Urban Cotton

What Urban Cotton does

Urban Cotton B.V. is a Dutch wall-decoration wholesaler founded in 2015, headquartered in Barneveld, Netherlands, and operating as one of five brands within the Dutch Interior group (alongside Eleonora, By-Boo, Sevn, and Isaa). The company transforms artwork into configurable wall decorations, offering three core substrate categories: art prints (30x40 cm to 50x70 cm), wall tapestries/wandkleden (up to 145x190 cm), and glass prints. Customers choose from a curated library of more than 300 works sourced from international artists and in-house designers, with configurable framing and hanging-system options.

The underlying technology is an art-digitisation and custom manufacturing platform. An online configurator lets buyers select artwork, substrate, size, and hanging system; final products are produced in Urban Cotton's own atelier in the Netherlands under a single quality-controlled workflow from digitisation through finishing and packaging. Distribution runs through the Dutch Interior B2B customer portal and a global reseller/boutique network, with marketing supported by a 6,500+ m² shared Experience Center in Barneveld and multilingual (NL/EN/FR/DE) social channels.

The revenue model is B2B wholesale via the dealer network (one-time sales), with ongoing collection refresh driven by a designer collaboration programme. Founder is Hester Zijlstra. The firm employs 1-10 people, reports no disclosed revenue or external funding, and operates as a privately held private limited company (B.V.) wholly contained within the Dutch Interior corporate group.

Name

Urban Cotton

Legal name

Urban Cotton B.V.

Website

https://urbancotton.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Urban Cotton B.V. is a Dutch B2B wholesaler of customisable wall art, offering art prints, wall tapestries, and glass prints manufactured in its own Dutch atelier and sold through a global network of resellers under the Dutch Interior group.

Ownership category

akta.pro rank

Product category

Wall Décor Wholesale

NAICS

Curtain and Linen Mills (31412), Converted Paper Product Manufacturing (3222)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Specialty Wallcoverings (Wallpaper, Vinyl, Fabric) (IMADAKAG)

Keywords

• Wall decoration wholesale
• Customizable wall art
• Art prints
• Wall tapestries
• Glass prints

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Wall Decoration Sales: B2B wholesale distribution model selling wall decorations (art prints, wall tapestries, glass prints) through a global network of resellers and boutiques. Products are manufactured in the company's own Dutch atelier.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Urban Cotton manufactures and wholesales customizable wall decorations, including art prints, wall tapestries (Wandkleden), and glass prints. The company produces its offerings in its own Dutch atelier from a catalog of more than 300 artworks and sells to a global network of dealers and interior retailers.

Product overview

Urban Cotton is a Dutch art wholesaler specializing in customizable wall decoration, operating as a B2B business with a global network of resellers and boutiques. The product portfolio centers on three core customizable products: Art Prints (30x40 cm to 50x70 cm), Wall Tapestries/Wandkleden (up to 145x190 cm), and Glass Prints—all configurable through an online platform where customers select artwork, material, size, and hanging system. Products are manufactured in-house at their Dutch atelier, with 300+ artworks available from international artists and in-house designers. Urban Cotton operates as part of Dutch Interior alongside sister brands Eleonora, By-Boo, Sevn, and Isaa, with an Experience Center in Barneveld for physical discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Prints
• Wall Tapestries (Wandkleden)
• Glass Prints
• Experience Center Barneveld

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Dutch InteriorcoreOthersParent company grouping 5 interior decoration brands: Eleonora (furniture), By-Boo (accessories/small furniture), Sevn (modular benches), Urban Cotton (wall decoration), and Isaa (pottery/silk flowers). Shared Experience Center and distribution network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Posterlounge: European wall art and décor platform offering prints, framed art, and custom wall décor. Operates B2B and consumer channels with a large artwork library, similar in scope to Urban Cotton's configurable catalogue.
• Poster Store: Scandinavian wall-art brand offering curated posters, frames, and wall décor through D2C and wholesale channels. Overlaps with Urban Cotton on framed art prints and B2B/wholesale distribution to interior retailers.
• IXXI: Dutch design brand producing configurable wall decorations (tiled art panels) and art prints for residential and B2B customers. Operates from the Netherlands with a similar artist-collaboration approach and configurable wall décor proposition.
• Society6: Artist-driven marketplace for art prints, wall hangings, and home décor produced on demand. Overlaps with Urban Cotton on artist-originated content, wall tapestries, and configurable print formats.
• Desenio: Swedish online wall-art retailer offering designer prints, frames, and customizable wall décor globally through both D2C and B2B channels. Closely comparable to Urban Cotton in product type (framed prints and wall hangings) and the artwork-to-wall configuration model.
• JUNIQE: Berlin-based online brand selling curated art prints, wall hangings, and home décor from independent artists. Comparable curated-library, artist-led model aimed at design-conscious consumers and B2B interior partners.
• Fine Art America: Large print-on-demand wall art marketplace selling framed prints, canvas, and acrylic/glass prints from independent artists globally. Comparable in product format (multiple substrates incl. glass) and configurability, though operating at much larger scale.

Broad incumbents

• Wayfair: Global large-scale home goods retailer with deep wall art and framed décor assortment. Competes with Urban Cotton for end-consumer wall décor spend at the broader-incumbent level, with significantly larger scale and reach.
• Westwing: European D2C home and living e-commerce platform with a broad assortment including wall art, mirrors, and decorative accessories. Comparable end customer and B2B-adjacent merchandising model, but operates as a much wider multi-category retailer.
• Etsy: Global marketplace for handmade and vintage goods including art prints, wall hangings, and custom décor from independent creators. Adjacent to Urban Cotton's curated artist-content model and end-consumer wall décor demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/urbancottonamsterdam
• Instagraminstagram.com/urbancotton.nl
• Pinterestnl.pinterest.com/urbancotton

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Cotton