p harrell wines site
P. Harrell Wines is a Black-owned, woman-owned Oakland-based artisan winery producing six Sonoma County wines named after founder Paula Harrell's San Francisco family properties, sold via DTC e-commerce, the VINEAUX wine club, and wholesale through restaurants, tasting rooms, Soko distributors, Chase Center, and American Airlines.
- Company typePrivate
- Founded2015
- HeadquartersOakland, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What p harrell wines site does
P. Harrell Wines is a privately held, Black-owned and woman-owned artisan winery founded in November 2015 by Paula J. Harrell in Oakland, California. The company produces a portfolio of six Sonoma County wines — Three Fifteen Zinfandel, Haight Street Dry Riesling, P.J. Rosé, Broadway Street Blanc de Noirs, Revere Avenue Petite Sirah, and the Black Smoke Zin collaboration — each named after properties tied to the founder's family history in San Francisco. Production operates via a custom-crush model at a Sebastopol facility, with grapes sourced from partner vineyards across Sonoma County, allowing the company to maintain small-lot, handcrafted production without owning its own vineyard or winery.
The business runs a hybrid go-to-market combining direct-to-consumer e-commerce and the VINEAUX Wine Club (three tiers: Cuerpo Liviano, Cuerpo Medio, Cuerpo Entero, with 15–25% tiered discounts and no membership fee) with wholesale distribution through Soko, on-premise placement at premium accounts (Chase Center, American Airlines), and roughly fifteen restaurant and tasting room partners across California. Revenue is supplemented by private events — virtual tastings, weddings, corporate gatherings — and curated cultural experiences such as the NAACP Theatre Awards Green Room partnership.
The company is founder-led with a core team of three (Paula Harrell, President & Founder; Nicole Fitt, Director of Operations; Jeanette Wright, Creative Director), operates without disclosed external funding, and has earned multiple industry recognitions including Gold and Silver medals at the San Francisco Chronicle Wine Competition and OC Fair Commercial Wine Competition. Its competitive position rests on cultural storytelling, community-led ecosystem participation (Black Vines, NAACP, Oakland International Film Festival), and access to scarce premium distribution channels rather than scale or technology-driven differentiation.
p harrell wines site firmographics
Firmographics- Name
- p harrell wines site
- Legal name
- P. Harrell Wines
- Website
- https://pharrellwines.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- P. Harrell Wines is a Black-owned, woman-owned Oakland-based artisan winery producing six Sonoma County wines named after founder Paula Harrell's San Francisco family properties, sold via DTC e-commerce, the VINEAUX wine club, and wholesale through restaurants, tasting rooms, Soko distributors, Chase Center, and American Airlines.
- Ownership category
- akta.pro rank
p harrell wines site industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where p harrell wines site is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
p harrell wines site business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: E-commerce sales of wines directly to consumers through pharrellwines.com. Includes one-time purchases and wine club subscriptions.
- Wine Club Membership (VINEAUX): Subscription wine club with three tiers (Cuerpo Liviano, Cuerpo Medio, Cuerpo Entero) offering recurring deliveries with tiered discounts ranging from 15-25%. No membership fee.
- Wholesale Distribution: Sales to restaurants, tasting rooms, and retail partners across California and nationally. Includes on-site presence at Chase Center and distribution through Soko distributors.
- Private Events: Revenue from private event bookings including virtual tastings, private parties, weddings, and corporate gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Cuerpo Liviano - 3 bottles quarterly, 15% discount |
| Subscription | Quarterly | Cuerpo Medio - 6 bottles quarterly, 20% discount |
| Subscription | Multi-year contract | Cuerpo Entero - 12 bottles bi-annually, 25% discount |
| Unit Pricing | One time/ perpetual license | Rosé All Day Bundle - $60 |
| Unit Pricing | One time/ perpetual license | Black Smoke Zin Bundle - Wine + Book |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels7 records
p harrell wines site product offering
Product offeringCore offering
P. Harrell Wines is a Black-owned, woman-owned Sonoma County winery producing small-batch, handcrafted wines (Zinfandel, Riesling, Rosé, Sparkling Blanc de Noirs, Petite Sirah, Cabernet) under labels named after significant family residences in San Francisco. The company sells directly to consumers through e-commerce and a tiered VINEAUX wine club, distributes wholesale through restaurants, tasting rooms and retail across California and nationally via Soko distributors, and offers private and corporate wine events.
Product overview
P. Harrell Wines is a Black-owned and woman-owned California Bay Area winery offering a portfolio of fine wines from Sonoma County. The core product line includes six distinct wine varietals: Three Fifteen Zinfandel (full-bodied, named for childhood home), Haight Street Dry Riesling (citrus and mineral-driven), P.J. Rosé (blend of Angelico and Syrah), Broadway Street Blanc de Noirs (100% Pinot Noir sparkling), Revere Avenue Petite Sirah (rich and masculine), and Black Smoke Zin (special edition Dry Creek Zinfandel collaboration). The wines are available through direct purchase, wine club membership (VINEAUX with three tiers offering 15-25% discounts), and at partner restaurants and tasting rooms across California.
Differentiator
Problem solved
Functional benefit
Brands
- VINEAUX Wine Club: The company's wine club program with three tiers: Cuerpo Liviano (3 bottles, 4x/year, 15% discount), Cuerpo Medio (6 bottles, 3x/year, 20% discount), and Cuerpo Entero (12 bottles, 2x/year, 25% discount). Named using a mix of French and Spanish language influences.
Products and services
- Three Fifteen Zinfandel Full-bodied, fruit-driven Zinfandel supported by layers of vanilla, cinnamon, clove, and white pepper. Named for Paula's childhood home on Santa Ana Avenue in San Francisco. Available for individual purchase, in the VINEAUX wine club, on American Airlines, and at Chase Center.
- Haight Street Dry Riesling Dry Riesling with bouquet of peach blossom and passion fruit on the nose; palate full of citrus fruit, minerality, lemongrass, and honeydew. Named for a property Paula's father built the year she was born. Awarded Gold at San Francisco Chronicle International Wine Competition and Silver at the 2023 SF Chronicle Wine Competition.
- P.J. Rosé Rosé wine blend of Angelico and Syrah with dynamic flavors and aromas of anise, orange zest, orange blossoms, strawberries, cranberries, and rhubarb, leaving a velvety mouth finish. Won Silver at San Francisco Chronicle Wine Competition and Bronze at the 2023 SF Chronicle Wine Competition. Available onboard American Airlines.
- Broadway Street Blanc de Noirs Sparkling wine 100% Pinot Noir (Blanc de Noirs) with brioche and berry notes, bright citrus aromas, fine mousse, and lingering citrus finish. Named after Convent of the Sacred Heart elementary school on Broadway Street in San Francisco. Won Gold at 2022 OC Fair and 2023 SF Chronicle Wine Competition.
- Revere Avenue Petite Sirah Petite Sirah with deep rich flavors and aromas of blueberries, blackberries, cassis, and vanilla, with hints of chocolate, pepper, and spice. Named after the first home in San Francisco's Bayview neighborhood on Revere Avenue.
- Black Smoke Zin Special edition 2019 Dry Creek Valley Zinfandel collaboration with James Beard Book Award winner Adrian Miller, celebrating his book 'Black Smoke: African Americans and the United States of Barbecue'. Classic peppery aromas and flavors ideal for barbecue pairing.
- VINEAUX Wine Club Three-tier subscription wine club (Cuerpo Liviano: 3 bottles quarterly at 15% off; Cuerpo Medio: 6 bottles 3x/year at 20% off; Cuerpo Entero: 12 bottles 2x/year at 25% off). No membership fee required. Members receive discounts on all purchases, member-only event invitations, complimentary shipping on 3+ cases, and 10% off merchandise. Wine club pickup parties hosted at Karibu Wine Lounge in Alameda.
- Private Wine Events Bookable wine experience service for individuals and organizations hosting private parties, weddings, corporate gatherings, and virtual tastings featuring P. Harrell Wines.
Quantifiable outcome
- Gold Medal - 2018 Broadway Street Sparkling Blanc de Noirs at San Francisco Chronicle Wine Competition
- +2 more outcomes
Companies that use p harrell wines site
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
p harrell wines site technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
p harrell wines site partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core, flagship and minor.
- Adrian MillercoreJames Beard Book Award Winner Adrian Miller partnered with P. Harrell Wines to release Black Smoke Zin, a special edition Dry Creek Zinfandel celebrating the release of Adrian's book Black Smoke: African Americans and the United States of Barbecue. The collaboration pairs Zinfandel (ideal barbecue wine) with BBQ culture. Bundle includes wine and book.
- Black VinescoreBlack Vines is a key industry partner that promotes Black-owned wineries. P. Harrell Wines was named one of Black Vines' Wineries of the Year in 2022. Participated in Vines In Paradise event in Belize and Black To The Bay celebrations.
- NAACP Theatre AwardsflagshipOfficial Wine Partner of the 31st NAACP Theatre Awards (June 29, 2026). P. Harrell Wines curates the exclusive Green Room Experience for nominees, honorees, and distinguished guests at the Wilshire Ebell Theatre in Los Angeles.
- SokocoreDistribution partner for national wholesale distribution of P. Harrell Wines to restaurants, retail, and tasting rooms across the country.
- American AirlinesflagshipThree Fifteen Zinfandel and P.J. Rosé available onboard American Airlines beginning Q1 2023, providing national visibility and customer access.
- Chase CentercorePremium stadium partner where P. Harrell Wines are served at the Theater Box bar for premium ticket holders. Paula was named Chase Center Taste Maker in 2019.
- Karibu Wine LoungecoreAlameda, CA tasting room partner and wine club pickup location. Hosts Vineaux Wine Club pickup parties and serves as distribution point for wine club members.
- Dale VinominorTasting room partner in Pittsburg, CA
- Coco NoirminorWine Shop & Bar tasting room partner
- Vin En NoirminorTasting room partner in Napa, CA
- 1010 WinesminorTasting room partner in Inglewood, CA
- Adams Wine ShopminorTasting room partner in West Adams, Los Angeles
- Be BubblyminorTasting room partner in Napa, CA specializing in sparkling wines
- TAP Wine LoungeminorTasting room partner in Sacramento, CA (The Artisan Pour)
- Kinfolx OaklandcoreCafe partner in Oakland at Telegraph and Thomas L. Berkeley. Community-focused venue serving P. Harrell Wines.
- Epic SteakcoreUpscale steakhouse in San Francisco featuring P. Harrell Wines on their menu.
- Limewood RestaurantminorRestaurant partner in Berkeley, CA featuring P. Harrell Wines.
- Oeste Restaurant & BarminorRestaurant partner in Oakland, CA featuring P. Harrell Wines.
- Acre Kitchen & BarminorRestaurant partner in Oakland, CA featuring P. Harrell Wines.
- CalabashminorRestaurant partner in Oakland, CA featuring P. Harrell Wines.
- Minnie Bell's Soul MovementminorRestaurant partner featuring P. Harrell Wines. Known for soul food and elevated dining experience.
- GluGluminorRestaurant partner in San Francisco featuring P. Harrell Wines.
- UngraftedminorRestaurant partner in San Francisco featuring P. Harrell Wines.
- The BatteryminorEvents partner and friends of P. Harrell Wines. San Francisco private club and event venue.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
p harrell wines site competitors and assessment
Company assessmentDirect peers
- JSL Wines: Black-owned wine company curating premium labels and bottles. Direct peer: shares the Black-owned wine positioning, multi-varietal small-production model, and event/community-led marketing approach.
- McBride Sisters Collection: Largest Black-owned wine company in the U.S., founded by two sisters, offering a multi-brand portfolio across still, sparkling, and rosé wines. Direct peer: same Black-woman-owned positioning, premium varietals, national DTC and wholesale distribution model.
- Brown Estate: Black-owned family winery in Napa Valley producing Zinfandel and other varietals. Direct peer: same Black-owned, family-rooted California premium wine brand with DTC, wine club, and tasting room distribution.
- Flo Wines: Black-owned wine brand offering sparkling and still wines with cultural storytelling. Direct peer: similar demographic positioning, premium price point, DTC and community-event-led go-to-market.
- Love Lee Wine: Black-woman-owned wine brand focused on sparkling wines. Direct peer: shared target consumer (Black wine enthusiasts), event-driven marketing, and premium DTC positioning.
- Theopolis Vineyards: Black-woman-owned boutique winery in Sonoma County producing small-lot, estate-grown wines. Directly comparable to P. Harrell Wines as a small-production, Black-owned Sonoma winery with a heritage-led brand story.
Broad incumbents
- Wente Vineyards: Long-established, family-owned Livermore Valley winery producing Chardonnay, Cabernet, and other varietals with broad national distribution. Comparable to P. Harrell Wines as a multi-generational, family-rooted California premium wine brand with wine club and on-premise presence.
- Ridge Vineyards: Established California producer renowned for premium Dry Creek Valley and Sonoma Zinfandel. Comparable to P. Harrell Wines as a Sonoma/Zinfandel specialist with award-winning wines and a DTC-plus-wholesale model, though much larger and longer-tenured.
- Barefoot / E. & J. Gallo Winery: Largest U.S. wine producer with broad varietal portfolio and national retail/on-premise footprint. Relevant incumbent benchmark for distribution scale, airline and restaurant placements, and the mass-market end of the premium-wine category where P. Harrell Wines competes for on-premise listings.
Emerging players
- Bright Cellars: Online wine subscription club that personalizes shipments based on customer taste profiles. Comparable to P. Harrell Wines in the subscription/wine-club model and DTC-first go-to-market, though focused on broader varietal curation rather than a single heritage brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
p harrell wines site social profiles
Digital presencep harrell wines site financial estimates
Financial estimateRevenue estimate
Valuation estimate
p harrell wines site leadership team
Management profileNumber of profiles
Profiles3 records
p harrell wines site funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
p harrell wines site M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about p harrell wines site
What does p harrell wines site do?
P. Harrell Wines is a Black-owned, woman-owned Sonoma County winery producing small-batch, handcrafted wines (Zinfandel, Riesling, Rosé, Sparkling Blanc de Noirs, Petite Sirah, Cabernet) under labels named after significant family residences in San Francisco. The company sells directly to consumers through e-commerce and a tiered VINEAUX wine club, distributes wholesale through restaurants, tasting rooms and retail across California and nationally via Soko distributors, and offers private and corporate wine events.
Is p harrell wines site a public or private company?
p harrell wines site is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was p harrell wines site founded?
p harrell wines site was founded in 2015.
Where is p harrell wines site based?
p harrell wines site is headquartered in Oakland, United States, in the North America region.
How does p harrell wines site make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Membership (VINEAUX), wholesale Distribution and private Events.
Who are p harrell wines site's main competitors?
Direct peers on record are JSL Wines, McBride Sisters Collection, Brown Estate, Flo Wines, Love Lee Wine and Theopolis Vineyards. Broad incumbents are Wente Vineyards, Ridge Vineyards and Barefoot / E. & J. Gallo Winery. Bright Cellars is listed as an emerging player.
Does p harrell wines site have an API?
No public API is recorded for p harrell wines site.
What industry is p harrell wines site in?
p harrell wines site's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 312130 and its SIC code is 2080.