Wine Australia

What Wine Australia does

Wine Australia is a Commonwealth Government statutory authority established under the Wine Australia Act 2013 and headquartered in Adelaide, South Australia, that regulates, develops, and represents the Australian grape and wine sector. It is funded by grapegrower, winemaker, and exporter levies, user-pays charges, and matching Commonwealth Government contributions, and serves approximately 2,200 levy-paying businesses and over 2,000 active wine exporters.

Its core products span regulatory systems and industry-support platforms. The Wine Australia Licensing and Approval System (WALAS) is the mandatory web platform for export licensing, product registration, label upload, and shipping approvals, processing 13,929 product approvals, 20,515 VI-1 certificates, and 32,704 shipping approvals in 2024/25. The Export Label Image Search System (ELISS) provides a public library for IP protection of Australian wine labels. Market Explorer, the FOB to Retail Calculator, and Export Market Guides deliver market intelligence across 11 export markets. The VinSites/National Vineyard Scan project uses the GAIA machine-learning algorithm, developed with Consilium Technology, to detect vineyards via satellite imagery across 65 wine regions.

Its commercial model combines mandatory levy income with user-pays regulatory fees, supplemented by government matching for research and innovation. Recent strategic moves include the A$50M Australian Wine Future Fund, a new A$28M+ 4.5-year AWRI research agreement, the National Vineyard Register (built by Map of Ag with A$4.6M federal funding), VitiCert Australia certification, and active enforcement actions such as the April 2026 cancellation of the CoLab Wines export licence. Marketing is delivered through digital platforms, international trade events (ProWine Shanghai, Wine Paris), domestic campaigns like "We make a wine for that," and educational resources such as Australian Wine Discovered.

Name

Wine Australia

Legal name

Wine Australia

Website

https://wineaustralia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Wine Australia is an Australian Government statutory authority that regulates wine exports, coordinates sector research, and runs market development for approximately 2,200 levy-paying grape and wine businesses and 2,000+ exporters.

Ownership category

akta.pro rank

Product category

Wine Industry Regulatory Services

NAICS

Wineries (312130)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Wine export licensing
• Wine regulatory services
• Wine market development
• Wine research investment
• Vineyard data analytics

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Statutory Levies: Wine Australia is funded by grapegrower, winemaker, and exporter levies and user-pays charges. This forms the core operational funding for the statutory authority.
2. Commonwealth Government Matching: Matching funds from the Australian Government for Research and Innovation activities, enabled by legislative changes from July 2025 increasing Commonwealth Government matching available to Wine Australia.
3. Export Licensing and Regulatory Fees: User-pays charges for export licensing, product registration, label registration, shipping approvals, and certification services through WALAS.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Wine Australia is the Commonwealth Government statutory authority that regulates Australian wine exports and invests industry levies and government matching funds into research, market development and sector data. It provides export licensing and product/label/shipping approvals through the WALAS platform, coordinates research and innovation funding for grapegrowers, winemakers and exporters, and runs international market development programs in markets such as the UK, EU, USA, China, Japan and Southeast Asia. Complementary offerings include market intelligence dashboards, the Export Ready Hub, Export Market Guides, the Label Integrity Program and the Australian Wine Discovered education platform.

Product overview

Wine Australia is a Commonwealth Government statutory authority that operates primarily as a regulatory body and industry development organization for the Australian wine sector. The core product is the Wine Australia Licensing and Approval System (WALAS), a web-based platform for managing export licensing, product registration, label approval, and shipping documentation. Supporting products include Market Explorer (interactive data dashboards), the FOB to Retail Calculator (Excel-based pricing tool), Australian Wine Discovered (educational resources), Export Market Guides (market-specific export guidance), and Export Ready Hub (how-to export guides). Research and data initiatives include the National Vineyard Register, VinSites project (vineyard mapping using satellite imagery and machine learning), and VitiCert Australia (national grapevine certification program). Wine Australia's regulatory functions also include the Label Integrity Program to ensure truthful labelling. The organization does not offer a unified SaaS product in the traditional sense, but rather a suite of regulatory, market intelligence, and industry support tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Australia Licensing and Approval System (WALAS) A web-based regulatory platform used by licensed Australian wine exporters to apply for export licences, register products, upload label images, apply for shipping approvals and import certificates, manage associated exporters, make online payments and manage account access. Issued licences are valid for 12-month periods.
• Market Explorer Interactive dashboards providing data on Australian wine market conditions, exports, production and wine regions, including the Vintage Survey Dashboard and Grape Price Indicators Dashboard.
• FOB to Retail Calculator Microsoft Excel-based calculator tool that enables wine exporters to calculate bottle prices on shelf (RRP) in international markets for given FOB values, with separate calculators for China, the EU, UK, USA, Japan, Singapore, South Korea and others.
• Australian Wine Discovered Free information, tools and educational resources for learning, communicating and educating about Australian wine, hosted at australianwinediscovered.com.
• VinSites / National Vineyard Scan

Quantifiable outcome

• 13,929 product approvals processed in 2024/25
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Australian Wine Research Institute (AWRI)coreStrategic or Co-development Partner · 24 June 2026Wine Australia's largest research partner with a new 4.5-year investment agreement (July 2026 to December 2030) involving investment exceeding $28 million. The agreement funds critical sector services including technical information, regulatory support, market access resources, and the AWRI Helpdesk, with priorities in wine quality innovation, sustainability, and climate change strategies.
• Greenlife Industry AustraliacoreStrategic or Co-development Partner · 22 June 2026Partnered with Greenlife Industry Australia to develop VitiCert Australia, a new national certification program for grapevine planting material. The program sets nationally consistent standards for propagation material across the supply chain to improve vine quality and reduce risks from virus infection, trunk disease, and incorrect varietal identity.
• Australian Grape & WinecoreStrategic or Co-development Partner · 22 June 2026Industry body supporting the VitiCert Australia national certification program for grapevine planting material, working with Wine Australia and Greenlife Industry Australia.
• Australian Table Grape AssociationminorStrategic or Co-development Partner · 22 June 2026Supporting the VitiCert Australia national certification program for grapevine planting material alongside Wine Australia, Greenlife Industry Australia, and Australian Grape & Wine.
• Map of AgcoreStrategic or Co-development Partner · 1 July 2025Map of Ag Australia was engaged to design and build the National Vineyard Register digital platform, funded through the Grape and Wine Sector Long-term Viability Support Package with $3.5 million granted in 2024 and additional $1.1 million in July 2025. The platform will provide detailed information on Australia's vineyard plantings and varietal composition.
• La Trobe UniversitycoreStrategic or Co-development Partner · 2 June 2025Research partnership including development of the WISD smoke taint detection tool that has helped recover millions of dollars for Australian wine producers. Collaboration spans wildlife conservation research and rural community programs.
• Green Industries SAminorOthers · 1 January 2025South Australian Government funding body that provided funding for the Feasibility study for a CCA vineyard post aggregation site, investigating viable solutions for managing end-of-life CCA-treated vineyard posts.
• Rawtec Pty LtdminorStrategic or Co-development Partner · 1 January 2025Conducted feasibility study in collaboration with Waste and Management Services Pty Ltd for establishing aggregation sites for discarded CCA-treated vineyard posts in South Australia.
• Department of Agriculture, Fisheries and Forestry (DAFF)coreOthers · 1 January 2024Chaired advisory group for developing the mandatory Winegrape Purchases Code of Conduct following Dr Craig Emerson's review, meeting first on 10 March 2026 to develop key elements including contract transparency, payment terms, and dispute resolution.
• Consilium TechnologycoreTechnology or Integration · 1 January 2018Engaged by Wine Australia to deliver the National Vineyard Scan using the GAIA machine learning platform for scanning satellite imagery and automatically detecting vineyards across Australia.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wines of Chile: Chilean generic wine promotional body conducting international market development, education, and trade-event work — analogous in role to Wine Australia's marketing and market development function.
• South African Wine Industry (Vinpro / SAWIS): South African wine industry collective providing research, statistics, and export support services for local producers, sharing Wine Australia's blended research-and-industry-development mandate.
• Wine Institute (California): US state-level statutory/industry body that promotes and represents California wine exports globally, with comparable regulatory advocacy, market development, and trade-event functions. Closest international analogue to Wine Australia's remit.
• New Zealand Winegrowers: National industry body representing New Zealand's grape and wine sector, delivering research coordination, market development, and export promotion — a near-identical mandate to Wine Australia but for a smaller premium-focused producer base.
• Australian Wine Research Institute (AWRI): Wine Australia's largest research partner (A$28M+ investment through December 2030) — provides R&D, technical services, and the AWRI Helpdesk that Wine Australia co-funds, overlapping in the research-coordination layer of Wine Australia's remit.

Broad incumbents

• Australian Grape & Wine: National peak industry body for Australian grape and wine producers, frequently partnering with Wine Australia on VitiCert and other initiatives — overlaps in policy advocacy and sector representation.
• ProWein (Messe Düsseldorf): Operator of the world's leading wine trade fairs (including ProWine Shanghai where Wine Australia maintains a presence) — comparable to the trade-event side of Wine Australia's market development function.
• Sustainable Winegrowing Australia: Australian national sustainability certification program for grapegrowers and winemakers, operated within Wine Australia's broader ESG/sustainability portfolio (Emissions Reduction Roadmap, EcoVineyards).

Emerging players

• Wine Intelligence: Commercial market research and consumer insights provider for the global wine sector, overlapping with Wine Australia's Market Explorer dashboards and insights products for international markets.
• Map of Ag: Agtech vendor engaged by Wine Australia to build the National Vineyard Register digital platform — directly comparable to Wine Australia's data infrastructure role, but operating as a commercial vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcvnoaYz9Ju_vliN1I4LODg
• Facebookfacebook.com/WineAustralia
• LinkedInlinkedin.com/company/wine-australia
• Instagraminstagram.com/wineaustralia
• Xx.com/wine_australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine Australia