Pure Harvest
Pure Harvest is an Australian, family-owned organic food manufacturer founded in 1979 that produces clean-label plant-based milks, sweeteners, sauces, muesli, and grain cakes. It sells nationwide through 18+ distributors, Coles supermarkets, and independent health food stores, serving health-conscious consumers, families, and cafes.
- Company typePrivate
- Founded1979
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pure Harvest does
Pure Harvest (legally PureHarvest) is an Australian privately held family business founded in 1979 that manufactures and distributes organic, plant-based food products. The company's core offering is a portfolio of clean-label, certified-organic products including plant-based milks (soy, oat, almond, coconut, and combination beverages such as Almond Quench and Coco Quench), natural sweeteners (organic brown rice syrup, honey, Canadian maple syrup), gluten-free tamari soy sauce, muesli, organic rice cakes, and the Coco² vegan chocolate spread. Production uses traditional food-processing methods with no artificial additives, preservatives, emulsifiers, or thickeners, and the company has transitioned to partially solar-powered production. Pure Harvest pioneered multiple categories in the Australian market, launching the first Australian-made soy milk in 1987 (originally under the "Aussie Soy" brand), rice milk in 1992, oat milk in 1995, and almond milk in 2007.
The company's go-to-market is a wholesale-led distribution model via 18+ distribution partners covering every Australian state and territory (NSW, VIC, QLD, SA, TAS, WA), reaching independent health food stores, organic retailers, and major supermarket chains including Coles. Pure Harvest also maintains an international distribution capability for non-Australian markets and operates a community-led content strategy anchored by a 100+ recipe platform, blog content on nutrition and sustainability, and active Facebook and Instagram channels that drive consumer engagement and repeat usage occasions. The customer base spans health-conscious individual consumers, families, cafes and food-service operators (particularly for Coco Quench in coffee applications), and retail partners.
Pure Harvest generates revenue through the sale of packaged organic food products (a hardware-sales model), with wholesale pricing managed through distribution partners rather than publicly disclosed. The company has remained independent throughout its 45+ year history with no evidence of external investment, private equity involvement, or acquisition, and operates with 11–50 employees from a primary manufacturing/distribution facility in Drouin, Victoria. The 2022 launch of the Creamy Oat Milk variant and a brand/packaging refresh represent the most recent material commercial moves.
Pure Harvest firmographics
Firmographics- Name
- Pure Harvest
- Legal name
- PureHarvest
- Website
- https://pureharvest.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pure Harvest is an Australian, family-owned organic food manufacturer founded in 1979 that produces clean-label plant-based milks, sweeteners, sauces, muesli, and grain cakes. It sells nationwide through 18+ distributors, Coles supermarkets, and independent health food stores, serving health-conscious consumers, families, and cafes.
- Ownership category
- akta.pro rank
Pure Harvest industry classification
Industry- Product category
- Organic Plant-Based Foods
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)
- akta.pro primary industry
- Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends) (AFAHAJAA)
- akta.pro secondary industry
- Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)
Keywords
Where Pure Harvest is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Pure Harvest business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Organic Food Products Sales: PureHarvest generates revenue through the sale of packaged organic food products including plant-based milks (soy, almond, oat, coconut), sweeteners (rice syrup, honey, maple syrup), muesli, sauces (tamari), and grain cakes. Products are sold through distributors to retail stores and directly to consumers via health food stores and supermarkets.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Pure Harvest product offering
Product offeringCore offering
Pure Harvest manufactures and distributes a portfolio of Australian-made organic plant-based food products, including plant-based milks (soy, oat, almond, coconut, and combination beverages), natural sweeteners (rice syrup, organic honey, maple syrup), gluten-free tamari soy sauce, traditional fruit muesli, organic grain cakes, and vegan chocolate spreads. All products emphasize whole, organic, minimally processed ingredients without artificial additives, preservatives, thickeners, or emulsifiers, and are sold packaged through wholesale distributors to retail stores and supermarkets across Australia.
Product overview
Pure Harvest is an Australian company (since 1979) offering a portfolio of organic, vegan, plant-based food products. The core product lines include: plant-based milks (soy, oat, almond, coconut, and combination beverages like Almond Quench); sweeteners (brown rice syrup, organic honey, maple syrup); sauces (gluten-free tamari soy sauce); grain cakes (rice and corn cakes with various flavors); and muesli. The company also produces specialty items like Coco² chocolate spread. All products emphasize whole, natural, organic ingredients with minimal processing, no additives, and sustainable packaging. The products are distributed across Australia through various distributors and are also available in Coles supermarkets.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic Barista Soy Milk Organic barista soy milk designed for cafe-quality drinks at home, made from whole organic soy beans. For consumers seeking barista-grade plant-based milk for coffee.
- Coco Quench (Original Coconut) Refreshing coconut milk beverage positioned as Australia's most popular coconut milk beverage, for general consumer and cafe use.
- Organic Oat Milk Creamy Organic oat milk with a creamier texture and lighter taste, designed for coffee and everyday use.
- Organic Oat Milk Unsweetened The original Australian oat milk made with 11% whole organic oats and no added sugars.
- Organic Soy Milk Unsweetened Organic soy milk made from 15% whole soy beans with no added sugars.
- Organic Soy Milk Original Organic soy milk made from 15% whole organic soy beans with a touch of rice syrup for sweetness.
- Organic Almond Milk Unsweetened Full flavoured non-dairy milk made from real organic activated almonds with no added sweetener, a source of calcium.
- Organic Almond Milk Original The first almond milk released in the Australian market, made from 7% whole activated almonds with a small amount of rice syrup for sweetness.
- Almond Quench Full flavoured plant-based milk made with organic activated almonds and coconuts, combining the benefits of almond nuts with creamy coconut milk and brown rice.
- Organic Tamari Gluten-free soy sauce brewed in the traditional Japanese method.
- Organic Brown Rice Syrup Versatile natural vegan sweetener made from 100% organic brown rice, 99.5% fructose free, available in 500g and 1kg varieties.
- Organic Honey Native Australian organic honey sourced from natural bushlands, free of added chemicals, not heated over 45 degrees Celsius to retain enzymes and nutritional value.
- Organic Maple Syrup (Canadian) Delicious and pure Canadian maple syrup.
- Traditional Fruit Organic Muesli Traditional style muesli made with 30% organic fruit with no added cane sugar, sweeteners, preservatives or additives. Wheat free with fibre.
- Organic Rice Cakes (Original, Sesame, and Quinoa varieties) Crispy organic rice cakes made in Australia in Original, Sesame, and Quinoa varieties, made from organic whole brown rice with no added sugars, preservatives, or flavours.
- Coco² Vegan Chocolate Spread Vegan chocolate spread that harnesses the flavour and benefits of coconut and cacao. Available in Original and Hazelnut variants. Dairy free, nut free, soy free.
Companies that use Pure Harvest
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Pure Harvest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pure Harvest partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- PHDcorePHD is PureHarvest's primary distribution partner located in Drouin, Victoria. They handle logistics and distribution of PureHarvest products across Australia from their facility at 35 Lardner Road, Drouin VIC 3818.
- KadaccoreKadac is a Victorian-based distributor of natural and organic food products, distributing PureHarvest products throughout Victoria from their Cheltenham location.
- Orenga Goodness DistributorscoreOrenga Goodness Distributors handles South Australian distribution of PureHarvest products from their Thebarton location.
- VitaluscoreVitalus distributes PureHarvest products in Queensland from their Yatala facility, serving the Queensland market.
- Wild HarvestcoreWild Harvest distributes PureHarvest products in New South Wales from their Homebush West location.
- Born OrganiccoreBorn Organic handles Western Australian distribution of PureHarvest products from their Canningvale facility.
- Bio DistributorscoreBio Distributors is a Tasmanian-based distributor serving the Tasmania market for PureHarvest products.
- Honest to GoodnesscoreHonest to Goodness distributes PureHarvest products in NSW from their Alexandria location.
- KAS OrganicsminorKAS Organics handles distribution in Victoria from their Eltham location.
- Green CloverminorGreen Clover distributes PureHarvest products in NSW from their Parramatta location.
- Horizon FoodsminorHorizon Foods handles NSW distribution from their Byron Bay location.
- Eumarrah WholefoodsminorEumarrah Wholefoods distributes PureHarvest products in Tasmania from their Derwent Park location.
- Perth Health FoodsminorPerth Health Foods handles Western Australian distribution from their Balcatta location.
- AlinalminorAlinal distributes PureHarvest products in Western Australia from their Wangara location.
- Healthfood Distr. WAminorHealthfood Distr. WA handles Western Australian distribution from their Wattle Grove location.
- Steves OrganicsminorSteves Organics distributes PureHarvest products in South Australia from their Cavan location.
- Vero FoodsminorVero Foods handles South Australian distribution from their Findon location.
- Nature's WorkminorNature's Work distributes PureHarvest products in Tasmania from their Glenorchy location.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pure Harvest competitors and assessment
Company assessmentDirect peers
- Minor Figures: UK-based plant-based barista milk brand purpose-built for the specialty coffee channel. Highly comparable on barista-grade formulation strategy and cafe-led go-to-market motion, though operating primarily in the UK/EU rather than Australia.
- Califia Farms: US-based premium plant-based milk and barista blend brand. Comparable on barista-grade positioning, clean-label formulation, and cafe channel focus, with growing international presence that overlaps PureHarvest's cafe-led growth thesis.
- Blue Diamond Growers (Almond Breeze): US almond cooperative whose Almond Breeze is the global volume leader in shelf-stable almond milk. Directly competes with PureHarvest's almond SKUs at retail and benefits from significant almond sourcing scale that PureHarvest lacks.
- Vitasoy Australia: Asia-Pacific plant-based beverage manufacturer with Australian operations selling soy and other plant-based milks. Comparable on product format (shelf-stable plant milks), Australian retail distribution, and target health-conscious consumer segments.
- Sanitarium (So Good): Australian plant-based beverage company and PureHarvest's most direct domestic competitor. Sanitarium's So Good range competes head-to-head across soy, almond, and oat milks in major Australian retailers including Coles and Woolworths, with overlapping customer segments and similar barista/retail channel mix.
- Oatly: Swedish oat milk leader and one of the most aggressive global plant-based milk brands, now operating in Australia through major retailers and cafes. Directly comparable on oat milk SKUs, barista-grade positioning, and cafe channel focus, with significantly larger marketing scale.
- Alpro (Danone): European plant-based beverage brand owned by Danone, available in Australian supermarkets. Directly competes with PureHarvest across soy, oat, and almond milk SKUs in mainstream retail channels, with substantially larger R&D and marketing budgets.
Emerging players
- Plenish: UK organic plant-based milk brand with a clean-label, organic positioning analogous to PureHarvest. Comparable on organic certification, minimal-ingredient formulation, and premium positioning, but at smaller scale and focused on the UK market.
Broad incumbents
- Hain Celestial Group: Large global organic and natural foods company whose portfolio includes plant-based beverages, sweeteners, and grain-based products overlapping PureHarvest's category breadth. Operates as a broad incumbent rather than a focused niche player.
- SunOpta: North American plant-based foods and beverages manufacturer with broad reach across plant milks, fruit, and organic ingredients. Comparable as an organic, plant-based manufacturing platform with significant B2B ingredient capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pure Harvest social profiles
Digital presencePure Harvest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pure Harvest leadership team
Management profileNumber of profiles
Pure Harvest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pure Harvest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pure Harvest
What does Pure Harvest do?
Pure Harvest manufactures and distributes a portfolio of Australian-made organic plant-based food products, including plant-based milks (soy, oat, almond, coconut, and combination beverages), natural sweeteners (rice syrup, organic honey, maple syrup), gluten-free tamari soy sauce, traditional fruit muesli, organic grain cakes, and vegan chocolate spreads. All products emphasize whole, organic, minimally processed ingredients without artificial additives, preservatives, thickeners, or emulsifiers, and are sold packaged through wholesale distributors to retail stores and supermarkets across Australia.
Is Pure Harvest a public or private company?
Pure Harvest is a private company. It is classified as family owned and is currently operating.
When was Pure Harvest founded?
Pure Harvest was founded in 1979. It employs 11 to 50 people.
Where is Pure Harvest based?
Pure Harvest is headquartered in Melbourne, Australia, in the Oceania region.
How does Pure Harvest make money?
One revenue line is on record: organic Food Products Sales.
Who are Pure Harvest's main competitors?
Direct peers on record are Minor Figures, Califia Farms, Blue Diamond Growers (Almond Breeze), Vitasoy Australia, Sanitarium (So Good), Oatly and Alpro (Danone). Plenish is listed as an emerging player. Broad incumbents are Hain Celestial Group and SunOpta.
Does Pure Harvest have an API?
No public API is recorded for Pure Harvest.
What industry is Pure Harvest in?
Pure Harvest's product category is Organic Plant-Based Foods. Its primary akta.pro industry code is AFAHAJAA, Plant-Based Milk & Creamer Processing (Oat, Soy, Almond, Coconut, Blends), with a secondary code of AFAKABAK, Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains). Its NAICS code is 311 and its SIC code is 2000.