Rocky Mountain Restoration

What Rocky Mountain Restoration does

Rocky Mountain Restoration LLC is a privately held property damage restoration company headquartered in Mesa, Arizona, founded in 2009. The company provides four core service lines — water damage restoration, fire and smoke damage restoration, mold remediation, and trauma/biohazard cleanup — delivered through both residential and commercial tracks. Operations are run by IICRC-certified crews dispatched from four Arizona offices (Mesa, Phoenix, Peoria, and Prescott Valley), serving Maricopa County and Yavapai County with 24/7 live phone answering and typical arrival within one hour.

The underlying technology is industry-standard restoration equipment rather than proprietary platforms: moisture meters for systematic moisture mapping, thermal imaging cameras for hidden moisture detection, truck-mounted and portable water extractors, industrial air movers and dehumidifiers, HEPA filtration with negative-pressure containment for mold remediation (per IICRC S520), and thermal fogging plus ozone treatment for smoke odor. The company holds three Arizona Registrar of Contractors licenses (ROC296336, ROC297185, ROC358866), IICRC firm certification, CleanTrust/RIA certification, EPA Lead Renovator certification, and BBB accreditation. Vice President and General Manager Justin Sellers holds 7 IICRC certifications plus a KB2 General Contractor license, enabling single-contractor delivery from mitigation through full structural rebuild.

The business operates on a project-based professional services model with pricing determined after free onsite inspection: typical residential water jobs range $1,200-$5,000, smoke/soot cleanup $2,500-$6,000, and structural fire rebuilds $20,000-$45,000+. Most claims are billed directly to homeowners insurance carriers, leveraging the company's Insurance Preferred Restoration Specialist status. Customer acquisition combines local SEO across 25+ city landing pages, reputation management on Google/Yelp/Angie's List/BBB, earned media on local TV and industry publications, and inbound from insurance referrals. GreenSky financing is offered to reduce conversion friction on larger jobs. Revenue, headcount, and ownership structure are not publicly disclosed.

Name

Rocky Mountain Restoration

Legal name

Rocky Mountain Restoration LLC

Website

https://rmraz.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocky Mountain Restoration is a privately held Arizona property damage restoration company providing water, fire, mold, and biohazard services to homeowners and commercial property managers across Maricopa and Yavapai counties from four offices.

Ownership category

akta.pro rank

Product category

Property Damage Restoration Services

NAICS

Remediation Services (56291)

SIC

Construction - Special Trade Contractors (1700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Structural Repair & Framing Reconstruction (HSAPAOAG)

akta.pro secondary industries

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK), Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ)

Keywords

• Water damage restoration
• Fire smoke restoration
• Mold remediation services
• Biohazard cleanup
• Flood cleanup services

Headquarters

HQ city

Mesa

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Emergency Water Damage Restoration: One-time project-based service for water extraction, structural drying, and reconstruction. Revenue is typically billed per square foot based on water category (clean, gray, or black water) or as a total project cost ranging from $1,200 to $5,000 for residential jobs. Most claims are covered by homeowners insurance and billed directly to insurance carriers.
2. Fire and Smoke Damage Restoration: Full-service fire restoration including board-up, soot and smoke cleanup, odor removal, water extraction from firefighting, and reconstruction. Pricing ranges from $2,500-$6,000 for smoke/soot cleanup, $500-$1,500 for standalone odor treatment, and $20,000-$45,000+ for structural rebuilds. Billed directly to insurance.
3. Mold Remediation Services: Contained mold removal following IICRC S520 standards. Pricing varies based on square footage and extent of contamination. Often bundled with water damage claims that caused the mold. Billed to insurance for covered events (sudden water damage) or directly to property owners for maintenance-related mold.
4. Trauma and Biohazard Cleanup: Crime scene and biohazard cleanup services handled with discretion. Insurance claims processed directly with most insurance providers.
5. Financing Services: In-house financing options and third-party financing through GreenSky for customers needing payment plans. Financing covers water damage, fire/smoke, mold removal, and trauma cleanup.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Rocky Mountain Restoration is a full-service property damage restoration company providing emergency water extraction, structural drying, fire and smoke restoration, mold remediation, and trauma/biohazard cleanup for residential and commercial customers in the Phoenix metro and Prescott/Yavapai County areas of Arizona. Services are delivered by IICRC-certified crews dispatched from four Arizona offices, with direct insurance billing, free inspections, and 24/7 live phone response. The company holds KB2 General Contractor and EPA Lead Renovator credentials, allowing it to deliver both mitigation and full reconstruction under a single contractor.

Product overview

Rocky Mountain Restoration is a full-service property damage restoration company operating a unified service model across residential and commercial segments. The company offers four core service lines — Water Damage Restoration, Fire & Smoke Damage Restoration, Mold Remediation, and Trauma & Biohazard Cleanup — each available under both a Residential track and a Commercial track, with the commercial track tailored for property managers and businesses. Supporting these service lines are add-on offerings including a GreenSky financing program for customers who need payment options, direct insurance billing, moisture mapping with moisture meters for drying verification, and post-remediation third-party clearance testing. The four core services are delivered by IICRC-certified crews operating from four Arizona offices (Mesa headquarters, Phoenix, Peoria, and Prescott Valley) and are backed by licensed general contracting (KB2) and Lead Renovator credentials enabling full reconstruction after remediation. The company was founded in 2009 and is led by Vice President and General Manager Justin Sellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency extraction of standing water and structural drying for residential properties, with moisture mapping, air movers, dehumidifiers, and insurance documentation. Covers clean, gray, and black water categories with per-square-foot pricing ranging $3-$7.50 depending on water classification.
• Fire & Smoke Damage Restoration Full residential fire restoration including property board-up, soot and smoke residue cleanup, odor removal via thermal fogging and ozone treatment, water extraction from firefighting efforts, and structural rebuild. Pricing ranges from $500 for odor-only treatment to $45,000+ for full structural rebuilds.

Quantifiable outcome

• Emergency response typically within one hour of call
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• All Dry Services: All Dry Services is a growing franchise system providing water damage restoration, mold remediation, and cleanup services across multiple U.S. markets. All Dry is comparable to RMRAZ as a multi-service residential restoration competitor pursuing franchised geographic expansion into markets like Phoenix.
• Coit Cleaning and Restoration: Coit is a national cleaning and restoration franchise offering carpet cleaning, water damage restoration, fire/smoke cleanup, and mold remediation. Coit competes with RMRAZ primarily on the residential cleaning and restoration overlap, with particular strength on contents-pack-out and cleaning services that mirror RMRAZ's contents restoration workflow.

Broad incumbents

• ServPro Industries: ServPro is the largest national restoration franchise network in the United States, offering water, fire, and mold remediation with strong insurance-program relationships. ServPro directly overlaps with RMRAZ's core service lines, though ServPro operates at franchise scale across thousands of territories including many in the Phoenix metro, making it both a direct competitor and a benchmark for the multi-office regional operating model RMRAZ has built.
• ServiceMaster Restore: ServiceMaster Restore is the disaster restoration division of the ServiceMaster brand family, providing water, fire, smoke, and mold restoration across the United States with strong insurance-program relationships. ServiceRestore competes with RMRAZ on residential and commercial restoration in the Phoenix market as a large, established incumbent with national reach.
• BELFOR Property Restoration: BELFOR is the largest global property restoration company specializing in fire, water, and storm damage restoration for residential, commercial, and industrial customers. BELFOR competes with RMRAZ for larger commercial and multi-unit losses in the Phoenix region while operating at substantially greater scale and geographic reach.

Direct peers

• Paul Davis Restoration: Paul Davis Restoration is a national franchise network providing residential and commercial water, fire, mold, and storm damage restoration with reconstruction services. Paul Davis competes with RMRAZ across the same service lines, target customer segments, and insurance-billing workflow in the Phoenix market.
• Restoration 1: Restoration 1 is a growing national franchise system offering water damage restoration, fire damage restoration, mold remediation, and biohazard cleanup to residential and commercial customers. Restoration 1 competes directly with RMRAZ in the Arizona market with the same insurance-carrier partnership model and emergency response positioning.
• PuroClean: PuroClean is a national franchise system providing residential and commercial water damage restoration, fire and smoke remediation, mold remediation, and biohazard cleanup with local franchise owners. PuroClean competes head-to-head with RMRAZ in the Phoenix metro on virtually the same service catalog, target customers (homeowners, property managers), and insurance-billing model.
• Rainbow International Restoration: Rainbow International is a Neighborly company franchise network providing residential and commercial water, fire, and mold damage restoration. Rainbow International competes with RMRAZ in the Phoenix metro on the same service catalog, target customers, and insurance-preferred positioning.
• 911 Restoration: 911 Restoration is a national franchise brand focused on water damage, mold remediation, fire restoration, and sanitization with a 24/7 response model. 911 Restoration operates franchises in the Phoenix metro and competes directly with RMRAZ on residential emergency services, insurance billing, and same-day response positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RockyMountainRestorationAz
• LinkedInlinkedin.com/company/rocky-mountain-restoration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocky Mountain Restoration