What Light It Up Electric Llc does

Light It Up Electric LLC is a privately held, licensed electrical contractor headquartered in Marlton, New Jersey (Mt Laurel Township), serving residential, commercial, and industrial customers across more than 100 New Jersey municipalities. The company is built around a direct-to-consumer, field-service model: customers request service by phone (856-882-9366) or via an online contact form, and licensed electricians are dispatched on-site for a per-job engagement. Service lines span residential electrical work (panel upgrades, EV charger installation, electrical repairs, telecommunications wiring, safety inspections, infrared inspections, home security, surge protection, recessed and landscape lighting, insurance/disaster recovery), commercial work (new construction, security lighting, telecom data cabling, facade lighting, business security, bucket truck service, parking lot lighting), and industrial work (warehouse wiring, heavy machinery repair).

The company also operates as an authorized installer for Generac automatic standby generators (14–20 kW, residential and commercial tiers) and Sharp solar panels, with associated extended warranty products. Pricing is quote-based, supported by a policy of beating any written estimate by 10% and a one-year service warranty on all work, and 24-hour emergency service availability is marketed. Marketing and customer acquisition run through local SEO (per-municipality landing pages), an educational articles blog, phone inquiry, and customer testimonials; no intermediary, retail, or franchise channels are used. The business is independently owned, with no disclosed external funding, parent company, M&A, or leadership-change activity in the available data.

Name

Light It Up Electric Llc

Legal name

Light It Up Electric LLC

Website

https://lightitupelectricllc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Light It Up Electric LLC is a licensed New Jersey electrical contractor delivering residential, commercial, and industrial electrical services, EV charger installation, Generac generators, and Sharp solar panels to customers across 100+ NJ municipalities on a direct, field-service basis.

Ownership category

akta.pro rank

Product category

Electrical Contracting Services

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Panel Upgrades & Service Changes (HSAOADAB)

akta.pro secondary industries

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF), Low-Voltage Outdoor Lighting Installation (HSAIAHAB), Surge Protection & Power Conditioning (Whole-Home/Point-of-Use) (HSAOADAH), Street Lighting & Area Lighting EPC / Maintenance (EUAEACAH)

Keywords

• Electrical contracting services
• Residential electrical services
• Commercial electrical services
• Generator installation services
• Electrical safety inspections

Headquarters

HQ city

Marlton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Electrical Services Revenue: Professional electrical contracting services billed on a per-job basis, including repairs, installations, upgrades, and emergency services. Services range from residential panel upgrades to commercial new construction and industrial heavy machinery repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Light It Up Electric LLC is a licensed electrical contracting company providing residential, commercial, and industrial electrical services throughout New Jersey. The company offers panel upgrades, EV charger installation, electrical repairs, telecommunications wiring, safety inspections, security and lighting installations, warehouse wiring, and heavy machinery repair, alongside authorized installation of Generac automatic standby generators and Sharp solar panels. Services are available 24/7 with emergency response and include a one-year warranty and a 10% price-beat guarantee on written estimates.

Product overview

Light It Up Electric LLC is a licensed electrical services company offering a comprehensive range of residential, commercial, and industrial electrical services across New Jersey. The company provides core services including panel upgrades, EV charger installation, electrical repairs, telecommunications wiring, safety inspections, home security, surge protection, and various lighting installations (recess LED, landscape, security, parking lot, facade). Their industrial offerings include warehouse wiring and heavy machinery repair. The company also distributes and installs Generac automatic standby generators and Sharp solar panels as primary products, with associated extended warranty and maintenance services. Services are available 24/7 with emergency response.

Differentiator

Problem solved

Functional benefit

Products and services

• Panel Upgrades Electrical panel upgrades for residential and commercial properties to improve safety, accommodate modern power demands, and ensure code compliance.
• EV Charger Installation

Quantifiable outcome

• All services under warranty for one year from date of service

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• GeneraccoreStrategic or Co-development PartnerLight It Up Electric LLC is an authorized installer of Generac automatic standby generators. They provide complete generator solutions including system selection, professional installation, and extended warranty coverage. Generac generators offer automatic operation during power outages.
• SharpcoreStrategic or Co-development PartnerLight It Up Electric LLC installs Sharp solar panels as part of their energy efficiency and alternative energy solutions. Sharp panels are presented as a cost-saving measure to reduce energy bills and environmental impact.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Electric: Mr. Electric is a Neighborly-branded electrical services franchise serving residential and commercial customers with installations, repairs, and emergency services. It competes directly with Light It Up Electric on service breadth, warranty offerings, and geographic coverage in overlapping markets.
• WireNut Electric: WireNut Electric is a residential and commercial electrical services company operating across multiple markets with a similar service menu to Light It Up Electric — panel upgrades, EV chargers, generators, lighting, and emergency service. It serves as a comparable multi-market independent electrical contractor.
• Kolb Electric: Kolb Electric is a Mid-Atlantic electrical contractor serving residential, commercial, and industrial customers across Maryland, Virginia, and DC. It mirrors Light It Up's multi-segment service mix including panel upgrades, generators, and bucket-truck-capable commercial work, making it a strong comparable regional contractor.
• Mister Sparky Electric: Mister Sparky is a national residential and commercial electrical services franchise with locations across the U.S., including New Jersey. It offers the same core menu — panel upgrades, EV chargers, generators, surge protection, lighting, and 24-hour emergency service — making it the closest direct franchise-format competitor.

Others

• Angi: Angi (formerly Angie's List) is a leading lead-generation marketplace connecting homeowners with local electricians and trades. It functions as a customer acquisition channel that competitors of Light It Up Electric — and the company itself — use to source leads, making it a key ecosystem participant rather than a direct service competitor.
• ServiceTitan: ServiceTitan is a software platform purpose-built for residential and commercial trades contractors including electricians. It is not a service competitor but enables operational efficiency, scheduling, and marketing for trade companies, making it directly relevant to Light It Up Electric's operating model.

Broad incumbents

• ADT: ADT is a national home security installation company offering monitored security systems, cameras, and related electrical work. It competes with Light It Up's home security and business security service lines at greater scale through national marketing and recurring monitoring revenue.
• Generac: Generac is the manufacturer of the standby generators Light It Up installs and also sells and services units directly and through its own dealer/install network. As both a partner and a competitor, Generac's direct-to-consumer channel can bypass authorized installers in some markets.
• Home Depot Installation Services: Home Depot connects residential customers with independent installers for EV chargers, generators, lighting, and electrical upgrades via its national retail footprint. It does not specialize in electrical contracting but competes for the same homeowner service wallet with greater brand reach.
• Tesla Energy: Tesla Energy sells and installs Powerwall, solar, and EV charging hardware through Tesla-owned crews and certified installer networks. It competes directly with Light It Up in the residential EV charger and solar installation segments and operates at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/light-it-up-electric-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Light It Up Electric Llc