Cameo Kitchens

What Cameo Kitchens does

Cameo Kitchens is a Northern Virginia-based custom kitchen remodeling firm founded in 1985 by Karl Keul and operating from a showroom at 7297-M Lee Highway, Falls Church, VA. The company designs, fabricates (via long-standing partner Honey Brook Custom Cabinets), and installs premium custom kitchens for residential homeowners, completing an intentionally limited 60-70 projects per year with a 23-person in-house team. Its core technical offering centers on hand-crafted cabinetry in oak, maple, birch, walnut, or cherry with custom frameless framed construction, paired with a single-designer-led 5-step process covering in-home consultation, design review with exact pricing, contract signing, professional installation (typically 6-8 weeks), and ongoing designer involvement through completion.

The business model is built on closed, fixed-price project contracts with reserved start dates — a structural differentiator in a remodeling industry where open contracts with contingency clauses are the norm. Cameo absorbs unforeseen costs rather than passing them to customers, deploys direct-employee craftsmen (not subcontractors), and includes a licensed master plumber and licensed electrician on every job with proper county permits and inspections. All revenue is generated through one-time, custom-priced kitchen remodeling projects; there are no recurring contracts, subscription tiers, or standardized packages. Pricing is quoted down to the penny based on cabinet dimensions (to 1/8 inch), wood species, finish, door style, and accessory complexity.

Cameo's go-to-market is entirely direct and regional: home consultations, showroom visits, and word-of-mouth referrals dominate, supplemented by earned media (Houzz Best of Remodeling awards 2021-2024, Angie's List Super Service Awards, Washingtonian Magazine recognition, BBB A+ rating). The licensed service area is limited to Fairfax, Loudoun, Prince William, and Arlington counties plus the cities of Falls Church, Alexandria, Fairfax, Leesburg, and the Town of Vienna. The company is privately held by the founder and family, with no external capital, no subsidiaries, and no M&A activity. Annual revenue sits in the $5-6 million range with no disclosed growth capital or expansion initiatives beyond deepening the existing Northern Virginia presence.

Name

Cameo Kitchens

Legal name

Cameo Kitchens, Inc.

Website

https://cameokitchensonline.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Cameo Kitchens is a privately held, family-owned kitchen remodeling firm founded in 1985 in Falls Church, VA, designing and installing premium custom kitchens for Northern Virginia residential homeowners via direct-employee craftsmen and a closed fixed-price contract model, completing 60-70 projects per year at $5-6 million in annual revenue.

Ownership category

akta.pro rank

Headquarters

HQ city

Falls Church

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Custom Kitchen Remodeling Services: Full-service kitchen remodeling including custom cabinetry, design, installation, and project management. Revenue is generated through one-time project fees with fixed-price contracts. The company completes 60-70 kitchen projects annually.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cameo Kitchens is a full-service kitchen remodeling firm that designs, fabricates, and installs custom kitchens for Northern Virginia homeowners. The company sources cabinetry from Honey Brook Custom Cabinets in Pennsylvania, offers in-home design consultation with exact pricing, and executes installations under a single closed fixed-price contract handled by in-house craftsmen rather than subcontractors.

Product overview

Cameo Kitchens operates as a single-service kitchen remodeling company offering a unified product: custom kitchen design, fabrication, and professional installation. The core offering centers on a 5-step remodeling experience beginning with in-home design consultation, followed by detailed design review with exact pricing, contract signing with fixed-price guarantee, professional installation typically taking 6-8 weeks, and dedicated craftsmen from start to finish. The company specializes exclusively in complete kitchen renovations rather than partial jobs, utilizing Honey Brook Custom Cabinets as their primary cabinet supplier and maintaining a closed fixed-price contract model with no contingency clauses.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Remodeling Services Full-service kitchen remodeling for Northern Virginia residential homeowners, including in-home design consultation, Honey Brook custom cabinet fabrication, project management, plumbing and electrical coordination, county permits and inspections, and professional installation by in-house craftsmen under a closed fixed-price contract.
• Honey Brook Custom Cabinets Hand-crafted custom cabinets fabricated by Honey Brook Custom Cabinets in Honey Brook, Pennsylvania, available in oak, maple, birch, walnut, or cherry with multiple finishes and colors, built with frameless construction framed for stability, and supplied exclusively into Cameo Kitchens remodeling projects.

Quantifiable outcome

• Most jobs complete in 6-8 weeks; large kitchens with construction demands in 8-10 weeks
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Honey Brook Custom CabinetscoreStrategic or Co-development Partner · 1 January 1985Long-standing partnership since Cameo Kitchens' inception in 1985. Honey Brook Custom Cabinets, hand-crafted in Honey Brook, Pennsylvania, provides all cabinetry for Cameo projects. Cabinets are made from oak, maple, birch, walnut, or cherry in multiple finishes. This partnership enables Cameo to offer premium custom cabinetry with reliable quality and delivery.
• Mosaic TileminorOthersPreferred tile supplier for kitchen remodeling projects. Cameo has years of working relationship with Mosaic Tile and can rely on their quality selection and service. If customers cannot find suitable tile, Cameo will remove tile installation from contract and refund that line item.
• Best TileminorOthersPreferred tile supplier for kitchen remodeling projects. Combined with Mosaic Tile, provides customers with quality tile options for their kitchen renovations. Cameo has established working relationship and can depend on their quality and service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Angi (formerly Angie's List / HomeAdvisor): Home services marketplace connecting homeowners with local service professionals. Comparable to Cameo via the Super Service Award channel and represents a leading alternative for homeowners seeking kitchen remodelers.
• Houzz Pro: Pro platform from Houzz providing software and lead generation for home remodeling professionals. Cameo's strong Houzz profile showcases this as both a marketing channel and a competitive lead-generation platform.

Direct peers

• Kitchen Magic: Regional kitchen remodeling company serving the Mid-Atlantic and Northeast with full-service kitchen design and installation. Direct competitor for high-end kitchen remodels with similar single-designer consultation model.
• Mr. Handyman: Neighborly-owned franchise providing home repair, maintenance, and remodeling services including kitchens. Overlaps Cameo in residential kitchen project execution and geographic service footprint via local franchisees.
• Kitchen Tune-Up: National kitchen remodeling franchise specializing in cabinet updating, refacing, and full kitchen remodels. Closely comparable to Cameo in offering full-service kitchen renovations with in-home consultations and project management.
• Bath Fitter: Direct-sales bathroom and kitchen remodeling franchise specializing in tub and surround replacements. Comparable direct field sales motion targeting residential customers with fixed-price quotes.
• Re-Bath: National kitchen and bathroom remodeling franchise with similar in-home consultation sales motion and fixed-price contract approach. Comparable full-service residential remodeler with overlapping project management practices.

Regional players

• Jackson Design + Remodeling: Design-build remodeling firm serving San Diego and Southern California with comparable full-service kitchen and bath design, custom cabinetry partnerships, and fixed-price project management.
• Normandy Remodeling: Mid-Atlantic design-build remodeling firm serving Northern Virginia, Maryland, and DC. Comparable custom kitchen and bath design-build services with similar designer-led project delivery and premium positioning.

Emerging players

• Sweeten: Tech-enabled renovation marketplace that matches homeowners with vetted general contractors. Comparable to Cameo in serving residential remodel clients and a potential channel for or competitor to regional kitchen remodelers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cameokitchens
• LinkedInlinkedin.com/company/cameo-kitchens

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cameo Kitchens