Orchard Marketing
Orchard Marketing is an Australian-headquartered connected experience agency that delivers integrated data, creative, and technology services to enterprise clients across consumer, pharmaceutical, and government verticals, operating from five offices in four countries with Gold Partner status at Optimizely and HubSpot.
- Company typePrivate
- Founded2006
- HeadquartersSurry Hills, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Orchard Marketing does
Orchard Marketing Pty Ltd is an Australian-headquartered, privately held digital marketing agency founded in 2006 and operating across five offices in four countries — Sydney (Pyrmont HQ), Melbourne, Hobart, New York, and Manila, with a sixth location in Bogotá. The agency positions itself as a "connected experience" agency that fuses data, strategy, creative, social, and technology capabilities in-house rather than outsourcing to separate vendors. It serves enterprise and mid-market clients across three primary verticals: consumer and B2B brands (banking, retail, tourism, automotive, property, packaging), health and pharmaceutical companies (including ten of the largest global pharma manufacturers), and Australian federal and state government departments.
The agency's core technology stack spans more than 25 MarTech and DXP platforms — Optimizely (Gold Solution Partner), HubSpot (Gold Solution Partner), Adobe Experience Cloud, Salesforce, Drupal/GovCMS, Contentful, Flutter, AWS, Azure, Google Cloud, Snowflake, Hotjar, AB Tasty, and Power BI — and it uses this breadth to match technology to client need rather than imposing a single vendor. Proprietary assets include the MedEd+ medical education methodology (now paired with the MedEd+ AusDoc co-branded platform for clinician engagement) and the "Algorithm of Disrespect" interactive experience built for the Australian Government's domestic violence prevention campaign. AI capabilities are embedded through partner platforms (Optimizely ODP personalisation, predictive modelling) and a recently hired Senior Data Strategist.
Orchard generates revenue through professional services fees — primarily project-based and retainer engagements — earned from 40-plus enterprise clients. New business is acquired through competitive pitches (Precision Group, RAS NSW, Detmold), inbound interest via the website and [email protected], and referrals from technology platform partners Optimizely and HubSpot. Headcount sits in the 51–100 range, and the company has received consistent industry recognition including Mumbrella, PMEA, PRIME, AdNews, and Cannes Lion awards, plus two consecutive Optimizely ANZ Customer Choice Partner of the Year awards (2024, 2025).
Orchard Marketing firmographics
Firmographics- Name
- Orchard Marketing
- Legal name
- Orchard Marketing Pty Ltd
- Website
- https://orchard.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Orchard Marketing is an Australian-headquartered connected experience agency that delivers integrated data, creative, and technology services to enterprise clients across consumer, pharmaceutical, and government verticals, operating from five offices in four countries with Gold Partner status at Optimizely and HubSpot.
- Ownership category
- akta.pro rank
Where Orchard Marketing is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Orchard Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing & Advertising Services: Full-service agency fees for strategy, creative, data/insights, social, and technology services billed on a project or retainer basis. Services span campaign development, website/app builds, digital transformation, personalisation implementations, and ongoing managed services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Orchard Marketing product offering
Product offeringCore offering
Orchard Marketing is a connected experience agency that delivers integrated digital marketing, creative, technology and data services for enterprise and mid-market clients across consumer, B2B, health, pharma and government sectors. Service offerings span campaign development, website and mobile app builds, digital transformation, personalisation and DXP implementation, social media, and managed services billed on project or retainer basis. The agency also operates a dedicated MedEd+ medical education division that delivers continuing medical education to healthcare professionals through a methodology combining consultation, content development, design and measurable ROI.
Product overview
Orchard Marketing is a connected experience agency offering a combination of service-based marketing capabilities and a proprietary medical education product. Their core offerings span Consumer & B2B, Health & Pharma services, and MedEd+ medical education. The agency provides data-driven, creative, and technology services including strategy, social, and campaign development. MedEd+ represents their structured medical education division, while MedEd+ AusDoc is a dedicated platform built in partnership with AusDoc for delivering continuing medical education to healthcare professionals. The agency operates across multiple industry verticals including banking, government, pharmaceuticals, and tourism.
Differentiator
Problem solved
Functional benefit
Products and services
- MedEd+ Medical Education Division Orchard's medical education service offering that delivers value-exchange programming at the intersection of commercial and educational need for healthcare professionals. Combines consultation, content development, innovative design and measurable ROI for pharma clients.
- MedEd+ AusDoc Platform A dedicated medical education platform built in partnership with AusDoc that delivers continuing medical education to Australian healthcare professionals, combining Orchard's content expertise with AusDoc's clinician audience reach.
Quantifiable outcome
- +67% uplift in projected annual home loan funding value for Beyond Bank
- +10 more outcomes
Companies that use Orchard Marketing
Customer profileNamed customers26 records
Segments4 records
Ideal customer profiles3 records
Orchard Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability3 records
Feature6 records
Orchard Marketing partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core, major, minor and supporting.
- HubSpotcoreOrchard achieved HubSpot Gold Solution Partner status in Australia. The accreditation recognises Orchard's depth across CRM, marketing automation, and full customer journey implementations. Anne Ngo appointed as Head of Customer Growth and MarTech to accelerate the agency's HubSpot practice.
- OptimizelycoreOrchard is one of only 5 agencies in Asia Pacific to hold Gold Solution Partner status with Optimizely. Won Optimizely ANZ Customer Choice Partner of the Year for second consecutive year. Also won Best in Class Digital Transformation for Beyond Bank work. Demonstrates leadership in DXP, experimentation and personalisation.
- Royal Agricultural Society of NSW (RAS)majorOrchard appointed as digital agency of record for RAS, spearheading digital innovations across the Sydney Royal Easter Show, Sydney Royal Wine/Dairy & Fine Food Shows, and Sydney Showground. Delivered a full HubSpot-powered membership platform transformation for the Sydney Royal Easter Show, unifying member data, communications, and renewals.
- Precision GroupmajorFollowing a competitive pitch, Orchard was appointed as digital agency of record for Precision Group — one of Australia's leading private investment companies — to lead digital customer experience strategy, website development, and ongoing platform support across its retail and commercial property portfolio. Phase one has commenced.
- Detmold GroupcoreDetmold Group, a global innovator in sustainable packaging with over 70 years of business experience, appointed Orchard as digital agency of record. The partnership also includes growing e-commerce and MarTech offerings for the Detmold Group.
- Tourism TasmaniamajorOngoing strategic collaboration on tourism marketing campaigns including the Discover Tasmania app (112K+ downloads) and Winternships campaign. Orchard works alongside Havas Red AU, Starcom, and BMF Australia as agency village partners on Tourism Tasmania accounts.
- Jared Frere (LBB Online)minorProject Director Jared Frere featured in LBB's AI Spy series, positioning Orchard as a thought leader in AI applications in marketing.
- AdobecoreOrchard manages technology partnerships across Adobe Experience Cloud (Adobe Campaign, Adobe Target, Adobe Experience Manager, Adobe Experience Cloud). Team attends Adobe Summit 2025. Deep expertise in Adobe MarTech stack implementation.
- SalesforcecoreOrchard holds technology partnership across Salesforce CRM platform. Implements Salesforce integrations for clients including LifeHealthcare (DXP + Salesforce for data security and member profiling). Ali Asgher (delivery lead) attended Salesforce Agent Tour focusing on AutoCloud automotive solutions.
- DrupalsupportingOrchard builds government-compliant campaign websites on GovCMS, which is built on Drupal. Implements custom subthemes, containerized architecture, and CI/CD pipelines on GovCMS PaaS.
- ContentfulsupportingOrchard manages technology partnerships across Contentful headless CMS platform alongside other MarTech tools.
- Australian Tourism Data Warehouse (ATDW)supportingDiscover Tasmania app integrates with ATDW, listing over 7,500 operator businesses which can be added to trips, favourites, and explored further with links to operator sites. Generated 110,000+ leads to businesses in first 12 months.
- BlueDot (Geo-tracking)supportingBlueDot geo-tracking technology enables precise location-based notifications for the Discover Tasmania app, determining when users enter or leave pre-defined geographical areas and serving timely notifications.
- AusDocmajorOrchard's MedEd+ medical education division partners with AusDoc to deliver quality continuing medical education to Australian clinicians via a familiar platform. MedEd+ AusDoc combines medical education expertise with AusDoc's vast audience of engaged healthcare professionals.
- BMF AdvertisingsupportingOrchard partnered with BMF Australia on government campaign work including the 'Stop it at the Start' and 'Consent Can't Wait' campaigns for the Australian Government Department of Social Services.
- Flutter (Google)supportingDiscover Tasmania app built using Flutter, Google's open-source SDK enabling one codebase for both iOS and Android. Flutter's widget-based approach allows reusable UI components and customisations.
- HotjarsupportingHotjar behaviour analytics tool used for user experience insights and heatmapping across client projects.
- AWSsupportingAmazon Web Services cloud infrastructure used for client project hosting and deployment.
- SnowflakesupportingSnowflake data cloud platform used for data warehousing and analytics across client projects.
- Power BIsupportingMicrosoft Power BI business intelligence tool used for data visualisation and analytics reporting.
- TableausupportingTableau visual analytics platform used for data visualisation.
- UmbracosupportingUmbraco CMS platform used for client website builds.
- AB TastysupportingAB Tasty experimentation and personalisation platform used for A/B testing and conversion optimisation.
- WordPresssupportingWordPress CMS used for client website implementations.
- Google Cloud PlatformsupportingGoogle Cloud platform used for cloud infrastructure, analytics, and integration services.
- AzuresupportingMicrosoft Azure cloud platform used for cloud infrastructure and services.
- ShopifysupportingShopify e-commerce platform used for client online retail implementations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Orchard Marketing competitors and assessment
Company assessmentDirect peers
- Droga5 (Accenture Song): Globally recognised creative and connected experience agency operating in the same 'connected experience' category as Orchard, competing for multinational brand transformation work.
- R/GA: Global connected experience and innovation agency that pioneered the data-strategy-creative-technology integration model Orchard emulates, competing for similar enterprise digital transformation RFPs.
- BMF Advertising: Independent Australian creative agency of comparable scale that co-partnered with Orchard on the Australian Government's 'Stop it at the Start' and 'Consent Can't Wait' campaigns, operating in the same consumer and government verticals.
- Starcom Australia: Media-led agency operating in the same Tourism Tasmania agency village as Orchard and competing for enterprise digital transformation and media mandates across Australian brands.
- The Monkeys (part of Accenture Song): Award-winning independent-now-network Australian creative agency of similar profile and client tier, frequently competing with Orchard for major AU brand and government creative mandates.
- Havas Red Australia: Australian arm of global network Havas Red that works alongside Orchard as an 'agency village' partner on Tourism Tasmania accounts, competing for the same enterprise and government marketing engagements.
Broad incumbents
- AKQA: Global design and innovation agency within the WPP network that competes with Orchard for enterprise DXP, app, and connected experience engagements, particularly in financial services and government.
- VMLY&R (now VML): Large global network agency with deep Adobe, Optimizely and data-led capabilities, competing with Orchard across consumer, healthcare, and government digital transformation mandates.
- Accenture Song: Global consultancy-led experience agency competing for the largest enterprise CX, MarTech, and personalisation transformations that Orchard targets, particularly with banking and government clients.
- Wunderman Thompson (now VML): Global creative, data and technology agency network that overlaps directly with Orchard's connected-experience offering across consumer, health, and government verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Orchard Marketing social profiles
Digital presenceOrchard Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orchard Marketing leadership team
Management profileNumber of profiles
Profiles25 records
Orchard Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orchard Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orchard Marketing
What does Orchard Marketing do?
Orchard Marketing is a connected experience agency that delivers integrated digital marketing, creative, technology and data services for enterprise and mid-market clients across consumer, B2B, health, pharma and government sectors. Service offerings span campaign development, website and mobile app builds, digital transformation, personalisation and DXP implementation, social media, and managed services billed on project or retainer basis. The agency also operates a dedicated MedEd+ medical education division that delivers continuing medical education to healthcare professionals through a methodology combining consultation, content development, design and measurable ROI.
Is Orchard Marketing a public or private company?
Orchard Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Orchard Marketing founded?
Orchard Marketing was founded in 2006. It employs 51 to 100 people.
Where is Orchard Marketing based?
Orchard Marketing is headquartered in Surry Hills, Australia, in the Oceania region.
How does Orchard Marketing make money?
One revenue line is on record: digital Marketing & Advertising Services.
Who are Orchard Marketing's main competitors?
Direct peers on record are Droga5 (Accenture Song), R/GA, BMF Advertising, Starcom Australia, The Monkeys (part of Accenture Song) and Havas Red Australia. Broad incumbents are AKQA, VMLY&R (now VML), Accenture Song and Wunderman Thompson (now VML).
Does Orchard Marketing have an API?
No public API is recorded for Orchard Marketing.