What TheBlackFriday does

TheBlackFriday.com is a US-focused, web-based deals aggregation platform that has been operating since 2005 under Ziff Davis, LLC (a subsidiary of the publicly traded digital media company Ziff Davis, Inc., NASDAQ: ZD). The site aggregates scanned advertisements, deal listings, and store information from more than 100 major US retailers, including Walmart, Amazon, Best Buy, Target, Home Depot, Lowe's, Macy's, Kohl's, Costco, Sam's Club, and GameStop, and surfaces them through category-organized pages (electronics, appliances, clothing, toys, tools) and seasonal event hubs (Black Friday, Cyber Monday, Christmas, After Christmas, Memorial Day, Prime Day, weekly ads). Editorial features include store hours, Black Friday news and predictions, and a toy catalog. The site is free to consumers, with no paid pricing model, and operates as a single, non-app, web-only product. The platform carries no native mobile app and offers no public API or SDK.

TheBlackFriday.com generates revenue exclusively through affiliate referral commissions paid by retailers when users click through embedded links (served from cc.theblackfriday.com/v1/otc/) and complete purchases on the merchant's own website. There is no direct consumer pricing, no subscription tier, and no advertising sales line item disclosed. The customer base is US holiday shoppers searching for deals; the commercial counterparties are the retail merchants whose affiliate programs provide the commissions. Distribution is concentrated in organic SEO for high-intent holiday-deal queries, supplemented by content marketing, an email newsletter, and organic social presences on Facebook and Twitter. Operational scale is small (1–10 employees) with offices in New York and an Austin, TX corporate mailing address, and the business holds CCPA, GDPR (TRUSTe), and BBB-accredited compliance certifications managed at the Ziff Davis level.

Name

TheBlackFriday

Legal name

Ziff Davis, LLC

Website

https://theblackfriday.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

TheBlackFriday.com is a US-focused, web-based affiliate marketing platform that aggregates Black Friday and holiday deal ads from 100+ major retailers, earning commissions when users click through to merchant sites to purchase.

Ownership category

akta.pro rank

Product category

Deal Aggregation & Shopping Comparison

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Deal aggregation
• Affiliate marketing
• Shopping comparison
• Retail advertisements
• Holiday sales

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Affiliate Marketing Commissions: TheBlackFriday.com earns revenue through affiliate commissions when users click on deal links and complete purchases on merchant retailer websites. The site uses affiliate tracking links (cc.theblackfriday.com/v1/otc/) to attribute sales and earn referral fees from retailers including Walmart, Amazon, Best Buy, Target, and others.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

TheBlackFriday.com is a web-based deal aggregation platform that collects and displays Black Friday, Cyber Monday, and other holiday sale advertisements from 100+ major U.S. retailers (Walmart, Amazon, Best Buy, Target, Lowe's, Macy's, etc.). It provides ad scans, categorized deal listings by product type, and store hour information, monetizing through affiliate commissions when users click through to retailer websites to complete purchases.

Product overview

TheBlackFriday.com is a deal aggregation platform that serves as a centralized hub for Black Friday, Cyber Monday, and holiday shopping sales information. The platform operates as a single unified product combining multiple content types: retailer ad scans from major chains (Walmart, Amazon, Best Buy, Target, and 80+ others), categorized deal listings by product type (electronics, appliances, clothing, toys), holiday sales event coverage (Christmas, Memorial Day, After Christmas), and editorial news/predictions about shopping events. The site monetizes through affiliate commissions when users click through to retailer sites to complete purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Black Friday Ads & Deals Hub A centralized platform aggregating Black Friday ads, deals, and sales from major U.S. retailers including Walmart, Amazon, Best Buy, Target, Lowe's, and Kohl's, enabling consumers to browse and access retailer offers through affiliate links.
• Retailer Ad Scans Curated collection of scanned retail advertisements organized by store (Sam's Club, Home Depot, Lowe's, Walmart, Target, Best Buy, Macy's, GameStop, JCPenney, Dell, Kohl's) and by sales event.
• Deal Categories Product-specific deal pages covering TVs, Laptops, Tablets, Phones, Smart Home devices, Cameras, Gaming consoles, Desktops, Clothing, Toys, Appliances, and Tools & Hardware.
• Holiday Sales Events Coverage Seasonal shopping event coverage including Black Friday, Cyber Monday, Christmas sales, After Christmas sales, Memorial Day sales, and Weekly Ads.
• Toy Books Catalog-style toy book ads featuring toys from retailers like Amazon, Walmart, Target, Dollar General, Family Dollar, Bass Pro Shops, Cabela's, Fleet Farm, Fred Meyer, and Meijer for holiday shopping.
• Store Hours Information Information service listing stores closed on Thanksgiving Day and stores opening on Thanksgiving, helping shoppers plan in-store visits.
• Black Friday News & Predictions Editorial content including Black Friday predictions, deal announcements, and retailer event news (e.g., Amazon Prime Day dates, Walmart Deals events).

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Retailer Merchants (100+ stores)coreChannel Partner/ Reseller/ DistributorTheBlackFriday.com drives affiliate traffic to major retail partners including Walmart, Amazon, Best Buy, Target, Home Depot, Lowe's, Macy's, Kohl's, Costco, Sam's Club, GameStop, and many others. The site earns commission when users click through to and purchase from these retailers.
• BBB (Better Business Bureau)minorGTM or Marketing PartnerZiff Davis, LLC holds a BBB Business Review accreditation, providing trust and credibility signals for TheBlackFriday.com.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hip2Save: Hip2Save is a couponing and deals blog with strong female-shopper audience, broad Black Friday and Cyber Monday coverage, and affiliate monetization. It competes for the same organic search keywords as TheBlackFriday.com.
• BlackFriday.com: BlackFriday.com is a separately operated Black Friday-focused deals and ad-scan aggregator. Despite branding overlap, it is an independent competitor with the same seasonal content focus and affiliate model as TheBlackFriday.com.
• Slickdeals: Slickdeals is the largest US deals-aggregation platform with community-vetted deals, coupons, and an affiliate marketplace. It is the most direct comparable to TheBlackFriday.com, operating the same affiliate-referral model with similar target consumers and a competing set of retailer partnerships.
• DealNews: DealNews is a curated deals publisher focused on handpicked sales from major retailers (Walmart, Best Buy, Target) with deep Black Friday and Cyber Monday coverage. It is a direct affiliate-driven peer with the same editorial-deal-aggregation format as TheBlackFriday.com.
• RetailMeNot: RetailMeNot is a long-running coupon and cashback affiliate site covering Black Friday, Cyber Monday, and broader holiday shopping. It competes head-to-head with TheBlackFriday.com for the same intent-driven holiday shopper traffic and operates a virtually identical revenue model.
• Offers.com: Offers.com is a deal and coupon aggregator with affiliate referral revenue, deep retailer coverage, and similar Black Friday content verticals. It is a functionally and monetarily comparable peer.
• Brad's Deals: Brad's Deals is an editorially curated deals site covering Black Friday, Cyber Monday, and major retailer sales, monetized via affiliate links. It serves the same deal-discovery use case as TheBlackFriday.com for North American consumers.

Emerging players

• TechBargains: TechBargains is a smaller niche deal aggregator focused on consumer electronics and computing categories that overlap with TheBlackFriday.com's TV, laptop, and gaming deal hubs. It is comparable in format but narrower in category focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/theblackfriday
• Facebookfacebook.com/119813859073

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TheBlackFriday