Decorating Elves

What Decorating Elves does

Decorating Elves is a privately held, founder-operated outdoor and holiday lighting contractor headquartered in Clearwater, Florida, serving the Tampa Bay market (Pinellas and Hillsborough counties) since 2003. The company designs, installs, maintains, and removes lighting systems for residential homeowners, commercial properties, HOAs/CDDs, event venues, and municipalities, with a portfolio spanning Christmas lighting, Halloween displays, landscape/outdoor lighting, event lighting, holiday décor, tree lighting, and permanent roofline Trac Lighting with smart app controls.

The core technology stack consists of commercial-grade LED fixtures and low-voltage lighting systems engineered for Florida's coastal climate, paired with vendor-supplied smart-control hardware (e.g., Marvelux Trac Lighting) that enables app-based scheduling, color/brightness control, and preset scenes. Differentiation rests on certified technical labor — founder Nick Schriver holds the only Certified Low Voltage Lighting Technician (CLVLT) credential in Tampa Bay, a Florida Electrical Specialty Contractors License, and a Landscape Architecture background from Ohio State — rather than proprietary software or AI. The company does not develop its own AI, APIs, or SDKs.

Revenue is generated entirely through custom-quoted professional services: on-site Discovery Call consultations, custom design proposals, installation, in-season maintenance, and post-season takedown/storage. Pricing is not publicly disclosed; field labor is paid hourly ($16-$20/hr for technicians and crew leaders) and sales roles are commission-based ($48K draw to ~$90K OTE). The go-to-market combines a consultative direct-sales process with content marketing, Google reviews (4.9/5 across 125+ reviews), regional media coverage, and industry association credibility (AOLP Board seat). The company has 1-10 employees and holds contractor licensure in Florida and Georgia.

Name

Decorating Elves

Legal name

Decorating Elves, Inc

Website

https://decoratingelves.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Decorating Elves is a founder-operated Tampa Bay lighting contractor (est. 2003) that designs, installs, and maintains holiday, landscape, event, and permanent smart LED lighting for residential, commercial, HOA, and municipal clients across Pinellas and Hillsborough counties.

Ownership category

akta.pro rank

Product category

Outdoor and Holiday Lighting Installation Services

SIC

Electrical Work (1731)

akta.pro primary industry

Low-Voltage Outdoor Lighting Installation (HSAIAHAB)

akta.pro secondary industries

Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN), Holiday & Seasonal Event Decor (Home/Commercial) (HSACAOAM)

Keywords

• Outdoor lighting installation
• Holiday lighting services
• Landscape lighting design
• Permanent roofline lighting
• Event lighting services

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Holiday Lighting Services: Full-service holiday lighting including design, installation, maintenance, takedown and storage for Christmas and other holiday displays. Covers both residential and commercial applications.
2. Outdoor/Landscape Lighting: Permanent outdoor and landscape lighting installation for residential and commercial properties. Includes architectural uplighting, pathway lighting, and security lighting.
3. Event Lighting: Professional lighting design and installation for weddings, corporate gatherings, private parties, and holiday celebrations.
4. Trac Lighting Installation: Permanent roofline and track lighting installation with smart controls, including the Marvelux Lighting Trac Lighting systems promoted with 25% off installation promotions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Decorating Elves is a full-service outdoor and holiday lighting company that designs, installs, maintains, and removes lighting displays for residential and commercial properties across the Tampa Bay area. The company delivers turnkey seasonal displays (Christmas and Halloween lighting, holiday décor) and year-round solutions (outdoor/landscape lighting, permanent Trac roofline lighting, tree lighting, and event lighting) for homes, businesses, HOAs, and municipalities.

Product overview

Decorating Elves is a full-service holiday and outdoor lighting company offering installation, design, maintenance, and takedown services for residential and commercial properties across Florida's Mid-Gulf Coast (Tampa Bay area). The company's core portfolio consists of seven main service offerings: Christmas Lighting, Halloween Lighting, Outdoor/Landscape Lighting, Event Lighting, Holiday Décor, Trac (Permanent Roofline) Lighting, and Tree Lighting. Services span from seasonal holiday displays (Christmas and Halloween) to year-round permanent lighting solutions (Outdoor Lighting, Trac Lighting). The company provides complete turnkey solutions including consultation, custom design, professional installation, ongoing maintenance, and post-season takedown/storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Christmas Lighting Full-service Christmas light installation for residential and commercial properties, including custom design, professional installation, in-season maintenance, and post-holiday takedown and storage.
• Halloween Lighting Halloween-themed lighting displays including spooky scenes, graveyard and cemetery setups, fog machine effects, and themed décor for residential and commercial properties.
• Outdoor Lighting Professional outdoor and landscape lighting design and installation for residential and commercial properties, including architectural uplighting, pathway lighting, security lighting, and permanent year-round illumination systems.
• Event Lighting Professional lighting design and installation for weddings, corporate gatherings, private parties, and holiday celebrations, including architectural uplighting, custom gobos, LED color washes, and complete setup and takedown.
• Holiday Décor Holiday decoration services including wreaths, garlands, pole decorations, and custom designs for residential and commercial properties.
• Trac Lighting Permanent roofline and smart outdoor lighting systems featuring app-controlled LED track lighting from Marvelux, with custom holiday presets, smart home integration, and architectural lighting usable year-round.
• Tree Lighting Professional tree lighting installation using commercial-grade LED lights, stars, bulbs, controllers, and wiring harnesses for palm trees, oak trees, and other landscape features.

Quantifiable outcome

• 4.9/5 average rating from 125+ Google Reviews
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Association of Outdoor Lighting Professionals (AOLP)coreStrategic or Co-development Partner · 1 January 2009Decorating Elves has been a member of AOLP since 2009. Founder Nick Schriver serves on the AOLP Board of Directors and is the current Chairman of the Communications/Marketing Committee. He is also a former CLVLT and Membership committee member and has completed the 3-year Certified Outdoor Lighting Design (COLD) course. AOLP is the foremost organization for advancement of the outdoor lighting design and installation industry.
• St. Pete Beach Chamber of CommerceminorStrategic or Co-development PartnerActive member of the St. Pete Beach Chamber of Commerce, supporting local business community and networking.
• Kichler LightingcoreTechnology or IntegrationDecorating Elves is recognized as a Kichler LightPro Presidents Club member. Kichler is a major manufacturer of decorative and technical lighting products. The company is a certified installer for many manufacturers including Kichler.
• Marvelux LightingcoreTechnology or IntegrationDecorating Elves promotes Marvelux Lighting's Trac Lighting systems with a 25% promotional discount on professional installation. The partnership involves installing Marvelux's modern trac lighting systems for permanent roofline lighting applications.
• Small Business NetworkminorStrategic or Co-development PartnerMember of Small Business Network, providing access to business resources and networking opportunities.
• Junior AchievementminorStrategic or Co-development PartnerNick Schriver volunteers to teach business with Junior Achievement as part of community outreach and giving back.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gemstone Lights: Gemstone Lights designs and distributes permanent color-changing LED eave lighting with dealer-installed service — competing for the same smart permanent roofline lighting customer as Decorating Elves.
• Trimlight: Trimlight manufactures and licenses a permanent programmable LED roofline lighting system installed by certified dealers — directly competing with Decorating Elves' Trac Lighting offering while also operating as a partner-like channel for installers.
• JellyFish Lighting: JellyFish Lighting sells and franchises permanent, app-controlled LED lighting systems for rooflines, with regional installers across the U.S. — overlapping with Decorating Elves' Trac Lighting and smart outdoor lighting product lines.

Direct peers

• Blingle Premier Lighting: Blingle is a national franchise specializing in residential and commercial holiday and event lighting design, installation, and takedown — directly mirroring Decorating Elves' core seasonal service model with similar quote-based pricing and full-service delivery.
• Outdoor Lighting Perspectives: Outdoor Lighting Perspectives is a national franchise specializing in architectural and landscape lighting design and installation for residential properties — directly comparable to Decorating Elves' year-round Outdoor/Landscape Lighting service line.
• Christmas Decor by D. Blakeman & Associates: Christmas Decor is one of the largest U.S. franchises for residential and commercial Christmas light installation, offering design, installation, maintenance, takedown, and storage services — a near-identical service portfolio to Decorating Elves' Christmas Lighting line.

Regional players

• Lights All Year: Florida-based holiday and landscape lighting installation company offering similar full-service seasonal and permanent lighting solutions — overlapping with Decorating Elves across both service lines.
• Light It Up Tampa Bay: A regional holiday and event lighting installer serving the Tampa Bay market with comparable design, installation, and takedown services — directly competing with Decorating Elves in its home geography.

Others

• Kichler Lighting: Kichler is a major lighting manufacturer and Decorating Elves' key supply and Presidents Club partner; relevant because Kichler's certified installer network and product roadmap shape Decorating Elves' go-to-market and competitive positioning.
• Association of Outdoor Lighting Professionals (AOLP): AOLP is the industry trade association of which Decorating Elves' founder is a Board member; relevant as the ecosystem that defines professional standards and certification (CLVLT, COLD) in the outdoor lighting services market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8NcvFBg-M5fKFDBZwhLPHQ?view_as=subscriber
• Facebookfacebook.com/DecoratingElvesLighting
• LinkedInlinkedin.com/company/decoratingelvestampabay

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorating Elves