West Coast Insurance Group
West Coast Insurance Group is an independent, multi-carrier insurance brokerage in Saint Petersburg, FL, founded in 2009, serving 12,000+ individual and family clients across all 50 U.S. states through 25+ licensed agents across six personal-lines verticals.
- Company typePrivate
- Founded2009
- HeadquartersSaint Petersburg, Russia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What West Coast Insurance Group does
West Coast Insurance Group is an independent, multi-carrier insurance brokerage headquartered in Saint Petersburg, Florida, founded in 2009. The firm operates under a non-captive distribution model: rather than representing a single insurer, it places business across multiple carriers on behalf of clients, with 25+ licensed agents servicing 12,000+ customers in all 50 U.S. states. Its product surface spans six personal insurance verticals — auto, home, life, health, Medicare, and fire — enabling cross-selling from a single producer relationship. The firm reports a 98% client satisfaction rate, a 4.9/5 average across 500+ reviews, and an annual policy review process designed to retain and expand household accounts.
The brokerage is compensated through standard carrier commissions on new and renewal business, with no disclosed premium volume, commission rate, or revenue figure. Technology footprint is limited to a marketing website with an email/newsletter signup; there is no indication of proprietary quoting engines, CRM platforms, AI tooling, or insurtech integrations. The firm competes in a fragmented U.S. personal-lines brokerage market where distribution breadth, carrier appointments, and producer productivity are the primary levers of scale.
From a strategic and financial standpoint, the company presents as a mature, privately held lifestyle-stage brokerage rather than a venture-backed growth asset. With no disclosed funding rounds, no M&A activity, no senior leadership bios in the public record, and an effective W-2 headcount that appears materially below the 25+ licensed-agent count (likely indicating a remote/1099 producer model), the platform looks like a cash-flowing operation that has reached national licensing coverage through steady organic accumulation rather than capital-infused expansion. The principal risks are carrier concentration in commission streams, dependence on producer recruiting, and exposure to personal-lines soft/hard market cycles.
West Coast Insurance Group firmographics
Firmographics- Name
- West Coast Insurance Group
- Legal name
- WC Insurance Group
- Website
- https://wcinsurancegroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- West Coast Insurance Group is an independent, multi-carrier insurance brokerage in Saint Petersburg, FL, founded in 2009, serving 12,000+ individual and family clients across all 50 U.S. states through 25+ licensed agents across six personal-lines verticals.
- Ownership category
- akta.pro rank
West Coast Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where West Coast Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Saint Petersburg
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
West Coast Insurance Group business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Insurance Commission Revenue: WC Insurance Group acts as an independent insurance broker/agent, earning commissions from insurance carriers when policies are sold and renewed. The company presents options from multiple carriers and receives compensation based on placed business.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
West Coast Insurance Group product offering
Product offeringCore offering
WC Insurance Group operates as an independent insurance brokerage that connects clients with multiple top-rated insurance carriers to compare quotes and secure coverage across six verticals: life, auto, home, health, Medicare, and fire insurance. Licensed agents provide free consultations, multi-carrier quote comparisons, policy enrollment assistance, and 24/7 claims support to individuals, families, seniors, and small businesses across all 50 U.S. states.
Product overview
WC Insurance Group operates as an insurance brokerage platform offering six core product lines: Life Insurance (term, whole, and universal), Car Insurance (liability, collision, comprehensive), Home Insurance, Health Insurance, Medicare Insurance, and Fire Insurance. The company acts as a broker-advisor, working with multiple insurance carriers to match customers with appropriate coverage options. Services include free consultations, quote comparisons from multiple carriers, policy enrollment assistance, and ongoing claims support.
Differentiator
Problem solved
Functional benefit
Products and services
- Life Insurance
Quantifiable outcome
- Clients save $400+ annually on bundled home and auto insurance
- +2 more outcomes
Companies that use West Coast Insurance Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
West Coast Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
West Coast Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Multiple Insurance CarrierscoreWC Insurance Group partners with multiple well-known, reputable insurance carriers to provide clients with quote comparisons and coverage options. As an independent broker, they work with carriers to find optimal coverage and rates for each client's unique needs. The specific carrier names are not publicly listed on the website.
Scale indicators6 records
Recent moves5 records
Expansion highlights3 records
West Coast Insurance Group competitors and assessment
Company assessmentEmerging players
- EverQuote: EverQuote operates an online insurance marketplace that connects consumers with carriers and agents across auto, home, and life — comparable to WC Insurance Group as an adjacent distribution intermediary, though it is a marketplace platform rather than a licensed agent broker.
- Policygenius: Policygenius is a digital-first insurance marketplace that compares life, home, auto, and disability quotes across multiple carriers — overlapping with WC Insurance Group's multi-line brokerage model but emphasizing self-serve digital UX over agent-led consultation.
- Lemonade: Lemonade is a digital-native insurance carrier using AI-driven underwriting for renters, home, auto, and pet — adjacent to WC Insurance Group's home/auto offerings as a direct-to-consumer disruptor that competes for the same end consumer via a different distribution model.
Direct peers
- SelectQuote: SelectQuote is a direct-to-consumer insurance brokerage that distributes life, auto, home, and Medicare policies through agent-assisted phone and online channels, closely matching WC Insurance Group's six-vertical product mix and inside-sales GTM motion.
- Goosehead Insurance: Goosehead Insurance is an independent personal-lines brokerage that compares quotes across multiple carriers through licensed agents, mirroring WC Insurance Group's multi-carrier advisory model but at significantly greater scale (publicly traded, thousands of agents).
- eHealth: eHealth is a health and Medicare-focused online insurance brokerage and agency, directly comparable to WC Insurance Group's Medicare-segment specialization, but operating at significantly larger scale via digital and agent channels.
- GoHealth: GoHealth is a Medicare-focused insurance brokerage and licensed agent platform serving seniors with Advantage, Supplement, and Part D plans — directly comparable to WC Insurance Group's primary Medicare customer segment and agent-led distribution model.
Broad incumbents
- Hub International: Hub International is a large global insurance brokerage placing commercial and personal lines across multiple carriers — directly comparable brokerage model but operating as a broad incumbent serving enterprise and middle-market clients well beyond WC Insurance Group's SMB/individual focus.
- Brown & Brown: Brown & Brown is a national insurance brokerage and ranked among the largest US brokers — comparable in multi-carrier distribution but operating as a broad incumbent with deep commercial-lines specialization and far greater scale than WC Insurance Group.
- Arthur J. Gallagher: Gallagher is one of the largest global insurance brokerage and risk-management firms, placing coverage across multiple carriers for commercial and personal clients — comparable in distribution model and multi-line breadth, but operating at massive scale versus WC Insurance Group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
West Coast Insurance Group social profiles
Digital presenceWest Coast Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
West Coast Insurance Group leadership team
Management profileNumber of profiles
West Coast Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
West Coast Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about West Coast Insurance Group
What does West Coast Insurance Group do?
WC Insurance Group operates as an independent insurance brokerage that connects clients with multiple top-rated insurance carriers to compare quotes and secure coverage across six verticals: life, auto, home, health, Medicare, and fire insurance. Licensed agents provide free consultations, multi-carrier quote comparisons, policy enrollment assistance, and 24/7 claims support to individuals, families, seniors, and small businesses across all 50 U.S. states.
Is West Coast Insurance Group a public or private company?
West Coast Insurance Group is a private company. It is classified as unknown and is currently operating.
When was West Coast Insurance Group founded?
West Coast Insurance Group was founded in 2009. It employs 1 to 10 people.
Where is West Coast Insurance Group based?
West Coast Insurance Group is headquartered in Saint Petersburg, Russia, in the Europe region.
How does West Coast Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are West Coast Insurance Group's main competitors?
Emerging players on record are EverQuote, Policygenius and Lemonade. Direct peers are SelectQuote, Goosehead Insurance, eHealth and GoHealth. Broad incumbents are Hub International, Brown & Brown and Arthur J. Gallagher.
Does West Coast Insurance Group have an API?
No public API is recorded for West Coast Insurance Group.
What industry is West Coast Insurance Group in?
West Coast Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 5242 and its SIC code is 6411.