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98 Marketing

Full company profile

uuid000zy7a

Namestring
98 Marketing
Legal namestring
98 Growth
Websiteurl
98marketing.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

98 Marketing, now operating under the brand '98 Growth,' is a boutique growth marketing agency founded in 2017 that provides end-to-end demand generation services to early-stage technology companies. Its service model bundles CMO-level strategy, content production, lead generation, funnel optimization, and revenue scaling into a single integrated team that functions as an extension of the client's organization rather than an external vendor. The firm positions itself differently from generalist agencies by leveraging operators who have previously founded and exited startups, and by maintaining vertical specialization across at least ten deep-tech sectors including Fintech, Cybersecurity, Freight Tech, AI, DevOps, Deep Learning, Insurtech, Healthtech, Quantum, and Web3. An advisory board drawn from Accenture, Booz Allen Hamilton, Walmart, and AMD is publicly displayed to reinforce credibility with technical founders.

The company generates revenue through professional services engagements on a tailored, retainer- or project-based pricing model; pricing is not publicly disclosed and is described as customized to client scope. Its go-to-market is consultative and direct, anchored on website CTAs ('Book a Call,' 'Get In Touch'), a CEO-linked Zoom scheduling flow, LinkedIn presence, and an email newsletter funnel, with customer testimonials (80+ reviews) used as the primary social proof mechanism. Publicly named customers are all early-stage startups across data management (CTERA), technology (Anyvention), finance/tech (Trullion), and data/AI (SQream). Operations are headquartered in London, UK (123 Creative Lane, SW1A 1AA), with an Israeli contact phone (+972 58 647 7106) suggesting cross-border delivery capability. The firm does not disclose revenue, headcount, funding, or pricing benchmarks in the available material.

Short descriptiontext

98 Marketing (dba 98 Growth) is a London-based boutique growth marketing agency founded in 2017 that provides end-to-end strategy, content, and demand-generation services to early-stage tech startups across verticals including Fintech, Cybersecurity, AI, and Healthtech.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersSt Louis, United States
HQ citystring
St Louis
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
growth marketing services, B2B marketing agency, lead generation services, content marketing agency, marketing strategy consulting
Industry3 codes
1Product & Growth Marketing Strategy
CodeMPAAAFAEPrimaryYes
2Marketing Transformation & Change Management
CodeMPAAAFAOPrimaryNo
3Marketing Technology, AdTech & MarTech Services
CodeBPAFAAANPrimaryNo
NAICS code2 codes
  • Advertising Agencies541810
  • Other Services Related to Advertising54189
SIC code1 code
  • Services-Advertising Agencies7311
Product category
Growth Marketing Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Growth Marketing Services
TypeProfessional Services
Description

The company generates revenue through providing comprehensive growth marketing services to early-stage tech companies. They offer a full-team approach (from CMO to content writer) as a tailored package, suggesting project-based or retainer fee arrangements for marketing strategy and execution services.

98growth.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components3 values
Personnel, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

98 Marketing (operating as 98 Growth) is a growth marketing agency that provides end-to-end marketing services to early-stage technology companies. The offering bundles CMO-level strategic leadership with content writing, lead generation, revenue scaling, and funnel optimization into a single integrated team that functions as an extension of the client's organization rather than as an external vendor.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

98 Growth operates as a single unified service offering rather than a modular software platform. The core product is their growth marketing service, which bundles CMO-level strategy, content writing, and execution capabilities into one integrated team that works as an extension of the client's organization. There are no distinct software modules, add-ons, or separate product tiers described—all capabilities are delivered through their full-service engagement model.

Product and service1 record
198 Growth
CategoryGrowth Marketing Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Single Grain
TypeDirect peer
Description

Growth marketing agency focused on SaaS and tech companies, offering full-service SEO, paid media, and content marketing. Direct peer given overlap in tech-vertical growth marketing services.

2Ladder
TypeDirect peer
Description

Performance and growth marketing agency serving SaaS and tech clients with data-driven testing and full-funnel execution. Closely comparable business model and customer base.

3Animalz
TypeDirect peer
Description

Content marketing agency specializing in B2B SaaS and tech startups. Comparable as a content-driven growth agency targeting the same early-stage tech ICP.

4Heinz Marketing
TypeDirect peer
Description

B2B tech marketing agency focused on demand generation, content, and sales enablement. Comparable in tech-vertical targeting and full-service agency model.

5Powered by Search
TypeDirect peer
Description

Growth marketing agency serving SaaS and tech companies with performance and content services. Comparable in client profile and service mix.

6Omniscient Digital
TypeDirect peer
Description

B2B content and SEO agency serving SaaS and tech companies, similar in size and tech-vertical focus to 98 Growth.

7Siege Media
TypeDirect peer
Description

SEO and content marketing agency focused on tech and SaaS companies. Comparable in tech-vertical specialization and content-led growth services.

8Kalungi
TypeDirect peer
Description

B2B SaaS marketing agency providing outsourced CMO and full marketing team services. Direct peer in the embedded-team model targeting tech startups.

9GrowthGenius
TypeDirect peer
Description

Growth marketing and lead generation agency for B2B SaaS and tech startups. Comparable in tech-vertical specialization and growth marketing services.

10Foundation Marketing
TypeDirect peer
Description

B2B SaaS marketing agency providing full-stack growth marketing, content, and PR. Direct competitor in the tech-startup growth marketing category.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers4 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

98 Marketing

Growth Marketing Services98marketing.com

98 Marketing (dba 98 Growth) is a London-based boutique growth marketing agency founded in 2017 that provides end-to-end strategy, content, and demand-generation services to early-stage tech startups across verticals including Fintech, Cybersecurity, AI, and Healthtech.

What 98 Marketing does

98 Marketing, now operating under the brand '98 Growth,' is a boutique growth marketing agency founded in 2017 that provides end-to-end demand generation services to early-stage technology companies. Its service model bundles CMO-level strategy, content production, lead generation, funnel optimization, and revenue scaling into a single integrated team that functions as an extension of the client's organization rather than an external vendor. The firm positions itself differently from generalist agencies by leveraging operators who have previously founded and exited startups, and by maintaining vertical specialization across at least ten deep-tech sectors including Fintech, Cybersecurity, Freight Tech, AI, DevOps, Deep Learning, Insurtech, Healthtech, Quantum, and Web3. An advisory board drawn from Accenture, Booz Allen Hamilton, Walmart, and AMD is publicly displayed to reinforce credibility with technical founders.

The company generates revenue through professional services engagements on a tailored, retainer- or project-based pricing model; pricing is not publicly disclosed and is described as customized to client scope. Its go-to-market is consultative and direct, anchored on website CTAs ('Book a Call,' 'Get In Touch'), a CEO-linked Zoom scheduling flow, LinkedIn presence, and an email newsletter funnel, with customer testimonials (80+ reviews) used as the primary social proof mechanism. Publicly named customers are all early-stage startups across data management (CTERA), technology (Anyvention), finance/tech (Trullion), and data/AI (SQream). Operations are headquartered in London, UK (123 Creative Lane, SW1A 1AA), with an Israeli contact phone (+972 58 647 7106) suggesting cross-border delivery capability. The firm does not disclose revenue, headcount, funding, or pricing benchmarks in the available material.

98 Marketing firmographics

Firmographics
Name
98 Marketing
Legal name
98 Growth
Website
https://98marketing.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
1–10 employees
Short description
98 Marketing (dba 98 Growth) is a London-based boutique growth marketing agency founded in 2017 that provides end-to-end strategy, content, and demand-generation services to early-stage tech startups across verticals including Fintech, Cybersecurity, AI, and Healthtech.
Ownership category
akta.pro rank

98 Marketing industry classification

Industry
Product category
Growth Marketing Services
NAICS
Advertising Agencies (541810), Other Services Related to Advertising (54189)
SIC
Services-Advertising Agencies (7311)
akta.pro primary industry
Product & Growth Marketing Strategy (MPAAAFAE)
akta.pro secondary industries
Marketing Transformation & Change Management (MPAAAFAO), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

Keywords

  • Growth marketing services
  • B2B marketing agency
  • Lead generation services
  • Content marketing agency
  • Marketing strategy consulting

Where 98 Marketing is headquartered

Location

Headquarters

HQ city
St Louis
HQ country
United States
HQ region
North America

Offices1 record

Markets served

98 Marketing business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales

Revenue model

  1. Growth Marketing Services: The company generates revenue through providing comprehensive growth marketing services to early-stage tech companies. They offer a full-team approach (from CMO to content writer) as a tailored package, suggesting project-based or retainer fee arrangements for marketing strategy and execution services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

98 Marketing product offering

Product offering

Core offering

98 Marketing (operating as 98 Growth) is a growth marketing agency that provides end-to-end marketing services to early-stage technology companies. The offering bundles CMO-level strategic leadership with content writing, lead generation, revenue scaling, and funnel optimization into a single integrated team that functions as an extension of the client's organization rather than as an external vendor.

Product overview

98 Growth operates as a single unified service offering rather than a modular software platform. The core product is their growth marketing service, which bundles CMO-level strategy, content writing, and execution capabilities into one integrated team that works as an extension of the client's organization. There are no distinct software modules, add-ons, or separate product tiers described—all capabilities are delivered through their full-service engagement model.

Differentiator

Problem solved

Functional benefit

Products and services

  • 98 Growth

Companies that use 98 Marketing

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

98 Marketing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

98 Marketing partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

98 Marketing competitors and assessment

Company assessment

Direct peers

  • Single Grain: Growth marketing agency focused on SaaS and tech companies, offering full-service SEO, paid media, and content marketing. Direct peer given overlap in tech-vertical growth marketing services.
  • Ladder: Performance and growth marketing agency serving SaaS and tech clients with data-driven testing and full-funnel execution. Closely comparable business model and customer base.
  • Animalz: Content marketing agency specializing in B2B SaaS and tech startups. Comparable as a content-driven growth agency targeting the same early-stage tech ICP.
  • Heinz Marketing: B2B tech marketing agency focused on demand generation, content, and sales enablement. Comparable in tech-vertical targeting and full-service agency model.
  • Powered by Search: Growth marketing agency serving SaaS and tech companies with performance and content services. Comparable in client profile and service mix.
  • Omniscient Digital: B2B content and SEO agency serving SaaS and tech companies, similar in size and tech-vertical focus to 98 Growth.
  • Siege Media: SEO and content marketing agency focused on tech and SaaS companies. Comparable in tech-vertical specialization and content-led growth services.
  • Kalungi: B2B SaaS marketing agency providing outsourced CMO and full marketing team services. Direct peer in the embedded-team model targeting tech startups.
  • GrowthGenius: Growth marketing and lead generation agency for B2B SaaS and tech startups. Comparable in tech-vertical specialization and growth marketing services.
  • Foundation Marketing: B2B SaaS marketing agency providing full-stack growth marketing, content, and PR. Direct competitor in the tech-startup growth marketing category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

98 Marketing social profiles

Digital presence

98 Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

98 Marketing leadership team

Management profile

Number of profiles

Profiles6 records

98 Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

98 Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 98 Marketing

What does 98 Marketing do?

98 Marketing (operating as 98 Growth) is a growth marketing agency that provides end-to-end marketing services to early-stage technology companies. The offering bundles CMO-level strategic leadership with content writing, lead generation, revenue scaling, and funnel optimization into a single integrated team that functions as an extension of the client's organization rather than as an external vendor.

Is 98 Marketing a public or private company?

98 Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was 98 Marketing founded?

98 Marketing was founded in 2017. It employs 1 to 10 people.

Where is 98 Marketing based?

98 Marketing is headquartered in St Louis, United States, in the North America region.

How does 98 Marketing make money?

One revenue line is on record: growth Marketing Services.

Who are 98 Marketing's main competitors?

Direct peers on record are Single Grain, Ladder, Animalz, Heinz Marketing, Powered by Search, Omniscient Digital, Siege Media, Kalungi, GrowthGenius and Foundation Marketing.

Does 98 Marketing have an API?

No public API is recorded for 98 Marketing.

What industry is 98 Marketing in?

98 Marketing's product category is Growth Marketing Services. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy, with a secondary code of MPAAAFAO, Marketing Transformation & Change Management. Its NAICS code is 541810 and its SIC code is 7311.

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