What Longevity Wines does

Longevity Wines, Inc. is a family-owned, certified minority-owned urban winery founded in 2008 in the Livermore Valley wine region of Northern California by Phil Long and his late wife Debra Long. The company produces California wines under four sub-brands: Vintner Select (the flagship estate line produced in Livermore with Northern California fruit), Classic Collection (a scaled line produced at Bronco Wine Company's zero-waste Ceres, California facility using Franzia family fruit), Phil Long Reserve (a premium-tier collection featuring varietals from Alexander Valley and other appellations), and 4 Hearts Collection (a specialty Moscato line at approximately 65 calories per serving and 5.7% ABV, also carried at Total Wine & More). Production volumes are anchored at approximately 2,500 cases per year for the Vintner Select tier, with the Classic Collection distributed nationally and internationally via the 2019 Bronco partnership.

Name

Longevity Wines

Legal name

Longevity Wines, Inc.

Website

https://longevitywines.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Longevity Wines is a family-owned, certified minority-owned urban winery in Livermore Valley, California producing award-winning California wines across four sub-brands (Vintner Select, Classic Collection, Phil Long Reserve, 4 Hearts) for DTC, wine club, national wholesale, and on-premise hospitality customers.

Ownership category

akta.pro rank

Product category

Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• California winery
• Wine tasting room
• Wine club subscription
• Estate wine production
• Private event hosting

Headquarters

HQ city

Livermore

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Bottle Sales (DTC and Online): One-time purchases of wine bottles via the winery's Vinoshipper e-commerce storefront and in-tasting-room sales, with quantity discounts (3 bottles 5%, 6 bottles 10%, 12 bottles 15%).
2. Wine Club Memberships: Quarterly recurring shipments (March, June, September, December) charged to member credit cards. No joining fee; minimum four shipments or $200 early cancellation fee. Members receive up to 25% off wine purchases and at least 10% off gifts and event tickets. Flat rate shipping for the contiguous U.S.
3. Tasting Room Flights: $20 tasting fee for six 1oz pours; refunded with a 2-bottle regular-price purchase. Complimentary for Wine Club members. Group tastings of 9+ charged $25 per person or require 1 bottle per 3 wine drinkers.
4. Private Event Bookings: Customized private event rentals of the barn and barrel room for up to 100 guests (birthday parties, bridal showers, rehearsal dinners, corporate events). Revenue from event packages, tickets, and ancillary food/beverage.
5. Ticketed Winery Events: Cover charges and ticket sales for hosted events such as Stand Up Comedy Nights (from $27), Karaoke Nights ($10), Soul Line Dancing ($10), Sips & Cigars ($45), and White Party ($40), with member discounts applied.
6. Direct-to-Consumer Shipping: Wine shipments via GSO or UPS to 38 U.S. states (AK, AZ, CA, CO, DC, FL, GA, HI, IA, ID, IL, IN, KS, LA, MA, MD, ME, MN, MO, NC, ND, NE, NH, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, VA, VT, WA, WI, WV, WY). Subject to state volume limitations and weather-based delays.
7. National Wholesale Distribution (via Bronco Wine Company): Scaled wholesale distribution of Longevity Classic California wines manufactured at Bronco's Ceres, California facility, generating revenue through thousands of U.S. retail outlets and international distribution.

Pricing tiers

Go-to-market motion6 records

Distribution channels8 records

Marketing channels7 records

Core offering

Longevity Wines is a family-owned, urban winery based in Livermore Valley, California, that produces and sells award-winning California wines under four sub-brands (Vintner Select, Classic Collection, Phil Long Reserve, and 4 Hearts). The company operates a barn-themed tasting room for on-premise consumption, a quarterly wine club subscription, a direct-to-consumer e-commerce shop, ticketed entertainment events, and private event hosting for up to 100 guests, while also distributing its Classic line nationally via a production partnership with Bronco Wine Company.

Product overview

Longevity Wines operates a family-owned, urban winery based in Livermore Valley, California, with a multi-brand product architecture: a single unified winery entity that houses four distinct wine sub-brands — Vintner Select (the core estate line), Classic Collection (produced in partnership with Bronco Wine Company), Phil Long Reserve (the reserve-tier line), and 4 Hearts Collection (a specialty Moscato-focused line). Layered on top of these brands are two membership/experience offerings: the Longevity Wines Wine Club (a recurring subscription managed through secureclubut.net) and Tasting Room & Private Events (on-site hospitality, including tastings and comedy nights with Next Stop Comedy). The Classic Collection line is enabled through the production partnership with Bronco Wine Company, while Vintner Select, Phil Long Reserve, and 4 Hearts represent Longevity's own wine-making programs sold through direct-to-consumer channels (powered by Vinoshipper) and retail.

Differentiator

Problem solved

Functional benefit

Brands

• Vintner Select: Collection of Longevity wines produced by Phil and Phil Jr. in Livermore Valley, starting with grapes sourced all over Northern California. Includes the company's award-winning, premium-tier wines.
• Classic Collection
• Phil Long Reserve
• 4 Hearts

Products and services

• Vintner Select Premium estate-tier wine line produced by Phil Long and Phil Long Jr. at the Livermore Valley urban winery, representing the principal small-batch offerings of the Longevity Wines brand.
• Classic Collection Approachable, broader-distribution line of California wines produced in partnership with Bronco Wine Company using Franzia family fruit, available nationally in thousands of U.S. retail outlets and internationally. Includes Blanc de Blanc sparkling (100% Chardonnay) and Blanc de Rosé varietals.
• Phil Long Reserve Premium reserve-tier collection featuring high-scoring varietals sourced from premium appellations such as Alexander Valley, developed to showcase the truest expression of selected fruit.
• 4 Hearts Collection Specialty Moscato line of slightly sweet, slightly bubbly, low-calorie (65 calories per serving) and low-ABV (5.7%) wines that are light-bodied and gluten-free, sold at the Longevity tasting room and listed at Total Wine & More retail locations nationwide. Includes Black Cherry and Honeydew Moscato varietals.
• 2025 Pinot Blanc 2025 vintage Pinot Blanc varietal wine released as part of the Longevity Wines portfolio.
• 2024 Albariño 2024 vintage Albariño varietal wine released as part of the Longevity Wines portfolio.
• Longevity Wines Wine Club Quarterly recurring wine subscription membership (March, June, September, December) with no joining fee, a four-shipment minimum commitment (or $200 early cancellation fee), flat-rate shipping to the contiguous U.S., up to 25% off wine purchases, and at least 10% off gifts and event tickets.
• Tasting Room & Tasting Flights On-premise hospitality at the barn-themed Livermore tasting room offering $20 flights of six 1oz pours (refunded with a two-bottle regular-price purchase), with complimentary tastings for Wine Club members and group pricing for parties of 9+.
• Private Event Hosting Customized private event rentals of the barn and barrel room for up to 100 guests covering birthday parties, bridal showers, rehearsal dinners, and corporate events, with food and beverage service packages.
• Ticketed Winery Events Cover-charge and ticketed entertainment events at the winery including Stand Up Comedy Nights (from $27, with Next Stop Comedy), Karaoke Nights ($10), Soul Line Dancing ($10), Sips & Cigars ($45), White Party ($40), and live music/Jazz Jam sessions with food-truck pairings.

Quantifiable outcome

• ~2,500 cases of Longevity Vintner Select wines produced annually
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship / core strategic partnership enabling national distribution, major retail channel partner for the 4 hearts moscato line, recurring event partner for stand up comedy nights at the winery, recurring live-music event partner, supporting food partner for on-site events, standard technology vendor for e-commerce and wine club billing, standard email marketing vendor, core e-commerce / wine shipping technology partner, standard shipping/logistics vendors for direct-to-consumer wine delivery, core community/industry association; phil long serves as president (since january 2020) and certification body supporting minority-owned business credibility.

• Bronco Wine Companyflagship / core strategic partnership enabling national distributionStrategic or Co-development Partner · 1 January 2019Phil Long partnered with Bronco Wine Company in 2019 to achieve the volume required for national distribution. Under the partnership, Phil produces Longevity Classic California wines using Franzia family fruit at Bronco's state-of-the-art, zero-waste facility in Ceres, California, making the wines available in thousands of stores across the U.S. and internationally. Trade inquiries are routed through broncowine.com.
• Total Wine & Moremajor retail channel partner for the 4 hearts moscato lineChannel Partner/ Reseller/ Distributor4 Hearts Moscato is available at Total Wine & More retail locations, with a store-locator link directing customers to Total Wine's product search. The retail partnership expands off-premise availability of the Longevity brand.
• Next Stop Comedyrecurring event partner for stand up comedy nights at the wineryGTM or Marketing PartnerNext Stop Comedy supplies comedians and ticketing for recurring Stand Up Comedy Nights at Longevity Wines (e.g., June 26 and July 24, 2026 events listed at $27+ per ticket, 21+). Tickets are sold via nextstopcomedy.com and link back to the winery's website.
• LPC / LJS Jazz Jamrecurring live-music event partnerGTM or Marketing PartnerLPC / LJS Jazz Jam Session hosts recurring Sunday jazz events at the winery (e.g., July 5, 1-4pm), driving foot traffic and event programming.
• Essen Food Trucksupporting food partner for on-site eventsGTM or Marketing PartnerEssen Food Truck operates on-site for purchase during the Stand Up Comedy Night (June 26), enhancing the event experience with food offerings.
• Taquizas Mexican Food Trucksupporting food partner for on-site eventsGTM or Marketing PartnerTaquizas Mexican Food Truck provides food for purchase during the July 3 Karaoke Night.
• Pacific Drip Kitchensupporting food partner for on-site eventsGTM or Marketing PartnerPacific Drip Kitchen provides food for purchase during the July 10 Soul Line Dancing event and the July 24 Stand Up Comedy Night.
• KB's Magic Rubs BBQsupporting food partner for on-site eventsGTM or Marketing PartnerKB's Magic Rubs BBQ provides food for purchase during the July 25 "Jam in July" event.
• Stripe (payment processing)standard technology vendor for e-commerce and wine club billingTechnology or IntegrationStripe is integrated into the longevitywines.com storefront and wine club billing flow, processing payments for online wine sales, wine club sign-ups, and event ticket purchases.
• Mailchimpstandard email marketing vendorTechnology or IntegrationMailchimp is used for the longevitywines.com newsletter subscription form, capturing email, first/last name, birthday, and zip code for marketing and segmentation.
• Vinoshippercore e-commerce / wine shipping technology partnerTechnology or IntegrationVinoshipper powers the winery's online shop (vinoshipper.com/shop/longevity) and likely handles direct-to-consumer wine shipping compliance across multiple U.S. states.
• GSO / UPSstandard shipping/logistics vendors for direct-to-consumer wine deliveryChannel Partner/ Reseller/ DistributorWine is shipped via GSO (Golden State Overnight) and UPS for direct-to-consumer orders and wine club releases across 38+ U.S. states, with adult signature required at delivery.
• Association of African American Vintners (AAAV)core community/industry association; phil long serves as president (since january 2020)GTM or Marketing PartnerPhil Long is president of the AAAV and displays its logo on longevitywines.com. The organization promotes African American representation in the wine industry and supports mentorship and scholarship programs.
• National Minority Supplier Development Council (NMSDC)certification body supporting minority-owned business credibilityGTM or Marketing PartnerLongevity Wines is NMSDC certified (2024 badge displayed), validating its status as a certified minority-owned business.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Wente Vineyards: Largest and oldest family-owned winery in Livermore Valley with national distribution, tasting room, wine club, and event programming. Direct geographic incumbent and the dominant Livermore benchmark against which Longevity is measured.
• Concannon Vineyard: Historic Livermore Valley winery with national distribution, estate tasting room, and wine club. Comparable as a fellow Livermore Valley producer competing for regional share, tasting-room foot traffic, and DTC subscribers.
• Murrieta's Well: Established Livermore Valley winery under the Wente family umbrella with tasting room, food-and-wine experiences, and DTC. Comparable as a regional incumbent offering tasting-room hospitality and event-driven programming in the same AVA.

Emerging players

• Maison Noir Wines: Black-owned boutique winery (now part of Precept Wine's portfolio) with playful branding, DTC focus, and wine club. Comparable as a minority-owned small winery leveraging distinctive branding and direct-to-consumer channels.
• P. Harrell Wines: Black-owned urban winery founded by entrepreneur Phil Harrell, focused on inclusive wine experiences and community-led events. Comparable to Longevity on minority-owned positioning, urban-winery concept, and event-driven tasting room programming.

Direct peers

• Brown Estate: Pioneering Black-owned Napa Valley winery with estate vineyards, tasting room, wine club, and DTC. Closely comparable as a Black-owned California winery combining award-winning wines with a tasting-room hospitality model.
• McBride Sisters Wine Collection: Largest Black-owned wine company in the U.S., with multi-brand portfolio, DTC e-commerce, wine club, and national retail. Direct comparable to Longevity on minority-owned brand positioning, multi-channel GTM, and California-anchored production.
• Theopolis Vineyards: Black-owned small-batch California winery founded by Theodora Lee, with estate production, tasting room, wine club, and DTC shipping. Comparable in scale, family-led ethos, and minority-owned premium positioning.

Regional players

• Cuda Ridge Wines: Small, family-owned Livermore Valley boutique winery with tasting room, wine club, and limited DTC. Comparable as a similarly sized regional competitor within Livermore Valley vying for tasting room traffic and wine club subscribers.
• Steven Kent Winery: Boutique Livermore Valley winery focused on estate Bordeaux-style wines with tasting room and wine club. Comparable as a similarly scaled, premium-tier Livermore Valley competitor competing for tasting room visits and DTC/wine club subscribers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LongevityWines
• LinkedInlinkedin.com/company/longevitywines
• Instagraminstagram.com/longevity_wines
• Xx.com/longevitywines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Longevity Wines