BIG Warranties

Name

BIG Warranties

Legal name

BIG Warranties Ltd

Website

https://bigwarranties.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Insurance

NAICS

Insurance Carriers and Related Activities (524), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Appliance & Major Home Equipment Protection Plans (FSAJALAI)

akta.pro secondary industry

Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)

Keywords

• Appliance insurance
• Home emergency cover
• Landlord insurance
• Motor breakdown cover
• Warranty services

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Appliance Insurance: Recurring subscription revenue from appliance insurance policies covering household appliances such as washing machines, dishwashers, cookers, fridges, and tumble dryers. Policies are available on a monthly or annual payment basis with discounts for multi-appliance coverage.
2. Home Emergency Insurance: Recurring subscription revenue from home emergency cover policies providing protection for boilers, plumbing, drainage, electrical faults, and pest infestations. Available with £2,500 per claim and £5,000 annual coverage limits.
3. Landlord Insurance: Subscription-based landlord-specific insurance covering appliances and home emergencies for rental properties, with coverage for pest infestation, boiler issues, and plumbing problems.
4. Motor Breakdown Cover: Recurring subscription revenue from motor breakdown policies covering UK and European breakdown assistance, roadside recovery, and alternative transportation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BIG Warranties sells subscription-based insurance policies to UK consumers and landlords covering household appliances (washing machines, cookers, dishwashers, fridges, freezers, tumble dryers), home emergencies (boilers, plumbing, electrical, pest infestation), landlord-specific property risks, and motor breakdown assistance. Policies are quoted online and finalised by UK-based phone sales agents on monthly or annual billing terms, with multi-appliance and annual-pay discounts. The company is FCA-regulated (FRN No.798998) and partners with repair firms such as Go Assist to deliver same-day or next-day engineer servicing.

Product overview

BIG Warranties is a UK-based insurance provider offering a comprehensive portfolio of insurance products organized into four main categories: Appliance Insurance (covering household appliances like washing machines, tumble dryers, dishwashers, cookers, fridges, freezers, and more), Home Emergency Cover (including boiler insurance, plumbing and drainage, and pest infestation), Landlord Insurance (appliance and home emergency cover tailored for rental properties), and Motor Breakdown Cover (UK and European vehicle breakdown protection). The products are offered as individual policies or multi-appliance bundles with discounts, featuring flexible payment plans, no excess on appliance policies, and 24/7 claims support. The company was founded in 2009 and serves over 250,000 customers across the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Appliance Insurance Insurance covering household appliances including washing machines, tumble dryers, washer dryers, cookers, dishwashers, freezers, fridge freezers, refrigerators, range cookers and microwaves against electrical faults, mechanical breakdowns and accidental damage; for UK consumers and landlords.
• Washing Machine Insurance Stand-alone insurance policy specifically for washing machines covering faults, accidental damage and providing repair or replacement services for UK consumers.
• Tumble Dryer Insurance Insurance covering tumble dryers against accidental, electrical and mechanical damage with same-day or next-day repair services for UK consumers.
• Washer Dryer Insurance Combined washing machine and tumble dryer insurance covering mechanical breakdowns, electrical faults and accidental damage for UK consumers.
• Cooker Insurance Insurance coverage for cookers and ovens protecting against breakdown, faults and accidental damage for UK consumers.
• Dishwasher Insurance Insurance coverage for dishwashers against breakdown, faults and accidental damage for UK consumers.
• Freezer Insurance Insurance coverage for standalone freezers protecting against breakdown and damage for UK consumers.
• Fridge Freezer Insurance Insurance coverage for combined refrigerator-freezer appliances protecting against breakdown and damage for UK consumers.
• Refrigerator Insurance Insurance coverage for standalone refrigerators protecting against breakdown and damage for UK consumers.
• Range Cooker Insurance Specialized insurance for range cookers covering breakdown, faults and accidental damage for UK consumers.
• Multi Appliance Insurance Bundled insurance covering multiple appliances under one policy with a 20% discount when insuring four or more items, unlimited claims and no excess; for UK consumers.
• Home Emergency Cover Insurance covering home emergencies including boiler breakdowns, plumbing issues, electrical faults, gas leaks and pest infestations with £2,500 per claim and £5,000 annual coverage; for UK consumers and landlords.
• Boiler Insurance Coverage for boiler breakdowns and central heating failures including parts, labour and call-out fees with annual service option; for UK consumers and landlords.
• Plumbing & Drainage Cover Insurance covering plumbing emergencies, blocked drains, pipework issues and water supply problems for UK consumers.
• Pest Infestation Cover Coverage for pest control services including rats, mice, cockroaches and other pest infestations in the home; for UK consumers and landlords.
• Landlord Insurance Comprehensive insurance portfolio for landlords covering appliance protection, home emergencies, boiler breakdowns and pest control for rental properties.
• Landlord Appliance Insurance Insurance for landlords covering white goods and appliances in rental properties, available from £3.49 per month; for UK landlords.
• Landlord Boiler Cover Boiler and heating insurance for rental properties with annual service included; for UK landlords.
• Landlord Home Emergency Cover Comprehensive home emergency coverage for landlords including plumbing, drainage, pest control, electrical issues and boiler cover with £5,000 coverage.
• Motor Breakdown Cover Vehicle breakdown insurance providing roadside assistance, nationwide recovery, alternative transport and emergency accommodation across the UK; for UK motorists.
• UK Breakdown Cover Motor breakdown insurance covering vehicles within the United Kingdom with 24-hour emergency assistance.
• European Breakdown Cover Motor breakdown insurance providing coverage and recovery services across European countries for UK motorists.

Quantifiable outcome

• 99% of claims approved (average Jan 2024 - Apr 2024)
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Go AssistcoreImplementation/ SI/ Consulting PartnerGo Assist is a repair company partner that provides appliance repair services to BIG Warranties customers. For customers with already-broken appliances not yet covered by policy, Go Assist offers repair services at competitive prices. The partnership enables BIG Warranties to offer same-day or next-day repairs through experienced engineers.
• Astrenska Insurance GroupcoreStrategic or Co-development PartnerAstrenska Insurance Group is shown as a key partnership logo on the About page, indicating a strategic relationship in the insurance sector for providing comprehensive coverage options.
• TrustpilotminorOthersTrustpilot is a review platform partnership used by BIG Warranties to display their 5-star customer rating, building trust and credibility with potential customers through independent customer reviews.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Domestic & General (D&G): UK appliance and electronics warranty specialist referenced in BIG Warranties' customer testimonials. Offers direct appliance insurance products in the same category as BIG's appliance cover.
• RAC: UK roadside assistance and motor breakdown provider, directly competing with BIG Warranties' UK and European breakdown cover products.
• British Gas HomeCare: Dominant UK home emergency and boiler cover provider, mentioned in customer testimonials as a direct competitor BIG Warranties is winning switchers from on price.
• Protect Your Bubble: UK-based insurance provider offering gadget, appliance, and home emergency cover. Competes in the same consumer protection-plan category with similar online quote-and-call sales motion.
• Warrantywise: UK extended warranty provider for appliances and consumer electronics, competing head-to-head with BIG Warranties' appliance insurance products.
• AA (Automobile Association): UK's largest motor breakdown provider, directly competing with BIG Warranties' motor breakdown cover. AA's brand strength and scale are a key competitive reference point for BIG's entry into this segment.
• HomeServe: UK-listed home emergency and repair plan provider covering boilers, plumbing, electrical, and appliances. Direct competitor to BIG Warranties' home emergency and landlord segments, with overlapping products and customer base.

Broad incumbents

• Currys (Team Knowhow): UK electronics retailer offering extended warranty and protection plans at point of sale. Wider retail business but directly competes with BIG Warranties' appliance insurance segment via bundled warranties.

Emerging players

• Go Assist: UK appliance repair network and emerging protection plan provider. Listed as a strategic partner of BIG Warranties for repair services, also a competitive threat in the appliance cover market.

Others

• Astrenska Insurance Group: Specialist insurance underwriting and distribution group that underwrites on behalf of UK's largest appliance warranty and gadget provider. Listed as a core strategic partner of BIG Warranties, providing underwriting capacity for its products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BIGWarranties
• Facebookfacebook.com/BIGWarranties
• LinkedInlinkedin.com/company/big-warranties

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIG Warranties