourSite: PixelYourSite specializes in WooCommerce plugins for tracking pixels, dynamic ads, and marketing automation. Adjacent competitor serving the same WooCommerce merchant audience with overlapping pricing and engagement features.
• WP Overnight: WP Overnight builds premium WooCommerce plugins including PDF Invoices, Product Feed, and Checkout plugins. Closely comparable catalog overlap (invoicing, feeds, checkout) and similar positioning as a multi-plugin vendor for WooCommerce merchants.
• WebToffee: WebToffee offers a broad portfolio of WooCommerce plugins including import/export, subscriptions, gift cards, and payment gateways. Comparable catalog breadth to WPFactory with similar mid-market SMB merchant focus and overlapping pricing.
• YITH WooCommerce Plugins: YITH is one of the largest independent WooCommerce plugin vendors, offering 100+ premium plugins across pricing, wishlist, gift cards, and booking categories. Directly competes with WPFactory in the same SMB WooCommerce merchant segment with overlapping catalog depth.
• Soft79: Soft79 is a WooCommerce plugin developer offering plugins for gift wrapping, checkout customization, and product add-ons. Direct peer in the SMB WooCommerce plugin market with comparable size and product breadth.
• IconicWP: IconicWP develops WooCommerce plugins focused on product visibility, quick view, and cross-sell functionality. Directly comparable to WPFactory as a specialist premium plugin vendor targeting WooCommerce merchants with similar pricing models.
• Barn2 Plugins: Barn2 is a WooCommerce plugin specialist known for high-quality plugins like Wholesale Pro, Product Table, and Document Library. Competes head-to-head with WPFactory on tiered pricing and bulk order functionality, serving similar B2B and content-heavy store use cases.
• WooBeWoo (now part of WPFactory): WooBeWoo was a standalone WooCommerce plugin vendor specializing in storefront experience (product filters, tables, currency switching) before being acquired by WPFactory in June 2025. Included as a historical peer given the acquisition and brand retention.

Emerging players

• ThemeComplete (formerly WooThemes): ThemeComplete develops WooCommerce-compatible themes and plugins. Comparable in target audience (WooCommerce merchants) with partial overlap in functionality, though more theme-focused than plugin-focused.

Broad incumbents

• WooCommerce.com (Automattic official extensions): Automattic's official WooCommerce extension marketplace offers first-party plugins (Subscriptions, Bookings, Memberships, Product Bundles) that WPFactory integrates with. As the platform owner, Automattic has distribution advantages and could expand into adjacent plugin categories where WPFactory operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wordpresscodefactory
• LinkedInlinkedin.com/company/wpfactory

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WPFactory