W3Layouts
W3Layouts is a UK-based website template marketplace selling Bootstrap-based HTML/CSS templates and WordPress themes to small businesses, freelancers, and bloggers via a self-serve platform with standardized $10 pricing and bundle packages.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What W3Layouts does
W3Layouts is a London-headquartered, privately held web design and development company founded in 2012 that operates a self-serve online marketplace for pre-designed website templates and WordPress themes. Its core catalog consists of 261+ pages of Bootstrap-based (Bootstrap 4 and 5) HTML, CSS, and JavaScript templates covering more than 50 industry categories including corporate business, real estate, hotels and restaurants, education, and interior design, alongside 69 dedicated WordPress themes and 396 free templates that function as lead generation for premium conversions. The platform supports customization through the W3Layouts Builder no-code tool at app.w3layouts.com and offers WebHash, a decentralized website builder, as a sub-brand, plus a professional services arm at services.w3layouts.com. The company monetizes through one-time template licenses priced at a standardized $10 per template, with higher-AOV bundles (Ultimate, Classic, Premium, Bootstrap Pro Kit, WP Elite Pack) and premium WordPress themes, and uses social login, blog content marketing across 338+ articles, and organic social channels for acquisition. Target customers span small business owners, freelancers and web designers, individual bloggers, and industry-specific businesses seeking low-cost, professionally designed websites without hiring developers. In 2025 the company announced a partnership with Zavis AI to integrate WhatsApp Business Automation and AI-powered customer engagement tools into its ecosystem.
W3Layouts firmographics
Firmographics- Name
- W3Layouts
- Legal name
- W3layouts Limited
- Website
- https://w3layouts.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- W3Layouts is a UK-based website template marketplace selling Bootstrap-based HTML/CSS templates and WordPress themes to small businesses, freelancers, and bloggers via a self-serve platform with standardized $10 pricing and bundle packages.
- Ownership category
- akta.pro rank
W3Layouts industry classification
Industry- Product category
- Website Templates
- NAICS
- Graphic Design Services (541430)
- akta.pro primary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where W3Layouts is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
W3Layouts business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Template Sales: One-time purchase model for individual website templates. Standard price point of $10.00 per template with occasional sales/discounts (e.g., Chrismax template at $8.00).
- Template Bundles: Bundle packages containing multiple templates at discounted pricing. Ultimate Bundle features 10 versatile templates for various industries. Classic Bundle includes 10 popular templates. Premium Bundle includes 5 WordPress themes and 5 templates.
- Premium WordPress Themes: Premium WordPress themes available for purchase, expanding beyond standard HTML/CSS templates to CMS-based solutions.
- Free Template Downloads: Free website templates available with attribution/backlink requirements. Serves as lead generation for premium conversions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Template Purchase |
| One time/ perpetual license | Pay-as-you-go | Sale/Promotional Templates |
| Unit Pricing | Pay-as-you-go | Template Bundles (Ultimate, Classic, Premium) |
| Freemium | Pay-as-you-go | Free Website Templates |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
W3Layouts product offering
Product offeringCore offering
W3Layouts designs, develops, and sells pre-made website templates and themes (HTML, CSS, Bootstrap 4/5, and WordPress) through a self-serve e-commerce marketplace at w3layouts.com, spanning more than 50 industry categories with both free and premium tiers. The company also operates the W3Layouts Builder no-code website building tool and the WebHash decentralized website builder (a designer-creator marketplace), and offers professional web development services through services.w3layouts.com. Pricing is typically one-time at around $10 per template, with bundle packages and a freemium tier available.
Product overview
W3Layouts is a website template marketplace offering a comprehensive portfolio of pre-designed website templates and WordPress themes for individuals and businesses. The core offering consists of HTML/CSS/Bootstrap website templates and WordPress themes available in both free and premium tiers, covering over 50 industry categories including corporate business, real estate, hotels/restaurants, healthcare, education, and e-commerce. The company also sells bundled template collections (Ultimate Bundle, Classic Bundle, Premium Bundle, Bootstrap Pro Kit, WP Elite Pack) that group multiple templates at discounted prices. Additional offerings include the W3Layouts Builder no-code website creation tool and WebHash, a decentralized website builder platform. The company also provides web development services through services.w3layouts.com. The platform hosts over 260 pages of templates and operates a designer marketplace where creators can sell their designs.
Differentiator
Problem solved
Functional benefit
Brands
- WebHash: A decentralized website builder platform that allows designers to add their designs and creators to sign up as creators.
- W3Layouts Builder
Products and services
- Website Templates (HTML/CSS/Bootstrap) Pre-designed HTML, CSS, and Bootstrap website templates for various industries including Business, Personal, Real Estate, Hotels and Restaurants, Interior and Furniture, Medical, Education, Fashion, Gaming, and more. Available as free downloads with limited features or premium paid versions.
- WordPress Themes Pre-built WordPress themes for various business categories including corporate, industrial, education, spa, photography, portfolio, laundry, and more. Available in both free and premium tiers.
- Ultimate Bundle A collection of 10 versatile templates designed for businesses, travel blogs, and fashion brands. Includes templates such as Farmstead (agricultural), Blissful Wedding (events), Spaw (wellness), and Men's Salon (beauty services).
- Classic Bundle A collection of 10 popular templates for food bloggers, educational platforms, and corporate sites. Includes Factorship Industrial, Foodie Blog, Edu School, and Coffee Cafe templates.
- Premium Bundle A collection featuring 5 premium WordPress themes and 5 versatile HTML templates for creative portfolios, corporate sites, and professional blogs. Includes Portfolio WordPress Theme, Workout Sports Theme, and Intelligence Corporate Theme.
- Bootstrap Pro Kit Premium Bootstrap website templates bundle designed for fast and responsive web design. Contains multiple Bootstrap-based templates and components.
- WP Elite Pack Premium WordPress themes collection for business and creative websites. Contains professional WordPress themes suitable for various industries.
- W3Layouts Builder No-code website builder tool that enables users to create fully functional, professional websites quickly. Allows template customization and download without coding knowledge.
- WebHash (Decentralized Website Builder) A decentralized website builder platform that allows designers to add and sell their designs. Also enables users to create decentralized websites.
- Web Development Services Professional web development services offered by W3Layouts for custom website creation and design work.
Quantifiable outcome
- Launch website in hours instead of weeks
- +1 more outcomes
Companies that use W3Layouts
Customer profileSegments5 records
Ideal customer profiles4 records
W3Layouts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
W3Layouts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Zavis AIminorStrategic partnership announced August 2025 for WhatsApp Business Automation and AI-powered Call Center solutions. W3Layouts partners with Zavis AI to elevate customer engagement capabilities through AI-powered automation tools integrated into their template ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
W3Layouts competitors and assessment
Company assessmentDirect peers
- ThemeGrill: WordPress theme shop offering free and premium themes with a freemium funnel similar to W3Layouts' 396 free template lead-gen approach. Directly comparable in product (WordPress themes) and SMB target segment.
- WordPress.org Theme Directory: Free, open-source WordPress theme repository with thousands of themes. Represents the free-tier competitive floor against which W3Layouts' 396 free templates and paid WordPress themes must compete.
- TemplateMonster: Long-standing website template and WordPress theme marketplace serving SMBs and agencies. Directly comparable to W3Layouts in product category (HTML/CSS templates, WordPress themes), target customer, and one-time license revenue model.
- Starter Templates (Brainstorm Force): Starter template library for WordPress site builders, integrated with popular WordPress plugins. Comparable to W3Layouts in template marketplace model and SMB/freelancer target customer.
- Colorlib: Provider of free and premium WordPress themes and website templates with a strong SEO/blog-driven acquisition model similar to W3Layouts. Competes for the same small business and blogger buyer with comparable Bootstrap-based templates.
- Elegant Themes: Creator of Divi and other premium WordPress themes, serving SMBs, freelancers, and agencies. Comparable to W3Layouts in WordPress theme product line and customer base, with a stronger subscription offering.
- ThemeForest (Envato): The largest online marketplace for website templates, WordPress themes, and CMS themes. Directly competes with W3Layouts in the same template marketplace category, serving the same SMB and freelancer buyer with similar Bootstrap/HTML/CSS and WordPress theme products.
Broad incumbents
- Squarespace: Major website builder platform with a curated template gallery. While Squarespace operates as a closed builder rather than an open template marketplace, it competes for the same 'quick professional website' SMB use case that W3Layouts serves.
- Wix: Largest pure-play website builder with a template gallery and increasingly AI-driven site generation (Wix ADI). Competes with W3Layouts for the same small business and individual buyer wanting a quick website, but at a much larger scale and with a subscription model.
Emerging players
- Webflow: Visual no-code web design platform with a growing template marketplace and AI features. Targets overlapping freelancer/designer/SMB buyer segments as W3Layouts but with a more developer-grade positioning and higher price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
W3Layouts social profiles
Digital presenceW3Layouts financial estimates
Financial estimateRevenue estimate
Valuation estimate
W3Layouts leadership team
Management profileNumber of profiles
W3Layouts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W3Layouts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W3Layouts
What does W3Layouts do?
W3Layouts designs, develops, and sells pre-made website templates and themes (HTML, CSS, Bootstrap 4/5, and WordPress) through a self-serve e-commerce marketplace at w3layouts.com, spanning more than 50 industry categories with both free and premium tiers. The company also operates the W3Layouts Builder no-code website building tool and the WebHash decentralized website builder (a designer-creator marketplace), and offers professional web development services through services.w3layouts.com. Pricing is typically one-time at around $10 per template, with bundle packages and a freemium tier available.
Is W3Layouts a public or private company?
W3Layouts is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W3Layouts founded?
W3Layouts was founded in 2012. It employs 11 to 50 people.
Where is W3Layouts based?
W3Layouts is headquartered in London, United Kingdom, in the Europe region.
How does W3Layouts make money?
Four revenue lines are on record. Template Sales are the primary driver. The others are template Bundles, premium WordPress Themes and free Template Downloads.
Who are W3Layouts's main competitors?
Direct peers on record are ThemeGrill, WordPress.org Theme Directory, TemplateMonster, Starter Templates (Brainstorm Force), Colorlib, Elegant Themes and ThemeForest (Envato). Broad incumbents are Squarespace and Wix. Webflow is listed as an emerging player.
Does W3Layouts have an API?
No public API is recorded for W3Layouts.
What industry is W3Layouts in?
W3Layouts's product category is Website Templates. Its primary akta.pro industry code is EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 541430.