Dutch Interior
Dutch Interior is a Barneveld-based B2B wholesaler operating six interior brands (Eleonora, By-Boo, Sevn, Urban Cotton, Isaa, Rivièra Maison), supplying furniture and home accessories to retail stores and international sales agents via a 6,500 m² Experience Center and unified customer portal.
- Company typePrivate
- Founded1990
- HeadquartersBarneveld, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dutch Interior does
Dutch Interior is a B2B wholesaler of furniture and home accessories headquartered in Barneveld, Netherlands. The company operates six interior brands — Eleonora, By-Boo, Sevn, Urban Cotton, Isaa, and Rivièra Maison — under a single corporate umbrella, supplying interior retail stores and international sales agents across European and adjacent markets. Its commercial platform combines a 6,500 m² Experience Center in Barneveld with the Klantenportaal, a unified customer portal that lets retailers place orders across all six brands through a single login, alongside a proprietary transport fleet and warehouse operation.
The business model is wholesale-led: Dutch Interior sources, brands, and distributes furniture and interior products to a distributed base of small and medium-sized retailers, supported by an international sales agent network that represents the full multi-brand portfolio abroad. Through its Urban Cotton Atelier, the company also produces wall-decoration products in-house, adding vertical depth in that category. Beyond traditional wholesale, Dutch Interior invests in editorial partnerships with Libelle Living, VTWonen, The Home Style Club, Anthura, Charisathome, and Vera Loca, and is integrated into the VTWonen television program 'Weer verliefd op je huis', using media and content channels to drive consumer pull-through at retailer partners.
The company's go-to-market is anchored by the Barneveld Experience Center, which serves simultaneously as a B2B showroom for visiting agents and retail buyers and as a consumer-facing destination. This dual-channel facility, combined with the unified portal and multi-brand assortment, positions Dutch Interior as a one-stop interior supplier for European independent retailers, with revenue concentration risk dispersed across many small accounts rather than anchored to a few large chain customers.
Dutch Interior firmographics
Firmographics- Name
- Dutch Interior
- Legal name
- Dutch Interior
- Website
- https://dutchinterior.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dutch Interior is a Barneveld-based B2B wholesaler operating six interior brands (Eleonora, By-Boo, Sevn, Urban Cotton, Isaa, Rivièra Maison), supplying furniture and home accessories to retail stores and international sales agents via a 6,500 m² Experience Center and unified customer portal.
- Ownership category
- akta.pro rank
Where Dutch Interior is headquartered
LocationHeadquarters
- HQ city
- Barneveld
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dutch Interior business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- B2B Furniture and Home Accessories Wholesale: Dutch Interior operates as an international furniture wholesaler selling six interior brands to retail stores. The company serves the complete chain from design to transport, acting as a one-stop-shop for retailers to assemble complete interiors.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Dutch Interior product offering
Product offeringCore offering
Dutch Interior is an international B2B wholesaler of furniture and home furnishings, selling six owned interior brands (Eleonora, By-Boo, Sevn, Urban Cotton, Isaa, and Rivièra Maison) to retail stores and agents. The company supports retailers with the full chain from in-house design, warehouse and transport logistics (stock-holding for four brands and made-to-order for two), a multi-brand customer portal, and a 6,500 m² Experience Center. It also offers direct consumer discovery at the Experience Center and produces custom wall decoration in-house through the Urban Cotton Atelier.
Product overview
Dutch Interior is a B2B furniture and home furnishings wholesaler operating as a one-stop-shop for interior stores. The company manages a portfolio of six distinct sub-brands under one roof: Eleonora (timeless cabinets, tables, and seating), By-Boo (expressive home accessories and textiles), Sevn (modular sofas and armchairs), Urban Cotton (custom wall decorations manufactured in-house), Isaa (ceramic pots, vases, and silk flora), and Rivièra Maison (natural material furniture and decor with rural elegance). Beyond brand representation, Dutch Interior provides integrated services including a 6,500 M² Experience Centre showroom, a Customer Portal (Klantenportaal) for multi-brand order management, in-house product design through its design studio, warehouse and transport logistics with stock-keeping capabilities for four brands and made-to-order for two, and exclusive purchasing events for early collection access. The company serves retailers and agents nationally and internationally, with operations based in Barneveld, Netherlands.
Differentiator
Problem solved
Functional benefit
Companies that use Dutch Interior
Customer profileSegments3 records
Ideal customer profiles3 records
Dutch Interior technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dutch Interior partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- EijffingercoreFor 145 years, Eijffinger has been the leading supplier of wallpaper and fabrics for interiors. Dutch Interior collaborates with Eijffinger on editorial features showcasing how their furniture and accessories complement Eijffinger wallpaper collections. The partnership appears in publications featuring collections like Gilded, Calm Crafted, and Magnifique wallpaper series.
- The Home Style ClubcoreSeasonal collaboration supplying furniture and home accessories for home makeovers. The Home Style Club creates content featuring Dutch Interior products in real home transformations, providing lifestyle context and styling inspiration for the brands.
- AnthuraminorAnthura creates blooming happiness by combining passion and science, developing Anthuriums, Orchids, and Bromeliads. Dutch Interior's Isaa brand provides ceramic pots and vases for Anthura's flowering plants in collaborative editorial features.
- CharisathomeminorCharisathome operates Daglicht Studio Alight, a photography studio in Barneveld. Dutch Interior extends their collaboration to the studio, supplying furniture and accessories for the studio's interior design, creating a space for creation and inspiration.
- Libelle LivingcoreDutch interior and lifestyle magazine with strong readership. Dutch Interior regularly appears in Libelle Living through collaborative editorial features, styling articles, and trend publications showcasing their products in styled interiors.
- VTWonencoreDutch home interior television show 'Weer verliefd op je huis' (Fall in Love with Your Home Again). Dutch Interior supplies furniture and accessories for seasonal makeovers, appearing in episodes featuring stylists transforming homes.
- Various Artists (Urban Cotton)minorUrban Cotton collaborates with artists ranging from established names to emerging talent. The brand curates art for transformation into wall decor, providing artists with a platform and expanding the collection with new artworks.
- Vera LocaminorInterior stylist who styled the Daglicht Studio Alight space featuring Dutch Interior products. Represents creative professional network for styling and interior design collaborations.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Dutch Interior competitors and assessment
Company assessmentDirect peers
- Zuiver: Dutch design brand offering furniture and home accessories, distributing to interior stores and design retailers worldwide. Comparable Dutch heritage, design-led collections, and B2B wholesale model.
- Dôme Deco: Dutch-based home furnishings brand and wholesaler offering curated interior collections to retailers across Europe. Directly comparable multi-brand style positioning and B2B wholesale model serving interior stores.
- Kare Design: European furniture and home accessories brand operating showrooms and wholesale distribution to retailers. Comparable combination of branded collections, showroom experience, and multi-country retailer network.
- Loods5: Dutch furniture and home accessories retailer/wholesaler carrying multiple interior brands under one roof with showrooms. Comparable multi-brand interior assortment strategy and Dutch market focus.
- Polspotten: Dutch design house for furniture, lighting, and home accessories sold through specialty retailers globally. Comparable design-led home furnishings wholesaler operating internationally from the Netherlands.
Broad incumbents
- Westwing Group: European e-commerce company for home and living, offering curated collections of furniture and décor. Competes for the same end consumer and exerts pressure on traditional wholesalers as a digitally native channel.
- Home24: European online retailer of furniture and home accessories with private-label and third-party brands. Larger digital incumbent providing scale-based competition for the same mid-market interior shopper.
- Wayfair: Global online retailer of furniture and home goods with extensive supplier relationships. Represents the largest digital incumbent adjacent to Dutch Interior's retailer-served category.
- Beliani: European online retailer of furniture and home accessories across multiple markets. Operates at greater scale and through direct-to-consumer channels, representing a broader incumbent competing for the same end-consumer spend.
Others
- Rivièra Maison (former standalone competitor, now within Dutch Interior): Included as historical context: Rivièra Maison was a comparable Dutch furniture and home accessories brand prior to integration under Dutch Interior. Reflects the consolidation pattern in the Dutch interior wholesale market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dutch Interior social profiles
Digital presenceDutch Interior financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dutch Interior leadership team
Management profileNumber of profiles
Dutch Interior subsidiaries and ownership
Company hierarchySubsidiaries6 records
Dutch Interior funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dutch Interior M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dutch Interior
What does Dutch Interior do?
Dutch Interior is an international B2B wholesaler of furniture and home furnishings, selling six owned interior brands (Eleonora, By-Boo, Sevn, Urban Cotton, Isaa, and Rivièra Maison) to retail stores and agents. The company supports retailers with the full chain from in-house design, warehouse and transport logistics (stock-holding for four brands and made-to-order for two), a multi-brand customer portal, and a 6,500 m² Experience Center. It also offers direct consumer discovery at the Experience Center and produces custom wall decoration in-house through the Urban Cotton Atelier.
Is Dutch Interior a public or private company?
Dutch Interior is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dutch Interior founded?
Dutch Interior was founded in 1990. It employs 11 to 50 people.
Where is Dutch Interior based?
Dutch Interior is headquartered in Barneveld, Netherlands, in the Europe region.
How does Dutch Interior make money?
One revenue line is on record: B2B Furniture and Home Accessories Wholesale.
Who are Dutch Interior's main competitors?
Direct peers on record are Zuiver, Dôme Deco, Kare Design, Loods5 and Polspotten. Broad incumbents are Westwing Group, Home24, Wayfair and Beliani. Rivièra Maison (former standalone competitor, now within Dutch Interior) is listed as an others.
Does Dutch Interior have an API?
No public API is recorded for Dutch Interior.