International Psychology Centre

What International Psychology Centre does

International Psychology Centre is a Malaysia-headquartered private mental health practice founded in 1996, delivering psychotherapy, counseling, and psychiatric services across 7 branches in 5 countries (Malaysia, Cambodia, Myanmar, Turkey, and Singapore). Its clinical offering spans adult and child psychiatry, couple and family therapy, addiction treatment, sex therapy, hypnotherapy, psycho-nutritional therapy, and specialized corporate mental health services including Employee Assistance Programmes (EAP) and Resiliency Development workshops. The centre's core technology is a drug-free psychotherapy methodology that combines evidence-based talk therapies (CBT, EFT, EMDR, NLP, hypnotherapy) with psycho-nutritional supplements as an alternative to pharmaceutical intervention for mental health treatment.

The company operates multiple revenue streams: per-session clinical fees (RM379-RM493), WCP-accredited professional certification courses sold at RM4,800 per participant across 40+ specializations, therapeutic resource products (Schema Therapy Cards, Selves in A Box), books and audio CDs, online video/phone consultations via Zoom, and corporate EAP contracts at RM1,500 per employee. Its go-to-market combines physical clinic delivery in regional hubs with a global online consultation channel, supported by content marketing, email newsletters, social media communities exceeding 200,000 followers, and a Stress Relief mobile app. The practice is accredited by the World Council for Psychotherapy and recognized as a designated practitioner body by the Malaysian Association of Psychotherapy, the Malaysian Cognitive Behavioural Therapy Association, and the Federation of Complementary & Natural Medical Associations under Malaysia's Ministry of Health.

The centre operates with a small workforce (11-50 employees) consistent with a founder-led professional services practice. Ownership is independent and founder-managed with no disclosed external investors or parent company. Its primary customer segments are individual adults, children and adolescents, couples, and families seeking mental health treatment, supplemented by corporate clients purchasing EAP packages and aspiring practitioners enrolling in certification programs. Geographic expansion into Southeast Asia, Turkey, and Singapore signals a deliberate multi-country footprint strategy, though revenue figures remain undisclosed.

Name

International Psychology Centre

Legal name

International Psychology Centre Sdn Bhd

Website

https://psychology.com.my

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

International Psychology Centre is a Malaysia-founded private mental health practice operating 7 branches across 5 countries, delivering drug-free psychotherapy, counseling, psychiatric services, WCP-accredited certification courses, and corporate Employee Assistance Programmes to individuals, families, and businesses.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Psychotherapy services
• Mental health counseling
• Psychology certification courses
• Employee assistance programs
• Couples therapy counseling

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Psychology & Counseling Services: Fees charged for individual adult, child, and couple psychotherapy sessions, as well as psychiatric consultations. Pricing is per session, with initial consultation fees and follow-up session options. Services are available in-person and online.
2. Professional Certification Courses: Accredited professional certification courses in various psychology and therapy specializations (e.g., CBT, Child Psychotherapy, Music Therapy, NLP, Hypnotherapy). Sold at RM 4,800 per participant, with monthly intakes. Course structure includes lectures, webinars, and weekly case studies/tutorials.
3. Therapeutic Resources & Products: Sale of Schema Therapy Cards (Schema cards, Modes cards, Core Childhood Needs cards) and Selves in A Box therapeutic resource boxes. Also includes books and CDs on psychology topics sold through the website.
4. Online Video/Phone Consultation: Remote consultation services using Zoom or phone, booked via email and paid through PayPal invoice at RM379 per session.
5. Employee Assistance Programme (EAP) & Corporate Training: Corporate psychology services including tailored EAP packages for banks and multinational corporations, and Resiliency Development workshops at RM1,500 per employee, with HRDF training grant claim eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

International Psychology Centre provides outpatient psychotherapy, psychiatry, and counseling services for individuals, couples, families, children, and corporate clients across physical clinics in Malaysia, Cambodia, Myanmar, Turkey, and Singapore. It complements clinical services with accredited professional certification courses in psychotherapy and psychology, online video/phone consultations, and ancillary therapeutic products such as schema therapy cards, books, and audio CDs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Psychology & Counseling

Quantifiable outcome

• 75% success rate for Emotionally Focused Therapy (EFT) couples therapy

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• International Psychology & Complementary Medicine University (IPCMU)coreStrategic or Co-development PartnerAffiliated university offering educational programs in psychology and complementary medicine. IPCMU is linked as a related organization on the centre's website, with shared branding and educational mission.
• Malaysian Association of PsychotherapycoreStrategic or Co-development PartnerProfessional association that has appointed International Psychology Centre as a designated practitioner body. The centre's certification courses are linked to MAP practitioner licensing. MAP is appointed by the Ministry of Health Malaysia.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spring Health: US-based precision mental health benefit platform sold to large employers. Comparable to IPC's corporate EAP offering but at significantly greater scale and with digital-first delivery.
• Calm: Global mental wellness subscription app with employer distribution. Competes with IPC for corporate wellness spend and stress-management demand among the same enterprise buyers.
• Lyra Health: US-based enterprise mental health benefit provider delivering EAP and therapy to large employers. Comparable to IPC's corporate EAP and Resiliency Development workshop business model at enterprise scale.
• Headspace Health: Global digital mental wellness platform combining meditation, coaching, and therapy. Adjacent competitor for corporate wellness budgets and individual consumer mindshare that IPC targets.
• BetterHelp: Global online therapy subscription platform owned by Teladoc. Competes with IPC's online consultation offering on price, scale, and convenience for individual consumers in Malaysia and Singapore.
• Doctor Anywhere: Singapore-headquartered regional telehealth incumbent offering GP and mental health consultations across SEA. Overlaps with IPC in corporate mental health distribution and regional multi-country service delivery.

Direct peers

• ThoughtFull: SEA digital mental health provider delivering text-based counseling and therapy with employer EAP distribution. Competes with IPC for the same corporate EAP and individual therapy demand in Malaysia and Singapore.
• Intellect: Singapore-headquartered mental health platform offering on-demand therapy and coaching across Southeast Asia. Directly comparable to IPC's online consultation and EAP services across the same regional footprint.
• MindNation: Malaysia-based mental wellness platform providing counseling, EAP services, and corporate mental health programs. Most direct domestic peer to IPC's Malaysian clinical and EAP business.
• Ooca: Thailand-founded online psychotherapy platform expanding across Southeast Asia with subscription pricing. Comparable to IPC's online consultation arm and broader psych-therapy offerings in adjacent SEA markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/msiapsychology
• Facebookfacebook.com/psychologyasia
• Instagraminstagram.com/ipcmalaysia
• LinkedInlinkedin.com/company/international-psychology-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about International Psychology Centre