Amplification

What Amplification does

Amplification, Inc. is a privately held, founder-owned digital marketing services firm co-founded in April 2008 by Steve and Marnie in Florida. The company provided professional services across four core offerings: digital marketing strategy development, content creation, video production, and video marketing. Its client base historically included the U.S. Department of Defense, Leon Schaffer Golnick Advertising, Plantation General Hospital, True North Custom Publishing, and the University of Miami Hospital — spanning government, agency, healthcare, publishing, and academic categories. Headcount was reported at 1-10 employees operating from the Hollywood, Florida market.

The business operated on a select-client, referral-driven professional services model with no public pricing and no broad marketing campaigns; client acquisition was conducted primarily through direct email outreach ([email protected]). There is no disclosed productized offering, no platform or SaaS layer, no proprietary technology stack, and no funding history. Following Marnie's near-fatal motorcycle accident, the rise of smartphones, and the founder's stated view that AI was disrupting the marketing services category, Steve elected to wind down Amplification and pivot primary effort to a parallel food-tourism venture (South Florida Food Tour, DBA of the founder). The Amplification entity remains technically operational but only on a residual basis, continuing select-client engagements while no new marketing-client acquisition is being pursued.

Name

Amplification

Legal name

Amplification, Inc.

Website

https://amplificationinc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplification, Inc. is a Florida-based digital marketing professional services firm offering strategy, content creation, video production, and video marketing on a select-client, referral basis; the entity is in wind-down with the founder's primary focus shifted to South Florida Food Tour.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

Keywords

• Digital marketing services
• Video production
• Content creation
• Video marketing
• Marketing consulting

Headquarters

HQ city

Davie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Digital Marketing Services: Professional services providing digital marketing strategies, content creation, video production, and video marketing to select clients. Revenue is generated through consulting and service delivery rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Amplification is a digital marketing firm that delivers digital marketing strategies, content creation, video production, and video marketing services to a select set of clients. The firm operates on a referral and direct-engagement basis rather than running broad marketing campaigns, with Steve continuing to serve clients while primary focus shifts to South Florida Food Tour.

Product overview

Amplification, Inc. was a marketing and public relations services company co-founded in April 2008 by Steve and Marnie. The company offered a suite of professional services including digital marketing strategies, content creation, video production, and video marketing. Following significant life changes including the rapid evolution of artificial intelligence and the rise of smartphones, the company was wound down. Steve continues to assist select clients with these services on a limited basis while primarily focusing on his new venture, South Florida Food Tour.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Strategies Consulting services providing digital marketing strategy development for select clients across government, healthcare, publishing, and agency segments.
• Content Creation Creative content development services for marketing purposes, delivered to select clients as part of Amplification's professional services portfolio.
• Video Production Professional video production services for marketing and promotional content, delivered to select clients as part of Amplification's professional services portfolio.
• Video Marketing Strategic video marketing services to promote brands and businesses, delivered to select clients as part of Amplification's professional services portfolio.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Regional players

• Lemon & Lime: Regional and boutique digital content studios with similar content-and-video marketing offerings constitute local, geographically-scoped peers — included as a category representative where specific regional comparables are limited in public sources.

Direct peers

• Lemonlight: Lemonlight is a video production and content marketing agency serving brands with end-to-end video creation, directly comparable to Amplification's video production and video marketing services.
• LYFE Marketing: LYFE Marketing is a digital marketing agency providing content creation, social media, and video marketing services to small and mid-sized businesses, mirroring Amplification's service mix and client profile.
• Casual Films: Casual Films is a global video content agency producing brand videos, customer stories, and marketing content — directly comparable to Amplification's video marketing and content creation work.
• 90seconds: 90seconds (now 90 Seconds) operates as a global video production platform connecting brands with creators — directly comparable to Amplification's video production and video marketing services.
• Thrive Internet Marketing Agency: Thrive is a digital marketing agency offering content marketing, video production, and digital strategy — overlapping directly with Amplification's content creation and video marketing capabilities.
• SmartSites: SmartSites is a full-service digital marketing agency offering content, video, and digital strategy services to mid-market clients — closely aligned with Amplification's boutique content/video marketing model.

Emerging players

• Wistia: Wistia is a video hosting and video marketing platform that helps businesses create, host, and measure marketing video — adjacent to Amplification's video production and marketing stack.
• Vidyard: Vidyard provides a video creation and video marketing platform used by businesses to produce and distribute marketing video — adjacent to Amplification's video marketing offering from a tooling perspective.
• KlientBoost: KlientBoost is a digital marketing agency offering content and creative services alongside paid media — partial overlap with Amplification's digital content and marketing capabilities.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights4 records

Customer concentration

• Xx.com/amplifynow
• Facebookfacebook.com/AmplificationInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplification