Perfection Equipment

What Perfection Equipment does

Perfection Equipment, founded in 1946 and headquartered in Oklahoma City, is a commercial fleet upfitting company and truck parts distributor operating as a wholly-owned subsidiary of Rush Enterprises within its Integrated Vehicle Modification Group. The company serves truck fleets, resellers, manufacturers, and mobile service companies by transforming stock vehicles into work-ready solutions, spanning pickup trucks through Class 8 applications. Its core products include pickup upfits, flatbeds (CM Truck Beds), liftgates (Tommy Gate), service bodies (Knapheide, Auto Crane), van storage packages, and dump bodies, complemented by installation services, custom hose and cable assembly, crane installation and repair, driveline service, and vehicle wraps.

The business operates from two Oklahoma City facilities totaling 68,000 sq. ft. on nine acres, including a 14-bay service department and a 75-foot downdraft paint booth. It maintains over $2.5 million in parts inventory across 120+ truck and industrial parts lines and 100 equipment lines from leading manufacturers. Authorized certifications as an Aeroquip premier distributor, Cablecraft authorized assembly center, and Spicer factory-trained service provider enable same-day custom hose and cable assembly and driveline work. Crane installations use proprietary computer software to analyze crane-chassis combinations for safety.

The revenue model is a hybrid of one-time equipment sales (upfit products, parts, wraps at $2,000-$5,000 per vehicle) and professional installation services, all priced via quote-based custom proposals. Go-to-market is sales-led, combining a physical showroom, toll-free and local phone lines, online quote forms, and a bilingual English/Spanish website to reach regional Oklahoma customers and nationwide buyers. Customer engagement emphasizes in-person showroom consultations and facility tours, supported by free driveline pickup/delivery and nationwide custom hose shipping.

Name

Perfection Equipment

Legal name

Perfection Equipment

Website

https://perfectionequipment.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Perfection Equipment is a 1946-founded Oklahoma City commercial fleet upfitter and truck parts distributor, subsidiary of Rush Enterprises, serving truck fleets, resellers, manufacturers, and mobile service companies with custom vehicle upfitting, equipment installation, hose/cable assembly, crane services, driveline repair, and vehicle wraps.

Ownership category

akta.pro rank

Product category

Commercial Truck Upfitting

NAICS

Motor Vehicle Body and Trailer Manufacturing (33621), Heavy Duty Truck Manufacturing (336120)

SIC

Truck & Bus Bodies (3713), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)

akta.pro secondary industries

Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Commercial truck upfitting
• Fleet vehicle customization
• Truck parts distribution
• Crane installation services
• Work truck equipment

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Truck and Fleet Upfitting Products: Sales of truck equipment and upfitting products including pickup accessories, flatbeds, liftgates, service bodies, van packages, and dump bodies. Products from 120+ truck and industrial parts lines and 100 equipment lines.
2. Equipment Installation Services: Professional installation of equipment by factory-trained technicians. Services include light-duty and heavy-duty equipment installation, crane installation, driveline service, and custom hose/cable assembly. 14 service bays with streamlined processes for simultaneous vehicle work.
3. Vehicle Graphics and Wraps: Design, print and installation of decals, partial and full-vehicle wraps. Graphics department specializes in fleet vehicle branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Perfection Equipment distributes truck accessories and custom trucks, specializing in commercial fleet upfitting and work-ready truck solutions. The company transforms stock vehicles into customized, work-ready trucks through installation of flatbeds, liftgates, service bodies, van packages, dump bodies, cranes, and storage solutions from 120+ parts lines. Complementary professional services include equipment installation, custom hose and cable assembly, crane installation and repair, driveline service, and vehicle graphics and wraps.

Product overview

Perfection Equipment is a commercial fleet upfitting company and truck parts distributor operating as a subsidiary of Rush Enterprises. The company offers a comprehensive portfolio of truck upfitting products including pickup truck customization, flatbed trucks (CM Truck Beds), liftgates (Tommy Gate series), service truck bodies (Knapheide series, Auto Crane), van storage packages, and dump truck bodies. These core product lines are complemented by installation and service offerings including vehicle wraps and decals, light-duty and heavy-duty equipment installation, custom hose and cable assembly (as Aeroquip premier distributor and Cablecraft authorized center), crane installation and repair, and driveline services (using Spicer components). The company operates two facilities in Oklahoma City totaling 68,000 sq. ft. with 14 service bays and a 75-foot downdraft paint booth, supporting customers regionally in Oklahoma and nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Same-day hose and cable assembly service available based on material availability
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AeroquipcoreTechnology or IntegrationAs an Aeroquip premier distributor, Perfection Equipment builds custom hoses for air, oil, water, fuel and hydraulic fluids with pressure ranges of 250–6000 psi. Most hoses built while customer waits, with shipping available. Premier distributor status indicates strong authorized relationship.
• CablecraftcoreTechnology or IntegrationAs a Cablecraft authorized assembly center, Perfection Equipment builds push/pull cables including clutch, brake, winch, throttle, PTO, choke, and hoist cables. Thread sizes 10/32" to 3/8" with strokes from 1"–6". Built while customer waits.
• Adrian SteelminorChannel Partner/ Reseller/ DistributorFeatured manufacturer of truck upfitting products including storage solutions, shelving, and commercial van equipment. Logo displayed in manufacturers section.
• Auto CraneminorChannel Partner/ Reseller/ DistributorFeatured crane manufacturer. Auto Crane Titan crane bodies offer lifting options from 2,000–14,000 lbs with Titan Armor 5-year surface rust protection. Truck-mounted electric and hydraulic cranes available.
• BendixminorChannel Partner/ Reseller/ DistributorFeatured manufacturer. Bendix is a leading supplier of commercial vehicle safety technologies including air brake systems. Logo displayed in manufacturers section.
• Buyers Products CompanyminorChannel Partner/ Reseller/ DistributorFeatured manufacturer of truck equipment. Logo displayed in manufacturers section with other industry-leading brands.
• CM Truck BedsminorChannel Partner/ Reseller/ DistributorFeatured flatbed manufacturer. CM Truck Beds products include steel flat beds, skirted beds, mechanics truck beds, welder beds, and gin pole beds from 8'–24' lengths.
• KnapheideminorChannel Partner/ Reseller/ DistributorFeatured manufacturer of service bodies and dump bodies. Knapheide 500, 600, and 700 Series service bodies with various compartment configurations. Also provides dump body solutions.
• Tommy GateminorChannel Partner/ Reseller/ DistributorFeatured liftgate manufacturer. Tommy Gate products include Original Series (500–1,000 lbs), G2 Series (1,100–1,300 lbs), Tuckunder Series (2,500 lbs), Railgate Series (2,500–3,000 lbs), V2 Series (1,100 lbs), and Cantilever Series (1,300 lbs).
• Rush EnterprisescoreStrategic or Co-development PartnerParent company. Perfection Equipment is a subsidiary of Rush Enterprises, part of the Integrated Vehicle Modification Group. This relationship provides strategic backing and alignment within the commercial vehicle industry.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JOMAC: Custom truck body manufacturer and upfitter serving utility, construction, and municipal markets. Comparable customer base and product mix in vocational truck bodies.
• Reading Truck Group: Distributor and upfitter of work trucks, service bodies, and truck equipment across multiple US regions. Comparable product mix and customer base to Perfection, particularly in service bodies and dump bodies.
• Monroe Truck Equipment: Regional truck upfitter and distributor with multiple locations across the Midwest and Southeast. Directly comparable as a multi-facility upfit and parts distributor serving commercial fleets.
• Auto Truck Group: National mobile fleet upfitting service that installs truck bodies, liftgates, and accessories at customer locations. Directly comparable to Perfection Equipment's upfit installation model, with a larger geographic footprint.
• Truck Bodies & Equipment International (TBEI): Manufactures and distributes truck bodies and equipment through a dealer network. Comparable business model of body manufacturing plus equipment distribution with installer/dealer partners.
• Maintainer Corporation of Iowa: Custom truck body manufacturer specializing in service bodies, crane bodies, and mechanics trucks. Comparable specialty upfit capabilities, particularly crane-chassis integration.
• Stahl Truck Bodies: Manufacturer and upfitter of service bodies, dump bodies, and specialty truck equipment. Comparable product portfolio, especially in service and dump bodies, with broader manufacturing depth.

Broad incumbents

• Knapheide: One of the largest US truck body manufacturers (service bodies, dump bodies, platforms). Both a key vendor to Perfection and a broader competitor with its own distribution and upfit capabilities.
• Morgan Truck Body: Large diversified truck body manufacturer with delivery, service, and specialty body lines. Overlaps with Perfection in service and utility body markets as a broader industry incumbent.

Emerging players

• BrandFX: Manufacturer of lightweight composite truck bodies and upfits. Adjacent competitor focused on a niche (composite bodies) that is gaining traction in fleets prioritizing payload and fuel efficiency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/perfection-truck-parts-and-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfection Equipment