AGENCE79
- Company typePrivate
- Founded2008
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
AGENCE79 firmographics
Firmographics- Name
- AGENCE79
- Legal name
- 79
- Website
- https://agence79.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AGENCE79 industry classification
Industry- Product category
- Marketing & Advertising Consulting
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
- akta.pro secondary industries
- Digital Strategy & Transformation (BPAHAEAA), Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where AGENCE79 is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
AGENCE79 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Media Consulting Services: Consulting fees for media strategy, digital transformation, and campaign optimization services provided to brands
- Data & Analytics Services: Data science, attribution, dashboard optimization, and data fusion services
- Campaign Activation: Management fees for activating campaigns across programmatic, SEA, SEO, social media, and e-commerce channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels4 records
AGENCE79 product offering
Product offeringCore offering
AGENCE79 is a media, data marketing, and adtech consulting agency that advises enterprise brands on digital transformation and communication strategy. It delivers programmatic display, SEA, SEO, paid social, e-commerce/retail media optimization, CRM and first-party data activation, and data-science consulting, supported by proprietary tools such as Data Fusion 79, Yield 79, Retail Scanner 79, Flight 79, and Audit 79. The agency sells custom multi-year engagements to a French enterprise client base from its Paris and Lyon offices.
Product overview
AGENCE79 is a media consulting, data marketing, and adtech agency offering a comprehensive suite of digital marketing services. The portfolio includes core activation channels (Programmatic Display, SEA, SEO, Paid Social, eCommerce/Retail Media, CRM/First-Party Data Activation, and Data Science Consulting) supported by proprietary technology products: Data Fusion 79 for cross-channel data activation, Yield 79 for campaign yield optimization, Retail Scanner 79 for retail intelligence, Flight 79 for multichannel campaign management, and Scoring Project for audience scoring. The agency also offers specialized sub-products including DCO (Dynamic Creative Optimization), Cookieless Attribution, Dashboard Optimization, and Automated Dataviz. All services are delivered by a team of 60 professionals across Paris and Lyon offices, serving clients including Orange, Club Med, PMU, Cegid, and Desjoyaux.
Differentiator
Problem solved
Functional benefit
Brands
- Retail Scanner 79: Proprietary technology for retail analytics.
- Flight 79
- Audit 79
- Data Fusion 79
- Yield 79
Products and services
- Programmatic Display Programmatic advertising service spanning display, video, DOOH, CTV, audio, and addressable TV, with self-service DSP trading, custom algorithm development, prebid brand safety, and SPO-aligned direct buying. Designed for enterprise brands seeking media budget optimization, audience targeting, and multichannel reach.
- SEA (Search Engine Advertising) Search engine advertising management including advanced audience flow management, competitive positioning, cost optimization, and campaign performance maximization across Google Ads and other search platforms. Designed for enterprise brands seeking paid search performance.
- SEO (Search Engine Optimization) Organic search optimization leveraging content strategy aligned with Google algorithm updates and SXO (Search Experience Optimization) principles to maximize SERP visibility. Includes competitive intelligence and machine-learning-based SEO for enterprise brands.
- Social Media / Paid Social Paid social advertising across major platforms (Twitch, Facebook, Instagram, TikTok, Pinterest) with AI-powered creative optimization, automation of repetitive tasks, and testing of new platform features. Designed for brands seeking social media engagement and conversion.
- eCommerce & Retail Media Comprehensive eCommerce ecosystem management including audits, competitive intelligence, marginal costs, open data fusion, proprietary data, performance tracking, product feed management, retail media, segmented retargeting, and personalized dashboards. Designed for retail and e-commerce brands seeking digital sales growth.
- CRM & First-Party Data Activation First-party data collection, processing, segmentation, and activation via machine learning. Includes CRM implementation connected to campaign activation tools (SEA, Paid Social, Programmatic) for unified customer journey visibility. Designed for brands seeking cookieless personalization and data-driven engagement.
- Data Science & Consulting Algorithmic development for scoring and recommendation, digital maturity audits, media strategy consulting based on market best practices, and AdTech platform implementation (Ad Server, DCO, DMP, CDP, Data Clean Room, CRO, attribution). Designed for brands seeking data-driven marketing transformation.
- Data Fusion 79 Proprietary data activation technology connecting first-party data (CRM, site-centric, offline) to advertising platforms. Enables cross-consumer journey measurement and auto-feeding of activation strategies. Designed for brands seeking unified first-party data activation across channels.
- Yield 79 Data-driven campaign yield optimization product that maximizes campaign performance across media channels. Awarded Prix Or at Grand Prix des Stratégies Digitales 2025 for data-driven campaigns and devices. Designed for brands seeking campaign performance optimization.
- Retail Scanner 79 Proprietary retail intelligence and competitive analytics technology that scans and analyzes retail market data. Awarded Prix spécial RSE at Trophées du E-Commerce 2023. Designed for retail and e-commerce brands seeking competitive market intelligence.
- Flight 79 Campaign activation and media management platform for multichannel orchestration across paid media channels. Designed for brands seeking unified campaign management.
- Audit 79 Audit of digital maturity or media strategy against market best practices, identifying opportunities for clients to grow their business. Designed for brands seeking strategic advisory and transformation roadmaps.
Quantifiable outcome
- Won Grand Prix de la Data 2025
- +1 more outcomes
Companies that use AGENCE79
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
AGENCE79 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability6 records
Feature7 records
AGENCE79 partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- GooglecoreCertified partner for Google Ads, Google Analytics, and Google Marketing Platform. Agency provides services using Google's advertising and analytics ecosystem for client campaigns.
- Meta (Facebook)coreCertified for Facebook Media Planning and Facebook Media Buying. Services include campaign planning and execution across Meta's advertising platforms including Facebook, Instagram.
- LinkedIncoreCertified partner for LinkedIn advertising solutions
- SnapchatcoreCertified partner for Snapchat advertising platform
- TikTokcoreCertified partner for TikTok advertising platform
- AmazoncoreCertified partner for Amazon advertising solutions
- The Trade DeskcoreCertified DSP partner for programmatic advertising campaigns
- MediamathcoreDSP partner for programmatic advertising technology
- DoubleVerifycoreAd verification partner for quality context and brand safety measurement across campaigns
- IAS (Integral Ad Science)coreAd verification partner for campaign quality and viewability measurement
- TeadscoreCertified partner for Teads Ad Manager platform
- SemrushcoreSEO and competitive intelligence tool partner
- XandrcoreDSP/SSP programmatic advertising technology partner (now part of Microsoft)
- AppnexuscoreProgrammatic advertising technology platform partner
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
AGENCE79 competitors and assessment
Company assessmentBroad incumbents
- Havas Media: Global media agency network headquartered in France (Havas Group), offering full-service media planning, programmatic, and data services. Competes with AGENCE79 for enterprise French clients but at vastly larger scale and with full holding-company resources.
- Jellyfish (Brandtech Group): Global digital media agency with strong technology platform partnerships (Google, Meta, Salesforce) and proprietary training content. Comparable in digital-first positioning and platform certification depth, but with significantly larger international footprint.
- Publicis Media: Global media agency network within Publicis Groupe, one of the dominant French-origin advertising holding companies. Competes for the same enterprise media budgets, with broader geographic reach and significantly larger scale than AGENCE79.
- GroupM (WPP): World's largest media investment group under WPP, operating agencies (Mindshare, Wavemaker, Essence, etc.) that compete with AGENCE79 for major advertiser accounts. Disadvantaged in small/mid-market French pitches but dominant in global enterprise rosters.
- Dentsu: Global advertising holding company with media agencies (Carat, iProspect, dentsu X) competing in programmatic, data, and digital transformation consulting. Comparable service portfolio but at much larger scale and with international footprint.
Direct peers
- Keyade: Paris-based digital marketing agency specialized in retail media, e-commerce, and data activation. Directly comparable on the e-commerce retail media segment, which is one of AGENCE79's primary verticals, with similar proprietary technology positioning and French enterprise clients.
- Weborama: French adtech company specializing in data, DMP, and audience activation for advertisers. Comparable in the cookieless attribution and first-party data activation space, with similar French market focus and enterprise clients.
- Artefact: Paris-headquartered data marketing and consulting firm offering media, data, and adtech services to enterprise clients. Operates in the same French market with comparable service lines (programmatic, SEA, data activation) and a similar enterprise client profile, making it a closer direct competitor than holding company networks.
- Eskimoz: French digital marketing agency with strong SEO, SEA, and content capabilities serving mid-market and enterprise clients. Comparable in headcount, French-market focus, and emphasis on search and data-driven marketing, overlapping with AGENCE79's core SEA/SEO offerings.
- Fifty-Five: Paris-based data marketing consultancy (now part of The Brandtech Group) focused on data strategy, analytics, and digital transformation. Highly comparable to AGENCE79's data and consulting offering, with similar client base and French-market DNA.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AGENCE79 social profiles
Digital presenceAGENCE79 financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGENCE79 leadership team
Management profileNumber of profiles
Profiles2 records
AGENCE79 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGENCE79 M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGENCE79
What does AGENCE79 do?
AGENCE79 is a media, data marketing, and adtech consulting agency that advises enterprise brands on digital transformation and communication strategy. It delivers programmatic display, SEA, SEO, paid social, e-commerce/retail media optimization, CRM and first-party data activation, and data-science consulting, supported by proprietary tools such as Data Fusion 79, Yield 79, Retail Scanner 79, Flight 79, and Audit 79. The agency sells custom multi-year engagements to a French enterprise client base from its Paris and Lyon offices.
Is AGENCE79 a public or private company?
AGENCE79 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AGENCE79 founded?
AGENCE79 was founded in 2008. It employs 11 to 50 people.
Where is AGENCE79 based?
AGENCE79 is headquartered in Boulogne-billancourt, France, in the Europe region.
How does AGENCE79 make money?
Three revenue lines are on record. Media Consulting Services are the primary driver. The others are data & Analytics Services and campaign Activation.
Who are AGENCE79's main competitors?
Broad incumbents on record are Havas Media, Jellyfish (Brandtech Group), Publicis Media, GroupM (WPP) and Dentsu. Direct peers are Keyade, Weborama, Artefact, Eskimoz and Fifty-Five.
Does AGENCE79 have an API?
No public API is recorded for AGENCE79.
What industry is AGENCE79 in?
AGENCE79's product category is Marketing & Advertising Consulting. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting, with a secondary code of BPAHAEAA, Digital Strategy & Transformation. Its NAICS code is 541810 and its SIC code is 7311.