What Aaxe Titres-Services does

Aaxe Titres-Services is a Brussels-based household services operator that has been providing domestic help since 2004 under the Belgian government-regulated Titres-Services service voucher system. The company delivers five core offerings: home cleaning (including windows), ironing (both at-home and via five dedicated ironing centers), laundry and minor sewing, meal preparation, and household shopping, all executed by a network of more than 2,700 qualified household helpers coordinated through six offices across the Brussels-Capital Region. Service payments are processed through Sodexo-issued paper or electronic vouchers at a rate of one voucher per hour, with Wallonia and Flanders customers additionally paying monthly management fees of €9.60 (with SEPA direct debit) or €12.00 (without).

The business operates as GROUPE AAXE, a private consortium of nine Belgian SPRL entities (AAXE-T.S., AAXE, AAXE-A.M., AAXE-CLASS, AAXE-CLEAN, AAXE-NET, AAXE-PROP, AAXE-PUR, BRIGHTNET) administered by André de Sauvage, with Bruno DELANDER serving as GDPR Coordinator. There is no proprietary technology platform beyond the Sodexo voucher integration and a multilingual corporate website (French, Dutch, Polish, English, Romanian, Spanish); all differentiation is operational — physical office density, helper training programs, multilingual staffing, assigned-aide matching, and replacement continuity. More than 20,000 loyal customers have been accumulated over the company's 20-plus year operating history, and the business is presently active and expanding its cross-regional service capabilities into Wallonia and Flanders.

Name

Aaxe Titres-Services

Legal name

GROUPE AAXE / AAXE SPRL

Website

https://aaxe.be

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Aaxe Titres-Services is a Brussels-based household services company operating since 2004 under the Belgian Titres-Services voucher system, delivering cleaning, ironing, laundry, meal preparation, and sewing to more than 20,000 private households via 2,700+ helpers across six offices.

Ownership category

akta.pro rank

Product category

Household Services (Titres-Services / Domestic Help)

NAICS

Other Personal Services (8129), Other Individual and Family Services (62419)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

Mother’s Helper (Short-Shift In-Home Support) (HSAAAAAG)

akta.pro secondary industry

Mother’s Helper + Meal Prep & Kitchen Support (HSAAAGAD)

Keywords

• Household cleaning services
• Service voucher company
• Domestic helper services
• Ironing center services
• Home cleaning Brussels

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Service Voucher Sales: Revenue generated through the Belgian government service voucher (titres-services) system. Customers purchase service vouchers (electronic or paper) and use them to pay for domestic services at a legally advantageous rate. The company receives payment through the voucher system.
2. Monthly Management Fees (Wallonia and Flanders): In Wallonia and Flanders regions, customers pay additional monthly fees to cover general management, organization, and quality maintenance costs. Fees are €9.60/month with SEPA direct debit or €12.00/month without direct debit.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aaxe Titres-Services is a Brussels-based household services company that delivers domestic help under the Belgian Titres-Services (service voucher) framework. Its core offerings are home cleaning, household helper services, professional ironing (via five ironing centers), laundry and minor sewing, and at-home meal preparation. Customers pay through Sodexo-issued service vouchers at the rate of one voucher per hour, with optional monthly management fees for clients outside Brussels.

Product overview

Aaxe Titres-Services operates as a service voucher company (Titres-Services) providing household services in Brussels since 2004. The company offers a unified service platform delivering five core offerings: household helper services for domestic assistance, professional cleaning of homes and windows, ironing center services with five drop-off locations across Brussels, complete laundry and sewing services, and meal preparation at clients' homes. All services are paid for using the Belgian Titres-Services voucher system (paper or electronic), managed through Sodexo. The company coordinates over 2,700 household helpers through six local offices serving more than 20,000 loyal clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Nettoyage (Home Cleaning) Comprehensive home cleaning services covering all rooms, window cleaning, and general housekeeping maintenance performed by qualified household helpers at the client's home.
• Aide ménagère (Household Helper) Qualified household helpers providing personalized domestic assistance including cleaning, household shopping, and basic household tasks, matched to client needs with an assigned helper and qualified replacements during absences.
• Centrales de repassage (Ironing Centers) Five ironing centers across Brussels (Square Montgomery, Woluwe-Gribaumont, Woluwe-Saint-Pierre, Uccle-Vanderkindere, and Basilica-Molenbeek) where customers drop off laundry and collect it professionally steam-ironed.
• Linge, couture, repassage (Laundry, Sewing, Ironing) Complete laundry services including washing, minor sewing repairs, and professional ironing, delivered either at the client's home or at one of the company's ironing centers.
• Préparation de repas (Meal Preparation) Household helpers prepare simple, tasty meals at the client's home according to their tastes and preferences, including shopping for ingredients as part of the service.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• SodexocoreChannel Partner/ Reseller/ DistributorSodexo is the authorized issuer and administrator of service vouchers (titres-services) in Belgium. Aaxe Titres-Services processes customer payments through the Sodexo electronic service voucher system. Customers must register with Sodexo to obtain service vouchers and confirm service hours through Sodexo's online platform.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Sodexo: French multinational that administers the Belgian Titres-Services voucher system and is Aaxe's channel/ecosystem partner. Included as a peer reference because Sodexo's voucher infrastructure is the foundation of Aaxe's revenue model, and Sodexo also operates broader household and personal services segments across multiple geographies.

Direct peers

• The Maids International: US residential cleaning franchise using a team-based four-person cleaning model. Operates in the same household cleaning category with a comparable recurring-service business model and emphasis on insured, employed helpers.
• Maid Brigade: US residential cleaning franchise delivering recurring home cleaning services to households with employed, insured cleaning teams. Direct comparable in service model, customer type, and recurring-revenue structure.
• Helpling: European online marketplace connecting private households with vetted home cleaners and domestic helpers. Operates across multiple European countries and is a direct substitute for Aaxe's office-booked household helper services for the digitally native customer segment.
• Merry Maids: US-based residential cleaning franchise owned by ServiceMaster, with mature operations and recurring household cleaning customer base. Comparable in service mix and target customer (private households seeking recurring cleaning) though operating in a different regulatory and geographic environment.
• Handy: US-based online platform for booking home cleaning and other household services on demand. Direct substitute for Aaxe's household helper booking flow and represents the digital-first model Aaxe lacks; owned by ANGI Homeservices (IKEA).
• Fantastic Services: UK-based home services platform offering cleaning, ironing, and related domestic services to private households. Comparable in multi-service domestic offering and customer segment, though operates via a tech-platform model rather than physical offices.
• Molly Maid: Large, established home cleaning franchise network operating across the US, UK, and parts of Europe. Comparable to Aaxe in delivering recurring residential cleaning via employed/contracted helpers, though executes through a franchise model rather than company-employed staff.
• Housekeep: UK-based online home cleaning platform offering insured, vetted cleaners booked via app for private households. Operates the same recurring residential cleaning model as Aaxe, with technology-enabled booking, ratings, and customer management.

Broad incumbents

• Thumbtack: US-based broader home services marketplace connecting households with local professionals across cleaning, handyman, moving, and more. Broader in scope than Aaxe but comparable as an alternative channel for acquiring household cleaning services in private homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aaxe Titres-Services