Keylin
Keylin is a privately held South East Queensland property developer specialising in master-planned residential communities, townhomes, apartments, and mixed-use precincts, delivering 600+ homes across 15+ projects with a $2 billion portfolio, primarily through joint ventures with Kinstone Group.
- Company typePrivate
- Founded2015
- HeadquartersMount Gravatt, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Keylin does
Keylin is a privately held Australian property development firm headquartered in Underwood, Brisbane, operating across South East Queensland including Brisbane, Logan, and the Gold Coast. Founded in 2010 as Keylin Properties and rebranded to Keylin Group in 2015, the company specialises in master-planned residential communities, townhome developments, land subdivisions, waterfront villas, apartment projects, and mixed-use precincts. Since inception, Keylin has delivered more than 15 projects encompassing over 600 homes and integrated lifestyle precincts, with a current portfolio carrying an end value of approximately $2 billion.
The company operates a direct-to-consumer go-to-market model, selling residential dwellings through on-site sales centers, display homes, and digital channels including its website and social media. Keylin runs a dedicated Client Relations team to guide purchasers from initial enquiry through settlement. Its largest projects, including the 65-hectare Serenity 4212 masterplan at Helensvale and the 47.7-hectare Foxwell Coomera mixed-use precinct, are executed through joint ventures with Kinstone Group. Product breadth spans single-digit lot subdivisions (Mildura & Kardella at Stretton) to 132-residence high-rise apartments (Oria Spring Hill) and Build-to-Rent product (The Wembley).
Keylin's revenue is generated through one-off residential property sales at settlement, with pricing varying materially by project type and location, from land lots at $300-$698 per square metre at Calam Reserve to waterfront lots selling at auction above $2 million at Serenity Waters. The firm maintains repeat construction partnerships with builders such as Neptune Homes, CoStruct Builders, and Greyburn, and uses sales agency partners Ashwin Property and Freehold Property Group for distribution. Leadership is anchored by founder and Managing Director Louis Cheung, with no disclosed institutional or external equity backing.
Keylin firmographics
Firmographics- Name
- Keylin
- Legal name
- Keylin Group Pty Ltd
- Website
- https://keylin.com.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keylin is a privately held South East Queensland property developer specialising in master-planned residential communities, townhomes, apartments, and mixed-use precincts, delivering 600+ homes across 15+ projects with a $2 billion portfolio, primarily through joint ventures with Kinstone Group.
- Ownership category
- akta.pro rank
Where Keylin is headquartered
LocationHeadquarters
- HQ city
- Mount Gravatt
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Keylin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Residential Property Sales: Keylin generates revenue through the sale of residential properties including land lots, townhouses, villas, and apartments. Revenue is realized upon settlement of completed properties or off-the-plan sales. The company develops mixed-use precincts combining residential, retail, and commercial components.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium residential properties across South East Queensland |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Keylin product offering
Product offeringCore offering
Keylin is a residential property developer that acquires land across South East Queensland and delivers master-planned communities, townhome developments, waterfront land subdivisions, apartment buildings, and mixed-use health/commercial precincts. The company sells individual dwellings and lots (land, townhouses, villas, apartments) directly to home buyers and investors through on-site sales centres, display homes, and partner sales agencies. Revenue is realised through one-off settlements of completed or off-the-plan property sales.
Product overview
Keylin is a property development company operating across South East Queensland, specializing in master planned communities, residential subdivisions, townhomes, apartments, and mixed-use precincts. The company operates primarily through joint venture partnerships, most notably with Kinstone Group on major projects including Serenity 4212 (a 65-hectare master planned community on the Gold Coast) and Foxwell Coomera (a 47.7-hectare mixed-use/hospital precinct). Keylin's product portfolio includes: land subdivisions ranging from 10 to 110+ lots; townhome developments (Serenity Green with 60 homes, Serenity Reserve with 86 homes); premium waterfront villas and apartments (Lakeside precinct); high-rise residential (Oria Spring Hill, 15-storey Art Deco-inspired building); and Build-to-Rent projects (The Wembley Reserve Series). The company focuses on creating integrated lifestyle communities with amenities including pools, gyms, parks, and conservation areas, with projects located across Brisbane, Logan, and the Gold Coast.
Differentiator
Problem solved
Functional benefit
Products and services
- Serenity 4212 Master Planned Community A 65-hectare master planned residential community at Helensvale on the northern Gold Coast, developed in joint venture with Kinstone Group, featuring waterfront living, townhomes, villas, apartments, and conservation areas. Targeted at owner-occupiers, investors, and first-home buyers in the South East Queensland premium residential market.
- Serenity Green A gated community of 60 premium four-bedroom townhomes within the Serenity 4212 masterplan, the first medium-density development within the precinct, featuring resort-style amenities. Targeted at owner-occupier families and downsizers in the South East Queensland market.
- Serenity Waters An exclusive collection of 110 premium waterfront residential lots within Serenity 4212, featuring private lake access, community parks, and proximity to Coombabah Lakelands Conservation Area. Targeted at premium owner-occupiers and investors seeking waterfront land in the Gold Coast market.
- Serenity Reserve A collection of 86 large four-bedroom townhomes within Serenity 4212, designed by DBI with Modulus Architecture, featuring resort-style amenities including pool, gym, and BBQ area. Targeted at families seeking premium townhouse living in the Gold Coast market.
- Lakeside Villas 16 premium north-facing four-bedroom waterfront villas with private pontoons within the Lakeside precinct at Serenity 4212, designed by MAS Architecture Studio. Targeted at premium owner-occupiers and investors seeking waterfront villa product on the Gold Coast.
- Lakeside Apartments
Quantifiable outcome
- Properties appreciating in value - Palladium buyers have seen valuations exceed purchase prices by up to $36,000
- +3 more outcomes
Companies that use Keylin
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Keylin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keylin partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- Kinstone GroupflagshipKeylin's primary joint venture partner for major master-planned community projects. Established JV in 2019 for Serenity 4212 ($600M masterplan) and later for Foxwell Coomera ($1.5B mixed-use precinct). Kinstone Group Director Tommy Hung and Keylin Managing Director Louis Cheung lead collaborative development of integrated lifestyle communities across the Gold Coast.
- Greyburn Building ContractorscoreConstruction partner for Serenity Green, delivering 60 premium townhomes in a gated community. Successfully delivered the project despite COVID, supply chain disruptions, and inclement weather challenges.
- Neptune HomescoreRepeated building partner for residential subdivisions including Calam Reserve (28 lots in Calamvale) and The Wembley Reserve Series (46 homesites in Browns Plains). Known for reliability, quality and consistency across multiple Keylin projects.
- Resort HomescoreBuilder partner for Lakeside Villas at Serenity 4212, constructing 16 north-facing 4-bedroom waterfront villas with completion expected late 2025. Collaboration on design and building program for premium villa collection.
- CoStruct BuilderscoreBuilder for Lakeside Apartments at Serenity 4212, constructing 83 apartments across two four-storey buildings. Expected move-in ready by Spring 2027.
- CoStruct BuilderscoreConstruction partner for Oria Spring Hill - landmark 15-storey art deco-inspired residential development. Project officially topped out in May 2026, 15 months after basement construction began in January 2025.
- MAS Architecture StudiocoreArchitect for Lakeside Villas, designing spacious living zones to seamlessly blend inside and outside spaces with high-end finishes, double-storey voids and entertainer kitchens.
- MAS Architecture StudiocoreArchitect for Oria Spring Hill, delivering art deco-inspired residential design for the landmark 15-storey development.
- Ultra LineacoreArchitect for Serenity Green, the first medium-density development within Serenity 4212 masterplan. Project won UDIA Queensland Award for Boutique Development.
- Zone Planning GroupcorePlanning consultant for multiple projects including Serenity Green and Lakeside at Serenity 4212, providing planning and development approval expertise.
- Ashwin PropertycoreSales and marketing partner for multiple projects including Serenity Green, Lakeside Villas, Oria Spring Hill, and Foxwell Coomera. Key sales agency across Keylin's project portfolio.
- Freehold Property GroupcoreSales and operations partner for projects including Calam Reserve, The Wembley Reserve Series, and Serenity Green. Handles sales and ongoing property management.
- SOWN (Save Our Waterways Now)minorCommunity partnership for environmental restoration. Keylin team participated in hands-on revegetation efforts along Ithaca Creek, removing invasive weeds and planting native species to restore natural habitats at Mt Coot-tha.
- Helensvale State High SchoolminorOngoing collaboration with nearby school, enhancing outdoor learning spaces with artificial turf, potted plants, and nature photography created by students.
- Mater FoundationminorPhilanthropic partnership with $100,000 donation to advance ovarian cancer research. Keylin and Kinstone Group contributed to critical clinical translation research. Serenity Room named at Catherine's House in recognition.
- Lord Mayor's Charitable TrustminorGold sponsor of annual Gala Ball for third consecutive year, supporting over 100 local and grassroots charities addressing Brisbane's social challenges.
- Mater FoundationminorDonated premium waterfront lot at Serenity Waters for Mater Prize Home, with private pontoon also donated by Keylin and Kinstone. Proceeds fund Mater Research, Health, and Education.
- SJ Higgins GroupcoreBuilder for Foxwell Coomera food and convenience precinct, completing construction works for retail outlets including Krispy Kreme, Subway, and Sushi Train.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Keylin competitors and assessment
Company assessmentBroad incumbents
- Lendlease: Lendlease is a global, large-cap diversified developer with significant Australian master-planned community and mixed-use operations (Springfield, etc.). It is a broad incumbent that competes in the same end-customers and master-plan segment as Keylin but at vastly greater scale and with global funding access.
- Burbank Australia: Burbank is a mid-to-large Australian residential home builder with townhouse and house-and-land product across multiple eastern seaboard markets including SEQ. A broadly comparable operator in delivery, product mix, and target buyer (owner-occupiers/first-home buyers).
- Frasers Property Australia: Frasers Property Australia operates residential and mixed-use developments including master-planned communities and apartments across Eastern Australia. It is a broad incumbent with overlapping product in SEQ master-planned residential and apartments.
- Stockland: Stockland is one of Australia's largest diversified property developers with a major residential master-planned communities business across SEQ, Sydney, Melbourne and Perth. It is a broad incumbent competitor in the same master-planned community product category Keylin competes in, though at substantially larger scale.
- Sekisui House (Australia): Sekisui House operates a major Australian master-planned residential business (e.g., Willowdale, Harvest in SEQ). It is a broad incumbent competitor to Keylin in master-planned communities, townhomes and integrated precincts within South East Queensland.
- Metricon Homes: Metricon is one of Australia's largest volume residential home builders, with a substantial house-and-land and townhouse business across SEQ and other eastern states. While primarily a builder rather than a land developer, it operates in adjacent product categories and on competitor land within the same corridors as Keylin.
- Mirvac Group: Mirvac is a major Australian residential, build-to-rent and mixed-use developer, with active projects across SEQ (e.g., Yarrabilba). It is a broad incumbent that overlaps with Keylin in residential master-planned communities, townhomes, and emerging BTR product.
Direct peers
- AVID Property Group: AVID is an Australian residential master-planned community developer operating in Victoria, Queensland, NSW and Western Australia. It overlaps with Keylin's focus on master-planned residential communities, townhome product, and integrated precincts in growth-corridor locations.
- Intrapac Property: Intrapac is a mid-sized Australian residential developer focused on townhomes, house-and-land and small-to-mid master-planned projects, particularly in Queensland and Victoria. Closely comparable to Keylin in size, product mix, and Australian master-planned/house-and-land positioning.
Regional players
- Rawson Homes: Rawson Homes is a long-established NSW/ACT-focused residential builder with house-and-land and townhome product. Comparable in builder/delivery model to Keylin's contracted builders (Neptune Homes, Greyburn), though geographically weighted away from SEQ.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Keylin social profiles
Digital presenceKeylin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keylin leadership team
Management profileNumber of profiles
Profiles5 records
Keylin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keylin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keylin
What does Keylin do?
Keylin is a residential property developer that acquires land across South East Queensland and delivers master-planned communities, townhome developments, waterfront land subdivisions, apartment buildings, and mixed-use health/commercial precincts. The company sells individual dwellings and lots (land, townhouses, villas, apartments) directly to home buyers and investors through on-site sales centres, display homes, and partner sales agencies. Revenue is realised through one-off settlements of completed or off-the-plan property sales.
Is Keylin a public or private company?
Keylin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keylin founded?
Keylin was founded in 2015. It employs 11 to 50 people.
Where is Keylin based?
Keylin is headquartered in Mount Gravatt, Australia, in the Oceania region.
How does Keylin make money?
One revenue line is on record: residential Property Sales.
Who are Keylin's main competitors?
Broad incumbents on record are Lendlease, Burbank Australia, Frasers Property Australia, Stockland, Sekisui House (Australia), Metricon Homes and Mirvac Group. Direct peers are AVID Property Group and Intrapac Property. Rawson Homes is listed as a regional player.
Does Keylin have an API?
No public API is recorded for Keylin.