Coachy
Coachy is a bootstrapped SaaS platform that lets individual coaches, experts, and small businesses create, sell, and deliver online courses, memberships, and corporate training through a no-code member-area builder, with EU-hosted GDPR compliance and tiered subscriptions sold via Digistore24.
- Company typePrivate
- Founded2017
- HeadquartersBaghramian, Armenia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What Coachy does
Coachy operates a cloud-based SaaS platform that enables individual coaches, consultants, experts, and small-to-mid businesses to create, brand, sell, and deliver online courses, memberships, coaching programs, digital downloads, and corporate training content without technical skills. The product stack centers on a drag-and-drop member-area builder, native video and audio hosting (with YouTube, Vimeo, Wistia, and SoundCloud embedding), a Landing Page Builder, integrated 2-factor authentication, sequential content release, tests with PDF certificate generation, branded iOS/Android apps, and an event-driven automation engine. Distribution and billing flow through Digistore24 as the primary payment and affiliate platform, with CopeCart as an alternative; nine native email-marketing integrations and Zapier/Make.com connectivity extend the platform into broader creator-economy workflows, and GDPR-compliant EU-hosted data plus built-in Data Policy and Legal Notice generators address EU privacy requirements. COACHY AI, a generative-AI feature (Deluxe tier), auto-generates course outlines and lesson content.
Coachy sells through a self-serve product-led-growth funnel with a no-credit-card 30-day free trial, a 25% recurring-commission affiliate program, and three subscription tiers — Premium (€420/yr), Deluxe (€780/yr), and Enterprise (€2,340/yr) — with per-course and external-domain upsells. Two primary customer segments are served: individual coaches/experts running online courses, memberships, download products, and coaching programs (primary use case), and companies/HR managers deploying employee training, onboarding, and blended learning. The platform is legally domiciled as Coachy OOD in Sofia, Bulgaria; the founder, Dennis Spohr, works from Portugal, and the broader team operates remotely. Coachy is bootstrapped with no disclosed venture or private-equity funding.
Coachy firmographics
Firmographics- Name
- Coachy
- Legal name
- Coachy OOD
- Website
- https://coachy.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coachy is a bootstrapped SaaS platform that lets individual coaches, experts, and small businesses create, sell, and deliver online courses, memberships, and corporate training through a no-code member-area builder, with EU-hosted GDPR compliance and tiered subscriptions sold via Digistore24.
- Ownership category
- akta.pro rank
Where Coachy is headquartered
LocationHeadquarters
- HQ city
- Baghramian
- HQ country
- Armenia
- HQ region
- Asia
Offices1 record
Markets served
Coachy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription (Premium/Deluxe/Enterprise): Recurring subscription revenue from tiered SaaS plans (Premium, Deluxe, Enterprise) sold directly and processed through Digistore24. Monthly and annual billing with no cancellation notice periods. Additional courses can be added for €8-9/month per course. One-time domain connection setup fee of €25 for external domains.
- Affiliate Program Commission: Coachy pays 25% recurring commission to affiliates (via Digistore24) for each paid account sold, for as long as the account remains active. This drives customer acquisition at no upfront cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium: Entry-level plan with 1 course/product, unlimited members and storage, own subdomain, core features |
| Subscription | Annual | Deluxe: Mid-tier plan with 5 courses, landing page builder, tests/certs, automation, and team features |
| Subscription | Annual | Enterprise: Full-featured plan with unlimited courses, automations, employees, and priority support |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Coachy product offering
Product offeringCore offering
Coachy is a cloud-based SaaS platform that enables coaches, experts, and businesses to create and operate online learning programs, member areas, courses, memberships, and digital product portals without technical skills. The platform bundles a drag-and-drop member area builder, video and download hosting, landing page builder, payment provider integrations (Digistore24, CopeCart), email marketing integrations, an event-driven automation engine, COACHY AI for course creation, branded mobile apps, tests and certificates, and GDPR-compliant EU hosting into a single subscription product.
Product overview
Coachy is a unified SaaS platform for creating online learning programs, consisting of a core member area/member portal product with three pricing tiers (Premium, Deluxe, Enterprise), complemented by specialized features including a Landing Page Builder 2.0, COACHY AI (generative AI for course content creation), branded mobile apps for iOS/Android, tests and certificates with automated PDF generation, automation engine for event-based workflows, employee access management, data policy and legal notice generators, and member area designer for branding customization. The platform also offers COACHY Affiliate Program with 25% recurring commission and COACHY Affiliate Academy for partner training. Target segments include individual coaches/experts (for online courses, memberships, online trainings, download products, coaching programs) and enterprise clients (for employee training, employee onboarding, blended learning, online training).
Differentiator
Problem solved
Functional benefit
Products and services
- Coachy Online Learning Platform Core SaaS learning platform enabling coaches, experts, and businesses to create member areas with video courses, downloads, online training programs, payments, email automation, and branded mobile apps without technical skills.
- COACHY AI Generative AI assistant that produces course outlines and automatically creates lesson content, enabling coaches to build training programs faster.
- Landing Page Builder 2.0 Visual drag-and-drop page builder for squeeze pages, sales pages, and landing pages using modular elements and templates without coding.
- Coachy Mobile App White-label iOS and Android app that members can install; coaches can customize the app icon and name to match their branding.
- Tests and Certificates Assessment and credentialing module that allows creators to build tests with time limits, randomized question pools, and auto-issue PDF certificates to members who pass.
- Automation Engine Workflow automation system that triggers actions (autoresponder tags, webhooks to custom URLs) based on member-area events such as lesson completion or inactivity.
- COACHY Affiliate Program Partnership program paying a 25% recurring commission to affiliates (via Digistore24) for every paid Coachy account they refer, for as long as the account remains active.
Quantifiable outcome
- Launch an online academy in 2 days
- +1 more outcomes
Companies that use Coachy
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles2 records
Coachy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration34 records
AI capability5 records
Feature12 records
Coachy partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Digistore24coreDigistore24 is Coachy's primary payment processing and billing partner. All paid Coachy subscriptions are processed through Digistore24, which handles order management, payment collection, and subscription billing. Digistore24 also serves as the platform for Coachy's affiliate program, managing commission payouts to affiliates. This is a deep operational integration essential to Coachy's revenue model.
- CopeCartcoreCopeCart is an alternative payment provider integrated with Coachy, allowing coaches to sell their courses and memberships through CopeCart's payment processing system alongside Digistore24.
- ZapiercoreZapier integration enables Coachy users to connect their member areas to over 1,500 external applications including Shopify, WooCommerce, PayPal, HubSpot, and Mailerlite. The integration supports account creation and blocking and enables automated workflows across the user's tool ecosystem.
- MailchimpcoreMailchimp integration allows Coachy users to connect their email marketing tool to their member area, enabling automatic contact synchronization and tagging for targeted email campaigns.
- QuentncoreQuentn is an email marketing integration that supports custom contact fields and event-based tagging. Quentn has also built a mutual integration, adding Coachy as an action element in their campaign builder, enabling users to create or remove Coachy access directly from Quentn campaigns.
- ActiveCampaigncoreActiveCampaign integration enables Coachy users to connect their email marketing platform for automated contact management and tagging based on member activities in the learning platform.
- YouTubecoreYouTube integration allows coaches to embed YouTube and YouTube Livestream videos directly within their Coachy member areas, with granular control over who can view livestreams.
- Plant-for-the-PlanetminorCoachy supports the Plant-for-the-Planet foundation as part of its sustainability commitment. The company has planted over 24,620 trees and actively promotes the foundation's mission to plant one trillion trees globally to combat climate change.
- SharkprojectminorCoachy supports the Sharkproject initiative focused on marine conservation and ocean ecosystem protection, aligning with the company's broader environmental and sustainability values.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Coachy competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Coachy social profiles
Digital presenceCoachy compliance and trust
Trust signalCompliance3 records
Coachy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coachy leadership team
Management profileNumber of profiles
Profiles7 records
Coachy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coachy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coachy
What does Coachy do?
Coachy is a cloud-based SaaS platform that enables coaches, experts, and businesses to create and operate online learning programs, member areas, courses, memberships, and digital product portals without technical skills. The platform bundles a drag-and-drop member area builder, video and download hosting, landing page builder, payment provider integrations (Digistore24, CopeCart), email marketing integrations, an event-driven automation engine, COACHY AI for course creation, branded mobile apps, tests and certificates, and GDPR-compliant EU hosting into a single subscription product.
Is Coachy a public or private company?
Coachy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coachy founded?
Coachy was founded in 2017. It employs 1 to 10 people.
Where is Coachy based?
Coachy is headquartered in Baghramian, Armenia, in the Asia region.
How does Coachy make money?
Two revenue lines are on record. SaaS Subscription (Premium/Deluxe/Enterprise) is the primary driver. The others are affiliate Program Commission.
Does Coachy have an API?
Yes. Coachy offers integrations via Zapier (native interface) and Make.com (native interface), enabling connection to over 1,500+ external applications. Additionally, the platform supports webhooks for automation triggers, allowing external systems to receive data when events occur in the member area (e.g., lesson completed, member signup). SMTP server connection is also supported for custom email sending. A CSV import/export feature is available for member data management.