Cornerstone Counseling Group
Cornerstone Counseling Group is a solo telehealth mental health counseling practice in Florida, founded in 2016 by Elizabeth Griffiths, LMHC, serving adults, couples, military families, and faith-based clients via virtual sessions statewide.
- Company typePrivate
- Founded2016
- HeadquartersNavarre, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Cornerstone Counseling Group does
Cornerstone Counseling Group, LLC is a solo private mental health counseling practice founded in 2016 by Elizabeth Griffiths, LMHC, and based in Navarre, Florida. The practice delivers fully virtual therapy services across the state of Florida, with no physical office; sessions are conducted via secure video and clients manage intake and paperwork through a third-party client portal (Secure Patient Area). Service offerings comprise three core lines: Adult Counseling addressing depression, anxiety, trauma, grief, PTSD, and life transitions; Couples Counseling focused on communication, conflict resolution, and trust repair; and Christian Counseling that integrates biblical principles at the client's request, while remaining inclusive of all belief systems. The practice maintains in-network status with eight major insurance carriers including Aetna, Tricare, United Healthcare, Florida Blue, BCBS, Cigna, VA, and GEHA, with a superbill option for out-of-network clients.
The underlying technology is fundamentally a telehealth delivery wrapper around the clinician's licensed services, with a Wix-hosted marketing website and a third-party patient portal handling registration and ongoing client access. There is no proprietary technology, no mobile app, no API surface, and no disclosed AI capabilities. Revenue is generated on a per-session basis, with initial intake sessions priced at $190, individual sessions at $170, and couples/family sessions at $175, each 50 minutes long; insurance is billed in-network while out-of-network clients pay out-of-pocket and submit superbills. Marketing is conducted through content marketing (website, blog, SEO) targeting individuals and couples across Florida, with no paid acquisition channels or formal sales function documented. The client base is direct-to-consumer, with explicit specialization in military and first responder families, veterans, couples, and faith-based clients, while also serving broader adult populations with general mental health needs. Elizabeth Griffiths is the sole practitioner, supported by no additional clinical or administrative staff, making the practice a single-therapist lifestyle operation rather than a scalable healthcare business.
Cornerstone Counseling Group firmographics
Firmographics- Name
- Cornerstone Counseling Group
- Legal name
- Cornerstone Counseling Group, LLC
- Website
- https://cornerstonecounselinggroupllc.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cornerstone Counseling Group is a solo telehealth mental health counseling practice in Florida, founded in 2016 by Elizabeth Griffiths, LMHC, serving adults, couples, military families, and faith-based clients via virtual sessions statewide.
- Ownership category
- akta.pro rank
Cornerstone Counseling Group industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where Cornerstone Counseling Group is headquartered
LocationHeadquarters
- HQ city
- Navarre
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cornerstone Counseling Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Therapy Session Fees: Revenue generated from per-session fees for individual, couples, and family counseling sessions. Clients pay per 50-minute session at varying rates depending on session type. Insurance claims are filed for in-network plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Initial Intake Session |
| Subscription | Pay-as-you-go | Individual Sessions |
| Subscription | Pay-as-you-go | Couples/Family Sessions |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Cornerstone Counseling Group product offering
Product offeringCore offering
Cornerstone Counseling Group is a solo-practitioner mental health counseling practice offering virtual therapy services to individuals and couples across Florida. The practice delivers adult counseling, couples counseling, and Christian-based counseling using approaches such as cognitive behavioral therapy, mindfulness, and person-centered techniques. Sessions are conducted remotely via secure video, with insurance claims filed for in-network plans and superbills provided for out-of-network reimbursement.
Product overview
Cornerstone Counseling Group is a single-practitioner mental health counseling practice offering online therapy services across Florida. The company provides three core counseling services: Adult Counseling for individual therapy, Couples Counseling for relationship support, and Christian Counseling for faith-based therapy. These services are complemented by a Client Portal for online registration and access, and a curated selection of recommended self-help books. The practice is led by Elizabeth Griffiths, LMHC, who offers virtual sessions accessible from clients' homes.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult Counseling Individual therapy services for adults addressing life transitions, anger management, post-traumatic stress, grief, depression, and anxiety through self-exploration and evidence-based techniques.
- Couples Counseling Therapy services helping couples explore communication styles, address past behaviors and patterns, heal from hurt and broken trust, and work toward reconnection and conflict resolution.
- Christian Counseling Faith-based therapy approach using biblical principles and values as guidance, available at the client's request for Christian clients while welcoming clients of all belief systems.
Companies that use Cornerstone Counseling Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Cornerstone Counseling Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Cornerstone Counseling Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- AetnaminorIn-network insurance provider. Insurance claims are filed for clients with Aetna coverage.
- TricareminorIn-network insurance provider for military families and veterans. Claims filed for Tricare beneficiaries.
- United HealthcareminorIn-network insurance provider. Insurance claims filed for United Healthcare members.
- Florida BlueminorIn-network insurance provider for Florida residents. Claims filed for Florida Blue members.
- Blue Cross Blue Shield (BCBS)minorIn-network insurance provider. Insurance claims filed for BCBS members.
- CignaminorIn-network insurance provider. Insurance claims filed for Cigna members.
- VA (Veterans Affairs)coreIn-network provider for VA beneficiaries, reflecting specialized focus on serving military veterans and their families with mental health services.
- GEHAminorIn-network insurance provider for government employees and their families. Claims filed for GEHA members.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Cornerstone Counseling Group competitors and assessment
Company assessmentBroad incumbents
- Doctor On Demand: Large telehealth incumbent offering urgent care, behavioral health, and psychiatry. Overlaps with Cornerstone on virtual mental health visits but as part of a much broader service portfolio.
- Cerebral: Telehealth mental health provider bundling therapy with medication management for anxiety, depression, and ADHD. Adjacent incumbent that captures higher-acuity patients Cornerstone must refer out.
- Amwell: National telehealth platform providing behavioral health visits among other specialties. Competes for the same online therapy consumer but as one category within a broader virtual care offering.
- Lyra Health: Enterprise/B2B mental health benefits platform delivering therapy and coaching to employees of large employers. Operates in the same telehealth therapy category but at employer-contract scale rather than solo-consumer.
Emerging players
- Open Path Psychotherapy Collective: Nonprofit-adjacent network of licensed therapists offering lower-cost ($30–$80) sessions to under- and uninsured clients. Competes with Cornerstone on the Florida individual-counseling search layer, particularly for price-sensitive consumers.
Direct peers
- 7 Cups: Online emotional support and therapy platform offering 1:1 sessions with licensed therapists plus peer support. Competes in the same online, individual-therapy consumer search market.
- Talkspace: Public telehealth therapy company offering individual, couples, and teen therapy through a network of licensed counselors. Direct overlap on individual and couples counseling delivered online to consumers.
- Faithful Counseling: Faith-based online counseling platform that pairs licensed counselors (including LMHCs) with Christian clients. The most directly comparable peer given Cornerstone's Christian-counseling segment.
- BetterHelp: The largest direct-to-consumer teletherapy platform delivering individual talk therapy via video. Competes head-on with Cornerstone for online therapy search traffic across Florida, but at much greater scale and marketing spend.
- Regain: Talkspace-affiliated platform dedicated to couples and relationship counseling online. Directly competes with Cornerstone's Couples Counseling offering in Florida and beyond.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Cornerstone Counseling Group social profiles
Digital presenceCornerstone Counseling Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cornerstone Counseling Group leadership team
Management profileNumber of profiles
Profiles1 record
Cornerstone Counseling Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cornerstone Counseling Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cornerstone Counseling Group
What does Cornerstone Counseling Group do?
Cornerstone Counseling Group is a solo-practitioner mental health counseling practice offering virtual therapy services to individuals and couples across Florida. The practice delivers adult counseling, couples counseling, and Christian-based counseling using approaches such as cognitive behavioral therapy, mindfulness, and person-centered techniques. Sessions are conducted remotely via secure video, with insurance claims filed for in-network plans and superbills provided for out-of-network reimbursement.
Is Cornerstone Counseling Group a public or private company?
Cornerstone Counseling Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cornerstone Counseling Group founded?
Cornerstone Counseling Group was founded in 2016. It employs 101 to 250 people.
Where is Cornerstone Counseling Group based?
Cornerstone Counseling Group is headquartered in Navarre, United States, in the North America region.
How does Cornerstone Counseling Group make money?
One revenue line is on record: therapy Session Fees.
Who are Cornerstone Counseling Group's main competitors?
Broad incumbents on record are Doctor On Demand, Cerebral, Amwell and Lyra Health. Open Path Psychotherapy Collective is listed as an emerging player. Direct peers are 7 Cups, Talkspace, Faithful Counseling, BetterHelp and Regain.
Does Cornerstone Counseling Group have an API?
No public API is recorded for Cornerstone Counseling Group.
What industry is Cornerstone Counseling Group in?
Cornerstone Counseling Group's product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 62133 and its SIC code is 8000.