Pools of Fun

What Pools of Fun does

Pools of Fun is a family-owned residential swimming pool construction and outdoor living company founded in 1981 and headquartered in Plainfield, Indiana. The company designs and installs inground pools across three product platforms: fiberglass shells (swim-ready in 4-6 weeks with algae-resistant surfaces), vinyl liner pools (custom shapes, positioned at ~40% lower cost than concrete), and Naturi natural pools with beach entry and patented sand-based filtration. Five Central Indiana retail showrooms in Fishers, Plainfield, Noblesville, Greenwood, and Brownsburg serve as the primary sales and service points.

The company's revenue model blends one-time project revenue (pool construction that includes permits, excavation, plumbing, electrical, decking, and water features), hardware resale (DreamMaker Spas, Garden Leisure Hot Tubs, Sun & Soul infrared saunas, pool covers, outdoor living products under sub-brands Calibay Pools and Naturi Pools), recurring service revenue (weekly pool-care packages, chemical balancing, equipment repair, seasonal openings/closings, winterization), and renovation services (liner, cover, and deck replacement). Sales are quote-based with financing available; an AI Pool Visualizer (third-party-hosted) is used as a mid-funnel conversion tool, and an e-commerce storefront handles pool chemicals and supplies with delivery or in-store pickup.

Customers are exclusively residential homeowners in Central Indiana; the company self-reports 5,300+ pools installed, a 95% customer satisfaction rating, 500+ Google reviews at a 4+ star average, PHTA member status, Top 50 Swimming Pool Builder recognition, and a self-designated #1 Pool Builder in Indiana position. Operations are run by a long-tenured team led by President Tim Colon, with VPs in Sales & Marketing and Operations, a Controller, Directors of Retail and Renovations, store managers, project managers, landscape architects, design consultants, and service managers, most PHTA-certified and with multi-year tenures at the company.

Name

Pools of Fun

Legal name

Pools of Fun

Website

https://poolsoffun.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Pools of Fun is a family-owned residential swimming pool builder founded in 1981 and serving Central Indiana homeowners through five retail showrooms, offering fiberglass, vinyl liner, and natural pool construction, hot tubs, saunas, outdoor living features, and recurring pool-service and renovation revenue.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction & Outdoor Living Services

akta.pro primary industry

Pool Decking & Surrounds (HSAPALAK)

Keywords

• Swimming pool construction
• Pool renovation services
• Fiberglass pool installation
• Outdoor living solutions
• Pool maintenance services

Headquarters

HQ city

Plainfield

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Pool Construction: New inground pool construction including fiberglass, vinyl liner, and Naturi natural pools. One-time project revenue with full-service installation including permits, excavation, plumbing, electrical, and decking.
2. Hot Tub & Spa Sales: Retail sales of DreamMaker Spas and Garden Leisure Hot Tubs through five Central Indiana store locations.
3. Sauna Sales: Sales of Sun & Soul infrared saunas including Sun & Soul 100, 200, and 300 models.
4. Pool Service & Maintenance: Weekly pool care packages, chemical balancing, pool cleaning, filter maintenance, equipment repair, and seasonal pool opening/closing services.
5. Pool Renovations: Renovation services including liner replacement, cover replacement, deck renovation, and general pool refresh services.
6. Pool Supplies & Chemicals: Retail sale of pool chemicals, equipment, and supplies through company stores and online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pools of Fun is a Central Indiana pool builder that designs, sells, and installs in-ground fiberglass pools, vinyl liner pools, and Naturi natural pools for residential homeowners. The company also sells and installs hot tubs (DreamMaker Spas, Garden Leisure), saunas (Sun & Soul), and complementary outdoor living features, and provides post-installation services including weekly pool care, seasonal opening/closing, and equipment repair.

Product overview

Pools of Fun is a full-service residential pool builder and outdoor living company offering three main pool types (fiberglass, vinyl liner, and Naturi natural pools) along with comprehensive installation, renovation, and maintenance services. The company operates as a unified platform combining pool construction with complementary products including hot tubs (DreamMaker Spas, Garden Leisure), infrared saunas (Sun & Soul), outdoor living features (fire pits, kitchens, pergolas, lighting), and ongoing pool care services. They provide end-to-end backyard transformation through a network of five Central Indiana retail locations.

Differentiator

Problem solved

Functional benefit

Brands

• Calibay Pools: The complete backyard package - a comprehensive pool and outdoor living solution brand.
• Naturi Pools

Products and services

• Fiberglass Pool Construction

Quantifiable outcome

• 5,300+ successful pool installations across Indiana
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PHTA (Pool and Hot Tub Alliance)coreOthersProfessional membership organization providing industry certification, standards, and best practices for pool and spa professionals. Pools of Fun employs PHTA-certified team members who meet industry standards.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Cardinal Pool & Spa: Regional residential pool builder and service provider with multi-store presence across the Mid-Atlantic and Midwest; runs a comparable construction + service + retail model at a similar regional scale to Pools of Fun's five-store Indiana footprint.
• Concord Pools & Spas: New England-based residential pool builder with showrooms, construction, and service operations; operates a similar one-stop customer model to Pools of Fun at comparable regional scale and Midwest-Adjacent climate, serving as a geographic analog for a single-region builder.

Broad incumbents

• Blue Haven Pools & Spas: National residential pool builder and service franchise operating across multiple states; offers comparable new construction, equipment, and renovation services but at materially broader regional scale, representing another established incumbent in the same category.
• Leslie's Poolmart: Largest U.S. specialty retailer of pool supplies, chemicals, and equipment with hundreds of locations; competes directly with Pools of Fun's pool supplies/chemicals retail stream and adjacent service offerings, although its core model is retail rather than construction.
• Anthony & Sylvan Pools: One of the oldest and largest U.S. residential pool builders with multi-state construction, renovation, and service operations; offers overlapping capabilities but as part of a much wider portfolio and broader geographic reach than Pools of Fun's Indiana-only footprint.

Others

• Latham Pool Products: Largest North American manufacturer of vinyl liners, fiberglass pool shells, and pool components; Pools of Fun's vinyl liner pool offering is supplied through comparable distribution channels, making Latham a key upstream supplier and adjacent participant in the residential pool ecosystem rather than a head-to-head consumer-facing competitor.

Direct peers

• River Pools & Spas: Direct-to-consumer fiberglass pool specialist with regional franchise presence across the Midwest and Southeast; sells and installs the same fiberglass pool types that anchor Pools of Fun's product mix, with overlapping renovation and service offerings that make it a head-to-head competitor in the same climate band.
• Premier Pools & Spas: Largest residential pool builder franchise in the U.S. with a national showroom and field-services footprint; runs the same end-to-end new construction, renovation, and service model that Pools of Fun operates regionally and represents the most directly comparable same-category competitive threat.
• Thursday Pools: Indiana-based fiberglass pool shell manufacturer and installer network; competes directly with Pools of Fun's flagship fiberglass offering through both dealer supply and own-brand installation, with overlapping Indiana/Midwest territory that creates both supplier-and-competitor dynamics.

Emerging players

• Hawaiian Fiberglass Pools: Emerging fiberglass pool manufacturer with a growing installer network across the U.S.; competes in the same fiberglass pool niche Pools of Fun leads with, albeit at smaller install volume than the Indiana market leader and growing distribution through its own dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PoolsofFun
• YouTubeyoutube.com/channel/UCykLCquC66yqXeg2aqTkwPw
• Facebookfacebook.com/poolsoffun
• LinkedInlinkedin.com/company/pools-of-fun
• Instagraminstagram.com/poolsoffun
• Pinterestca.pinterest.com/PoolsofFun
• TikToktiktok.com/@pools_of_fun

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pools of Fun