What alea iacta does

alea iacta is an integrated communications agency group headquartered in St. Gallen, Switzerland, founded in 2008 by Roger Tinner. The group operates as four legally independent Swiss entities — alea iacta ag (strategy, PR, events), alea iacta pr & consulting gmbh (PR consulting), Schalter & Walter GmbH (design and corporate identity), and Klub der guten Seiten GmbH (digital, web, SEO, social media) — coordinated under a single brand to deliver the full spectrum of integrated communications. Its service offering spans eight pillars: Strategy & Concept, PR & Marketing Communications, Brand Management & Design, Event Creation & Management, Editorial & Text, Management & Public Affairs, Web & Social Media, and Positioning & Change. There is no proprietary technology platform; the firm is a traditional professional services business whose product is human-delivered consulting, creative output, and event execution.

The agency serves a horizontal mix of small and medium-sized enterprises (SMUs/KMUs), municipalities and public-sector organizations, professional associations, non-profits, and healthcare institutions across Switzerland. Notable multi-year clients include Universität St.Gallen (alumni magazine 'alma' with 33,000 readers, 10+ years), Thurwerke AG (full marketing mandate since 2019), Gemeinde Wattwil (since 2010), Kliniken Valens (since 2016), PizolCare, Hälg Group, Wienerberg Wohn- und Pflegehaus, and Wirtschaft Region St.Gallen (WISG, 10+ years). The agency also co-organizes flagship platforms including the Schweizer KMU-Tag (over 1,000 attendees, co-organized with KMU-HSG since 2003) and the SwissFundraisingDay (over 400 attendees).

Revenue is generated through project-based professional services fees, with no public pricing and engagements quoted individually based on scope and complexity. The go-to-market motion is consultative and direct, combining relationship-led sales with event-based demand generation through the firm's proprietary events. Operating geography is domestic Switzerland, with a notable concentration in Eastern Switzerland (Ostschweiz). Headcount is small — firmographics report 11–50 with a stated core team of approximately 5–10 across the group — making alea iacta a focused, owner-led firm rather than a scaled agency platform.

Name

alea iacta

Legal name

alea iacta ag

Website

https://alea-iacta.ch

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

alea iacta is an integrated communications agency group in St. Gallen, Switzerland, delivering strategy, PR, design, digital, and event services to SMEs, public-sector bodies, non-profits, and healthcare organizations across Switzerland.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Gallen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Integrated Communications Services: Revenue is generated through professional services fees for integrated communications consulting, strategy development, branding, marketing communications, digital services, PR, and event management. Services are tailored to individual client needs across corporate design, marketing communication, digital/mobile communication, public relations, and event creation.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

alea iacta is an integrated communications agency providing consulting, strategy, branding, PR, marketing communications, digital/web, and event creation services. The agency operates through a group of three companies (alea iacta ag, Schalter & Walter GmbH, Klub der guten Seiten GmbH) and serves SMEs, public sector organizations, and non-profits/associations across Switzerland, with strong depth in Eastern Switzerland.

Product overview

alea iacta is an integrated communications agency group consisting of three companies: alea iacta ag (core agency for strategy, PR, and events), Klub der guten Seiten GmbH (digital unit for websites, SEO, and social media), and Schalter & Walter GmbH (design unit for corporate identity and visual design). The group offers eight interconnected service pillars: Strategy & Concept, PR & Marketing Communications, Brand Management & Design, Event Creation & Management, Editorial & Text, Management & Public Affairs, Web & Social Media, and Positioning & Change. Services target SMEs, public sector, NPOs, associations, and individuals across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Concept (Strategie & Konzeption) Strategic consulting and concept development for integrated communications, including strategy processes, brainstorming, and online/offline workshops for SME, public sector, and association clients.
• PR & Marketing Communications (PR & Marketingkommunikation) Public relations work, relationship management with stakeholder groups, crisis communications, and B2B marketing communications for clients across industries.
• Brand Management & Design (Markenführung & Gestaltung) Brand development, naming, claim creation, brand architecture, and brand strategy, including visual identity implementation across all channels for clients.
• Event Creation & Event Management (Eventkreation & Eventmanagement) Design and organization of customer events, corporate anniversaries, conferences, and congresses for clients including the Swiss KMU-Tag and SwissFundraisingDay.
• Editorial & Text (Redaktion & Text) Content creation including headlines, claims, copy, editorial responsibility for corporate magazines (e.g., HSG 'alma'), speeches, and letters.
• Management & Public Affairs (Geschäftsführung & Public Affairs) Association and club management, public affairs, member administration, networking, and community building for organizations across Switzerland.
• Web & Social Media Website design, web applications, SEO optimization, advertising campaigns, social media concepts, content management, and community building for clients.
• Positioning & Change (Positionierung & Change) Corporate positioning, repositioning, and change management consulting, including coaching through organizational transitions for clients.

Quantifiable outcome

• 33,000 readers for managed alumni magazine
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• alea iacta pr & consulting gmbhcoreOthersSubsidiary company within the alea iacta group providing PR and consulting services. Part of the four-company group offering integrated communications.
• Schalter & Walter GmbHcoreOthersCreative agency within the alea iacta group developing visual solutions in corporate identity, design, classical advertising, web, and 3D implementations. Responsible for website design and content management.
• Klub der guten Seiten GmbHcoreOthersDigital agency within the alea iacta group realizing digital presences with technical finesse and creativity. Handles websites, online shops, marketing and SEO measures, programming, and digital strategy.
• KMU-HSG (Swiss Institute for SMEs and Entrepreneurship at University of St.Gallen)coreStrategic or Co-development PartnerJoint organizer of the Schweizer KMU-Tag (Swiss SME Day) with over 1,000 annual attendees. Co-developer and co-organizer of this major conference for SME executives and entrepreneurs since 2003.
• Schalter&WaltercoreStrategic or Co-development PartnerDesign partner for brand implementation across all relevant channels from web to print, including signage, exhibition construction, photography, and film. Collaborates on projects for clients requiring visual design execution.
• Florian BrunnerminorOthersPhotographer providing dynamic imagery for client projects (e.g., Thurwerke AG). Contributes to client visual communications with professional photography.
• Christa RigozziminorOthersEvent moderator for major client celebrations (e.g., Hälg Group 100th anniversary gala evening). Provides professional event hosting services.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• BCW (Burson Cohn & Wolfe): Global communications agency offering PR, public affairs, brand and digital transformation services. Comparable offering breadth to alea iacta's integrated model (strategy + PR + digital + events) but at very different scale, providing a public-affairs/change-communications peer reference.
• Weber Shandwick: Global communications agency across PR, social, digital and brand. Comparable service pillars to alea iacta (PR, brand, events, digital) but multinational scale and broader industry coverage, suitable for benchmarking service expansion and internationalization.
• FleishmanHillard: Global public relations and integrated communications agency with deep corporate, healthcare and public affairs practices. Overlaps with alea iacta in PR, change communications and healthcare storytelling but operates at much larger scale and serves multinational clients.
• Serviceplan Group: Large European independent communications group spanning strategy, creative, digital and media. Multi-house model and integrated offering closely parallel alea iacta's four-company structure, useful as a benchmark for international scaling of a boutique integrated agency.

Direct peers

• Farner Consulting: Major Swiss integrated communications and PR firm serving large enterprises and SMEs across strategy, PR, digital and events. Most directly comparable domestic competitor to alea iacta in the Swiss market, with overlapping service pillars and customer profiles.
• Wirz Group: Swiss integrated communications group combining advertising, PR, events and digital services for Swiss brands. Most comparable domestic peer in structure (multi-company model), service mix and Swiss-German market focus to alea iacta.
• PRfact: Swiss PR and communications agency specializing in media relations, storytelling and content for SMEs, associations and public-sector clients. Closely matches alea iacta's positioning, customer mix (SMEs, NPOs) and consultative sales model in the same Swiss-German market.
• Jung von Matt: Swiss/German-headquartered creative agency offering brand strategy, advertising, digital and content services to brands across DACH. Comparable to alea iacta's design and brand-management offerings (analogous to Schalter & Walter) and target brands, though larger and more creatively focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ai.aleaiacta
• LinkedInlinkedin.com/company/alea-iacta
• Instagraminstagram.com/aiag_aipr

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about alea iacta