Joii
Joii Limited is a Queensland not-for-profit social enterprise operating QBCC-licensed trade divisions (roofing, carpentry, landscaping, building services, labour hire) whose profits fund employment pathway programs for long-term unemployed and people with disabilities across South-East Queensland.
- Company typePrivate
- Founded2017
- HeadquartersUnderwood, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Joii does
Joii Limited is a Queensland-based not-for-profit social enterprise founded in 2017, structured as a Public Benevolent Institution with Item 1 Deductible Gift Recipient status and governed by an independent volunteer board. The organisation operates six wholly-owned commercial trade divisions—Joii Trades, Joii Roofing, Joii Carpentry, Joii Landscaping & Fencing, Joii Building Services, and Joii People (labour hire)—alongside supplementary service lines including ethical offshoring, immigration coordination, and technology services. All trade services are QBCC-licensed and HIA-member delivered, with Joii Building Services extending into commercial fitouts and, as of 2026, 3D Concrete Printing through partnerships with xBuild and LanCon Qld.
The core business model is a self-funded "commerce feeds compassion" framework: 100% of profits from the commercial trade enterprises are reinvested into social impact programs that create employment pathways for disadvantaged populations. These programs comprise the Second Chance Program (a six-month paid work experience program for long-term unemployed, youth at risk, prison leavers, and victims of abuse) and the Your Chance Program (an extended 12+ month program for individuals with medically diagnosed disabilities, injuries, or health conditions). Participants flow into trade divisions, Joii People labour hire placements with host employers, or external job placements supported through a referral network of 12+ employment agency partners (APM, Busy Ability, Employment Plus, Mylestones, Tursa, MatchWorks, Max Employment, Wise Employment, ETC, ACSO) and government partners (Queensland Government, Logan City Council, Queensland Corrective Services).
Go-to-market is regionally concentrated in South-East Queensland (Brisbane, Toowoomba, Logan, Ipswich) and combines direct enterprise field sales for trade services, community-led referrals for program participants, and direct-to-consumer recruitment via Joii People. Distribution channels include dedicated division websites, Google Business Profile, and active social media presence. Audited YE2024 revenue was AUD $19.28M with a net loss of AUD $1.05M consistent with deliberate profit reinvestment into social programs; net assets stood at AUD $4.81M. The organisation holds PEOPLE+PLANET FIRST verified social enterprise status (2024), Social Traders certification, and partnerships with Property Industry Foundation, The Salvation Army, and Lady Musgrave Trust for community housing delivery.
Joii firmographics
Firmographics- Name
- Joii
- Legal name
- Joii Limited
- Website
- https://joii.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Joii Limited is a Queensland not-for-profit social enterprise operating QBCC-licensed trade divisions (roofing, carpentry, landscaping, building services, labour hire) whose profits fund employment pathway programs for long-term unemployed and people with disabilities across South-East Queensland.
- Ownership category
- akta.pro rank
Joii industry classification
Industry- Product category
- Social Enterprise Construction Services
- NAICS
- Vocational Rehabilitation Services (6243), Employment Placement Agencies and Executive Search Services (56131), Professional Employer Organizations (561330), Offices of Lawyers (541110)
- SIC
- Services-Employment Agencies (7361), Services-Legal Services (8111)
- akta.pro primary industry
- Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK)
- akta.pro secondary industries
- Global Mobility, Immigration & Work Permit Services (BPACAHAD), Immigration, Visa & Work Permit Support (Relocation-Related) (HSAKACAH)
Keywords
Where Joii is headquartered
LocationHeadquarters
- HQ city
- Underwood
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Joii business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Trade Services Revenue: Revenue generated from commercial-grade trade services including roofing, carpentry, landscaping, fencing, tiling, bricklaying, and building services delivered to external clients at commercial rates. 100% of profits are reinvested into social impact programs.
- Labour Hire Services: Joii People labour hire team providing workforce solutions to commercial and not-for-profit organisations. Revenue from providing trained workers to businesses.
- Ethical Offshoring: Offshore team support services providing cost-effective business solutions. Revenue generated from offshoring services to clients.
- Immigration Services: Immigration coordination services. Revenue generated from immigration service fees.
- Tech Services: Technology services including digital operations and marketing support. Revenue generated from tech service provision.
- Social Impact Investment: Donations from individuals and organizations supporting social impact programs. Joii states they do not receive government funding for programs, relying on social enterprise revenue and community donations.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Joii product offering
Product offeringCore offering
Joii Limited is an Australian not-for-profit social enterprise operating multiple commercial trade service divisions (Joii Trades, Joii Roofing, Joii Carpentry, Joii Landscaping & Fencing, Joii Building Services) alongside Joii People labour hire, ethical offshoring, immigration, and tech services. 100% of profits from these commercial enterprises are reinvested into the Second Chance Program and Your Chance Program, which provide paid employment pathways for long-term unemployed, disadvantaged, and disabled individuals.
Product overview
Joii is a not-for-profit social enterprise organisation that operates multiple commercial enterprises (trade services) alongside social impact programs. The core commercial offerings include Joii Trades (umbrella brand), Joii Roofing, Joii Carpentry, Joii Landscaping & Fencing, Joii Building Services (including commercial fitouts and 3D Concrete Printing), Joii People (labour hire), plus Immigration Services, Tech Services, and Ethical Offshoring. All trade services are HIA and QBCC licensed and verified as a PEOPLE+PLANET FIRST social enterprise. The commercial enterprises fund two social impact programs: the Second Chance Program (6-month employment for long-term unemployed) and the Your Chance Program (12-month employment for people with disabilities), creating employment pathways to break cycles of welfare dependence and poverty.
Differentiator
Problem solved
Functional benefit
Products and services
- Joii Trades
- Joii Roofing
- Joii Carpentry
- Joii Landscaping & Fencing
- Joii Building Services
- 3D Concrete Printing Services
- Joii People
- Second Chance Program
- Your Chance Program
- Ethical Offshoring
- Immigration Services
Quantifiable outcome
- Over 900 employment opportunities created
- +4 more outcomes
Companies that use Joii
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Joii technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Joii partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- xBuildcore3DCP (3D Concrete Printing) partner for innovative construction technology. Collaboration on the first 3DCP project in Queensland, marking a major milestone for the building sector.
- LanCon QldcoreConstruction partner for 3DCP project collaboration. Partnered with xBuild and Joii to deliver the first 3D Concrete Printing project in Queensland.
- Property Industry Foundation (PIF)corePartnership to deliver Haven House Woolloongabba, transforming a Brisbane property into safe, stable accommodation for vulnerable young people at risk of homelessness. Joii contributes building expertise as part of the partnership with PIF and The Salvation Army.
- The Salvation Army Australia Youth Services QLDcorePartnership to deliver Haven House Woolloongabba for vulnerable people at risk of homelessness in Queensland. The Salvation Army provides youth services while Joii contributes building expertise.
- Lady Musgrave TrustcorePartnership for Jinndii Waijung safe housing initiative providing secure housing for young mothers (18-24 years) and their children. Joii Landscaping & Fencing team provided landscaping works for the project.
- Queensland GovernmentcoreHousing Investment Fund contributor for Jinndii Waijung housing project. General program partner for employment and social impact initiatives across Queensland.
- Logan City CouncilcoreLocal government partner supporting social impact programs and employment pathway initiatives. Co-organiser of Logan Jobs Expo for Trades, Construction & Manufacturing.
- Queensland GovernmentcoreState government partner for employment programs and social impact initiatives. Partnership through the Second Chance Program and related employment pathway initiatives.
- Queensland Corrective ServicesminorGovernment partner supporting employment opportunities for prison leavers through social impact programs.
- White Box EnterprisescorePartner in Payment By Outcomes Trial measuring effectiveness of social enterprises in creating meaningful employment. Also partner in Financial Wellbeing Program delivering financial literacy training.
- The Smith FamilyminorWork Inspiration Reach Out Program partner. Hosted 20 Year 10 students from Mabel Park State High School providing career insights and exposure to social enterprise sector.
- Bunnings WarehouseminorCommunity support program donor providing equipment and merchandise to support Second Chance Program landscaping and fencing team. Donated Honda Brushcutter, PPE and merchandise.
- APM Employment ServicescoreEmployment agency partner for participant recruitment and job placement through the Second Chance Program.
- Busy AbilitycoreEmployment agency partner for recruitment and placement of disadvantaged job seekers through social impact programs.
- Employment PluscoreEmployment agency partner for participant recruitment and job placement services.
- Mylestones EmploymentcoreDisability employment services partner. Supported Maui's placement through Your Chance Program for people with disabilities.
- Tursa Employment & TrainingminorEmployment and training agency partner for program participant recruitment.
- MatchWorksminorEmployment services partner for recruitment and job placement support.
- Max Employment SolutionsminorEmployment services partner for participant recruitment.
- Wise EmploymentminorDisability employment services partner for social impact programs.
- Enterprise and Training Company (ETC)minorEmployment and training partner for program participant support.
- Australian Community Support Organisation (ACSO)minorCommunity support organisation partner for social impact programs.
- Torsion HomescoreKey business partner providing employment opportunities for program graduates. Named as partner in Second Chance Program delivery.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Joii competitors and assessment
Company assessmentBroad incumbents
- WorkPac: Large Australian labour hire and workforce solutions provider. Comparable to Joii People division's staffing/labour hire model, though operating at much larger scale without social mission overlay.
- AWX (Australian Workplace Solutions): National Australian labour hire and recruitment firm with construction/trade staffing. Comparable labour hire service line to Joii People.
- APM Employment Services: Large Australian employment services provider and Joii referral partner; comparable in disability employment services and disadvantaged job seeker placement.
- SYC (Salvation Army Youth Care): Major Australian non-profit delivering employment pathway programs, youth services, and social enterprises comparable to Joii's Second Chance and Your Chance Programs.
Others
- Social Traders: Australian certification body connecting corporates with verified social enterprises; not a competitor but the ecosystem umbrella Joii operates within and a buyer of social procurement outcomes.
Regional players
- Busy Ability: Australian disability employment services provider and Joii partner; comparable in NDIS-aligned supported employment pathways similar to Your Chance Program.
Direct peers
- Social Builders: Australian social enterprise using construction trades to create employment outcomes — closest mission-aligned competitor to Joii Trades.
- White Box Enterprises: Australian social enterprise operating commercial trades (construction, landscaping) to fund employment outcomes for disadvantaged individuals — directly comparable dual-mission model and even a Joii partner.
- Status Employment Services: Australian employment services provider supporting disadvantaged job seekers into work; comparable to the participant recruitment and placement arm of Joii's programs.
Emerging players
- xBuild: Australian 3D Concrete Printing technology partner of Joii; comparable for the emerging 3DCP construction capability Joii now offers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Joii social profiles
Digital presenceJoii compliance and trust
Trust signalCompliance8 records
Joii financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joii leadership team
Management profileNumber of profiles
Profiles8 records
Joii subsidiaries and ownership
Company hierarchySubsidiaries6 records
Joii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joii
What does Joii do?
Joii Limited is an Australian not-for-profit social enterprise operating multiple commercial trade service divisions (Joii Trades, Joii Roofing, Joii Carpentry, Joii Landscaping & Fencing, Joii Building Services) alongside Joii People labour hire, ethical offshoring, immigration, and tech services. 100% of profits from these commercial enterprises are reinvested into the Second Chance Program and Your Chance Program, which provide paid employment pathways for long-term unemployed, disadvantaged, and disabled individuals.
Is Joii a public or private company?
Joii is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Joii founded?
Joii was founded in 2017. It employs 51 to 100 people.
Where is Joii based?
Joii is headquartered in Underwood, Australia, in the Oceania region.
How does Joii make money?
Six revenue lines are on record. Trade Services Revenue is the primary driver. The others are labour Hire Services, ethical Offshoring, immigration Services, tech Services and social Impact Investment.
Who are Joii's main competitors?
Broad incumbents on record are WorkPac, AWX (Australian Workplace Solutions), APM Employment Services and SYC (Salvation Army Youth Care). Social Traders is listed as an others. Busy Ability is listed as a regional player. Direct peers are Social Builders, White Box Enterprises and Status Employment Services. xBuild is listed as an emerging player.
Does Joii have an API?
No public API is recorded for Joii.
What industry is Joii in?
Joii's product category is Social Enterprise Construction Services. Its primary akta.pro industry code is EDAAAOAK, Workforce Support Services & Case Management (Coaching, Wraparound), with a secondary code of BPACAHAD, Global Mobility, Immigration & Work Permit Services. Its NAICS code is 6243 and its SIC code is 7361.