Sterling Homes
Sterling Homes is a Calgary-based residential home builder founded in 1949 and operating as part of the Qualico conglomerate. It sells newly constructed single-family homes, townhomes, duplexes, and row homes directly to individual buyers across 30-plus communities in Calgary and surrounding Alberta municipalities.
- Company typePrivate
- Founded1949
- HeadquartersVancouver, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sterling Homes does
Sterling Homes (legal name Sterling Homes Calgary) is a privately held residential home builder founded in 1949 and headquartered at 37 Quarry Park Blvd SE, Calgary, Alberta. The company designs, builds, and sells newly constructed single-family homes, townhomes, duplexes, and row homes directly to individual homebuyers across more than 30 communities spanning Calgary's four quadrants and surrounding municipalities including Chestermere, Airdrie, Balzac, Cochrane, Springbank, Okotoks, and Langdon. Sterling operates as a subsidiary of the Qualico conglomerate of companies and has delivered more than 20,000 homes in the Calgary region over its 75-plus year history.
The company's core product portfolio is organized by home type (laned, front-attached, bungalow, duplex, row homes) and complemented by move-in ready "Quick Possession" inventory and a set of attach services including Income Suite basement development, Interior Design selection, Easy Move relocation assistance, and Home Upgrade packages. Every home includes a Smart Energy package bundling energy-efficient construction and consumer-grade smart home components, and all purchases are backed by a Service and Warranty program. Sterling participates as one of six builders in Qualico Communities' Ambleridge master-planned development (Phase 1 approximately 1,300 homes) in Calgary's northwest.
Sterling's business model is direct-to-consumer home sales on a one-time transaction basis, with unit pricing ranging from the high $400,000s for townhomes to the low $700,000s for front-garage single-family homes, and quick possession units starting around $639,448 with turnkey incentive packages. The go-to-market is multi-channel: a content-driven website (sterlingcalgary.com), active social media presence on Facebook, Instagram, LinkedIn, TikTok, and Pinterest, email newsletters, agent and customer referral programs, and physical show home and community sales center locations across the Calgary region. Buyer segments include families, first-time buyers, downsizers, and investors seeking income-suite-capable properties, with no enterprise or institutional customer exposure.
Sterling Homes firmographics
Firmographics- Name
- Sterling Homes
- Legal name
- Sterling Homes Calgary
- Website
- https://sterlinghomesgroup.com
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sterling Homes is a Calgary-based residential home builder founded in 1949 and operating as part of the Qualico conglomerate. It sells newly constructed single-family homes, townhomes, duplexes, and row homes directly to individual buyers across 30-plus communities in Calgary and surrounding Alberta municipalities.
- Ownership category
- akta.pro rank
Where Sterling Homes is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Sterling Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: Direct sales of newly constructed single-family homes, townhomes, duplexes, and row homes to individual homebuyers. Revenue is generated through one-time purchase transactions with various financing options available. Homes are sold at various price points ranging from townhomes in the high $400,000s to single-family homes in the low $700,000s.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Townhomes - Entry level pricing |
| Unit Pricing | Pay-as-you-go | Front-garage single-family homes - Mid-tier |
| Unit Pricing | Pay-as-you-go | Quick possession move-in ready homes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sterling Homes product offering
Product offeringCore offering
Sterling Homes designs, constructs, and sells newly built residential homes (single-family, laned, front-attached, bungalows, duplexes, and row homes) across multiple communities in Calgary and surrounding Alberta regions. The company offers customizable floor plans, move-in ready Quick Possessions, and add-on services including Income Suite development, Interior Design selection, Easy Move relocation support, and Home Upgrade packages, with every home built to include a Smart Energy package and post-sale Service and Warranty coverage.
Product overview
Sterling Homes is a residential home builder offering a portfolio of distinct home types including Laned Homes, Front Attached Homes, Bungalows, Duplexes, and Row Homes. The company provides move-in ready Quick Possessions alongside customizable floor plans. Supporting services include Income Suites for basement development, Home Upgrade Features, Interior Design options, Easy Move relocation services, and Smart Energy packages with smart home components. All homes come with comprehensive Service and Warranty coverage. The company operates across multiple communities in Calgary, Airdrie, Chestermere, Cochrane, Okotoks, and Langdon.
Differentiator
Problem solved
Functional benefit
Products and services
- Laned Homes
Quantifiable outcome
- Over 20,000 homes successfully built and delivered to homeowners
- +1 more outcomes
Companies that use Sterling Homes
Customer profileSegments2 records
Ideal customer profiles1 record
Sterling Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sterling Homes partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Qualico CommunitiesmajorSterling Homes is one of six builder partners participating in Qualico Communities' Ambleridge development in Calgary's northwest. Qualico serves as the master developer while Sterling Homes builds and sells homes within the community. The partnership enables Sterling to access prime development lots in the approximately 1,300-home Phase 1 project.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Sterling Homes competitors and assessment
Company assessmentDirect peers
- Jayman Built: Large Calgary and Edmonton homebuilder with extensive community presence and energy-efficient product positioning. Directly comparable in Calgary metro footprint, product breadth, and mid-price market focus.
- Truman Homes: Calgary homebuilder offering single-family, duplex, and townhome products in similar Calgary-area communities and price ranges. Comparable operating model and target buyer segments.
- Shane Homes: Calgary-based family-owned volume homebuilder with multi-decade operating history, broad product portfolio, and presence across Calgary-area communities. Closely comparable in scale, product mix, and target buyer to Sterling.
- Brookfield Residential: Major volume homebuilder active across Calgary and Edmonton, offering single-family, townhome, and duplex products at comparable price points. Directly competes with Sterling in the same Calgary submarkets and customer segments.
- Cardel Homes: Calgary-based volume homebuilder with multi-decade track record, single-family and townhome offerings, and presence across Calgary-area communities. Directly comparable product mix and buyer segments.
- Homes by Avi: Established Calgary homebuilder with broad product portfolio spanning starter to move-up homes across multiple Calgary-area communities. Comparable scale, product type, and direct-to-consumer go-to-market.
Broad incumbents
- Genstar Development Company: Calgary-area master-planned community developer and homebuilder with significant land positions in the region. Comparable in operating geography and builder-developer integration, though typically operating at larger community scale.
- Mattamy Homes: Canada's largest residential homebuilder with active operations in Calgary and surrounding Alberta markets. Overlaps with Sterling in product type and geography but operates as part of a much larger national portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Sterling Homes social profiles
Digital presenceSterling Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sterling Homes leadership team
Management profileNumber of profiles
Sterling Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sterling Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sterling Homes
What does Sterling Homes do?
Sterling Homes designs, constructs, and sells newly built residential homes (single-family, laned, front-attached, bungalows, duplexes, and row homes) across multiple communities in Calgary and surrounding Alberta regions. The company offers customizable floor plans, move-in ready Quick Possessions, and add-on services including Income Suite development, Interior Design selection, Easy Move relocation support, and Home Upgrade packages, with every home built to include a Smart Energy package and post-sale Service and Warranty coverage.
Is Sterling Homes a public or private company?
Sterling Homes is a private company. It is classified as corporate owned and is currently operating.
When was Sterling Homes founded?
Sterling Homes was founded in 1949. It employs 101 to 250 people.
Where is Sterling Homes based?
Sterling Homes is headquartered in Vancouver, Canada, in the North America region.
How does Sterling Homes make money?
One revenue line is on record: new Home Sales.
Who are Sterling Homes's main competitors?
Direct peers on record are Jayman Built, Truman Homes, Shane Homes, Brookfield Residential, Cardel Homes and Homes by Avi. Broad incumbents are Genstar Development Company and Mattamy Homes.
Does Sterling Homes have an API?
No public API is recorded for Sterling Homes.