SupraNet
SupraNet Communications is a Madison, Wisconsin-based ISP and data center operator founded in 1994, providing fiber internet (up to 10 Gbps), bulk MDU residential connectivity, colocation, and managed services to 400+ businesses, nonprofits, and government clients in the Greater Madison area.
- Company typePrivate
- Founded1994
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SupraNet does
SupraNet Communications, Inc. is a privately held, founder-owned internet service provider and data center operator headquartered in Madison, Wisconsin, founded in 1994 by Bryan Chan. The company delivers fiber optic internet (up to 10 Gbps symmetrical), point-to-point wireless connectivity, and bulk residential internet contracts to businesses and multi-dwelling unit (MDU) properties across the Greater Madison area. Its owned-and-operated fiber footprint spans approximately 175 miles of cable connecting 100+ buildings, supplemented by SOC 2 Type II certified colocation and managed cloud services at a Madison-based data center with a disaster recovery site on W. Washington Ave.
The core product portfolio is split between Fiber Internet, Bulk Residential Internet (MDU), and Data Center/Cloud Solutions as primary offerings, with Managed Services (Wi-Fi management, VPN, firewall), Integrated Tech Solutions (VoIP, security), and Madison Gaming serving as add-on product lines. The technical stack includes Wi-Fi 6 deployments, symmetrical gigabit fiber, network-neutrality policies, and a self-service customer portal (My SupraNet) featuring Looking Glass diagnostics and DNS zone management. SOC 2 Type II, SSAE 16 Type II, and SAS 70 certifications cover the data center and network operations, addressing compliance needs of financial services, healthcare, and nonprofit clients.
Revenue is generated through recurring monthly subscriptions for business internet, MDU bulk contracts, managed services, and colocation — all quote-based pricing with no public rates. Distribution is 100% direct sales (enterprise field sales for larger accounts, inside sales for SMB and residential/MDU), supplemented by event-driven GTM through community sponsorships (Forward Festival co-founded by the CEO, Overture Center, MMoCA). The company serves 400+ business clients spanning SMB, mid-market, enterprise, and nonprofit/government segments, with deep multi-decade relationships in segments including financial services (iStream), scientific societies (American Society of Agronomy), hospitality, real estate, healthcare, and affordable housing.
SupraNet firmographics
Firmographics- Name
- SupraNet
- Legal name
- SupraNet Communications, Inc.
- Website
- https://supranet.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SupraNet Communications is a Madison, Wisconsin-based ISP and data center operator founded in 1994, providing fiber internet (up to 10 Gbps), bulk MDU residential connectivity, colocation, and managed services to 400+ businesses, nonprofits, and government clients in the Greater Madison area.
- Ownership category
- akta.pro rank
SupraNet industry classification
Industry- Product category
- Internet Services and Telecommunications
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)
- akta.pro secondary industries
- Retail Colocation (Multi-Tenant Data Centers) (HDABACAA), Managed Colocation & Remote Hands Services (HDABACAD)
Keywords
Where SupraNet is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
SupraNet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Business Internet Services: Recurring monthly fees for fiber and wireless internet connectivity to Madison area businesses, with speeds up to 10 Gbps and custom solutions for unique business needs
- Bulk Residential Internet: Contracts with MDU property developers, owners, and managers to provide bulk high-speed internet services for tenants, creating recurring revenue from property-level agreements
- Data Center/Colocation Services: Colocation services providing rack space, power, internet connectivity, and 24/7 support at their Madison data center location; includes disaster recovery site services
- Managed Services: Managed network services including Wi-Fi management, VPN, firewall services, virtual hosting, and web hosting for business clients
- VoIP Services: Voice over IP services as part of their integrated technology solutions portfolio
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fiber Internet speeds up to 10 Gbps available |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
SupraNet product offering
Product offeringCore offering
SupraNet is a Madison, WI-based internet service provider that delivers fiber and wireless internet, bulk residential internet for multi-dwelling units, colocation/data center services, and managed network services (Wi-Fi, VPN, firewall, VoIP) to Greater Madison businesses and property owners. The company operates its own 175-mile fiber optic network and a SOC 2 Type II certified colocation data center, serving over 400 business clients with symmetrical speeds up to 10 Gbps.
Product overview
SupraNet is a local internet service provider and technology company offering a integrated portfolio of connectivity and managed services. The core offerings include Fiber Internet (up to 10 Gbps symmetrical), Bulk Residential Internet for MDU properties, and Data Center/Cloud Solutions with colocation and hybrid cloud capabilities. These are supplemented by Managed Services (Wi-Fi, VPN, firewall), Integrated Tech Solutions (VoIP, security), and Madison Gaming services. SupraNet operates its own fiber network with 175+ miles of fiber and 100+ fiber-lit buildings in Madison. The company serves over 400 business clients with SOC 2 Type II certified data center services.
Differentiator
Problem solved
Functional benefit
Products and services
- Fiber Internet High-speed fiber optic internet service for businesses with symmetrical upload and download speeds, available up to 10 Gbps. SupraNet operates its own fiber network in Madison with access to 175 miles of fiber optic cable and 100+ fiber-lit buildings.
- Bulk Residential Internet High-speed internet service for multi-dwelling unit (MDU) properties including apartments and condominiums. SupraNet contracts directly with developers, owners, or property managers to provide bulk internet as an amenity for tenants.
- Data Center / Colocation Services Midwest colocation data center services and hybrid cloud solutions. SupraNet operates a strategically located midwestern hub with disaster recovery site at 222 W. Washington Ave., Madison, WI, featuring SOC 2 Type II certification, redundant power systems, 24/7 monitoring, and escorted access.
- Managed Services Managed Wi-Fi, VPN, firewall, and network monitoring services for businesses. Includes proactive network monitoring, security management, virtual hosting, and 24/7 support.
- Integrated Tech Solutions (VoIP and Security) VoIP (voice over IP) and security solutions integrated with internet services for business clients.
- Point-to-Point Wireless Internet Wireless internet access using radio waves for direct connections between two points. Cost-effective alternative to fiber for areas without fiber infrastructure, offering quick deployment and flexibility.
- Madison Gaming Internet and Cloud Solutions Internet and cloud solutions specifically designed for game developers in the Madison area, addressing high-bandwidth, low-latency, and large-file-transfer needs.
Quantifiable outcome
- 400+ clients served with responsive service and hands-on customer support
- +4 more outcomes
Companies that use SupraNet
Customer profileNamed customers19 records
Segments8 records
Ideal customer profiles4 records
SupraNet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
SupraNet partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Madison Museum of Contemporary Art (MMoCA)coreSupraNet serves as Connectivity Partner and Technology Sponsor for Madison Museum of Contemporary Art. Provides fiber internet, managed guest Wi-Fi, and staff network upgrade to meet digital demands including augmented reality and interactive exhibits.
- Overture Center for the ArtscoreSupraNet became official Wi-Fi provider for entire Overture facility in 2024, building on 15+ year partnership. Services include fiber internet, managed guest Wi-Fi, and staff network upgrades. SupraNet also sponsors Broadway shows and Overture Presents series. Partnership includes sponsorship of The SpongeBob Musical in 2019 and Shucked in 2025.
- Wisconsin Housing Preservation Corp. (WHPC)corePartnership since 2022 to provide internet connectivity to Rise Madison, a 245-unit affordable housing development. 23-month deployment timeline. SupraNet provides fiber internet infrastructure for affordable housing properties.
- Bayview FoundationcoreSupraNet provides affordable fiber optic and Wi-Fi network connectivity for Bayview redevelopment project. Multi-phase deployment connecting residents to high-speed internet as essential service. Supports residents speaking 12 different languages with digital access for education, work, and community connection.
- Nordic ConsultingcorePartnership since 2014 to provide free Wi-Fi at Dane County Regional Airport (MSN). Nordic sponsors the airport Wi-Fi experience while SupraNet provides and manages the infrastructure. Extended partnership to 10th year of free Wi-Fi at MSN. SupraNet also provides Wi-Fi 6 upgrade offering 250x250 Mbps symmetrical speeds.
- Forward Festival (co-founded by Bryan Chan)coreSupraNet Founder Bryan Chan co-founded Forward Festival in 2010 with Matt Younkle and Nathan Lustig. Annual tech and entrepreneurship festival attracting 5,000+ attendees with 50+ events over 8 days. SupraNet hosts launch party and High Tech Happy Hour anniversary celebration. Promotes Madison tech community and entrepreneurship.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SupraNet competitors and assessment
Company assessmentDirect peers
- EarthLink: US internet services provider offering fiber, DSL, and fixed wireless for consumers and businesses. Comparable as a regional/national ISP competing on customer service and business-grade connectivity rather than scale alone.
- TDS Telecom: Wisconsin-headquartered regional broadband and fiber operator serving small and mid-sized markets across the Midwest. Directly comparable as a regional fiber ISP with business and residential connectivity, often overlapping with SupraNet in Madison-adjacent geographies.
- Metronet: Regional fiber-to-the-premises ISP focused on mid-sized US cities, now owned by T-Mobile. Highly comparable as a regional fiber overbuilder pursuing business and residential customers in secondary metros, sharing SupraNet's model of community-focused fiber builds.
- Hotwire Communications: Regional fiber ISP specializing in MDU and bulk residential connectivity. Directly comparable to SupraNet's bulk MDU segment with similar property-owner contracting model.
- Astound Broadband: Regional fiber and cable ISP serving small and mid-sized US markets with business and residential connectivity. Comparable to SupraNet as a regional broadband operator focused on secondary metros.
Broad incumbents
- Comcast Business: National cable operator's business services arm offering broadband, voice, and managed services. Competes with SupraNet for SMB and mid-market business connectivity in Madison and across the US.
- Verizon Business: National carrier's enterprise arm offering dedicated internet, managed network services, and colocation. Competes with SupraNet for mid-market and enterprise business customers and data center services.
- Spectrum (Charter Communications): Largest US cable ISP offering residential, business, and enterprise connectivity across most US markets including Madison. Overlaps with SupraNet in business internet and is explicitly named by SupraNet customers as a competitor they switched away from.
- AT&T: National wireline and wireless carrier offering business fiber, dedicated internet, and managed services. Competes head-to-head with SupraNet for Madison business customers and is explicitly cited in customer testimonials as a competitor.
Regional players
- OneNeck IT Solutions: Wisconsin-based data center, managed services, and cloud provider. Comparable as a regional Midwest data center and managed services competitor, particularly relevant for SupraNet's colocation and hybrid cloud offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
SupraNet social profiles
Digital presenceSupraNet compliance and trust
Trust signalCompliance3 records
SupraNet financial estimates
Financial estimateRevenue estimate
Valuation estimate
SupraNet leadership team
Management profileNumber of profiles
Profiles3 records
SupraNet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SupraNet M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SupraNet
What does SupraNet do?
SupraNet is a Madison, WI-based internet service provider that delivers fiber and wireless internet, bulk residential internet for multi-dwelling units, colocation/data center services, and managed network services (Wi-Fi, VPN, firewall, VoIP) to Greater Madison businesses and property owners. The company operates its own 175-mile fiber optic network and a SOC 2 Type II certified colocation data center, serving over 400 business clients with symmetrical speeds up to 10 Gbps.
Is SupraNet a public or private company?
SupraNet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SupraNet founded?
SupraNet was founded in 1994. It employs 11 to 50 people.
Where is SupraNet based?
SupraNet is headquartered in Madison, United States, in the North America region.
How does SupraNet make money?
Five revenue lines are on record. Business Internet Services are the primary driver. The others are bulk Residential Internet, data Center/Colocation Services, managed Services and voIP Services.
Who are SupraNet's main competitors?
Direct peers on record are EarthLink, TDS Telecom, Metronet, Hotwire Communications and Astound Broadband. Broad incumbents are Comcast Business, Verizon Business, Spectrum (Charter Communications) and AT&T. OneNeck IT Solutions is listed as a regional player.
Does SupraNet have an API?
No public API is recorded for SupraNet.
What industry is SupraNet in?
SupraNet's product category is Internet Services and Telecommunications. Its primary akta.pro industry code is HDAIADAD, Wireless ISPs (WISPs) & Fixed Wireless Access Providers, with a secondary code of HDABACAA, Retail Colocation (Multi-Tenant Data Centers). Its NAICS code is 51711 and its SIC code is 4899.