Clennett's Mitre 10
Clennett's Mitre 10 is an independently owned Mitre 10 franchisee operating six retail stores, two trade centres, and a landscape centre across Southern Tasmania, serving DIY consumers and trade/construction professionals with hardware, building materials, equipment hire, and design services.
- Company typePrivate
- Founded1885
- HeadquartersKingston, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Clennett's Mitre 10 does
Clennett's Mitre 10 is an independently owned Australian hardware retailer operating as a member of the Mitre 10 cooperative, headquartered in Kingston, Tasmania, with six retail stores, two dedicated Trade Centres (Glenorchy and Mornington), and a Kingston Landscape Centre across Southern Tasmania. The business serves two principal customer segments: retail DIY consumers seeking tools, paint, garden supplies, and home improvement products; and trade/construction professionals (builders, contractors, tradies) requiring building materials, structural steel, engineered wood, insulation, cladding, roofing, and specialized trade supplies across the full construction lifecycle. A Whole of House platform organizes the trade product offering into Foundation, Frame and Truss, Lock Up, Fix, Fit-Out, and Outdoor/Hire stages, supported by Design 10 (kitchen/bathroom design studio), Colour Centre paint consultation, landscape services, Mighty Rewards loyalty, and the annual Trade Expo.
Revenue is generated through one-time retail and trade product sales (in-store and via mitre10.com.au and Trade Online), usage-based equipment rental through Clennett Hire (temporary fencing, compactors, excavators, lifts, tools), and professional services fees from kitchen design, landscape, and paint consultation. Trade customers access dedicated pricing, invoicing/credit accounts, Trade+ Pass membership, and field-based Trade Account Managers. The go-to-market is direct-to-consumer and direct-to-trade through physical retail, with no disclosed wholesale, marketplace, or licensing revenue. Go-to-market motion blends brick-and-mortar retail, e-commerce, Click & Collect, delivery, and an annual Trade Expo event with 99 supplier partners. The business is privately held with no disclosed institutional investment, funding rounds, or M&A activity.
Clennett's Mitre 10 firmographics
Firmographics- Name
- Clennett's Mitre 10
- Legal name
- Clennett's Mitre 10
- Website
- https://clennettsmitre10.com.au
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Clennett's Mitre 10 is an independently owned Mitre 10 franchisee operating six retail stores, two trade centres, and a landscape centre across Southern Tasmania, serving DIY consumers and trade/construction professionals with hardware, building materials, equipment hire, and design services.
- Ownership category
- akta.pro rank
Clennett's Mitre 10 industry classification
Industry- Product category
- Hardware and Home Improvement Retail
- NAICS
- Hardware Retailers (444140), Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage) (CRAIAJAH)
- akta.pro secondary industry
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG)
Keywords
Where Clennett's Mitre 10 is headquartered
LocationHeadquarters
- HQ city
- Kingston
- HQ country
- Australia
- HQ region
- Oceania
Offices8 records
Markets served
Clennett's Mitre 10 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Sales: In-store and online sales of hardware, tools, building materials, garden supplies, paint, and home improvement products to DIY consumers and homeowners.
- Trade/B2B Sales: Sales to trade customers including builders, contractors, and tradies through dedicated Trade Centres and Trade Account Managers. Includes trade accounts with invoicing and credit facilities.
- Clennett Hire (Equipment Rental): Rental and sales of construction equipment including temporary fencing, compactors, compressors, excavators, forklifts, and tools.
- Design Services: Revenue from kitchen design services (Design 10), landscape services, paint consultations, and Colour Centre services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Clennett's Mitre 10 product offering
Product offeringCore offering
Clennett's Mitre 10 is a hardware and home improvement retail business operating six stores plus a dedicated Landscape Centre across Southern Tasmania. It sells tools, paint, building materials, garden supplies, kitchen, bathroom, outdoor living, and smart home products to retail DIY consumers, while also supplying a comprehensive range of trade building materials (cladding, flooring, insulation, roofing, structural steel, engineered wood) to builders and contractors through dedicated Trade Centres. Supporting services include equipment hire (Clennett Hire), kitchen and bathroom design (Design 10), paint consultation (Colour Centre), and landscape services.
Product overview
Clennett's Mitre 10 is a retail and trade hardware/home improvement store operating six locations across Southern Tasmania with a dedicated Landscape Centre. The business offers a dual-channel model combining DIY retail products for homeowners and comprehensive trade products for building professionals. DIY offerings include tools, hardware, paint, building materials, outdoor living, garden supplies, bathroom, kitchen, laundry, cleaning, lighting, electrical, and smart home security products. Trade products span the complete building lifecycle through the Whole of House platform covering Foundation (bricks, blocks, concrete, foundation pods, slab hardware, steel reinforcing), Frame and Truss (engineered wood products, oak framing, panel and plywood, pine framing, prefabricated trusses, structural steel), Lock Up (cladding, flooring, insulation, roofing, ventilation, wall systems, windows), Fix (architraves, attic ladders, doors, garage doors, interior linings, joinery, plasterboard, sealants, waterproofing), and Fit-Out (design services, door furniture, kitchen and bathroom, paint) stages. Supporting services include Garden Centre, Landscape Centre, Clennett Hire equipment rental, Trade Account Management, delivery, Trade Online ordering platform, and annual Trade Expo events. Major branded product lines include VELUX skylights, Clark Windows, James Hardie, Bradford Insulation, Boral, and numerous other building material manufacturers.
Differentiator
Problem solved
Functional benefit
Brands
- Clennett Trade Centre: Trade-focused division of Clennett's Mitre 10 serving trade customers with dedicated trade centres in Glenorchy and Mornington.
- Kingston Landscape Centre
- Clennett Hire
- Design 10
Products and services
- DIY Retail Products Comprehensive range of home and garden products for retail customers including tools, hardware, paint, building materials, outdoor living, garden supplies, bathroom, kitchen, laundry, cleaning, lighting, electrical, and smart home security products. Sold across six retail stores in Southern Tasmania and via mitre10.com.au.
- Trade Building Materials (Whole of House) Full range of building and construction materials for trade professionals organized into construction stages: Foundation (bricks, blocks, concrete, foundation pods, slab hardware, steel reinforcing), Frame and Truss (engineered wood products, oak framing, panel and plywood, pine framing, prefabricated trusses, structural steel), Lock Up (cladding, flooring, insulation, roofing, ventilation, wall systems, windows), Fix (architraves, attic ladders, doors, garage doors, interior linings, joinery, plasterboard, sealants, waterproofing), and Fit-Out (door furniture, kitchen and bathroom, paint). Served through dedicated Trade Centres in Glenorchy and Mornington.
- Clennett Hire Equipment Rental Sales and rental of construction equipment including temporary fencing, compactors, compressors, excavators, fork and scissor lifts, site amenities, and tools. Available for construction, demolition, and maintenance sites.
- Design 10 Kitchen and Bathroom Design Studio Commercial kitchen and bathroom design studio located at Clennett's Mitre 10 Kingston providing professional design consultation services.
- Colour Centre Paint Consultation Paint consultation service providing expert advice on paint selection, colors, and decorating solutions, including a full range of trade paint products.
- Kingston Landscape Centre Quality landscape supplies and complete landscaping service for residential and commercial projects. Provides bulk supplies, turf, sleepers, pavers, retaining walls, and garden edging materials.
- Mighty Rewards Loyalty Program Customer loyalty program allowing retail shoppers to earn points on purchases that can be redeemed for rewards on future visits.
- Trade+ Pass Membership Trade membership program offering exclusive benefits and pricing for trade professionals.
- Trade Online Ordering Platform Dedicated online platform for trade customers to manage accounts, view trade pricing, and place orders.
- Click'n'Collect Service Online ordering service allowing customers to purchase products online and collect in-store at a chosen Clennett's Mitre 10 location.
- Delivery Service Delivery service for trade products ordered in bulk or for site delivery, and home delivery for retail online orders.
- Trade Account Management Dedicated trade account managers specializing in timber, building materials, plumbing, landscape, and power tools who manage trade accounts and provide quotes for trade customers.
- Building Project Estimator Online tool to help trade and DIY customers estimate quantities and costs for building projects.
- Quotes Service Online quote request service for trade and bulk product orders.
- Clennett's Trade Expo Annual trade expo event showcasing products from multiple suppliers (99 partners in 2026) with exclusive deals, deal books, and major prize draws ($60K in prizes). The largest trade event in Tasmania.
- Kitchen Design Service Professional kitchen design consultation service to help customers plan and design their kitchens.
- Garden Centre Expert advice and extensive range of greenlife, garden accessories, outdoor furniture, gardening tools, and plants including edible plants, bulbs, seeds, and turf.
Companies that use Clennett's Mitre 10
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Clennett's Mitre 10 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Clennett's Mitre 10 partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered notable and core.
- ExpoTasnotableEvent partner for the annual Clennett's Mitre 10 Trade Expo, supporting the largest trade event in Tasmania.
- SJM Property DevelopmentsnotableCollaborated on the 'Little Steps' Charity Home project - a home built entirely through donated materials, time and expertise. Sold for $770,000 with $350,000 going to Variety Tasmania, Starlight Foundation, and The Smith Family.
- Mitre 10coreFranchisee of the Mitre 10 hardware cooperative, leveraging the national brand, supply chain, and marketing support while operating independently.
- STIHLnotableAuthorised STIHL Dealer providing power tools and outdoor equipment at Kingston and Swansea locations.
- Stay ChatTYnotableMental health awareness charity supported through fundraising raffles, Shorts Day events, and charitable initiatives.
- Variety TasmanianotableChildren's charity benefiting from the 'Little Steps' Charity Home project proceeds.
- Clark WindowscoreLicensed manufacturer of Bradnam's Windows and Doors - supplies aluminium and timber windows and doors through Trade Centres.
- Bradford InsulationcoreSupplier of insulation products manufactured in NSW and QLD from recycled glass, sold through Trade division.
- James HardiecoreAustralian manufacturer of fibre cement cladding, interior linings, flooring and eaves products for residential and commercial use.
- VeluxcoreWorld's leading manufacturer of skylights, sun tunnels, flat roof windows and blinds. Available through Trade division.
- Sealed SolutionsnotableSupply and fit solution provider for waterproofing, concrete repair and epoxy coatings with 40+ years combined experience.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Clennett's Mitre 10 competitors and assessment
Company assessmentEmerging players
- Beaumont Tiles: Australia's largest tile and bathroomware retailer. Comparable specialty retail positioning overlapping with Clennett's bathroom, tiling, and flooring categories.
- Tradelink: Reece-owned trade plumbing specialist with deep trade plumber relationships. Overlaps with Clennett's plumbing supplies offering to trade customers.
Direct peers
- ITM (Independent Timber Merchants): Australasian cooperative of independent timber and building material merchants serving trade customers. Comparable trade building materials supply model and customer base.
- Dahlsens: Australian family-owned trade building materials supplier operating multiple trade centres. Directly comparable trade-focused building materials supply model to Clennett's Trade Centres.
- Total Tools: Australia's largest specialty retailer of professional and DIY tools, power tools, and equipment. Comparable trade and DIY customer base with Clennett's power tools and STIHL offerings.
- Home Timber & Hardware: Metcash-owned hardware retail banner with similar DIY and trade hardware offerings to Mitre 10 franchisees. Directly comparable format, customer mix, and product range.
- Bunnings Warehouse: Australia's largest hardware and home improvement retailer, owned by Wesfarmers. Direct competitor in DIY and trade hardware retail with significant Tasmania presence and substantially greater scale and buying power.
- Mitre 10: National hardware cooperative of which Clennett's is a franchisee. Other Mitre 10 members operate similar retail/trade hardware stores; comparable business models, customer segments, and product offerings.
Broad incumbents
- Reece: ASX-listed dominant Australian plumbing, bathroom, and HVAC trade supplier. Larger and broader trade supplier with overlapping plumbing and bathroom categories sold by Clennett's trade division.
- Harvey Norman: ASX-listed large-format retailer spanning furniture, bedding, appliances, and home improvement. Broadly overlaps in DIY home improvement categories but with wider product portfolio and franchise model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Clennett's Mitre 10 social profiles
Digital presenceClennett's Mitre 10 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clennett's Mitre 10 leadership team
Management profileNumber of profiles
Clennett's Mitre 10 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clennett's Mitre 10 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clennett's Mitre 10
What does Clennett's Mitre 10 do?
Clennett's Mitre 10 is a hardware and home improvement retail business operating six stores plus a dedicated Landscape Centre across Southern Tasmania. It sells tools, paint, building materials, garden supplies, kitchen, bathroom, outdoor living, and smart home products to retail DIY consumers, while also supplying a comprehensive range of trade building materials (cladding, flooring, insulation, roofing, structural steel, engineered wood) to builders and contractors through dedicated Trade Centres. Supporting services include equipment hire (Clennett Hire), kitchen and bathroom design (Design 10), paint consultation (Colour Centre), and landscape services.
Is Clennett's Mitre 10 a public or private company?
Clennett's Mitre 10 is a private company. It is classified as family owned and is currently operating.
When was Clennett's Mitre 10 founded?
Clennett's Mitre 10 was founded in 1885. It employs 101 to 250 people.
Where is Clennett's Mitre 10 based?
Clennett's Mitre 10 is headquartered in Kingston, Australia, in the Oceania region.
How does Clennett's Mitre 10 make money?
Four revenue lines are on record. Retail Sales are the primary driver. The others are trade/B2B Sales, clennett Hire (Equipment Rental) and design Services.
Who are Clennett's Mitre 10's main competitors?
Emerging players on record are Beaumont Tiles and Tradelink. Direct peers are ITM (Independent Timber Merchants), Dahlsens, Total Tools, Home Timber & Hardware, Bunnings Warehouse and Mitre 10. Broad incumbents are Reece and Harvey Norman.
Does Clennett's Mitre 10 have an API?
No public API is recorded for Clennett's Mitre 10.
What industry is Clennett's Mitre 10 in?
Clennett's Mitre 10's product category is Hardware and Home Improvement Retail. Its primary akta.pro industry code is CRAIAJAH, Garage, Basement & Utility Storage Retail (Workbenches, Cabinets, Heavy-Duty Storage), with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 444140 and its SIC code is 5200.