What Ad Maiora does

Ad Maiora, trading under Italian private limited company Eva Group Srl, is a full-service digital marketing agency founded in Rome in 1997 and one of the earliest digital agencies in Italy. It delivers an integrated portfolio spanning SEO and link building, social media marketing and advertising, online PR, web/app/mobile development, mobile marketing, online reputation management, international e-commerce enablement, web analytics, strategic consulting, and corporate training. Underlying the service offering is a proprietary technology stack including a custom customer-care monitoring application, an internal SEO Keyword Research Center, an Online Brand Reputation Monitoring platform, and a User Insight Observatory, all developed and maintained by an in-house R&D group that tracks search engine algorithm changes.

The agency operates a sales-led enterprise GTM motion targeting large Italian and international corporates (Eni, Unicredit, Ferrero, Carrefour, Toyota, Poste Italiane, Sara Assicurazioni, San Daniele, AGI, Mooney) plus government institutions (AgID, Ministero del Lavoro, INPS) and select nonprofits (Amnesty International), with custom project-based pricing and multi-year engagements rather than published rate cards. Distribution relies on consultative field sales, competitive bidding for public-sector tenders (MEPA-qualified), and inbound inquiry via the corporate website; services are not self-serve or e-commerce in nature. In 2016 the group founded wholly-owned subsidiary Deliverti to provide full e-commerce outsourcing (distribution, logistics, B2C/B2B platform development, customer care) for clients including Ferrero, ENI, Unilever, Procter & Gamble, Coca-Cola, and Parmalat. Operations are headquartered in Rome with a secondary office in Naples; the business is ISO 9001 certified, Google AdWords Qualified, and a co-founding member of the E-SEMA European search marketing alliance.

Name

Ad Maiora

Legal name

Eva Group Srl

Website

https://admaiora.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Ad Maiora is a Rome-based full-service digital marketing agency founded in 1997, serving large Italian and international enterprises, government institutions, and select nonprofits with SEO, social media, web/app development, reputation management, and e-commerce outsourcing through its Deliverti subsidiary.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Paid Social Advertising Management (MPAAACAC), Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Search engine optimization
• Social media marketing
• Online advertising
• Web development

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Services: Professional services revenue from SEO, social media management, web development, mobile app development, and digital advertising campaigns. Services are customized per client requiring project-based and retainer engagements.
2. E-commerce Management (via Deliverti): Full outsourcing of e-commerce strategies including distribution, logistics, platform development, customer care, and order fulfillment for major brands like Ferrero.
3. Corporate Training: Customized training courses for companies in SEO, social media marketing, corporate blogging, and Google Analytics, delivered by agency professionals.
4. Consulting Services: Strategic consulting for startups and new business ideas, including feasibility studies, business model canvas, business plans, and marketing strategy development.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ad Maiora is an Italian digital marketing agency that sells professional services across SEO, link building, social media management, online advertising (PPC, display, video, email), web and mobile app development, reputation management, web analytics, and strategic consulting. It delivers customized, project-based and retainer engagements for large Italian and international enterprises, government institutions, and brands seeking international expansion, with proprietary monitoring tools supporting social customer care and SEO keyword research.

Product overview

Ad Maiora is a digital marketing agency founded in 1997 offering a comprehensive suite of services including SEO and Link Building, Social Media Marketing, Online PR, Advertising (PPC, Display, Video, Email), Web and Mobile Development, App Development, Mobile Marketing, Reputation Management, International E-commerce, Web Analytics, Strategic Consulting, and Corporate Training. The core offering is a service-based digital marketing portfolio rather than a unified software product, with specialized sub-brands like Deliverti (e-commerce management) complementing the main agency services.

Differentiator

Problem solved

Functional benefit

Brands

• Deliverti: E-commerce management company founded in 2016, specializing in full outsourcing of e-commerce strategies for major brands including Ferrero, ENI, and Unilever.

Products and services

• SEO e Link Building Search engine optimization and link building service that improves website visibility and ranking on search engines like Google for business clients.
• Social Media Marketing Integrated social media marketing service managing brand presence on Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Telegram, Clubhouse, and Spotify for enterprise clients.
• PR Online Online public relations service including press release distribution, brand visibility increment, product promotion, and reputation management through certified professional circuits for companies and brands.
• Advertising Online advertising campaign service covering Keyword Advertising (PPC), Display Advertising, Video Advertising, and Email Marketing (DEM/newsletter) with ROI-focused planning and optimization for business clients.
• Social Advertising Paid social advertising service on Facebook, LinkedIn, Twitter, Instagram, TikTok, Pinterest, Spotify, and YouTube with target audience selection and remarketing campaigns for brands.
• Sviluppo Web Professional website design and development service building dynamic websites, e-commerce platforms, and web apps optimized for search engines and mobile devices for business clients.
• Sviluppo App Native mobile app development service for iOS (using Xcode), Android (using Eclipse), and Windows Phone including push notifications, native games, geolocation, editorial apps, and database management.
• Reputazione Online brand reputation monitoring and management service including sentiment analysis, search engine cleanup, and brand perception improvement using proprietary monitoring software for companies and brands.
• Consulenza Strategic business consulting service for startups and new business ideas including feasibility studies, business model canvas, business plans, and marketing communication strategies.
• Formazione Customized corporate training courses in SEO, Social Media Marketing, Corporate Blogging, SEM, Google Analytics, and SEO-oriented copywriting delivered by agency professionals for companies.
• Deliverti Full outsourcing e-commerce management service handling distribution, logistics, B2C and B2B e-commerce platform development, customer care, and sentiment/reputation management for major brands including Ferrero, ENI, and Unilever.

Quantifiable outcome

• ENI organic traffic increased by 86% (Italian) and 39% (English) within 9 months
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Ministero del Lavoro e delle Politiche SocialicoreStrategic or Co-development Partner · 1 January 2026Ad Maiora executed the Festival dell'Ascolto delle persone di minore età, Italy's first national listening event between institutions and adolescents. The event at Palazzo Mazzoni (INPS headquarters) engaged approximately 500 students in dialogue with institutions including Minister Marina Calderone, Vice Minister Maria Teresa Bellucci, INPS, UNICEF, and Agenzia Italiana per la Gioventù. Ad Maiora handled concept execution, technical production, installations, graphics, and organizational secretariat.
• Amnesty InternationalcoreStrategic or Co-development Partner · 1 January 2023Three-year partnership (2023-2026) for building sustainable digital fundraising strategy. Ad Maiora constructs digital advertising strategies to make online fundraising more structured, measurable, and sustainable. Partnership addresses digital advertising market transformation, regulatory changes, and shifting donor behavior toward transparency and accountability. According to Osservatorio Internet Media Politecnico di Milano, digital advertising in Italy exceeded 5 billion euros, representing over 60% of total advertising investments.
• DeliverticoreStrategic or Co-development Partner · 1 January 2021Deliverti is a wholly-owned subsidiary of Ad Maiora Group, founded by Fabio Scalet and Giulio Cupini in 2016. Specializes in full outsourcing of e-commerce strategies including distribution, logistics, platform development (B2C and B2B), and customer care. Key clients include Ferrero (Nutella, Kinder e-commerce), Parmalat, Coca-Cola, ENI, Sisal, Unilever, and Procter&Gamble. Deliverti manages the entire e-commerce supply chain from order fulfillment to after-sales support.
• AgID (Agenzia per l'Italia Digitale)coreStrategic or Co-development Partner · 1 January 2021Selected through competitive government tender (bando di gara) for communication and SEO strategy of Italy's digital identity program. Ad Maiora creates content strategy, SEO-optimized materials, and monitoring services to communicate the program to citizens, public administration, and businesses. This represents a significant public sector engagement for the agency.
• MooneycoreStrategic or Co-development Partner · 1 January 2021Mooney, Italy's first proximity banking and payments company (born from SisalPay and Banca5 merger), selected Ad Maiora as SEO and ASO partner following competitive process. Results achieved in 2020: +80% organic traffic, +30% search engine positioning, +245% average monthly session growth. Ad Maiora also manages ASO strategy for Mooney apps in iOS and Android stores.
• IED (Istituto Europeo di Design)minorStrategic or Co-development PartnerAcademic partnership where Ad Maiora professionals serve as instructors in digital marketing training programs at IED Rome.
• IULM (Università di Lingue e Comunicazione)minorStrategic or Co-development PartnerPartnership with IULM Milan for teaching in Social Media Marketing and Web Communication Master program.
• Università La Sapienza di RomaminorStrategic or Co-development PartnerAcademic collaboration for Master in Management, Marketing e Comunicazione della Musica, with Ad Maiora professionals serving as faculty.
• Accademia di Costume & ModaminorStrategic or Co-development PartnerPartnership with Accademia di Costume & Moda in Rome for specialized fashion and communication education programs.
• INPSminorStrategic or Co-development PartnerPartnership with INPS for youth culture and social security awareness projects targeting new generations. INPS headquarters Palazzo Mazzoni hosted the Festival dell'Ascolto event.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Hibo: Italian digital agency offering web development, digital marketing, and e-commerce services. Comparable in scale and integrated service model to Ad Maiora's offering.
• Conversion (Eolo Group): Italian performance marketing agency focused on SEO, paid media, and data-driven digital marketing. Directly competitive on SEO and performance advertising capabilities with Ad Maiora.
• Webranking: Italian digital marketing agency specializing in SEO, content marketing, and analytics for mid-market and enterprise clients. Directly comparable in service mix (SEO-led) and Italian market focus to Ad Maiora.
• TSW (The Sunrise Way): Italian full-service digital marketing agency offering SEO, social media, advertising, and web development. Comparable to Ad Maiora in integrated service portfolio and enterprise client segment in Italy.

Broad incumbents

• Dept: European digital agency with capabilities in creative, marketing technology, and e-commerce. Competes with Ad Maiora for enterprise digital transformation engagements in Italy.
• Publicis Groupe Italy: Global advertising holding company with significant Italian operations including Leo Burnett, Saatchi & Saatchi, and Digitas. Competes for large enterprise and government digital accounts in Italy.
• GroupM Italy: WPP's media investment group operating in Italy, offering media planning, buying, and digital marketing services. Competes directly with Ad Maiora for enterprise media and digital engagements.
• Jellyfish: Global digital marketing agency with strong presence in Italy, offering paid media, SEO, social, and analytics. Larger-scaled competitor pursuing similar enterprise clients as Ad Maiora.

Regional players

• MOCA Interactive: European digital agency with offices in Italy and Spain focused on digital strategy, social media, and creative campaigns. Comparable regional peer offering similar full-service digital marketing.

Emerging players

• Vladimir Jones: Independent digital agency offering integrated marketing services. Smaller-scaled peer with overlapping SEO, social, and digital capabilities compared to Ad Maiora.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/admaiora

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ad Maiora