What Cuisines Références Eguilles does

Cuisines Références Eguilles is a single independently owned franchise showroom of the Cuisines Références kitchen retail network, located in Eguilles in the Aix-en-Provence region of southern France. It was established in 2021 and operates with 1-10 employees, serving residential homeowners in its local catchment area with custom-made kitchen design, professional installation, and complementary interior organization solutions including wardrobes, bathrooms, bedrooms, and living room furniture. The franchise is one of more than 110 independently operated showrooms across metropolitan France (excluding Corsica and La Réunion), all unified under the Cuisines Références brand, with the network operated by GIMAC S.A.S., a subsidiary of holding company FBD International.

The offering is built around made-to-order kitchen models available in six style lines (Scandinavian, modern, natural, rustic, industrial, designer), four configurations (I, L, U, with island), and extensive customization options covering facades, countertops, backsplashes, sinks, lighting, and dining furniture. The appliance layer includes ovens, cooktops, induction hobs with integrated extraction, range hoods, range cookers, refrigerators, wine cellars, dishwashers, and small appliances. Manufacturing is handled primarily by German partner Nobilia, which holds PEFC sustainable forestry certification. The technology stack comprises a 3D kitchen configurator and a web-based kitchen simulator for pre-consultation visualization, paired with the Espace Projet online portal where customers manage appointments and project documents.

The business model is one-time transaction-based, with custom kitchen projects starting from €4,500 (excluding appliances) and standard installation priced at €1,200-€1,500. A 30% deposit is required at order signing, and consumer financing is offered through partner Franfinance for transactions of €1,000 or more. The go-to-market is high-touch field sales: 1.5-2 hour in-store design consultations with a single dedicated kitchen creator, supplemented by free home measurement visits and online appointment booking. Marketing relies on inspiration content, SEO, social media (Facebook, Pinterest), a Parrainage referral program, and a strong Google My Business review presence that has translated into multiple customer satisfaction awards including the 2024 Silver Prize, the 2024 Wizville Bronze Medal, and the 2025-2026 Prix du Meilleur Commerce de France covering 31 network stores.

Name

Cuisines Références Eguilles

Legal name

GIMAC S.A.S.

Website

https://cuisines-references.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

The Eguilles franchise showroom of the Cuisines Références network in southern France sells and installs custom-made kitchens, appliances, and broader interior organization solutions for residential homeowners, supported by 3D design tools and Franfinance consumer credit.

Ownership category

akta.pro rank

Product category

Custom Kitchen Design and Installation Retail

NAICS

Furniture Retailers (449110), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH), Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Custom kitchen design
• Kitchen furniture retail
• Kitchen installation services
• Interior organization solutions
• Home appliances sales

Headquarters

HQ city

Eguilles

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Kitchen Furniture Sales: Sale of custom-made kitchen furniture including cabinets, facades, countertops, and accessories. Products are manufactured in France or Europe with up to 10-year warranties.
2. Appliance Sales: Sale of household appliances including ovens, cooktops, hoods, refrigerators, dishwashers, and wine cellars as part of complete kitchen packages
3. Installation Services: Professional installation services by certified installers with typical pricing between €1,200-€1,500 for standard installations, including delivery and setup
4. Financing Services: Partnership with Franfinance to provide consumer credit financing for kitchen purchases, enabling installment payments starting from €1,000

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cuisines Références Eguilles sells custom-made kitchen furniture (cabinets, facades, countertops) and related household appliances, delivered and installed by certified professionals. Each customer is accompanied by a single dedicated kitchen creator through in-store consultation, free home measurement, design, installation, and follow-up. The showroom also offers interior organization solutions (dressings, bathrooms, bedrooms, TV units, libraries) and consumer credit financing through partner Franfinance.

Product overview

Cuisines Références is a French kitchen and interior design retail network offering custom-built kitchens and home organization solutions. The product portfolio centers on made-to-order kitchen models available in multiple configurations (I, L, U, with island) and style lines (Scandinavian, modern, natural, rustic, industrial, designer). Beyond core kitchens, the offering includes extensive customization options (facades, countertops, backsplashes, sinks, lighting) and a full appliance selection (ovens, cooktops, ventilation, refrigerators, wine coolers, dishwashers). The company also extends into broader interior organization including wardrobes, bathrooms, bedrooms, entryways, TV units, desks, and bookshelves. Digital tools including a 3D kitchen configurator and web simulator support the design process. Services encompass financing options through partner Franfinance, and personalized accompaniment from design through installation with over 110 stores across France.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Kitchen Furniture (kitchens by style: Scandinavian, modern, natural, rustic, industrial, designer) Made-to-measure kitchen furniture (cabinets, facades, countertops) in multiple style lines for residential customers.
• Household Appliances (ovens, cooktops, hoods, refrigerators, dishwashers, wine cellars, small appliances) Full appliance range sold as part of complete kitchen installations for residential customers.
• Kitchen Installation Services Professional installation delivered by certified installers, typically priced between €1,200 and €1,500 including delivery and setup, with price varying by complexity, number of units, and countertop adjustments.
• Consumer Credit Financing (via Franfinance) Consumer credit financing for kitchen and interior projects starting from €1,000, provided through partner Franfinance.
• Custom Interior Organization Solutions (dressings, bathrooms, bedrooms, TV units, libraries, desks, custom cabinets) Custom-made interior organization furniture (dressings, bathrooms, bedrooms, entries/living rooms, custom cabinets, TV units, desks, libraries, glass partitions) for residential customers.
• Digital Design Tools (3D Kitchen Configurator, Web Simulator, Espace Projet portal) Web-based 3D configurator and kitchen simulator for design pre-visualization, plus an online customer portal for managing projects, scheduling appointments, and tracking progress.

Quantifiable outcome

• Silver prize for customer satisfaction 2024
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FBD InternationalcoreOthersParent company of Cuisines Références (410 917 439 RCS Bobigny). Defines data processing modalities jointly with Cuisines Références and operates recruitment websites for the network.
• PEFC Certified SuppliersminorStrategic or Co-development PartnerSuppliers holding PEFC (Programme for the Endorsement of Forest Certification) certification, demonstrating commitment to sustainable wood sourcing from responsibly managed forests. Includes Nobilia PEFC/04-31-1281.
• NobiliaminorStrategic or Co-development PartnerPrimary furniture manufacturer for Cuisines Références kitchens with PEFC certification. German manufacturer known for quality kitchen furniture production.
• Fédération Française de la FranchiseminorOthersFrench Franchise Federation partnership for prospective franchisees seeking information about joining the Cuisines Références network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobalpa: French custom kitchen and interior solutions retailer with a comparable showroom and franchise model in France. Offers custom kitchens, bathrooms, and storage solutions with similar 3D design tooling and project accompaniment, directly competing for the same homeowner renovation wallet.
• Cuisine Plus: French kitchen retailer offering custom kitchens through a network of showrooms. Directly comparable on custom kitchen design, appliance bundling, and installation services for residential customers in France.
• Arthur Bonnet: Premium French custom kitchen manufacturer-retailer with showrooms across France. Competes on a higher-end positioning than Cuisines Références, but addresses the same custom kitchen buyer with design-led, made-to-measure offerings.
• Cuisinella: French kitchen retailer (part of the Schmidt Group) operating through a franchise/showroom network with custom kitchen and storage offerings. Directly comparable on franchise model, design consultation approach, and homeowner customer segment.
• SoCoo'c: French kitchen specialist retailer with an owned-showroom network across France. Competes directly on custom kitchen design, installation services, and price-competitive positioning, with similar financing and appliance bundling offerings.
• Ixina: French kitchen specialist retailer with a network of owner-operated showrooms offering custom kitchens, appliances, and installation. Competes on similar showroom-led, design-consultation-based sales model in the same French market.
• Schmidt Groupe: One of France's largest custom kitchen and interior furniture retailers with a comparable franchise/showroom network across Europe. Directly competes with Cuisines Références on custom kitchen design, appliance bundling, and adjacent interior categories (dressings, bathrooms, bedrooms).

Broad incumbents

• IKEA: Global home furnishing incumbent with a significant kitchen category offering in France, including modular kitchen systems, appliance bundles, and design services. Competes on price, scale, and own-brand manufacturing rather than custom craftsmanship.
• Leroy Merlin: French home improvement and DIY giant offering kitchen design and installation services alongside a much broader renovation product range. Competes with Cuisines Références in the kitchen renovation segment but as one of many categories within a wider retail proposition.
• Lapeyre: French home improvement retailer with kitchen, bathroom, windows, and doors offerings. Overlaps with Cuisines Références on custom kitchen and interior renovation projects for French homeowners, but operates across a broader home improvement portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CuisinesReferences
• Pinterestpinterest.fr/cuisinesreferences
• LinkedInlinkedin.com/company/cuisines-r%C3%A9f%C3%A9rences-eguilles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuisines Références Eguilles