Drezzy

What Drezzy does

Drezzy (legally 7Pixel srl, headquartered in Milan, Italy) is a fashion-focused price comparison and deal aggregation platform serving Italian consumers. The platform aggregates product listings, prices, and discounts from more than 500 partner fashion e-commerce retailers into a single searchable catalog of over 2.3 million offers, spanning women's, men's, and children's apparel, footwear, bags, accessories, jewelry, watches, beauty, and sport. Users browse via category and brand pages (e.g., /donna/abbigliamento?marca=gucci), filter by size, color, brand, price, and shipping, save items to wishlists, subscribe to a segmented newsletter, and click through to partner retailers to complete purchases. The site also publishes the Modalab Magazine, an editorial property covering fashion trends and style guidance. Drezzy is web-only — no native mobile app, no public API, and no documented AI capabilities are present in the available data.

The underlying platform is a web-based aggregation layer that ingests retailer catalogs via integrations, normalizes product data, and serves SEO-optimized listing pages; the scale claim (500+ stores, 2.3M+ offers) is the central operational metric. The platform is positioned free for end consumers, with a freemium-style model in which retailers and brands pay for visibility.

The revenue model is dual: (1) affiliate/referral commissions earned when users click from a Drezzy listing to a partner retailer and complete a transaction, and (2) paid advertiser listings through the 'Diventa Inserzionista' (Become an Advertiser) program, in which retailers and brands publish their catalogs and offers for guaranteed visibility and traffic. Customer segments split between Italian fashion-conscious deal-seeking consumers (the free side) and fashion retailers/brands (the paying side). Partner merchants explicitly named in the data include Yoox, Mytheresa, Farfetch, Liu Jo, Desigual, REDCARE (formerly Redcare Pharmacy), and Profumeriaweb.

Name

Drezzy

Legal name

7Pixel srl

Website

https://drezzy.it

Company type

Private

Founded year

2011

Operating status

Operating

Short description

Drezzy (7Pixel srl) is an Italian fashion price comparison and deal aggregation platform that catalogs over 2.3 million offers from 500+ retailers across apparel, footwear, accessories, jewelry, watches, beauty, and sport, serving Italian deal-seeking consumers and monetizing via affiliate referrals and paid retailer listings.

Ownership category

akta.pro rank

Product category

Fashion Price Comparison and Deal Aggregation

akta.pro primary industry

Price Comparison/Aggregator Generalist Marketplaces (CRAFAAAI)

akta.pro secondary industry

Fashion & Accessories Marketplaces (CRAFABAA)

Keywords

• Fashion price comparison
• Deal aggregation platform
• Fashion affiliate marketing
• Product comparison shopping
• E-commerce deal discovery

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate/Traffic Referral: Drezzy generates revenue by driving traffic to partner e-commerce retailers. When users click on product listings, they are redirected to the retailer's site, earning Drezzy a referral fee or affiliate commission.
2. Advertiser Listings: The 'Diventa Inserzionista' (Become an Advertiser) program allows retailers and brands to publish their catalogs and offers on the platform to increase visibility and traffic to their e-commerce sites.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Drezzy operates a fashion price comparison and deal aggregation platform that consolidates over 2.3 million product offers from more than 500 fashion retailers into a single searchable catalog spanning women's, men's, and children's clothing, shoes, bags, accessories, jewelry, watches, beauty, and sportswear. Consumers browse, filter, and compare prices across brands and retailers for free, then click through to partner e-commerce sites to complete purchases, with Drezzy earning affiliate or referral commissions on redirected traffic.

Product overview

Drezzy is a price comparison and deal aggregation platform for fashion, operating as a single unified product. The platform aggregates product listings from over 500 partner e-commerce stores, offering users access to more than 2.3 million fashion offers. The core service includes category-specific browsing for Donna (Women), Uomo (Men), Bambino (Children), Gioielli e Orologi (Jewelry & Watches), Accessori (Accessories), Beauty, and Sport. Additional features include a wishlist, user accounts, newsletter subscription, and a Magazine/Blog section for fashion trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Drezzy Fashion Price Comparison Platform A free web-based platform aggregating over 2.3 million fashion offers from 500+ partner stores, allowing Italian consumers to browse, filter by category, brand, size, color, and price, and click through to retailers to complete purchases.
• Modalab Magazine

Quantifiable outcome

• Over 2,300,000 product offers from 500+ fashion stores available on the platform

Named customers8 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• YooxcoreChannel Partner/ Reseller/ DistributorYoox is one of the featured partner retailers on Drezzy, with their products (clothing, shoes, accessories) prominently displayed throughout the platform. Yoox is a major online fashion retailer specializing in end-of-season and archived luxury fashion items.
• MytheresacoreChannel Partner/ Reseller/ DistributorMytheresa is featured as a top retailer on the platform, offering luxury fashion products including women's clothing and accessories. The partnership brings high-end fashion offerings to Drezzy's deal-seeking audience.
• FarfetchcoreChannel Partner/ Reseller/ DistributorFarfetch is listed among the best stores on Drezzy, bringing their global luxury fashion marketplace offerings to the Italian platform.
• REDCAREminorChannel Partner/ Reseller/ DistributorREDCARE (formerly Redcare Pharmacy) is featured as a partner for beauty, wellness, and health products including cosmetics and skincare.
• ProfumeriawebminorChannel Partner/ Reseller/ DistributorProfumeriaweb is a partner retailer specializing in perfumes and beauty products, expanding Drezzy's beauty category offerings.
• eCharmeminorChannel Partner/ Reseller/ DistributoreCharme is listed among the partner retailers on Drezzy, offering fashion and lifestyle products on the platform.
• Nencini SportminorChannel Partner/ Reseller/ DistributorNencini Sport is a partner retailer specializing in sportswear and athletic footwear, featured prominently in the shoes and sports categories.
• Liu JominorChannel Partner/ Reseller/ DistributorLiu Jo maintains an Official Store presence on the platform, directly selling their women's clothing and accessories through Drezzy's catalog.
• DesigualminorChannel Partner/ Reseller/ DistributorDesigual operates an Official Store on Drezzy, offering their colorful Spanish fashion brand directly to Italian consumers through the platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Twenga: European price comparison and shopping platform serving multiple countries and categories. Comparable aggregation-plus-merchant model to Drezzy.

Broad incumbents

• Amazon: Dominant marketplace and product discovery platform in Italy across fashion and beauty. Captures comparison and deal-seeking demand that would otherwise flow to aggregators like Drezzy.
• Kelkoo Group: European price comparison and shopping aggregator operating across multiple product categories and countries. Overlaps with Drezzy on fashion price comparison but operates at much broader scale and category breadth.
• Google Shopping: Google's integrated shopping search and price comparison surface. Represents the largest competitive threat as it captures high-intent comparison shoppers via default search placement.

Regional players

• Idealo: Germany-based price comparison platform with an Italian localized site. Offers comparable fashion and broader category comparison functionality for Italian consumers.
• PriceSpy: Nordic/Baltic-focused price comparison platform covering fashion and broader categories. Operates a comparable model in different geographies.

Direct peers

• Stylight: European fashion aggregator and price comparison platform originally based in Germany and now part of Klarna Group. Directly comparable as a multi-brand fashion aggregator with affiliate monetization.
• Trovaprezzi.it: Italy's largest general price comparison platform across multiple categories including electronics, fashion, and home. Directly competes with Drezzy in Italy for fashion price comparison traffic.
• ShopStyle: US-based fashion aggregator operating across apparel, beauty, and accessories with affiliate referral economics. Same aggregation-plus-affiliate model as Drezzy.
• Lyst: Global fashion aggregator that aggregates products from thousands of fashion brands and retailers for price comparison and discovery. Closely mirrors Drezzy's core product and business model, but at much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drezzyit
• Facebookfacebook.com/drezzy.it
• Instagraminstagram.com/drezzy.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drezzy