Campion Education

What Campion Education does

Campion Education (Aust) Pty Ltd is Australia's largest supplier of educational resources to secondary schools, serving 700,000+ students annually through a hybrid physical and digital distribution model. The company operates nearly 20 sites across Victoria, NSW, Queensland, Western Australia and South Australia, including retail service centres, warehouse and distribution hubs in Dandenong South, Malaga and Canning Vale, and a Victorian head office in Nunawading. Its core platforms are MyConnect2, an award-winning digital platform that aggregates eBooks and interactive resources from the largest range of publisher partners (Cambridge, Oxford, Cengage, Pearson, Jacaranda, Edrolo, Education Perfect, Pascal Press, Insight Publications), and the ECO School Staff Portal, which enables resource lists, reporting and direct school ordering. In 2025, the company launched Campion Write powered by Olex.AI, an AI-powered English feedback platform for Australian schools.

The business operates a multi-channel go-to-market. Schools transact through dedicated account management and the ECO portal, with discounts and free delivery on textbook orders; parents and students transact through the order.campion.com.au consumer portal with home delivery, school delivery or click-and-collect options; and physical retail stores provide in-person assistance, exchanges and digital support. Revenue is generated through a mix of one-time textbook and stationery sales, recurring digital subscriptions via MyConnect2, and emerging AI-platform subscriptions. As part of The Campion Group, the company also owns Insight Publications (educational publishing), The Book House (library supply, acquired 2019) and EdSoft (Adobe software distribution to schools, universities and government, acquired 2012). The company is Australian family-owned, was acquired by two Adelaide-based families in 1996, and is led by CEO Tom Bradley (appointed June 2024) under Chair Marc Makrid.

Name

Campion Education

Legal name

Campion Education (Aust) Pty Ltd

Website

https://campion.com.au

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Campion Education is Australia's largest supplier of educational resources to schools and families, serving 700,000+ students annually through its MyConnect2 digital platform, ECO school portal, retail stores, and the new AI-powered Campion Write product, operating across nearly 20 national sites.

Ownership category

akta.pro rank

Product category

Educational Resource Supply

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Content Conversion, Digitization & LMS/SCORM/xAPI Packaging (EDAGAKAL)

Keywords

• School resource supply
• Educational publishing distribution
• Digital textbook platform
• School stationery supplies
• Education technology solutions

Headquarters

HQ city

Nunawading

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Textbooks and Educational Resources: Physical textbooks, workbooks, study guides and print resources sold to schools and parents for student use. Supplied through online ordering, retail stores, and school direct ordering.
2. Digital eBooks and Interactive Resources: Digital publications and electronic documentation (eText) delivered through MyConnect2 platform. Access codes for digital content, interactive learning materials, and subscription-based digital resources.
3. Stationery and Supplies: Stationery products, art supplies, and school essentials sold through retail stores and online. Includes both individual items and bundled packs.
4. Campion Write AI Platform: AI-powered English feedback platform with curriculum-aligned assessment capabilities for schools. Emerging revenue stream.
5. Campion Group Services: Group includes Insight Publications (publisher), The Book House (library supplier), and EdSoft (Adobe software provider), expanding revenue streams across education, publishing, and software distribution.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Campion Education supplies Australian schools, parents, and students with physical textbooks, workbooks, stationery, library supplies, and digital educational resources, delivered via its proprietary MyConnect2 platform, ECO School Staff Portal, and national retail store network. The company also offers Campion Write, an AI-powered English feedback platform developed with Olex.AI, alongside school direct ordering and parent online ordering services. It is the largest supplier of education resources to secondary schools in Australia, serving more than 700,000 students annually through nearly 20 distribution sites.

Product overview

Campion Education operates as a multi-platform education resource provider serving Australian schools and families. The core product ecosystem consists of MyConnect2 (award-winning digital platform for eBooks and interactive resources), the ECO School Staff Portal (resource management and ordering), and Campion CuratED (digital EdTech tools). The portfolio includes Campion Write powered by Olex.AI (AI-powered English feedback), the Campion Bookshop (online/offline retail), and parent/school direct ordering services. The company also publishes research through its annual Digital Landscapes reports. As part of The Campion Group, the business is connected to Insight Publications (publisher), The Book House (library supplier), and EdSoft (Adobe partner).

Differentiator

Problem solved

Functional benefit

Brands

• MyConnect2: Award-winning digital platform for eBooks and interactive digital resources providing seamless and secure access for students and teachers.
• Campion CuratED
• Campion Write powered by Olex.AI
• ECO School Staff Portal
• Campion Bookshop

Products and services

• MyConnect2 Fully customisable end-to-end digital platform that delivers eBooks and interactive digital resources from the largest range of publisher partners, with seamless secure access (no codes, no delays) for Australian schools, students, and teachers. Used by close to half a million students and teachers annually.
• ECO School Staff Portal Resource management and ordering portal for school staff to build resource lists, browse the product catalogue, request quotes aligned to approval processes, and place direct orders by school account or credit card. Schools receive discounts and free delivery on textbook orders.
• Campion CuratED Digital tools platform helping Australian schools manage and deliver digital educational technology, providing curated EdTech solutions for smarter teaching.
• Campion Write powered by Olex.AI AI-powered English feedback platform for Australian schools that delivers real-time curriculum-aligned feedback on spelling, grammar, structure, coherence, and style. Designed to reduce teacher marking time and provide personalised improvement insights to students.
• Campion Bookshop Online bookstore offering study guides, stationery, textbooks, and other essential learning resources for purchase throughout the school year by parents, students, and teachers.
• Parent Online Ordering Service Direct-to-consumer online ordering portal (order.campion.com.au) enabling parents and students to purchase the exact resources from a child's school resource list. Features email/SMS code authentication, student matching by school or resource list code, and multiple delivery options.
• Campion Education Retail Stores Physical retail service centres across Australia where parents and students can purchase resources, exchange or return items, collect click-and-collect orders, and receive in-person digital help from friendly staff.
• School Direct Ordering Service Direct B2B ordering service for schools to source textbooks, workbooks, study guides, class sets, stationery, library supplies, and digital resources with quotes aligned to school approval processes. Schools receive discounts and free delivery on all textbook orders with no minimum order values or fees.

Quantifiable outcome

• 9 out of 10 parents are happy with Campion's service
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

15 partnerships are on record, tiered strategic, core and community.

• EduGrowthstrategicStrategic or Co-development Partner · 7 February 2025Australia's education technology and innovation network partnership. Campion joined as Strategic Partner to support growth and advancement of Australian EdTech sector, driving meaningful impact across schools and communities nationwide.
• Alannah & Madeline FoundationcoreStrategic or Co-development Partner · 1 January 2025Official Partner of the Alannah & Madeline Foundation (2025). Supports the Foundation's mission that all children should live free from violence and trauma through promoting eSmart online safety education, donating books and stationery for Buddy Bags, sharing programs through conferences, and volunteering time to pack bags and fundraise.
• Indigenous Literacy FoundationcommunityStrategic or Co-development PartnerNational book industry charity partnership supporting the foundation's work to reduce disadvantage experienced by children in remote Indigenous communities by lifting literacy levels and instilling lifelong love of reading.
• St Vincent de Paul Society (Vinnies)communityStrategic or Co-development Partner100% of funds generated from cardboard recycling donated to Vinnies, assisting people experiencing poverty and inequality. Funds support programs such as Vinnies Home Assist.
• Cambridge University PresscoreChannel Partner/ Reseller/ DistributorCambridge works with local Australian educators to develop educational resources. Partnership provides schools access to Cambridge's confidence-building educational content.
• CengagecoreChannel Partner/ Reseller/ DistributorEducation and technology company providing tools for learners. Partnership enables Campion to offer Cengage digital learning solutions and resources.
• Oxford University PresscoreChannel Partner/ Reseller/ DistributorPartnership for educational resources across Australia and Aotearoa New Zealand. Research-informed and validated by education experts with proven learning design principles.
• JacarandacoreChannel Partner/ Reseller/ DistributorProvides inspirational digital learning solutions and education resources to secondary schools in Australia. JacPLUS platform delivers premium curriculum-aligned resources.
• PearsoncoreChannel Partner/ Reseller/ DistributorWorld's leading learning company dedicated to helping everyone realise the life they imagine through educational resources.
• EdrolocoreChannel Partner/ Reseller/ DistributorCombines systematic, innovative, research-led approach to resource design with actionable analytics for school leaders, teachers, and students.
• Education PerfectcoreChannel Partner/ Reseller/ DistributorProvides personalised, adaptive learning with automated differentiation and creative, engaging learning activities.
• Insight PublicationscoreTechnology or IntegrationPart of The Campion Group. Develops innovative, engaging and evolving English resources to challenge, inspire and enrich learning with over 50 years' experience in educational publishing.
• Pascal PresscoreChannel Partner/ Reseller/ DistributorLeading Australian publisher of home study materials including Excel, Targeting, and Blake's Guides ranges used in schools across Australia.
• Olex.AIstrategicTechnology or IntegrationGlobal leader in educational innovation providing purpose-built AI technology powering Campion Write platform for English teaching, assessment, and improvement in Australian schools.
• Adobe (via EdSoft)coreChannel Partner/ Reseller/ DistributorEdSoft is Adobe Gold Partner providing Adobe products to schools, universities and government bodies across Australia. Part of The Campion Group.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Education Perfect: Australian-founded adaptive learning platform for schools with subscription-based digital curriculum content. Listed as a Campion channel partner; intersects Campion's MyConnect2/Campion CuratED digital offering with AI-driven learning.

Others

• Oxford University Press (Education): Major global educational publisher and Campion channel partner. Comparable to Campion in delivering curriculum-aligned print and digital resources across Australia and New Zealand.
• Pearson Australia: World-leading learning company and one of Campion's largest publisher partners. Overlaps operationally as both publisher and provider of digital learning platforms to Australian schools.
• Blake eLearning / Pascal Press: Australian publisher of home study materials including Excel, Targeting, and Blake's Guides. Campion channel partner; comparable as a publisher whose products Campion distributes and competes adjacent to in study guides.

Direct peers

• Ziggies Educational Supplies: Perth-based school uniform and educational book supplier serving Australian families. Direct competitor in print textbook and school supply distribution to the same parent/student customer base.
• Textbooks.com.au: Australian online textbook and educational book retailer. Competes directly with Campion Bookshop on the consumer-side purchase of secondary school textbooks and study guides.
• Box of Books: Australian digital textbook rental and school resource platform. Directly comparable as a digital-first resource delivery platform for Australian secondary schools, competing on similar use cases to MyConnect2.

Broad incumbents

• Follett Corporation: US-headquartered educational content, bookstore, and K-12 resource distributor operating Follett School Solutions and similar school-focused platforms. The closest international analog to Campion's combination of physical distribution, digital platform, and school store operations.
• Officeworks: Wesfarmers-owned national chain selling stationery, books, and school supplies to consumers and businesses. Overlaps with Campion's stationery and bookshop segments, though Officeworks is broader (office, business) and doesn't specialize in curriculum-aligned school resources.
• Scholastic Corporation: Global children's book publisher and educational resources distributor with strong school-channel presence (book clubs, book fairs, classroom libraries). Overlaps with Campion in distributing educational reading content to schools at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCc-Fanq2EERcRvJtoZK9mzg
• Facebookfacebook.com/campion.com.au
• LinkedInlinkedin.com/company/campion-education
• Instagraminstagram.com/campioneducation/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campion Education